How to Use Customer Research to Design and Sell Better Products
Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast
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Show Notes
I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).
I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.
https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
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Designing products and then selling them is one of the biggest challenges for startups and entrepreneurs. After all, whatever you create, it has to be something that people care about. It's not easy selling something that solves a non-existent problem.
And this is what I talk about with my guest Shay Howe. Not only is he the VP of Platform Strategy at Active Campaign, but he also mentors startups at TechStars about designing and selling better products.
Topics covered:
- The biggest mistake people make when it comes to designing a product
- Why less is more in design and marketing
- Focusing on the core and knowing what it is you stand for
- How restricting yourself can force you to build a better product
- Understanding what problem your product needs to solve
- Is there really a problem that needs solving or a perceived problem
- Taking an existing problem and solving it in a new way
- The most important question to ask potential customers
- Testing results and knowing if something is tangible or not
Resources mentioned:
- Different by Youngme Moon
- The Mom Test by Rob Fitzpatrick
- Traction by Gabrielle Weinberg
- Obviously Awesome - April Dunford
- How Brands Grow - Byron Sharp
- Break Through the Noise in Marketing by Doing Less
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→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo
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