Why Marketing Storytelling Matters Now More Than Ever
Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast
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Show Notes
I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).
I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.
https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
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My guest today prefers emotions and marketing storytelling over growth hacking and optimization.
Michael Troiano is a Harvard Business School graduate and former Chief Marketing Officer of Actifio, a global enterprise data-as-a-service provider.
He is currently venture capitalist based in Boston at G20 Ventures, and has nearly 25 years of executive leadership experience, working with name brand companies such as PepsiCo, Jiffylube, Ragu and Hewlett-Packard.
Topics covered:
- Michael’s background and how he got involved in marketing
- Accountability and metrics that are actually meaningless
- Good storytelling as a foundation of marketing
- Actionable tips to improve your marketing storytelling strategy
- Advice for new marketers on getting started
Resources mentioned:
- Storytelling Marketing Strategy: Tell Your Business Story in 6 Steps
- Ogilvy on Advertising by David Ogilvy
- Born Standing Up by Steve Martin
- How Hard Can it Be? Podcast
- Michael Troiano Blog - Miketrap.com
- Bikeshedding in Marketing: 3 Keys to Being an Effective Marketer
- Hard to be Noticed? Simplify Your Marketing to Win Customers
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→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo
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