Why Weak Marketing Foundations Are Killing Your Business

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).

I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.

https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

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Today I’m talking to Dan Kaplan, a former magazine journalist turned product marketer who is now a marketing consultant with Exponents in Silicon Valley.

Dan is fighting for marketing to be great again, for the first time. He has seen many tech startups fail due to weak marketing foundations.

Listen in to our very interesting chat about what companies need to do instead in order to succeed.

Topics covered:

• Frustration with anti-marketing bias
• Changing careers from journalism to marketing
• Product development as marketing
• Weak marketing foundations in the tech world
• Actionable marketing advice and tools for SaaS startup

Resources mentioned:

• “Silicon Valley’s Self Fulfilling Prophecy Of Mediocre Marketing” by Dan Kaplan
• “232 Startup Failure Post-Mortems” by CB Insights
• “The Top 20 Reasons Startups Fail” by CB Insights
• Intercom, Mixpanel, Clearbit - Analytics tools  
• The Ask Method by Ryan Levesque
• Threadling.com & The Foundational Story Framework video

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→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

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