How to Use Emotional Targeting to Acquire Happier Customers
Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast
Audio is streamed directly from the publisher (media.transistor.fm) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).
I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.
https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
***
My guest this episode is Talia Wolf, Founder and Conversion Consultant at GetUplift.co.
Talia is an expert speaker on the topic of emotional thinking and customer driven conversion optimization. If you are struggling to connect with customers online and generate sales, this episode is for you.
Listen in to learn Talia’s step-by-step methodology of customer research and emotional targeting that you can implement in your business today to connect with your audience and increase sales and conversions.
Topics covered:
- The power of emotional targeting
- Talia’s career background
- Marketing and business culture in Israel
- Technology in marketing versus actually talking to customers
- Customer-driven optimization
- A step-by-step guide to emotional targeting: customer research, company research, competitor research, emotional content strategy and testing
- Trust and social proof
- Talia’s recommended resources
Resources mentioned:
- How to Improve Website Conversion Without Sacrificing SEO or Speed
- GetUplift.co
- Conversioner
- Descartes’ Error: Emotion, Reason and the Human Brain by Antonio Damasio
- Learn Inbound, MozCon, Opticon, CXL Live, Search Love
- Talia’s Emotion Sells: The Masterclass CRO Training
- CopyHackers.com by Joanna Wiebe
- Predictably Irrational by Dan Ariely
***
→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo
🐔