Beyond the Noise - the PRWeek podcast

<p>Our guests this week are Gillian Taylor, head of external communications at John Lewis, and Tori Pourzand, senior director of public relations at Asda. They are joined by regular host Frankie Oliver, the founder of New Society, and PRWeek UK editor John Harrington.</p><p>PRWeek UK’s Beyond the Noise podcast, which is published on alternate weeks, looks at some of the biggest issues affecting comms and PR. Download the podcast via <a href="https://podcasts.apple.com/gb/podcast/beyond-the-noise-the-prweek-podcast/id1513615965" rel="noopener noreferrer" target="_blank">Apple</a>, <a href="https://open.spotify.com/show/0onUHcQsn5ITC1lYtW89jZ?si=c965c18c49724d2c&nd=1" rel="noopener noreferrer" target="_blank">Spotify</a>, or listen in the browser above or on your favourite platform.</p><p>This year’s John Lewis campaign, ‘Let Your Traditions Grow’ – the first from its new agency Saatchi & Saatchi – centres on the festive tale of a Venus flytrap called Snapper and its relationship with a young boy.</p><p>Asda, meanwhile, has recruited Canadian singer Michael Bublé as ‘chief quality officer’ to showcase the high standard of its food.</p><p>Taylor and Pourzand discuss the customer insights and creative process that led to the creation of the two campaigns.</p><p>They talk about the role of 'purpose' this year and the substantial comms operation before, during and after the big launch.</p><p>The duo also provide insights into how they measure the success of a Christmas campaign.</p><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Big themes and stories in comms from the past week or so are put under the microscope in the latest edition of Noise in Brief, PRWeek UK’s bite-sized podcast.</p><p>Download the podcast via <a href="https://podcasts.apple.com/gb/podcast/beyond-the-noise-the-prweek-podcast/id1513615965" rel="noopener noreferrer" target="_blank">Apple</a>, <a href="https://open.spotify.com/show/0onUHcQsn5ITC1lYtW89jZ?si=c965c18c49724d2c&nd=1" rel="noopener noreferrer" target="_blank">Spotify</a>, or listen on your favourite platform.</p><p>This week’s episode features PRWeek UK news editor Siobhan Holt and reporters Evie Barrett and Elizabeth Wiredu.</p><p>This week, drinks PR agency <a href="http://links.haymarket.mkt6316.com/els/v2/a_aLBVZ9KzSL/VHl5RWJ6aWJPWXAweXZpbVc4aDRML2xWMlZEUGttUkpwa1IxbndnUDY4eWpNbTBaK01GVEZWbDl5NG5xY2JlbUF0TlRwZHFrQTliWERGeVlGam9MVCtLSFJvSlZkVDI4ZUc1TjJNNjRzYW89S0/em1CR2Rkb3p4aUg4c25NdnhNNklTeEU4TlVRL0ZuVGdCVnFsVjlyR3RBeGNHK3B4TlZrTDRjRFNMSUh1RnV2VThqZWlUMlBzbmorYmNuWnNhZzRjdklPb1prT1ZhRFI0a3V0aFZBbERDQUR2a3RVRW1wNlJDMnBza0d2SVd6bStRbzcrSnMvdjc1Vzh6OTV3dXE2WE1yV08yTFJ4ZStuQnVmVHdRVENzK0Q0PQS2" rel="noopener noreferrer" target="_blank">Domino Communications</a> has ceased trading, which follows the recent shuttering of comms agency <a href="http://links.haymarket.mkt6316.com/els/v2/~b~LMqWdg-fA/VHl5RWJ6aWJPWXAweXZpbVc4aDRML2xWMlZEUGttUkpwa1IxbndnUDY4eWpNbTBaK01GVEZWbDl5NG5xY2JlbUF0TlRwZHFrQTliWERGeVlGam9MVCtLSFJvSlZkVDI4ZUc1TjJNNjRzYW89S0/em1CR2Rkb3p4aUg4c25NdnhNNklTeEU4TlVRL0ZuVGdCVnFsVjlyR3RBeGNHK3B4TlZrTDRjRFNMSUh1RnV2VThqZWlUMlBzbmorYmNuWnNhZzRjdklPb1prT1ZhRFI0a3V0aFZBbERDQUR2a3RVRW1wNlJDMnBza0d2SVd6bStRbzcrSnMvdjc1Vzh6OTV3dXE2WE1yV08yTFJ4ZStuQnVmVHdRVENzK0Q0PQS2" rel="noopener noreferrer" target="_blank">ScienceMagic.Inc</a>. In the podcast, PRWeek asks if these recent closures point to challenging times across the sector.</p><p>The three journalists also discuss the recent controversy surrounding <a href="https://www.prweek.com/article/1846123/m-s-apologises-post-showing-burning-christmas-party-hats-colours-palestinian-flag" rel="noopener noreferrer" target="_blank">Marks & Spencer</a> and the retailer's decision to remove an image from its Christmas campaign showing burning paper party hats, after some social media users pointed out that the colours resembled those of the Palestinian flag.</p><p>Separately, the trio share their favourite festive campaign films so far.</p><p>In the episode, the journalists analyse Unilever’s decision to <a href="https://www.prweek.com/article/1845500/unilever-stop-force-fitting-brand-purpose-says-ceo" rel="noopener noreferrer" target="_blank">stop ‘force-fitting’ brand purpose </a>across its entire portfolio and what this could mean for other brands and businesses.</p><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>How can comms help curb the growing spread of AI-led disinformation? That's the topic of PRWeek UK's latest Beyond the Noise podcast.</p><p>PRWeek UK’s Beyond the Noise podcast, which is published on alternate weeks, looks at some of the biggest issues affecting comms and PR. Download the podcast via <a href="https://podcasts.apple.com/gb/podcast/beyond-the-noise-the-prweek-podcast/id1513615965" rel="noopener noreferrer" target="_blank">Apple</a>, <a href="https://open.spotify.com/show/0onUHcQsn5ITC1lYtW89jZ?si=c965c18c49724d2c&nd=1" rel="noopener noreferrer" target="_blank">Spotify</a>, or listen on your favourite platform.</p><p>Our guest this week is Kerry Sheehan, head of service development and innovation at the UK Civil Service, who is a senior figure working on the government’s AI policies.</p><p>Sheehan said communicators "should be in the boardrooms" to support their leadership teams in adopting AI. She urged the industry to go on an "AI education journey" - saying much of the sector is still "analogue" when it comes to new tech.</p><p>Sheehan also advised against waiting for regulations to be in place before taking action.</p><p>"A wait-and-watch game for me is not the right approach," she stated. "You need to start adopting some of these things now."</p><p>PRWeek UK’s Beyond the Noise podcast, which is published on alternate weeks, looks at some of the biggest issues affecting comms and PR. Download the podcast via Apple, Spotify, or listen in the browser above or on your favourite platform.</p><p>Also joining this week are regular host Frankie Oliver and PRWeek UK editor John Harrington.</p><p>The issue of AI disinformation has come into prominence during the tragic events in Israel and Gaza, where a spread of disinformation, much of it enabled by the technology, has often made it difficult to distinguish the truth from fake news.</p><p>Meanwhile, this week the UK Government is hosting the AI Safety Summit at Bletchley Park, which aims to build a shared global understanding of the risks posed by AI.</p><p><a href="https://www.prweek.com/article/1823556/pr-sleepwalking-ai-regulation-looms" rel="noopener noreferrer" target="_blank">Speaking at PRWeek's PR360 event in May</a>, Sheehan, who has a background in comms, warned that the PR industry may be “sleepwalking” into AI and that it should become a leader rather than a follower.</p><p>In today's podcast, she discusses how disinformation has surged in recent times, especially in relation to the Israel/Gaza conflict but in other walks of life too.</p><p>Sheehan offers advice for comms professionals about keeping on top of AI, and discusses regulations that may be introduced in the future.</p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Noise in Brief – a shorter offshoot of PRWeek’s Beyond the Noise podcast – is released fortnightly and features PRWeek journalists discussing major issues from the previous seven days or so.</p><br><p>Download the podcast via <a href="https://podcasts.apple.com/gb/podcast/beyond-the-noise-the-prweek-podcast/id1513615965" rel="noopener noreferrer" target="_blank">Apple</a>, <a href="https://open.spotify.com/show/0onUHcQsn5ITC1lYtW89jZ?si=c965c18c49724d2c&nd=1" rel="noopener noreferrer" target="_blank">Spotify</a>, or listen on your favourite platform.</p><br><p>This week’s episode features PRWeek UK news editor Siobhan Holt and reporters Evie Barrett and Elizabeth Wiredu.</p><br><p>In this podcast, the trio chat about the latest mergers, acquisitions and launches in the industry and what they mean for the sector. </p><br><p>They discuss the Israel-Hamas war and ask whether businesses and brands should speak out publicly or remain silent.  </p><br><p>The journalists also chat about the PRWeek UK Awards, which were held in London last week. They discuss the ceremony, the winners and their favourite winning campaigns.</p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>PRWeek takes another look at the barriers stopping gender equality in comms in the latest episode of the Beyond the Noise podcast.</p><p>This week's episode is a follow-up to the <a href="https://www.prweek.com/article/1815718/ketchums-jo-ann-robertson-we-need-demanding-change-%E2%80%93-prweek-iwd-podcast" rel="noopener noreferrer" target="_blank">International Women's Day show from March</a>.</p><br><p>Two guests return - Jo Carr, co-founder of Hope&Glory PR and president of Women in PR (WIPR), and Jo-ann Robertson, CEO of global markets at Ketchum - alongside Angela Balakrishnan, executive director of strategic comms and public affairs at the Information Commissioner's Office.</p><br><p>PRWeek UK’s Beyond the Noise podcast, which is published on alternate weeks, looks at some of the biggest issues affecting comms and PR. Download the podcast via <a href="https://podcasts.apple.com/gb/podcast/beyond-the-noise-the-prweek-podcast/id1513615965" rel="noopener noreferrer" target="_blank">Apple</a>, <a href="https://open.spotify.com/show/0onUHcQsn5ITC1lYtW89jZ?si=c965c18c49724d2c&nd=1" rel="noopener noreferrer" target="_blank">Spotify</a>, or listen in the browser above or on your favourite platform.</p><br><p>This episode is timely, following <a href="https://www.prweek.com/article/1837985/uk-pr-closing-its-pay-gaps-prweek-spotlights-de-i-progress" rel="noopener noreferrer" target="_blank">PRWeek's recent Pay Gaps Project</a>, which looked at gender inequality in the industry, and new research from WIPR that found <a href="https://www.prweek.com/article/1840011/two-thirds-senior-pr-women-almost-quit-citing-burnout-wipr-reveals" rel="noopener noreferrer" target="_blank">two thirds of senior women in the industry have considered leaving due to burn out</a>.</p><br><p>The trio examine how the status quo often fails to support women and encourage many to leave the industry early. They also suggest what steps may need to be taken to solve the problems.</p><br><p>This week's episode is published on World Menopause Day today (18 October), and the need to be supportive of women who are going through the menopause was discussed in the show.</p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Big themes and stories in comms from the past week or so are put under the microscope in the latest edition of Noise in Brief, PRWeek UK’s bite-sized podcast.</p><p>Noise in Brief – a shorter offshoot of PRWeek’s Beyond the Noise podcast – is released fortnightly and features PRWeek journalists discussing major issues from the previous seven days or so.</p><p>Download the podcast via <a href="https://podcasts.apple.com/gb/podcast/beyond-the-noise-the-prweek-podcast/id1513615965" rel="noopener noreferrer" target="_blank">Apple</a>, <a href="https://open.spotify.com/show/0onUHcQsn5ITC1lYtW89jZ?si=c965c18c49724d2c&nd=1" rel="noopener noreferrer" target="_blank">Spotify</a>, or listen on your favourite platform.</p><p>This week’s episode features PRWeek UK news editor Siobhan Holt and reporters Evie Barrett and Elizabeth Wiredu.</p><p>To mark World Mental Health Day (10 October), the team chat about Women in PR’s new campaign, which aims to “tackle burnout”, and the results of the organisation’s <a href="https://www.prweek.com/article/1840011/two-thirds-senior-pr-women-almost-quit-citing-burnout-wipr-reveals" rel="noopener noreferrer" target="_blank">latest research. </a></p><p>The trio discuss what <a href="https://www.prweek.com/article/1840021/world-mental-health-day-%E2%80%93-23-pr-pros-offer-23-words-advice" rel="noopener noreferrer" target="_blank">advice comms professionals</a> have on tackling mental health struggles in the industry.</p><p>In the podcast, they focus on Publicis Groupe’s <a href="https://www.prweek.com/article/1839736/grayling-hope-glory-red-havas-finn-partners-%E2%80%93-agency-bosses-mandated-in-office-working" rel="noopener noreferrer" target="_blank">announcement</a> that all employees will be required to return to the office three days a week, and give their views on mandating in-office workdays.</p><p>The journalists chat about the response to <a href="https://www.prweek.com/article/1839446/reductive-simplistic-tokenistic-%E2%80%93-black-history-month-campaigns" rel="noopener noreferrer" target="_blank">Black History Month brand campaigns</a>, and analyse the latest edition of PRWeek’s <a href="https://www.prweek.com/article/1839653/pitching-rise-prweek-top-150-monthly-trading-tracker" rel="noopener noreferrer" target="_blank">Top 150 Monthly Trading Tracker</a>, which reveals how long clients are taking to pay and the frequency of new business pitches.</p><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>In the latest episode of the Beyond the Noise podcast, Clara Biu, head of PR at Just Eat, gives the client perspective on PR agency diversity following the findings of the latest annual Industry Pay Gaps report from PRWeek.</p><p>She explains how demanding clients are becoming of the agencies they hire: “I’m asking my agency, ‘What are you doing in terms of truly diverse teams, what are your proof points?’”</p><p>PRWeek UK’s Beyond the Noise podcast, which is published on alternate weeks, looks at some of the biggest issues affecting comms and PR. Download the podcast via <a href="https://podcasts.apple.com/gb/podcast/beyond-the-noise-the-prweek-podcast/id1513615965" rel="noopener noreferrer" target="_blank">Apple</a>, <a href="https://open.spotify.com/show/0onUHcQsn5ITC1lYtW89jZ?si=c965c18c49724d2c&nd=1" rel="noopener noreferrer" target="_blank">Spotify</a>, or on your favourite platform.</p><p>The Pay Gaps Report showed that while gender representation and pay gaps more closely represent the British population, when it comes to ethnicity the PR industry still has a long way to go in terms of pay and representation in the workplace.</p><p>Mike Levaggi, co-founder of talent consultancy Braver, takes listeners through the precise findings of the report. Both he and Biu provide lots of practical advice on how agencies can solve this pressing talent problem in the comms consultancy world.</p><p>“People from different backgrounds start to hit these barriers when they get to about account manager level in an agency, when they’re surrounded by teams of people who all think the same way,” Levaggi added.</p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Big themes and stories in comms from the past week or so are put under the microscope in the latest edition of Noise in Brief, PRWeek UK’s bite-sized podcast.</p><p>Noise in Brief – a shorter offshoot of PRWeek’s Beyond the Noise podcast – is released fortnightly and features PRWeek UK journalists discussing major issues from the previous seven days or so.</p><p>Download the podcast via <a href="https://podcasts.apple.com/gb/podcast/beyond-the-noise-the-prweek-podcast/id1513615965" rel="noopener noreferrer" target="_blank">Apple</a>, <a href="https://open.spotify.com/show/0onUHcQsn5ITC1lYtW89jZ?si=c965c18c49724d2c&nd=1" rel="noopener noreferrer" target="_blank">Spotify</a>, or listen on your favourite platform.</p><p>This week’s episode features news editor Siobhan Holt alongside reporter Elizabeth Wiredu and PRWeek UK editor John Harrington.</p><p>In the episode, the trio analyse the results from the PRWeek UK and People Like Us <a href="https://www.prweek.com/article/1837985/uk-pr-closing-its-pay-gaps-prweek-spotlights-de-i-progress?utm_medium=EMAIL&utm_campaign=eNews%20Bulletin&utm_source=20230926&utm_content=PRWeek%20UK%20Daily%20News%20(306)::www_prweek_com_article_1837985&email_hash=c261517271e35d6dbb04ca54e5f223d9" rel="noopener noreferrer" target="_blank">Pay Gap Project</a>, and how comms agencies have been acting to try to close their gender and ethnicity pay gaps.</p><p>PRWeek has launched the results of its Generation Z survey, offering insight into what young PR practitioners want from their careers. In the podcast, the team discuss Gen Z’s views on <a href="https://www.prweek.com/article/1838452/cliquey-culture-lets-down-pr-gen-z-improve-industry?bulletin=uk%2Fprweekdaily&utm_medium=EMAIL&utm_campaign=eNews%20Bulletin&utm_source=20230925&utm_content=PRWeek%20UK%20Daily%20News%20(99)::www_prweek_com_article_18_2&email_hash=c261517271e35d6dbb04ca54e5f223d9" rel="noopener noreferrer" target="_blank">diversity</a>, <a href="https://www.prweek.com/article/1837697/does-pr-alcohol-problem-gen-z-responds" rel="noopener noreferrer" target="_blank">alcohol consumption</a>, and overall <a href="https://www.prweek.com/article/1838089/all-need-money-not-access-mental-health-apps-%E2%80%93-staff-incentives-gen-z-value?bulletin=uk%2Fprweekweekly&utm_medium=EMAIL&utm_campaign=eNews%20Bulletin&utm_source=20230924&utm_content=PRWeek%20UK%20Weekly%20Bulletin%20(72)::&email_hash=c261517271e35d6dbb04ca54e5f223d9" rel="noopener noreferrer" target="_blank">work benefits</a>. </p><p>Last but not least, the editorial team also chat about <a href="https://www.prweek.com/article/1838122/taylor-herring-msl-hotwire-w-%E2%80%93-agency-creatives-christmas-campaign-trends?bulletin=uk%2Fprweekdaily&utm_medium=EMAIL&utm_campaign=eNews%20Bulletin&utm_source=20230925&utm_content=Test%20-%20PRWeek%20UK%20Daily%20News%20(3)::www_prweek_com_article_18_1&email_hash=" rel="noopener noreferrer" target="_blank">Christmas campaign trends</a> and make film and campaign predictions ahead of the festive season.</p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p><br></p><p>What do young comms professionals think of the industry? PRWeek’s latest Beyond the Noise podcast takes a look, in the second of a two-part series.</p><p>It comes as PRWeek reveals the results of a survey of Gen Z PRs about their views of the sector - which looks at topics from how long they want to stay in their jobs to <a href="https://www.prweek.com/article/1837697/does-pr-alcohol-problem-gen-z-responds" rel="noopener noreferrer" target="_blank">whether PR has an alcohol problem</a>.</p><p>Our guests this week are another two nominees in the Young Gamechanger category at the PRWeek UK Awards: Malini Bhargav, senior consultant - ESG + purpose, at Blurred; and Amandeep Turna, senior account manager at Harvard. They are joined by PRWeek UK editor John Harrington and reporter Eliza Wiredu.</p><p>PRWeek UK’s Beyond the Noise podcast, which is published on alternate weeks, looks at some of the biggest issues affecting comms and PR. Download the podcast via <a href="https://podcasts.apple.com/gb/podcast/beyond-the-noise-the-prweek-podcast/id1513615965" rel="noopener noreferrer" target="_blank">Apple</a>, <a href="https://open.spotify.com/show/0onUHcQsn5ITC1lYtW89jZ?si=c965c18c49724d2c&nd=1" rel="noopener noreferrer" target="_blank">Spotify</a>, or listen above in the browser or on your favourite platform.</p><p>The guests discuss their backgrounds in the industry and their views on major issues such as academic qualifications in comms, AI, and working with journalists.</p><p>They talk about what they like and don't like about working in comms - and what one thing they would change about the sector.</p><p><a href="https://www.prweek.com/article/1834858/agencies-missing-trick-%E2%80%93-young-pr-stars-prweek-podcast" rel="noopener noreferrer" target="_blank">Click here to access part one of the series</a>, where we hear from other Young Gamechanger nominees about their views of the industry.</p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Big themes and stories in comms from the past week or so are put under the microscope in the latest edition of Noise in Brief, PRWeek UK’s bite-sized podcast.</p><p>Noise in Brief – a shorter offshoot of PRWeek’s Beyond the Noise podcast – is released fortnightly and features PRWeek journalists discussing major issues from the previous seven days or so.</p><p>Download the podcast via <a href="https://podcasts.apple.com/gb/podcast/beyond-the-noise-the-prweek-podcast/id1513615965" rel="noopener noreferrer" target="_blank">Apple</a>, <a href="https://open.spotify.com/show/0onUHcQsn5ITC1lYtW89jZ?si=c965c18c49724d2c&nd=1" rel="noopener noreferrer" target="_blank">Spotify</a>, or listen on your favourite platform.</p><p>This week’s episode features PRWeek UK news editor Siobhan Holt and reporters Evie Barrett and Elizabeth Wiredu.</p><p>PRWeek UK has launched the results of its Generation Z survey, offering insight into what young PR practitioners want from their careers. In the podcast, the team discuss Gen Z’s approach to AI technology and how often they want to be in the office.</p><p>The team also focus on Edelman’s latest Trust at Work Report and what that reveals about the next generation in PR.</p><p>The trio also chat about the latest edition of PRWeek’s Top 150 Monthly Trading Tracker, which asks UK agencies about how long clients are taking to pay and how many pitches agencies are taking part in.</p><p>With law firm Schillings announcing plans to set up a comms agency last week, the three journalists debate the crossover between legal advisory and PR, and talk about the key job hires that caught their eye over the past week.</p><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>We've heard what clients want from agencies - this week's PRWeek Beyond the Noise podcast takes the agencies' perspective.</p><p>Throughout August, PRWeek ran interviews with senior in-house comms and corporate affairs directors from BAE, Subway, Royal Mail and Starling Bank. We asked <a href="https://www.prweek.com/article/1835549/bae-subway-royal-mail-starling-bank-clients-want-agencies" rel="noopener noreferrer" target="_blank">what they like - and don't like - about working with comms agencies</a>. </p><p>Our guests this week discuss the relationships from the view of agencies. We are joined by Tom Symondson, global head of growth at Grayling and parent group Accordience, and Mike Robb, co-founder of Boldspace.</p><p>PRWeek UK’s Beyond the Noise podcast, which is published on alternate weeks, looks at some of the biggest issues affecting comms and PR. Download the podcast via <a href="https://podcasts.apple.com/gb/podcast/beyond-the-noise-the-prweek-podcast/id1513615965" rel="noopener noreferrer" target="_blank">Apple</a>, <a href="https://open.spotify.com/show/0onUHcQsn5ITC1lYtW89jZ?si=c965c18c49724d2c&nd=1" rel="noopener noreferrer" target="_blank">Spotify</a>, or listen on your favourite platform.</p><p>Symondson and Robb discuss how the client-agency relationship has evolved in recent times, for better and worse.</p><p>They examine how the relationships can go wrong and list their own 'red lines' when working with clients. They also look at how to set up a relationship for success.</p><p>Crucial issues such as fees, overservicing, payment terms and getting paid on time, and the 'poaching' of staff are also discussed.</p><p>The duo are joined by regular host Frankie Oliver, co-founder of New Society, and John Harrington, editor of PRWeek UK.</p><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Big themes and stories in comms from the past week or so are put under the microscope in the latest edition of Noise in Brief, PRWeek UK’s bite-sized podcast.</p><p>Noise in Brief – a shorter offshoot of PRWeek’s Beyond the Noise podcast – is released fortnightly and features PRWeek journalists discussing major issues from the previous seven days or so.</p><p>Download the podcast via <a href="https://podcasts.apple.com/gb/podcast/beyond-the-noise-the-prweek-podcast/id1513615965" rel="noopener noreferrer" target="_blank">Apple</a>, <a href="https://open.spotify.com/show/0onUHcQsn5ITC1lYtW89jZ?si=c965c18c49724d2c&nd=1" rel="noopener noreferrer" target="_blank">Spotify</a>, or listen on your favourite platform.</p><p>This week’s episode features PRWeek UK editor John Harrington and reporters Evie Barrett and Eliza Wiredu.</p><p>The past couple of weeks have seen a series of controversies surrounding football, from the extraordinary developments with the Spanish national team to the Manchester United/Mason Greenwood row. We ask: why is the beautiful game getting its comms so badly wrong?</p><p>The team discusses the future of ESG after the recent backlash in some quarters. And they examine some of the main findings from more in-house leaders in PRWeek’s series looking at what clients like and don’t like from agencies.</p><p>After some recent ‘fake’ campaigns, the trio also debate whether real-life PR stunts have a future in an AI world.</p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>What do young comms professionals think of the industry? PRWeek’s latest Beyond the Noise podcast takes a look.</p><br><p>This week’s edition features two finalists in the <a href="https://www.prweek.com/article/1830937/prweek-uk-awards-2023-%E2%80%93-shortlist-revealed" rel="noopener noreferrer" target="_blank">PRWeek UK Awards Young Gamechanger of the Year category</a>: Katie Gabriel, account director at Instinctif Partners; and Joshua Vine-Lott, senior account manager at Aurora. They join PRWeek UK editor John Harrington and PRWeek reporter Evie Barrett.</p><br><p>PRWeek UK’s Beyond the Noise podcast, which is published on alternate weeks, looks at some of the biggest issues affecting comms and PR. Download the podcast via <a href="https://podcasts.apple.com/gb/podcast/beyond-the-noise-the-prweek-podcast/id1513615965" rel="noopener noreferrer" target="_blank">Apple</a>, <a href="https://open.spotify.com/show/0onUHcQsn5ITC1lYtW89jZ?si=c965c18c49724d2c&nd=1" rel="noopener noreferrer" target="_blank">Spotify</a>, or listen on your favourite platform.</p><br><p>The latest podcast coincides with PRWeek’s survey of Gen Z PRs, which asks about their top priorities and what they think about the industry – <a href="https://www.prweek.com/article/1833152/gen-z-prs-%E2%80%93-views-industry-prweeks-new-survey" rel="noopener noreferrer" target="_blank">click here to take the survey</a>, which will form the basis of a series of articles in September.</p><br><p>Our guests this week discuss their experiences of working in comms and how it has differed from their expectations.</p><br><p>“I don’t think it’s an industry for coasting or sitting on your laurels,” said Gabriel. “You have to be constantly learning.”</p><br><p>The duo give their views on working with the media, and with clients, and address some of the stereotypes about young PR professionals – including their apparent aversion to making phone calls. They also reveal their favourite and least favourite things about working in the industry.</p><br><p>“You’re never bored – ever,” said Vine-Lott.</p><br><p>PRWeek will be running ‘part two’ of the podcast with other Young Gamechanger finalists in September, so stay tuned.</p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Big themes and stories in comms from the past week or so are put under the microscope in the latest edition of Noise in Brief, PRWeek UK’s bite-sized podcast.</p><p>Noise in Brief – a shorter offshoot of PRWeek’s Beyond the Noise podcast – is released fortnightly and features PRWeek journalists discussing major issues from the previous seven days or so.</p><p>Download the podcast via <a href="https://podcasts.apple.com/gb/podcast/beyond-the-noise-the-prweek-podcast/id1513615965" rel="noopener noreferrer" target="_blank">Apple</a>, <a href="https://open.spotify.com/show/0onUHcQsn5ITC1lYtW89jZ?si=c965c18c49724d2c&nd=1" rel="noopener noreferrer" target="_blank">Spotify</a>, or listen on your favourite platform.</p><p>This week, the team discuss the recent holding company results and chat about the challenges in the PR sector in the second quarter of 2023, specifically from technology clients. </p><p>On the topic of technology, the trio talk about the latest developments in AI technology and its impact on comms and PR, from recruitment to employee policies. </p><p>Jim Donaldson’s <a href="https://www.prweek.com/article/1833246/jim-donaldson-depart-fleishmanhillard" rel="noopener noreferrer" target="_blank">departure from FleishmanHillard</a> after nine years as the chief executive for the UK and Middle East is also discussed. </p><p>Elsewhere, the team introduce PRWeek UK’s new regular column, ‘PR Room 101’, and select their own PR and comms pet hates they would kick out of the industry altogether.</p><p>And finally, PRWeek’s ‘<a href="https://www.prweek.com/article/1833079/all-singing-all-dancing-campaigns-not-enough-%E2%80%93-clients-want-agencies" rel="noopener noreferrer" target="_blank">what clients want from agencies</a>’ returns. Reporter Evie Barrett talks about her interview with Jenny Pask of BAE Systems Digital Intelligence and explains BAE’s agency set-ups and what it values most from the relationships. </p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>We find out in the latest episode of PRWeek’s Beyond the Noise podcast. Our guest this week is Zoe Cohen, a spokesperson for Just Stop Oil, the organisation that is demanding the UK Government stop licensing all new oil, gas and coal projects.</p><p>Joining her is regular podcast host Frankie Oliver, the founder of New Society, and John Harrington, the editor of PRWeek UK. </p><p>PRWeek UK’s Beyond the Noise podcast, which is published on alternate weeks, looks at some of the biggest issues affecting comms and PR.</p><p>Download the podcast via <a href="https://podcasts.apple.com/gb/podcast/beyond-the-noise-the-prweek-podcast/id1513615965" rel="noopener noreferrer" target="_blank">Apple</a>, <a href="https://open.spotify.com/show/0onUHcQsn5ITC1lYtW89jZ?si=c965c18c49724d2c&nd=1" rel="noopener noreferrer" target="_blank">Spotify</a>, or listen on your favourite platform. This week’s podcast follows news last week that the UK Government has controversially granted 100 new oil and gas licences. It also follows the worrying statement from UN secretary-general António Guterres that the earth has moved from global warming to global boiling as oceans reach record temperatures.</p><p>Cohen discusses the background to Just Stop Oil, its comms operation, and its approach to non-violent disruptive action.</p><p>She addresses the question of whether the group’s tactics, which have included disrupting traffic and major sporting events, could be counter-productive to the movement’s aims.</p><p>Cohen also discusses the question of whether Just Stop Oil could work with comms agencies to help with its messaging.</p><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Big themes and stories in comms from the past week or so are put under the microscope in the latest edition of Noise in Brief, PRWeek UK’s bite-sized podcast.</p><p>Noise in Brief – a shorter offshoot of PRWeek’s Beyond the Noise podcast – is released fortnightly and features PRWeek journalists discussing major issues from the previous seven days or so.</p><p>Download the podcast via <a href="https://podcasts.apple.com/gb/podcast/beyond-the-noise-the-prweek-podcast/id1513615965" rel="noopener noreferrer" target="_blank">Apple</a>, <a href="https://open.spotify.com/show/0onUHcQsn5ITC1lYtW89jZ?si=c965c18c49724d2c&nd=1" rel="noopener noreferrer" target="_blank">Spotify</a> or on your favourite platform.</p><p>This week, the team talk about the latest installment of <a href="https://www.prweek.com/article/1831983/agencies-wary-raising-fees-%E2%80%93-prweek-top-150-monthly-trading-tracker" rel="noopener noreferrer" target="_blank">PRWeek’s Top 150 Monthly Trading Tracker</a>, which this month asked UK agencies from the Top 150 database whether they’ve altered their fee structures as costs rise.</p><p>The trio also discuss whether <a href="https://www.prweek.com/article/1831267/uk-editor-pure-consumer-pr-agencies-future" rel="noopener noreferrer" target="_blank">‘pure’ consumer-focused PR agencies have a future</a> and how the downturn in consumer spending is impacting this PR speciality.</p><p>Elsewhere, PRWeek UK editor John Harrington speaks to David Fraser, founder and managing director of Ready10, about <a href="https://www.prweek.com/article/1828843/prs-ethnic-gender-pay-gaps-provide-figures-major-prweek-project" rel="noopener noreferrer" target="_blank">The Pay Gap Project for 2023</a> and urges UK PR agencies to provide data on their ethnicity and gender pay gaps.</p><p>And finally, following the launch of the <a href="https://www.prweek.com/article/1830937/prweek-uk-awards-2023-%E2%80%93-shortlist-revealed" rel="noopener noreferrer" target="_blank">PRWeek UK Awards shortlist</a>, the team discuss their favourite campaigns from the shortlisted finalists.</p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>How are brands evolving their use of social media, and what does the future hold? That's the focus of the latest edition of PRWeek's Beyond the Noise podcast.</p><br><p>Our guests this week are social media chiefs at two major companies: Charlotte Tonry, social media lead at Marks & Spencer, and Vicky Longster, social media manager at Virgin.</p><br><p>PRWeek UK’s Beyond the Noise podcast, which is published on alternate weeks, looks at some of the biggest issues affecting comms and PR. Download the podcast via <a href="https://podcasts.apple.com/gb/podcast/beyond-the-noise-the-prweek-podcast/id1513615965" rel="noopener noreferrer" target="_blank">Apple</a>, <a href="https://open.spotify.com/show/0onUHcQsn5ITC1lYtW89jZ?si=c965c18c49724d2c&nd=1" rel="noopener noreferrer" target="_blank">Spotify</a>, or on your favourite platform.</p><br><p>This week's guests discuss how they work within the structure of their organisations, how their success is measured, and how the role has changed in recent times.</p><br><p>The various social platforms are scrutinised - including the 'new kid on the block', Threads, and Twitter's "bizarre" rebrand to X. The guests also highlight the increased importance of 'low-fi' video and the optimal length of clips.</p><br><p>Tonry and Longster recall the campaigns they are most proud of and discuss how they work with agencies.</p><br><p>They identify their biggest challenges, including keeping up with the latest trends. Longster says "competing for people's attention" is "getting harder and harder, especially with the rise of apps like TikTok where people are going there purely for entertainment purposes".</p><br><p>"It's that battle of, how do you get people's attention and be entertaining to people in a way that's still relevant for your brand?" she says.</p><br><p>The duo also look to the future, and discuss the biggest challenges and opportunities ahead - including the role of AI.</p><br><p>The guests are joined by usual host Frankie Oliver, the founder of New Society, and John Harrington, editor of PRWeek UK. </p><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Big themes and stories in comms from the past week or so are put under the microscope in the latest edition of Noise in Brief, PRWeek UK’s bite-sized podcast.</p><p>Noise in Brief – a shorter offshoot of PRWeek’s Beyond the Noise podcast – is released fortnightly and features PRWeek journalists discussing major issues from the previous seven days or so.</p><p>Download the podcast via <a href="https://podcasts.apple.com/gb/podcast/beyond-the-noise-the-prweek-podcast/id1513615965" rel="noopener noreferrer" target="_blank">Apple</a>, <a href="https://open.spotify.com/show/0onUHcQsn5ITC1lYtW89jZ?si=c965c18c49724d2c&nd=1" rel="noopener noreferrer" target="_blank">Spotify</a>, or listen on your favourite platform.</p><p>This week the team discuss the <a href="https://www.prweek.com/article/1830387/ketchum-portland-launch-joint-triple-election-division" rel="noopener noreferrer" target="_blank">new division created by Omnicom agencies Portland and Ketchum</a> focused on helping clients during next year's 'triple elections' in the US, the UK and the EU.</p><p>They also touch on the huge influx of individuals from Labour circles – and some from the Conservative Party – into the industry in recent times.</p><p>Elsewhere, we look at the marketing juggernaut that is Barbie ahead of the film's release tomorrow (Friday 21 July). The team choose the campaigns that stood out for them and examine the role of earned media in the publicity blitz.</p><p>With the initial hype around Threads - Meta's 'clean' version of Twitter - dying down, we look at how brands have been using it and what the future may bring for the platform.</p><p>Finally, 900 journalists have signed up to a new platform that aims to curb the problem of poorly-targeted PR pitches. What could this mean for the sector?</p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>The Beyond the Noise podcast this week features regular host Frankie Oliver alongside PRWeek editor-in-chief Danny Rogers and co-founder of Purpose Disruptors Lisa Merrick-Lawless.</p><p>PRWeek UK’s Beyond the Noise podcast, which is published on alternate weeks, looks at some of the biggest issues affecting comms and PR. Download the podcast via <a href="https://podcasts.apple.com/gb/podcast/beyond-the-noise-the-prweek-podcast/id1513615965" rel="noopener noreferrer" target="_blank">Apple</a>, <a href="https://open.spotify.com/show/0onUHcQsn5ITC1lYtW89jZ?si=c965c18c49724d2c&nd=1" rel="noopener noreferrer" target="_blank">Spotify</a>, or listen on your favourite platform.</p><p>The trio discuss the climate emergency and the work of Purpose Directors – which is a non profit that launched in 2019 to help the advertising and communications industries . transition towards having emission by 2030, in line with the Paris Treaty.</p><p>The trio discuss the climate emergency and the work of Purpose Directors – a non-profit that launched in 2019 to help the advertising and communications industries transition toward lowering emissions by 2030, in line with the Paris Treaty.</p><p>The three experts discuss what the work of the non-profit could mean for the PR industry and its role in addressing the climate emergency.</p><p>Responding to a question on what those working in agencies could do to affect change, Merrick-Lawless says people need to find their own purpose in relation to the climate emergency and to use their own sense of agency to push for change.</p><p>Asked about the response to the climate emergency at Cannes, she said: “It’s a misstep by leaders at Cannes to think they’re a bit bored with purpose.</p><p>“There is a new generation coming through, and there is a massive talent drain from our industry, and that’s why.</p><p>“People don’t want to work in an industry whose only purpose is to sell people shit they don’t need,” she said, adding that 2023 was a “really interesting” moment for PR and its response to climate change.</p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Big themes and stories in comms from the past week or so are put under the microscope in the latest edition of Noise in Brief, PRWeek UK’s bite-sized podcast.</p><p>Noise in Brief – a shorter offshoot of PRWeek’s Beyond the Noise podcast – is released fortnightly and features PRWeek journalists discussing major issues from the previous seven days or so.</p><p>Download the podcast via <a href="https://podcasts.apple.com/gb/podcast/beyond-the-noise-the-prweek-podcast/id1513615965" rel="noopener noreferrer" target="_blank">Apple</a>, <a href="https://open.spotify.com/show/0onUHcQsn5ITC1lYtW89jZ?si=c965c18c49724d2c&nd=1" rel="noopener noreferrer" target="_blank">Spotify</a>, or listen on your favourite platform.</p><p>This week, we talk about SEC Newgate and how the agency is set to receive a $100m investment from Investcorp. </p><p>The trio analyse some of the main findings from PRWeek’s Top 150 Monthly Trading Tracker, including the industry’s views on current trading conditions and redundancies. </p><p>The team also talk through the sad news that Edelman is to cut 240 jobs, and what it tells us about the industry in this challenging time.</p><p>The comms crisis at fast fashion brand Shein is put also under the microscope, and we have more details on the launch of a hybrid recruitment company called PR Mums, which is being supported by 35 PR agencies. </p><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>The Beyond the Noise podcast this week features regular host Frankie Oliver alongside PRWeek UK editor John Harrington and news editor Siobhan Holt.</p><p>PRWeek UK’s Beyond the Noise podcast, which is published on alternate weeks, looks at some of the biggest issues affecting comms and PR. Download the podcast via <a href="https://podcasts.apple.com/gb/podcast/beyond-the-noise-the-prweek-podcast/id1513615965" rel="noopener noreferrer" target="_blank">Apple</a>, <a href="https://open.spotify.com/show/0onUHcQsn5ITC1lYtW89jZ?si=c965c18c49724d2c&nd=1" rel="noopener noreferrer" target="_blank">Spotify</a>, or listen on your favourite platform. </p><p>The trio this week talk through some of the Lions-winning campaigns from this year that piqued their interest. They analyse what the campaigns tell us about major themes such as PR's role as a strategic function of business and what it tells us about the industry's creative prowess.</p><p>They also ask if 'traditional' creativity has a place in the time of permacrisis.</p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Big themes and stories in comms from the past week or so are put under the microscope in the latest edition of Noise in Brief, PRWeek UK’s bite-sized podcast.</p><p>Noise in Brief – a shorter offshoot of PRWeek’s Beyond the Noise podcast – is released fortnightly and features PRWeek journalists discussing major issues from the previous seven days or so. Download the podcast via <a href="https://podcasts.apple.com/gb/podcast/beyond-the-noise-the-prweek-podcast/id1513615965" rel="noopener noreferrer" target="_blank">Apple</a>, <a href="https://open.spotify.com/show/0onUHcQsn5ITC1lYtW89jZ?si=c965c18c49724d2c&nd=1" rel="noopener noreferrer" target="_blank">Spotify</a>, or listen in the browser above or on your favourite platform.</p><p>Speaking from Cannes, PRWeek editor-in-chief Danny Rogers gives his impression of the International Festival of Creativity, which is taking place this week in the French resort.</p><p>Rogers and UK editor John Harrington discuss the shortlists for the PR Lions and other Lions categories and analyse PR's chances.</p><p>Elsewhere, news editor Siobhan Holt and reporters Elizabeth Wiredu and Evie Barrett talk about new research from PRWeek asking creative chiefs at PR agencies about the biggest trends in creativity.</p><p>The team also discusses the sad news that consumer PR agency Talker Tailor Trouble Maker has closed its doors, and what it tells us about the industry in this challenging time.</p><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Staff pay, bonuses, and other rewards and benefits are put under the microscope in the latest edition of PRWeek UK's Beyond the Noise podcast.</p><br><p>This week's show explores the new research by The Works Search that found, among other things, the <a href="https://www.prweek.com/article/1825022/pr-industry-saw-significant-pay-rises-2022-research-finds" rel="noopener noreferrer" target="_blank">level of average pay rises in the industry</a>.</p><p>PRWeek UK’s Beyond the Noise podcast, which is published on alternate weeks, looks at some of the biggest issues affecting comms and PR. Download the podcast via <a href="https://podcasts.apple.com/gb/podcast/beyond-the-noise-the-prweek-podcast/id1513615965" rel="noopener noreferrer" target="_blank">Apple</a>, <a href="https://open.spotify.com/show/0onUHcQsn5ITC1lYtW89jZ?si=c965c18c49724d2c&nd=1" rel="noopener noreferrer" target="_blank">Spotify</a>, or listen on your favourite platform.</p><br><p>Joining usual host Frankie Oliver and PRWeek UK editor John Harrington this week are Katie de Cozar, director at CCgroup, and Nicola Koronka, co-founder at Missive. Both agencies were recognised in <a href="https://www.prweek.com/article/1822901/prweek-uk-best-places-work-awards-2023-reward-benefits-award" rel="noopener noreferrer" target="_blank">PRWeek's Best Places to Work Awards 2023</a> for offering industry-leading rewards and benefits.</p><p> </p><p>The guests discuss whether pay rises and bonuses in the industry are enough, given the cost-of-living crisis. They reflect on <a href="https://www.prweek.com/article/1825030/prs-eye-watering-gender-pay-gap-revealed-new-report" rel="noopener noreferrer" target="_blank">PR's "eye-watering" gender pay gap</a>, trends in <a href="https://www.prweek.com/article/1825149/often-pr-pros-going-office" rel="noopener noreferrer" target="_blank">hybrid working and office attendance</a>, and differences between agency and in-house working cultures.</p><br><p>De Cozar and Koronka also speak about some of the workplace initiatives at their agencies that have proven to be the most successful.</p><p> </p><p> </p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Big themes in comms from the past week or so are put under the microscope in the latest edition of Noise in Brief, PRWeek UK’s bite-sized podcast.</p><br><p>Noise in Brief – a shorter offshoot of PRWeek’s Beyond the Noise podcast – is released fortnightly and features PRWeek journalists discussing major issues from the previous seven days or so.</p><p>Appearing this week are UK editor John Harrington and reporters Elizabeth Wiredu and Evie Barrett. Download the podcast via <a href="https://podcasts.apple.com/gb/podcast/beyond-the-noise-the-prweek-podcast/id1513615965" rel="noopener noreferrer" target="_blank">Apple</a>, <a href="https://open.spotify.com/show/0onUHcQsn5ITC1lYtW89jZ?si=c965c18c49724d2c&nd=1" rel="noopener noreferrer" target="_blank">Spotify</a>, or listen on your favourite platform.</p><p>This week, the team discusses some of the main findings from a recent study by The Works Search, including trends in PR salaries and bonuses, and hybrid working.</p><p>With Pride Month underway, the trio talk about the apparent reluctance by brands to run campaigns themed around the event this year.</p><p>The continuing comms crisis at This Morning is put also under the microscope, and we have more predictions about the Cannes Lions.</p><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Speaking on PRWeek's Beyond The Noise podcast, Jo-ann Robertson, CEO global markets at Ketchum and this year’s PR Lions jury president at Cannes Lions, says she hopes that brand communications is reaching “a tipping point” where not every lauded campaign needs a social cause or purpose.</p><br><p>Joined by regular hosts PRWeek editor-in-chief, Danny Rogers and founder of New Society, Frankie Oliver, Robertson talks about the state of creativity in the PR industry generally, whether PR agencies need to learn from advertising agencies, the impact of diversity on effective campaigning and whether AI will have an impact on this year’s winners at Cannes.</p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Big themes in comms from the past week or so are put under the microscope in the latest edition of Noise in Brief, PRWeek UK’s bite-sized podcast. Noise in Brief – a shorter offshoot of PRWeek’s Beyond the Noise podcast – is released fortnightly and features PRWeek journalists discussing major issues from the previous seven days or so.</p><p>Appearing this week are UK news editor Siobhan Holt, reporters Elizabeth Wiredu and Evie Barrett, and UK editor John Harrington. Download the podcast via <a href="https://podcasts.apple.com/gb/podcast/beyond-the-noise-the-prweek-podcast/id1513615965" rel="noopener noreferrer" target="_blank">Apple</a>, <a href="https://open.spotify.com/show/0onUHcQsn5ITC1lYtW89jZ?si=c965c18c49724d2c&nd=1" rel="noopener noreferrer" target="_blank">Spotify</a>, or listen on your favourite platform.</p><p>The team examine some big themes from PRWeek's PR360 conference in Brighton last week, including the rise of AI and its impact on comms. We also hear about what corporate affairs and comms leaders from British Airways and Ovo Energy have to say about trends in the in-house corporate function.</p><p>As PRWeek continues its coverage of the UK Top 150 Consultancies project, we look at whether clients are becoming more demanding.</p><p>There's also scrutiny of the comms from ITV around Phillip Schofield's high-profile departure from This Morning.</p><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>The opportunities and threats posed by AI are examined in the latest episode of PRWeek's Beyond the Noise podcast.</p><p>Guests this week are Allison Spray, MD, data + analytics, at Hill+Knowlton, and a recent recipient of a postgraduate diploma in Artificial Intelligence for Business from Oxford; and Andre Labadie, executive chair, business and technology, at Brands2Life.</p><p>PRWeek UK’s Beyond the Noise podcast, which is published on alternate weeks, looks at some of the biggest issues affecting comms and PR. Download the podcast via Apple, Spotify, or listen on your favourite platform.</p><p>This week's episode looks beyond the hype around AI and focuses on how the technology is being used in the comms industry at the moment. The guests, who are joined by PRWeek editor-in-chief Danny Rogers and UK editor John Harrington, discuss which AI tools are being used and presented, and how.</p><p>They analyse the advantages and limitations of AI at present and the possible long-term implications, including whether the technology might ultimately make some PR roles redundant.</p><p>We also ask if AI could be a game-changer for creative comms campaigns.</p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>The latest edition of PRWeek UK’s podcast series, which looks at the big news in the comms industry in a ‘bite-sized’ format, is now live.</p><p>Noise in Brief – a shorter offshoot of PRWeek’s Beyond the Noise podcast – is released fortnightly and features PRWeek journalists discussing major issues from the previous seven days or so.</p><p>Appearing this week are UK news editor Siobhan Holt, reporters Elizabeth Wiredu and Evie Barrett, and UK editor John Harrington. Download the podcast via Apple, Spotify or listen in on your favourite platform.</p><p>With the Coronation dominating news over the bank holiday weekend, the team look at which organisations and individuals performed well from a comms perspective over the period, and which did not.</p><p><a href="https://www.prweek.com/article/1822002/prca-shrink-board-wont-mark-own-homework-complaints" rel="noopener noreferrer" target="_blank">Wide-ranging plans to reform the PRCA</a>, which were announced last Friday, are put under the microscope. We also look ahead to Eurovision and ask: are brands making the most of the musical extravaganza?</p><br><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>The project launched on 2 May with the release of the<strong> </strong><a href="https://www.prweek.com/uk/top150" rel="noopener noreferrer" target="_blank"><strong>Top 150 table</strong></a>, ranking the UK's biggest PR consultancies by revenue for the 2022 calendar year. PRWeek also tracked <a href="https://www.prweek.com/article/1821340/prweek-reveals-uk-top-150-2023-agency-topped-100m-revenue" rel="noopener noreferrer" target="_blank"><strong>major trends in an overview article</strong></a>.</p><p>PRWeek UK’s Beyond the Noise podcast, which is published on alternate weeks, looks at some of the biggest issues affecting comms and PR. Download the podcast via <a href="https://podcasts.apple.com/gb/podcast/beyond-the-noise-the-prweek-podcast/id1513615965" rel="noopener noreferrer" target="_blank">Apple</a>, <a href="https://open.spotify.com/show/0onUHcQsn5ITC1lYtW89jZ?si=c965c18c49724d2c&nd=1" rel="noopener noreferrer" target="_blank">Spotify</a>, or listen on your favourite platform.</p><p>Delving into the Top 150 project in today's podcast are PRWeek's editor-in-chief Danny Rogers and UK editor John Harrington, alongside usual host Frankie Oliver, the founder of PR agency New Society.</p><p>The trio discuss how agencies fared in 2022, which was another year of strong growth across the industry.</p><p>The main growth areas, and those sectors that have faced more challenges, are pinpointed. And we discuss how agency leaders feel about trading in 2023 so far and what the rest of the year may hold.</p><br><p><br></p><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Noise in Brief – a shorter offshoot of PRWeek’s Beyond the Noise podcast – is released fortnightly and features PRWeek journalists discussing major issues from the previous seven days or so. Appearing this week are UK news editor Siobhan Holt, reporters Elizabeth Wiredu and Evie Barrett, and UK editor John Harrington.</p><p>Download the podcast via <a href="https://podcasts.apple.com/gb/podcast/beyond-the-noise-the-prweek-podcast/id1513615965" rel="noopener noreferrer" target="_blank">Apple</a>, <a href="https://open.spotify.com/show/0onUHcQsn5ITC1lYtW89jZ?si=c965c18c49724d2c&nd=1" rel="noopener noreferrer" target="_blank">Spotify</a>, listen in the browser above or on your favourite platform. This week the show focuses on the upcoming launch of PRWeek UK’s Top 150 and takes a closer look at PR budget data from the IPA Bellwether report. We look at what clients want from agencies and offer insights from Google, Virgin Atlantic, Ovo and Sodexo interviews. The rise of AI technology and how it’s disrupting the PR and comms sector is also discussed. Meanwhile, the team reveals their comms 'top' and 'flop' of the past two weeks or so.</p><p> </p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Alex Doorey, VP Corporate Affairs & Sustainability at energy supplier, OVO says the modern corporate affairs director is heavily reliant on PR consultancies and that these relationships “keep us lean, they keep us nimble and they keep us honest.” </p><p>Jen Jamie, director of comms and public affairs, for the UK & Ireland at Google, also joined the podcast to explain how “innovation” is now the key attribute that she looks for in agency partners.</p><p>PRWeek UK’s Beyond the Noise podcast, which is published on alternate weeks, looks at some of the biggest issues affecting comms and PR. Download the podcast via <a href="https://podcasts.apple.com/gb/podcast/beyond-the-noise-the-prweek-podcast/id1513615965" rel="noopener noreferrer" target="_blank">Apple</a>, <a href="https://open.spotify.com/show/0onUHcQsn5ITC1lYtW89jZ?si=c965c18c49724d2c&nd=1" rel="noopener noreferrer" target="_blank">Spotify</a>, or listen on your favourite platform.</p><p>The two comms leads joined regular hosts PRWeek editor-in-chief, Danny Rogers and founder of New Society, Frankie Oliver to discuss the evolving role of the client side comms lead; the types of agency they work with; the skills they are looking for; traditional writing skills versus AI-generated content; the agency pitching process; strategic versus creative input; overservicing and underservicing; what makes a client-agency relationship break down; and looking after the mental health of agency teams.</p><p>PR agencies mentioned include Ogilvy, Teneo, CCGroup, The Romans, Strand Partners, Childhood PR and Flint.</p><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Noise in Brief – a shorter offshoot of PRWeek’s Beyond the Noise podcast – is released fortnightly and features PRWeek journalists discussing major issues from the previous seven days or so. Appearing this week are UK news editor Siobhan Holt, reporters Elizabeth Wiredu and Evie Barrett, and UK editor John Harrington.</p><p>Download the podcast via <a href="https://podcasts.apple.com/gb/podcast/beyond-the-noise-the-prweek-podcast/id1513615965" rel="noopener noreferrer" target="_blank">Apple</a>, <a href="https://open.spotify.com/show/0onUHcQsn5ITC1lYtW89jZ?si=c965c18c49724d2c&nd=1" rel="noopener noreferrer" target="_blank">Spotify</a>, or listen on your favourite platform.</p><p>This week the show focuses on recent mergers and acquisitions, including private equity firm KKR’s investment in FGS Global in a deal that values the consultancy at $1.425bn, plus the rise in Employee Ownership Trusts. The show also discusses what clients want from agencies, as part of PRWeek’s new four-part series, plus brand collaborations - are they brilliant or a cliche? And finally, the team reveals its comms 'top' and 'flop' of the past two weeks.</p><br><p><br></p><br><p><br></p><br><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>The new business pitching process is under the spotlight in PRWeek's latest Beyond the Noise podcast.</p><p>Our guests this week are Isobel Coney, MD at Red Consultancy, and Mark Lowe, co-founder of Third City. They are joined by usual host Frankie Oliver, the founder of New Society, alongside PRWeek UK editor John Harrington.</p><p>PRWeek UK’s Beyond the Noise podcast, which is published on alternate weeks, looks at some of the biggest issues affecting comms and PR. Download the podcast via <a href="https://podcasts.apple.com/gb/podcast/beyond-the-noise-the-prweek-podcast/id1513615965" rel="noopener noreferrer" target="_blank">Apple</a>, <a href="https://open.spotify.com/show/0onUHcQsn5ITC1lYtW89jZ?si=c965c18c49724d2c&nd=1" rel="noopener noreferrer" target="_blank">Spotify</a> or on your favourite platform.</p><p>This week's discussion focuses on different aspects of the client pitching process from an agency perspective, looking at how it has developed over the years and the impact of the COVID-19 period.</p><p>The guests explain what they like, and don't like, about the process. They reveal their personal pitching 'red flags' - and horror stories.</p><p>The agency bosses discuss what makes an ideal pitch, the role of procurement, whether guidelines or codes of practice can help, and whether agencies should expect to be paid for pitching.</p><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Noise in Brief – a shorter offshoot of PRWeek’s Beyond the Noise podcast – is released fortnightly and features PRWeek journalists discussing major issues from the previous seven days or so. Appearing this week are UK news editor Siobhan Holt, reporters Elizabeth Wiredu and Evie Barrett, and UK editor John Harrington.</p><p>Download the podcast via <a href="https://podcasts.apple.com/gb/podcast/beyond-the-noise-the-prweek-podcast/id1513615965" rel="noopener noreferrer" target="_blank">Apple</a>, <a href="https://open.spotify.com/show/0onUHcQsn5ITC1lYtW89jZ?si=c965c18c49724d2c&nd=1" rel="noopener noreferrer" target="_blank">Spotify</a>, or listen on your favourite platform.</p><p>This week the show pays tribute to Francis Ingham, the director general of the PRCA who sadly died earlier this month, with reflections on his career and his legacy in the industry.</p><p>We look at pay gaps in PR, as major agencies and holding companies start to release their statutory pay gap reports.</p><p>The controversial restructure of John Lewis, and what a ban on TikTok could mean for comms professionals, are also discussed.</p><p>Meanwhile, the team reveals their comms 'top' and 'flop' of the past two weeks or so.</p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>In this episode of Beyond the Noise Agency M&A expert Jim Houghton, partner at Waypoint Partners talks about the current market in consultancy mergers and acquisitions. Houghton shares his extensive experience of the best way to go about buying and selling PR agencies in a changing market.</p><br><p>David Andrews is partner and co-head of the London investment team at LDC, the largest private equity firm in the mid-market and responsible for many successful PR agency deals in recent years.</p><br><p>PRWeek UK’s Beyond the Noise podcast, which is published on alternate weeks, looks at some of the biggest issues affecting comms and PR. Download the podcast via <a href="https://podcasts.apple.com/gb/podcast/beyond-the-noise-the-prweek-podcast/id1513615965" rel="noopener noreferrer" target="_blank">Apple</a>, <a href="https://open.spotify.com/show/0onUHcQsn5ITC1lYtW89jZ?si=c965c18c49724d2c&nd=1" rel="noopener noreferrer" target="_blank">Spotify</a>, listen in the browser above or on your favourite platform.</p><br><p>Andrews talks about investment strategies for PR firms and what buyers and sellers are looking for in terms of deals and long-term growth.</p><br><p>Between them, Houghton and Andrews have been involved in deals and investments involving Omnicom, Teneo, Blue Rubicon, Instinctif and Headland.</p><br><p>Both talk of a slightly subdued Q1 this year but recognise growing interest from private equity in certain times of comms consultancy.</p><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>PRWeek UK has launched a podcast series focused on news in the comms industry.</p><p>This week's episode was recorded before the very sad announcement on Thursday (16 March) that Francis Ingham, director-general of the PRCA, had died.</p><p>Noise in Brief – a 'bite-sized' offshoot of PRWeek's Beyond the Noise podcast – will run fortnightly and feature PRWeek journalists discussing major issues from the past seven days or so.</p><p>Download the podcast via Apple, Spotify, or listen on your favourite platform.</p><p>The PRWeek UK Power Book and PR freelance trends are among the topics discussed this week.</p><p>Noise in Brief will be recorded and published on alternate weeks to Beyond the Noise.</p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>How far away is the comms industry from reaching gender equity, and what barriers still exist? That's the focus of PRWeek's latest Beyond the Noise podcast, published on International Women's Day (IWD). </p><p>Guests this week are Jo-ann Robertson, CEO of global markets at Ketchum; Sanjani Shah, global head of PR at The Body Shop; and Jo Carr, co-founder of Hope&Glory and the new president of Women in PR.</p><p>PRWeek UK’s Beyond the Noise podcast, which is published on alternate weeks, looks at some of the biggest issues affecting comms and PR. Download the podcast via Apple, Spotify or listen on your favourite platform.</p><p>Speaking to host Frankie Oliver, the founder of PR agency New Society, the guests discuss a range of issues, from the impact of COVID-19 and the post-COVID era, ageism in the industry, and employer policies.</p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>The CEO of one Ukrainian agency tells her story in PRWeek's Beyond the Noise podcast.</p><p>As the first anniversary of the invasion approaches, Viroslava Novosylna, of Ukraine-based tech comms consultancy <a href="https://www.slova.agency/en" rel="noopener noreferrer" target="_blank">Slova Tech PR</a>, discusses the origins of the 'PR Army' and how it has operated since the early days of the war.</p><p>PRWeek UK’s Beyond the Noise podcast, which is published on alternate weeks, looks at some of the biggest issues affecting comms and PR. Download the podcast via <a href="https://podcasts.apple.com/gb/podcast/beyond-the-noise-the-prweek-podcast/id1513615965" rel="noopener noreferrer" target="_blank">Apple</a>, <a href="https://open.spotify.com/show/0onUHcQsn5ITC1lYtW89jZ?si=c965c18c49724d2c&nd=1" rel="noopener noreferrer" target="_blank">Spotify</a>, listen in the browser above or on your favourite platform.</p><p>Novosylna shares personal experiences of operating a comms business headquartered in Kyiv, with some employees still based in the Ukrainian capital.</p><p>The scale of Russian cyber attacks and the types of disinformation are discussed, as is the challenge of keeping the war at the top of the global news agenda.</p><p>Novosilnaya urges communications professionals to volunteer as part of the comms effort - they can do so via the website <a href="https://pr.army/" rel="noopener noreferrer" target="_blank">https://pr.army/</a>.</p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Joining Rob Mayhew and Imogen Coles in the discussion is Gordon Glenister, global head of influencer marketing for the Branded Content Marketing Association. <a href="https://www.prweek.com/article/1811984/influencer-marketing-2023-%E2%80%93-whats-ahead-prweek-asks-experts" rel="noopener noreferrer" target="_blank">The BCMA worked with PRWeek on the recent in-depth look at the key trends in influencer marketing from a PR perspective.</a></p><p>PRWeek UK’s Beyond the Noise podcast, which is published on alternate weeks, looks at some of the biggest issues affecting comms and PR. Download the podcast via <a href="https://podcasts.apple.com/gb/podcast/beyond-the-noise-the-prweek-podcast/id1513615965" rel="noopener noreferrer" target="_blank">Apple</a>, <a href="https://open.spotify.com/show/0onUHcQsn5ITC1lYtW89jZ?si=c965c18c49724d2c&nd=1" rel="noopener noreferrer" target="_blank">Spotify</a>, listen in the browser above or on your favourite platform.</p><p>The podcast begins with an insightful and entertaining look at how Mayhew and Coles combine their agency ‘day jobs’ with being social media creators themselves.</p><p>Mayhew has grown a big following among the marcomms community through his short TikTok videos gently mocking the minutiae of industry life. Coles, <a href="https://www.prweek.com/article/1811762/ogilvy-names-uk-influence-lead" rel="noopener noreferrer" target="_blank">who was recently promoted to UK influence lead at Ogilvy UK</a>, has 162k followers on her Instagram account oneslowsunday.</p><p>This week’s lively discussion looks at what clients want from influencers; payment and closing influencer pay gaps; the growth of b2b influencers; and whether to involve social media stars from the start of the creative process.</p><p>The guests discuss which platforms are becoming more important, with the rise of TikTok and LinkedIn examined alongside the status of Instagram and post-Musk-takeover Twitter. The future of livestreaming, OnlyFans, AI platforms such as ChatGPT and ‘virtual influencers’ are also put under the microscope – as is PR’s role in influencer marketing.</p><p>Elsewhere, the guests predict how influencer marketing might evolve in 2023 and beyond.</p><p>Asking the questions this week are regular host Frankie Oliver, the founder of PR agency New Society, and John Harrington, editor of PRWeek UK.</p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Our guests this week are the Reverend George Pitcher, Anglican priest and former national press journalist, who was co-founder of PR firm Luther Pendragon and then Jericho Chambers; and Jeremy Cohen, senior partner at Blurred, formerly of the National Grid, Salterbaxter, and Edelman, where he ran the global Business & Social Purpose Practice.</p><p>PRWeek UK’s Beyond the Noise podcast, which is published on alternate weeks, looks at some of the biggest issues affecting comms and PR. Download the podcast via <a href="https://podcasts.apple.com/gb/podcast/beyond-the-noise-the-prweek-podcast/id1513615965" rel="noopener noreferrer" target="_blank">Apple</a>, <a href="https://open.spotify.com/show/0onUHcQsn5ITC1lYtW89jZ?si=c965c18c49724d2c&nd=1" rel="noopener noreferrer" target="_blank">Spotify</a>, listen in the browser above or on your favourite platform.</p><p>We ask why business appears to be gaining trust at a time when trust in governments is collapsing. Our guests also examine whether PR misunderstands what trust is, and whether the industry is in danger of confusing trust with reputation management.</p><p>Pitcher expresses strong views on the latter, calling reputation management a "sell stock" that is "losing its own reputation".</p><p>"I'm hugely suspicious of reputation management," he says. "I think somewhere north of 90 per cent of all corporate spending on reputation management is wasted. That's largely because reputation is treated as an image destination... rather than accepting that reputation is a direction of travel."</p><p>On the topic of ESG, Cohen discusses the requirement to integrate it into business strategy.</p><p>"If it's about having an ESG team or department spending money over here so people don't look over there, that's absolutely the wrong way of doing it and people will be found out."</p><p>The question of whether PR has a trust problem itself is also debated, especially given Edelman and other major agencies have received negative press for working with fossil fuel and other clients.</p><p>We also identify PRWeek’s choice of Top and Flop of the past fortnight.</p><br><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>PRWeek UK’s Beyond the Noise podcast, which is published on alternate weeks, looks at some of the biggest issues affecting comms and PR. Download the podcast via Apple, Spotify or your favourite platform.</p><p>Our soothsayers this week are Fenella Grey, EMEA managing director and chair at Porter Novelli, and Tanya Joseph, MD, specialist services, at Hill+Knowlton. They join regular host Frankie Oliver, the founder of agency New Society, and PRWeek UK editor John Harrington.</p><p>"I'm an optimist," said Grey. "My glass is always half fall. If the pandemic is anything to go by, then confidence and PR spend should remain high."</p><p>Asked about recruitment challenges - and whether the 'great resignation' is over - Grey said: "I think it's more of a great reawakening - somebody else said it, but it's spot on. The talent market is going to remain incredibly aggressive."</p><p>She foresees a "continued push away from classical linear career progression", and also predicted more recruitment from outside the comms industry.</p><p>Joseph agreed that the great resignation is over, saying: "That dislocation people felt during COVID and post-COVID has dissipated. Their expectation of what a career looks like is completely different."</p><p>She highlighted a key industry challenge: agency staff wanting higher pay rises when it's difficult to ask clients for higher fees.</p><p>"Our employees are looking for reward beyond the pay packet, really. What's the experience of being part of your workforce like?"</p><p>The importance of internal comms will continue to increase this year, the guests predicted. Grey said around half of Porter Novelli's briefs have some element of employee engagement.</p><p>Joseph said: "The cost-of-living crisis is real and affecting everyone in our sector and beyond. How do you use comms in really effective employee engagement to make people feel this is a really important place to be?"</p><p>She stressed the importance of businesses engaging in public affairs at this time, with a general election likely to be 18 months away.</p><p>"The window is now open," Joseph said. "Both parties, Labour and Conservatives, are absolutely looking to businesses, to NGOs, to civic society, to help shape their policies."</p><p>The duo also discussed the importance of retaining diverse talent in the sector - and Joseph emphasised the need to "make people comfortable with the idea of conflict".</p><p>We also identify PRWeek's choice of Top and Flop of the past fortnight.</p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>PRWeek UK’s Beyond the Noise podcast, which is published on alternate weeks, looks at some of the biggest issues affecting comms and PR. Download the podcast via <a href="https://podcasts.apple.com/gb/podcast/beyond-the-noise-the-prweek-podcast/id1513615965" rel="noopener noreferrer" target="_blank">Apple</a>, <a href="https://open.spotify.com/show/0onUHcQsn5ITC1lYtW89jZ?si=c965c18c49724d2c&nd=1" rel="noopener noreferrer" target="_blank">Spotify</a> or your favourite platform.</p><p>PRWeek’s podcast host Frankie Oliver, who runs the agency New Society, is joined by two industry stalwarts Frankie Cory co-CEO of W Communications and Graham Goodkind founder and chairman of Frank.</p><p>All three reveal their personal Top and Flops from 2022, as well as their biggest challenges in the last year, and what they’ve learned over the past 12 months.</p><p>Goodkind says he’s a big fan of the Bounty campaign by Taylor Herring, adding that he loved the impact it has had, mostly because it’s such an “unimportant yet divisive” topic.</p><p>He said: “In the scheme of things, what does it matter? It doesn’t matter, but it is the sort of thing that is pure conversation gold… it’s fun, trivial and light-hearted. It’s not going to change the world but provokes debate and everyone’s got their opinion."</p><p>Both guests said that while Bounty was a great campaign, it was as important that it would have certainly made a significant commercial impact.</p><p>Meanwhile, Cory said that P&O ferries debacle was her biggest flop of 2022: “There were 800 redundancies. They lost sight of the fact that it involved people, human beings losing their jobs, with something that was done on video conference.</p><p>"Unfortunately, we’ve seen that pattern repeated throughout the year. But at the same time, we’ve seen other companies behave much better.”</p><p>The impact and the media coverage that went on for months made it the flop of the year, she said.</p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>PRWeek UK’s Beyond the Noise podcast, which is published on alternate weeks, looks at some of the biggest issues affecting comms and PR. Download the podcast via <a href="https://podcasts.apple.com/gb/podcast/beyond-the-noise-the-prweek-podcast/id1513615965" rel="noopener noreferrer" target="_blank">Apple</a>, <a href="https://open.spotify.com/show/0onUHcQsn5ITC1lYtW89jZ?si=c965c18c49724d2c&nd=1" rel="noopener noreferrer" target="_blank">Spotify</a> or your favourite platform.</p><p>PRWeek’s editor-in-chief, Danny Rogers, and host Frankie Oliver, who runs the agency New Society, are joined by Paul Charles and Lucy Hutchinson to unpick a turbulent few weeks.</p><p>Charles is a leading tourism expert who runs The PC Agency, and Hutchinson is head of PR at one of the industry’s best sports and marketing agencies, Pitch Marketing Group.</p><p>This week the team discuss the FIFA World Cup, and what it has done for brand Qatar, as we reach the halfway point of the tournament.</p><p>So far the competition has faced something of a rocky and turbulent reception because of a number of human rights issues.</p><p>We hear views on whether the situation has settled down and what the long-term impact might be for Qatar and FIFA.</p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>The PRWeek Beyond the Noise podcast also analyses notable offerings from Co-op, Mars Celebrations, Waitrose and TK Maxx – as well as FIFA president Gianni Infantino’s disastrous World Cup speech.</p><p>PRWeek UK’s Beyond the Noise podcast, which is published on alternate weeks, looks at some of the biggest issues affecting comms and PR. Download the podcast via <a href="https://shows.acast.com/6273a9ddaa17b70013dfc46c/episodes/wheres-the-pr-agency-standing-up-for-the-children-climate-co" rel="noopener noreferrer" target="_blank">Apple</a>, <a href="https://open.spotify.com/show/0onUHcQsn5ITC1lYtW89jZ?si=c965c18c49724d2c&nd=1" rel="noopener noreferrer" target="_blank">Spotify</a> or your favourite platform.</p><p>John Lewis Partnership’s head of external comms, Gillian Taylor, says it was an easy decision to go with this year’s <a href="https://www.prweek.com/article/1804723/john-lewis-christmas-campaign-centres-overlooked-type-family" rel="noopener noreferrer" target="_blank">social purpose-driven festive campaign</a> – because the retailer wanted to bring its corporate purpose to life in 2022.</p><p>Taylor is a guest on this week’s Beyond the Noise Podcast and explains the arduous year-long process that goes into every John Lewis Christmas offering.</p><p>She is joined on the pod by Taylor Herring creative director Lora Martyr, who was behind Mars’ season-stealing ‘No Bounty’ <a href="https://www.prweek.com/article/1804582/bringbackbounty-celebrations-launches-next-stage-christmas-campaign" rel="noopener noreferrer" target="_blank">campaign for Mars Celebrations</a>.</p><p>Both Taylor and Martyr analyse why so few of this year’s crop of festive campaigns focus on a social purpose. Is it about corporate fear? Or the investment involved? </p><p>Taylor also addresses the backlash that JLP’s Waitrose & Partners campaign has suffered after skin cancer charities accused the supermarket of belittling the dangers of suntans.</p><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>It's arguably the greatest comms challenge of our time - but why do many climate emergency messages fail to cut through, and what more can the PR industry do? That's the focus of the latest podcast from PRWeek, as the COP27 climate talks continue in Egypt.</p><p>PRWeek UK’s Beyond the Noise podcast, which is published on alternate weeks, looks at some of the biggest issues affecting comms and PR. Joining regular host Frankie Oliver this week are Rupert Read, the academic, author and former Extinction Rebellion spokesperson, who is leading a new 'moderate flank' of the protest movement; and Jack Lundie, director of campaigns & engagement at the WWF, which is set to release its 'People's Plan for Nature' project.</p><p>The guests are asked about the effectiveness of direct-action protest groups like Just Stop Oil and XR. </p><p>In this episode:</p><p><br></p><ul><li>Read explains his decision to leave XR following "many PR mistakes" - including one stunt that "damaged the brand"</li><li>Lundie stresses the need to translate the climate emergency into real outcomes in the living world</li><li>Host Oliver, who runs the agency New Society, emphasises the importance of citizen activism rather than focusing on things like individuals' carbon footprints</li></ul> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>PRWeek UK’s Beyond the Noise podcast, which is published on alternate weeks, looks at some of the biggest issues affecting comms and PR. Download the podcast via <a href="https://podcasts.apple.com/gb/podcast/beyond-the-noise-the-prweek-podcast/id1513615965" rel="noopener noreferrer" target="_blank">Apple</a>, <a href="https://open.spotify.com/show/0onUHcQsn5ITC1lYtW89jZ?si=c965c18c49724d2c&nd=1" rel="noopener noreferrer" target="_blank">Spotify</a> or your favourite platform.</p><p>This time we hear from special guests Nicola Green, Virgin Media O2's chief communications corporate affairs officer and Sophie Timms, corporate affairs director at The Kier Group, who join host Frankie Oliver and PRWeek editor-in-chief Danny Rogers.</p><p>The panel discuss the role of the comms director.</p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>PR recruitment is in the spotlight in the latest episode of PRWeek UK's podcast series, where we ask: has the great resignation ended in PR? </p><p>Manifest Group founder Alex Myers tells the podcast he worries about some agencies tightening their belts, especially following the recent influx of recruits on inflated salaries.</p><p>PRWeek UK’s Beyond the Noise podcast, which is published on alternate weeks, looks at some of the biggest issues affecting comms and PR. Download the podcast via Apple, Spotify or your favourite platform.</p><p>Myers says recruitment for agencies has steadied from the time when there were far more jobs than candidates. But he points to "uncertainty that's driven that stability".</p><p>Dan Neale, managing director at PR agency Alfred, tells the podcast: "There's a bigger pool of talent now that are looking to change roles."</p><p>'Quiet quitting' and effective recruitment strategies are also examined in this week's episode, and there's advice for employees looking to enter the PR jobs market.</p><p>As usual, we also reveal which individuals or organisations are PRWeek's picks for 'top and flop' of the past two weeks.</p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Not challenging ideas around a ‘good culture’ or addressing diversity and inclusion will hurt businesses and impact the perception of it, specialists in the field have told the PRWeek Beyond the Noise podcast. </p><p>Barbara Phillips, chair of the PRCA Race & Ethnicity Equity Board and Sheeraz Gulsher, co-founder of People Like Us, discuss the PRWeek Pay Gap report with regular host Frankie Oliver, the founder of New Society, and PRWeek UK editor-in chief Danny Rogers.</p><p>PRWeek UK’s Beyond the Noise podcast, which is published on alternate weeks, looks at some of the biggest issues affecting comms and PR. Download the podcast via <a href="https://podcasts.apple.com/gb/podcast/beyond-the-noise-the-prweek-podcast/id1513615965" rel="noopener noreferrer" target="_blank">Apple</a>, <a href="https://open.spotify.com/show/0onUHcQsn5ITC1lYtW89jZ?si=c965c18c49724d2c&nd=1" rel="noopener noreferrer" target="_blank">Spotify</a> or your favourite platform.</p><p>Speaking about the second year of the Pay Gap study, Gulsher sas he is “heartbroken” that there had not been more entrants this year, adding that the elephant in the room was that no large agencies had come forward.</p><p>In her assessment, Philips also offers a glimpse of the findings in the upcoming PRCA Census study.</p><p>For analysis and data check out the full breakdown of the <a href="https://www.prweek.com/article/1799203/pay-gaps-project-2022-prs-d-i-progress-spotlight" rel="noopener noreferrer" target="_blank">Pay Gap project</a>.</p><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Former Downing Street comms director Katie Perrior examines Liz Truss' communications style and suggests what comms strategies the new government could, and should, adopt. Perrior - who was comms chief under Theresa May, and currently chairs iNHouse Communications - is the special guest this week, as the period of mourning continues following the passing of Queen Elizabeth. Perrior compares and contrasts Truss' style to that of Theresa May, who, she says, had a "deep suspicion of the media". In addition, Perrior explains why King Charles is "doing brilliantly" with his comms so far. This week's podcast features usual host Frankie Oliver, the founder of PR agency New Society, and PRWeek UK editor John Harrington.</p><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>What are the secrets of success for UK agencies opening overseas? We hear from two agency bosses who've been there and done it, in the latest episode of PRWeek's Beyond the Noise podcast.</p><p>W Communications founder Warren Johnson and Bacchus founding director Anouschka Menzies discuss their experiences with regular host Frankie Oliver, the founder of New Society, and PRWeek UK editor John Harrington.</p><p>PRWeek UK’s Beyond the Noise podcast, which is published on alternate weeks, looks at some of the biggest issues affecting comms and PR. Download the podcast via <a href="https://podcasts.apple.com/gb/podcast/beyond-the-noise-the-prweek-podcast/id1513615965" rel="noopener noreferrer" target="_blank">Apple</a>, <a href="https://open.spotify.com/show/0onUHcQsn5ITC1lYtW89jZ?si=c965c18c49724d2c&nd=1" rel="noopener noreferrer" target="_blank">Spotify</a> or your favourite platform, or listen in your browser above.</p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>