Three PR agency chiefs review 2022

<p>PRWeek UK’s Beyond the Noise podcast, which is published on alternate weeks, looks at some of the biggest issues affecting comms and PR. Download the podcast via&nbsp;<a href="https://podcasts.apple.com/gb/podcast/beyond-the-noise-the-prweek-podcast/id1513615965" rel="noopener noreferrer" target="_blank">Apple</a>,&nbsp;<a href="https://open.spotify.com/show/0onUHcQsn5ITC1lYtW89jZ?si=c965c18c49724d2c&nd=1" rel="noopener noreferrer" target="_blank">Spotify</a>&nbsp;or your favourite platform.</p><p>PRWeek’s podcast host Frankie Oliver, who runs the agency New Society, is joined by&nbsp;two industry stalwarts Frankie Cory&nbsp;co-CEO of&nbsp;W Communications and&nbsp;Graham Goodkind founder and chairman of Frank.</p><p>All three reveal their personal Top and Flops from 2022, as well as their biggest challenges in the last year, and what they’ve learned over the past 12 months.</p><p>Goodkind says he’s a big fan of the Bounty campaign by Taylor Herring, adding that he loved the impact it has had, mostly because it’s such an “unimportant yet divisive” topic.</p><p>He said: “In the scheme of things, what does it matter? It doesn’t matter, but it is the sort of thing that is pure conversation gold… it’s fun, trivial and light-hearted. It’s not going to change the world but provokes debate and everyone’s got their opinion."</p><p>Both guests said that while Bounty was a great campaign, it was as important that it would have certainly made a significant commercial impact.</p><p>Meanwhile, Cory said that P&O ferries debacle was her biggest flop of 2022: “There were 800 redundancies. They lost sight of the fact that it involved people, human beings losing their jobs, with something that was done on video conference.</p><p>"Unfortunately, we’ve seen that pattern repeated throughout the year. But at the same time, we’ve seen other companies behave much better.”</p><p>The impact and the media coverage that went on for months made it the flop of the year, she said.</p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>