'Talent won’t work in an industry that sells people shit they don't need' – purpose guru

<p>The Beyond the Noise podcast this week features regular host Frankie Oliver alongside PRWeek editor-in-chief Danny Rogers and co-founder of Purpose Disruptors&nbsp;Lisa Merrick-Lawless.</p><p>PRWeek UK’s Beyond the Noise podcast, which is published on alternate weeks, looks at some of the biggest issues affecting comms and PR. Download the podcast via&nbsp;<a href="https://podcasts.apple.com/gb/podcast/beyond-the-noise-the-prweek-podcast/id1513615965" rel="noopener noreferrer" target="_blank">Apple</a>,&nbsp;<a href="https://open.spotify.com/show/0onUHcQsn5ITC1lYtW89jZ?si=c965c18c49724d2c&nd=1" rel="noopener noreferrer" target="_blank">Spotify</a>, or listen on your favourite platform.</p><p>The trio discuss the climate emergency and the work of Purpose Directors – which is a non profit that launched in 2019 to help the advertising and communications industries . transition towards having emission by 2030, in line with the Paris Treaty.</p><p>The trio discuss the climate emergency and the work of Purpose Directors – a non-profit that launched in 2019 to help the advertising and communications industries transition toward lowering emissions by 2030, in line with the Paris Treaty.</p><p>The three experts discuss what the work of the non-profit could mean for the PR industry and its role in addressing the climate emergency.</p><p>Responding to a question on what those working in agencies could do to affect change, Merrick-Lawless says people need to find their own purpose in relation to the climate emergency and to use their own sense of agency to push for change.</p><p>Asked about the response to the climate emergency at Cannes, she said: “It’s a misstep by leaders at Cannes to think they’re a bit bored with purpose.</p><p>“There is a new generation coming through, and there is a massive talent drain from our industry, and that’s why.</p><p>“People don’t want to work in an industry whose only purpose is to sell people shit they don’t need,” she said, adding that 2023 was a “really interesting” moment for PR and its response to climate change.</p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>