What can comms pros learn from the Qatar World Cup?

<p>PRWeek UK’s Beyond the Noise podcast, which is published on alternate weeks, looks at some of the biggest issues affecting comms and PR. Download the podcast via&nbsp;<a href="https://podcasts.apple.com/gb/podcast/beyond-the-noise-the-prweek-podcast/id1513615965" rel="noopener noreferrer" target="_blank">Apple</a>,&nbsp;<a href="https://open.spotify.com/show/0onUHcQsn5ITC1lYtW89jZ?si=c965c18c49724d2c&nd=1" rel="noopener noreferrer" target="_blank">Spotify</a>&nbsp;or your favourite platform.</p><p>PRWeek’s editor-in-chief, Danny Rogers, and host Frankie Oliver, who runs the agency New Society, are joined by Paul Charles and Lucy Hutchinson to unpick a turbulent few weeks.</p><p>Charles is a leading tourism expert who runs The PC Agency, and Hutchinson is head of PR at one of the industry’s best sports and marketing agencies, Pitch Marketing Group.</p><p>This week the team discuss the FIFA World Cup, and what it has done for brand Qatar, as we reach the halfway point of the tournament.</p><p>So far the competition has faced something of a rocky and turbulent reception because of a number of human rights issues.</p><p>We hear views on whether the situation has settled down and what the long-term impact might be for Qatar and FIFA.</p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>