How does John Lewis do it? Purpose or fun in campaigns now?

<p>The PRWeek Beyond the Noise podcast also analyses notable offerings from Co-op, Mars Celebrations, Waitrose and TK Maxx – as well as FIFA president Gianni Infantino’s disastrous World Cup speech.</p><p>PRWeek UK’s Beyond the Noise podcast, which is published on alternate weeks, looks at some of the biggest issues affecting comms and PR. Download the podcast via&nbsp;<a href="https://shows.acast.com/6273a9ddaa17b70013dfc46c/episodes/wheres-the-pr-agency-standing-up-for-the-children-climate-co" rel="noopener noreferrer" target="_blank">Apple</a>,&nbsp;<a href="https://open.spotify.com/show/0onUHcQsn5ITC1lYtW89jZ?si=c965c18c49724d2c&nd=1" rel="noopener noreferrer" target="_blank">Spotify</a>&nbsp;or your favourite platform.</p><p>John Lewis Partnership’s head of external comms, Gillian Taylor, says it was an easy decision to go with this year’s&nbsp;<a href="https://www.prweek.com/article/1804723/john-lewis-christmas-campaign-centres-overlooked-type-family" rel="noopener noreferrer" target="_blank">social purpose-driven festive campaign</a>&nbsp;– because the retailer wanted to bring its corporate purpose to life in 2022.</p><p>Taylor is a guest on this week’s Beyond the Noise Podcast and explains the arduous year-long process that goes into every John Lewis Christmas offering.</p><p>She is joined on the pod by Taylor Herring creative director Lora Martyr, who was behind Mars’ season-stealing ‘No Bounty’&nbsp;<a href="https://www.prweek.com/article/1804582/bringbackbounty-celebrations-launches-next-stage-christmas-campaign" rel="noopener noreferrer" target="_blank">campaign for Mars Celebrations</a>.</p><p>Both Taylor and Martyr analyse why so few of this year’s crop of festive campaigns focus on a social purpose. Is it about corporate fear? Or the investment involved?&nbsp;</p><p>Taylor also addresses the backlash that JLP’s Waitrose & Partners campaign has suffered after skin cancer charities accused the supermarket of belittling the dangers of suntans.</p><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>