‘Agencies are missing a trick’ – young PR stars on PRWeek podcast

<p>What do young comms professionals think of the industry? PRWeek’s latest Beyond the Noise podcast takes a look.</p><br><p>This week’s edition features two finalists in the&nbsp;<a href="https://www.prweek.com/article/1830937/prweek-uk-awards-2023-%E2%80%93-shortlist-revealed" rel="noopener noreferrer" target="_blank">PRWeek UK Awards Young Gamechanger of the Year category</a>: Katie Gabriel, account director at Instinctif Partners; and Joshua Vine-Lott, senior account manager at Aurora. They join PRWeek UK editor John Harrington and PRWeek reporter Evie Barrett.</p><br><p>PRWeek UK’s Beyond the Noise podcast, which is published on alternate weeks, looks at some of the biggest issues affecting comms and PR. Download the podcast via <a href="https://podcasts.apple.com/gb/podcast/beyond-the-noise-the-prweek-podcast/id1513615965" rel="noopener noreferrer" target="_blank">Apple</a>, <a href="https://open.spotify.com/show/0onUHcQsn5ITC1lYtW89jZ?si=c965c18c49724d2c&nd=1" rel="noopener noreferrer" target="_blank">Spotify</a>, or listen on your favourite platform.</p><br><p>The latest podcast coincides with PRWeek’s survey of Gen Z PRs, which asks about their top priorities and what they think about the industry –&nbsp;<a href="https://www.prweek.com/article/1833152/gen-z-prs-%E2%80%93-views-industry-prweeks-new-survey" rel="noopener noreferrer" target="_blank">click here to take the survey</a>, which will form the basis of a series of articles in September.</p><br><p>Our guests this week discuss their experiences of working in comms and how it has differed from their expectations.</p><br><p>“I don’t think it’s an industry for coasting or sitting on your laurels,” said Gabriel. “You have to be constantly learning.”</p><br><p>The duo give their views on working with the media, and with clients, and address some of the stereotypes about young PR professionals – including their apparent aversion to making phone calls. They also reveal their favourite and least favourite things about working in the industry.</p><br><p>“You’re never bored – ever,” said Vine-Lott.</p><br><p>PRWeek will be running ‘part two’ of the podcast with other Young Gamechanger finalists in September, so stay tuned.</p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>