'We're not trying to be popular' - Behind Just Stop Oil's comms strategy, PRWeek podcast

<p>We find out in the latest episode of PRWeek’s Beyond the Noise podcast.&nbsp;Our guest this week is Zoe Cohen, a spokesperson for Just Stop Oil, the organisation that is demanding the UK Government stop licensing all new oil, gas and coal projects.</p><p>Joining her is regular podcast host Frankie Oliver, the founder of New Society, and John Harrington, the editor of PRWeek UK.&nbsp;</p><p>PRWeek UK’s Beyond the Noise podcast, which is published on alternate weeks, looks at some of the biggest issues affecting comms and PR.</p><p>Download the podcast via&nbsp;<a href="https://podcasts.apple.com/gb/podcast/beyond-the-noise-the-prweek-podcast/id1513615965" rel="noopener noreferrer" target="_blank">Apple</a>,&nbsp;<a href="https://open.spotify.com/show/0onUHcQsn5ITC1lYtW89jZ?si=c965c18c49724d2c&nd=1" rel="noopener noreferrer" target="_blank">Spotify</a>, or listen on your favourite platform.&nbsp;This week’s podcast follows news last week that the UK Government has controversially granted 100 new oil and gas licences. It also follows the worrying statement from UN secretary-general António Guterres that the earth has moved from global warming to global boiling as oceans reach record temperatures.</p><p>Cohen discusses the background to Just Stop Oil, its comms operation, and its approach to non-violent disruptive action.</p><p>She addresses the question of whether the group’s tactics, which have included disrupting traffic and major sporting events, could be counter-productive to the movement’s aims.</p><p>Cohen also discusses the question of whether Just Stop Oil could work with comms agencies to help with its messaging.</p><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>