'No one taught us how to be a PR specialist in a war' - Ukraine, one year on

<p>The CEO of one Ukrainian agency tells her story in PRWeek's Beyond the Noise podcast.</p><p>As the first anniversary of the invasion approaches, Viroslava Novosylna, of Ukraine-based tech comms consultancy&nbsp;<a href="https://www.slova.agency/en" rel="noopener noreferrer" target="_blank">Slova Tech PR</a>, discusses the origins of the 'PR Army' and how it has operated since the early days of the war.</p><p>PRWeek UK’s Beyond the Noise podcast, which is published on alternate weeks, looks at some of the biggest issues affecting comms and PR. Download the podcast via&nbsp;<a href="https://podcasts.apple.com/gb/podcast/beyond-the-noise-the-prweek-podcast/id1513615965" rel="noopener noreferrer" target="_blank">Apple</a>,&nbsp;<a href="https://open.spotify.com/show/0onUHcQsn5ITC1lYtW89jZ?si=c965c18c49724d2c&nd=1" rel="noopener noreferrer" target="_blank">Spotify</a>, listen in the browser above or on your favourite platform.</p><p>Novosylna shares personal experiences of operating a comms business headquartered in&nbsp;Kyiv,&nbsp;with some employees still based in the Ukrainian capital.</p><p>The scale of Russian cyber attacks and the types of disinformation are discussed, as is the challenge of keeping the war at the top of the global news agenda.</p><p>Novosilnaya urges communications professionals to volunteer as part of the comms effort - they can do so via the website&nbsp;<a href="https://pr.army/" rel="noopener noreferrer" target="_blank">https://pr.army/</a>.</p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>