
Season 1 · Episode 13
ESG, football, will AI replace real-life PR stunts? PRWeek podcast
The PRWeek Noise in Brief podcast
Beyond the Noise - the PRWeek podcast · PRWeek Podcasts
August 30, 202320m 57s
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Show Notes
<p>Big themes and stories in comms from the past week or so are put under the microscope in the latest edition of Noise in Brief, PRWeek UK’s bite-sized podcast.</p><p>Noise in Brief – a shorter offshoot of PRWeek’s Beyond the Noise podcast – is released fortnightly and features PRWeek journalists discussing major issues from the previous seven days or so.</p><p>Download the podcast via <a href="https://podcasts.apple.com/gb/podcast/beyond-the-noise-the-prweek-podcast/id1513615965" rel="noopener noreferrer" target="_blank">Apple</a>, <a href="https://open.spotify.com/show/0onUHcQsn5ITC1lYtW89jZ?si=c965c18c49724d2c&nd=1" rel="noopener noreferrer" target="_blank">Spotify</a>, or listen on your favourite platform.</p><p>This week’s episode features PRWeek UK editor John Harrington and reporters Evie Barrett and Eliza Wiredu.</p><p>The past couple of weeks have seen a series of controversies surrounding football, from the extraordinary developments with the Spanish national team to the Manchester United/Mason Greenwood row. We ask: why is the beautiful game getting its comms so badly wrong?</p><p>The team discusses the future of ESG after the recent backlash in some quarters. And they examine some of the main findings from more in-house leaders in PRWeek’s series looking at what clients like and don’t like from agencies.</p><p>After some recent ‘fake’ campaigns, the trio also debate whether real-life PR stunts have a future in an AI world.</p>
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