The Revenue Marketing Report

Andy Crestodina, Co-Founder & CMO of Orbit Media, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Andy shares common missteps he sees in B2B websites and how to avoid them. Connect with Andy on LinkedIn: https://www.linkedin.com/in/andycrestodina/ For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/

Andy Crestodina, Co-Founder & CMO of Orbit Media, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Andy shares how to use AI for content generation in B2B. Connect with Andy on LinkedIn: https://www.linkedin.com/in/andycrestodina/ For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/

Andy Crestodina, Co-Founder & CMO of Orbit Media, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Andy shares the most common missteps by founders and marketers regarding websites – and which marketing task you should prioritize monthly. Connect with Andy on LinkedIn: https://www.linkedin.com/in/andycrestodina/ For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/

Zee Jeremic, CEO of MASS Engines, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Zee and Camela share what they’ve seen work in SaaS companies at different stages and why people use the term “vanity metrics” to describe many marketing metrics. Connect with Zee on LinkedIn: https://www.linkedin.com/in/jeremicz/ For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/

Zee Jeremic, CEO of MASS Engines, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Zee and Camela discuss their observations about why multi-touch attribution fails so often and why how it’s positioned and used is vital to its success. Connect with Zee on LinkedIn: https://www.linkedin.com/in/jeremicz/ For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/

Zee Jeremic, CEO of MASS Engines, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Zee shares a crawl-walk-run approach to familiarizing yourself with core metrics and why analytics isn’t just for analysts. Connect with Zee on LinkedIn: https://www.linkedin.com/in/jeremicz/ For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/

Dan Frawley, Managing Director of Falmouth Ventures, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. He shares his thoughts about why all go-to-market executives are at risk of losing their jobs during hard times and why it’s so important not to take things personally. Connect with Dan on LinkedIn: https://www.linkedin.com/in/dan-frawley-10641/ For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/

Dan Frawley, Managing Director of Falmouth Ventures, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Dan flexes his statistics recall and shares some stats that should wake any marketer to the reality that data-driven decision-making is a requirement for CMOs. He also shares his vision of the future of marketing and why understanding your customers is more important than ever. For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/ Connect with Dan on LinkedIn: https://www.linkedin.com/in/dan-frawley-10641/

Dan Frawley, Managing Director of Falmouth Ventures, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Dan taps into his experience as a Top Gun fighter pilot, CEO, and Venture Capital investor to share the qualities of B2B companies that have continued to thrive during the latest economic downturn. Connect with Dan on LinkedIn: https://www.linkedin.com/in/dan-frawley-10641/ For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/

Jesse Ouellette, Founder of LeadMagic, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Jesse and Camela discuss use cases that still fit cold email and how to do it without risking your domain deliverability. Connect with Jesse on LinkedIn: https://www.linkedin.com/in/jesseoue/ For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/

Jesse Ouellette, Founder of LeadMagic, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Jesse shares what he knows about navigating Google’s email sender policy and what B2B businesses should do to protect their primary domain. Connect with Jesse on LinkedIn: https://www.linkedin.com/in/jesseoue/ For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/

Jesse Ouellette, Founder of LeadMagic, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Jesse shares his perspective on the new Gmail sending policies and how they will impact B2B businesses. Spoiler alert: It’s not looking good for B2B cold prospecting. Connect with Jesse on LinkedIn: https://www.linkedin.com/in/jesseoue/ For more great content like this, visit: https://calibermind.com/thought-leadership/podcasts/

Doug Bell, Fractional CMO at Chief Outsiders, joins our host, Camela Thompson, Go-To-Market Thought Leader, and B2B Insights Expert, in this episode of the Revenue Marketing Report podcast. Some have called 2023 a SaaSacre and others a diSaaSter. So what can marketers learn from 2023 and apply to 2024? Doug Bell shares his thoughts. Connect with Doug on LinkedIn : https://www.linkedin.com/in/dougbell1/ For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/

Doug Bell, Fractional CMO at Chief Outsiders, joins our host, Camela Thompson, Go-To-Market Thought Leader, and B2B Insights Expert, in this Revenue Marketing Report podcast episode. Any new year should require some reflection, but 2023 was a real doozy in the land of SaaS, and we’d be remiss if we didn’t point out that new skills are key in adapting to the new landscape. Doug Bell brought a list of skills he is focusing on for 2024, and Camela threw in a few more for good measure. Connect with Doug on LinkedIn: https://www.linkedin.com/in/dougbell1/ For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/

Doug Bell, Fractional CMO at Chief Outsiders, joins our host, Camela Thompson, Go-To-Market Thought Leader, and B2B Insights Expert, in this Revenue Marketing Report podcast episode. Camela and Doug have a friendly running debate: Are marketers bad at data? Spoiler: They usually disagree but always have a thoughtful dialog. Tune in for more. Connect with Doug on LinkedIn: https://www.linkedin.com/in/dougbell1/ For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/

Special guest, Doug Bell, helps Camela talk through why The Revenue Marketing Report was paused, why it’s back, and what we’re excited to bring to our listeners. At the Revenue Marketing Report, we believe in transparency - so it’s only natural we practice what we preach. Stay tuned because our first full episode of season 3 drops in the first week of January 2024. See you then! For more great content like this, check out CaliberMind.com.

The Revenue Marketing Report is back! During our hiatus, we re-evaluated many things. As a result, we’re coming back with a new format (shorter, bite-sized episodes) and a more focused mission. Stay tuned: our first episode drops the first week of January 2024. Our new mission? To help B2B marketers develop the skills they need to succeed in leadership. For more great content like this, check out CaliberMind.com.

Ryan Ruud, Founder, and CEO at Lake One, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Ryan shares his insights on how tech broke marketing, the positives of using technology like ChatGPT, and the legwork we should do before leveraging ChatGPT. For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/

Dave Valentine, Serial Entrepreneur and Business Owner of companies mostly in the marketing space joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Dave shares his insights on how buyer behavior has evolved, a framework that people should use to think through their outrageous offer, and the online resources people should check out. For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/

Valentin Radu, CEO of Omniconvert, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Valentin shares his insights on what he’s seeing from his side of the business world, how to make the decision of who is your ideal target as a data-driven leader, and how the post-sale cycle is changing with an emphasis on increasing the customer lifetime value. For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/

Jerine Erice, MOPs & RevOps Professional at RiskOptics, shares how her consulting background has helped her in her current role, how to make sure your data is good enough to make decisions, and how RevsOps professionals can help align different departments in an organization. For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/

Kamil Rextin, Senior General Manager at 42 Agency, shares his insights on what attribution is and isn’t, what is attribution useful for, and why no reliance should be placed on self-reported attribution. For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/

Terry Isner, Founder & CEO of Jaffe, a full-service PR, Marketing and Branding Agency for the Legal Industry, shares his insights on the Oh God! Moment, what areas we can adjust that weren’t available before the change and the positive changes that indicate we’re progressing beyond where it was in the 1990s. For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/

Tycho Luijten, Founder of Dapper, a Growth Agency, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Tycho shares insights into why it’s important to try out ChatGPT, what works and what doesn’t in generative AI, and what happens in B2C marketing that he would like to see happen more often in B2B. For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/

Tish Millsap, Founder at Revenate Marketing, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Tish shares her insights on the maturity continuum of marketing organizations, goals marketers should aspire to when it comes to reporting, and the crawl, walk and run approach to forecasting. For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/

Brendan Dell, a freelancer, author & public speaker, shares his insights on how the right pitch can influence an organization, how to find the perfect buyer, and what marketers should focus on to grab the attention of their audience. For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/

Alan Morte, President at Three Ventures, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Alan shares his insights on why some are advocating for a return to gut-driven decision-making, why smaller organizations don’t need CDPs, the options available for those lacking analytical skills internally, and the one analytical-related skill he recommends all marketers master. For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/

Jessie Lizak, CMO at BDEX, shares her insights on how to build a first-party database, how to treat the data we earn, and how often she uses email marketing. For more great content like this visit https://calibermind.com/thought-leadership/podcasts/

Jesse Oullette, Founder at Lead Magic, shares his insights on the insidious problem in B2B, why the only road to recovery is heeding a cautionary tale and warming up a few domains, and why when in doubt, less volume is reasonable. For more great content like this visit https://calibermind.com/thought-leadership/podcasts/

Rene Zamora, President, Author & Fractional Sales Management Consultant shares his experiences navigating 6 ownership changes in 7 years, how he saw his struggles reflected in his team, and his 5 core practices of sales management. For more great content like this visit https://calibermind.com/thought-leadership/podcasts/

Libby Covington, Partner at Craig Group, shares her insights on why B2B is slower to react to changes than B2C, the things Libby would reinforce in the brains of CEOs, and what adjustments marketing must make to be more involved in the buyer journey. For more great content like this visit https://calibermind.com/thought-leadership/podcasts/

Sean Daily, Business Growth Strategist and CEO of Adentities, shares his insights on his path in B2B marketing, what B2B marketers are getting wrong, and why digital advertising isn’t dead. For more great content like this visit https://calibermind.com/thought-leadership/podcasts/

Andi Graham, CEO of Big Sea, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Andi shares her insights on the things that feed into determining a persona profile, why persona is so important in developing messaging that works, and the dangers of relying only on data in understanding your customers. For more great content like this, check out calibermind.com.

Colt Briner, Marketing Consultant, Keynote Speaker, Architect of Influence, Creativity Coach, and Founder of Scrappy AF Solutions, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Colt shares his insights on the new marketing strategy he is pioneering, an example of one of his most successful thought leadership campaigns, and why your company’s mission statement ought to tie back to the problems you are trying to address. For more great content like this, check out calibermind.com.

Doug Bell, Serial CMO and host of The Revenue Generator Podcast, shares the 2 keys to accelerate growth, the rubric for perfecting messaging and positioning, the messaging value chain, and how to measure the impact of your messaging and positioning. Doug Bell's LinkedIn Profile: https://www.linkedin.com/in/dougbell1/ Revenue Generator Podcast: https://revgenpod.com/ For more great content like this, check out calibermind.com.

Adi Klevit, Process Consultant, CEO, & Founder of Business Success Consulting Group, shares her insights on why even creative individuals need processes, the systems people need in place to successfully implement processes, and where data fits into that picture. Adi Klevit's LinkedIn Profile: https://www.linkedin.com/in/adiklevit/ Systems Simplified Podcast: https://www.bizsuccesscg.com/podcast/ Business Success Consulting Group: https://www.bizsuccesscg.com/ For more great content like this, check out calibermind.com.

Rebecca Hollis, Chief Growth Officer at Score App, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Rebecca shares her insights on how she found herself in her present role, the process she went through to discover her values, why sustainability doesn’t equate to a lack of stress and pressure, and how her values align with her current position. Rebecca's LinkedIn URL: https://www.linkedin.com/in/rebeccahollis/ The ScoreApp Company Page: https://www.scoreapp.com/ Life Quakes (book): https://www.amazon.com/Life-Transitions-Mastering-Change-Any/dp/B085VBMBFN/ref=sr_1_1 For more great content like this, check out calibermind.com.

David Donnelly, Director of Marketing at ORBCOMM, a pioneer in IoT technology, shares his thoughts on the main things a company as a whole should consider before they purchase martech, the key considerations operations must take before adding another tool, and how to navigate leaders getting emotionally sold before involving operations. For more great content like this, check out calibermind.com.

Leah Andrew, Co-Founder at Andrew Perry, shares her insights on how she found herself in the world of Fractional CMOs, what a Fractional CMO is, the responsibilities the title entails, and why a company would choose a fractional resource instead of upper marketing management. For more great content like this, check out calibermind.com.

Tim Parkin, Advisor & Consultant, and President of Parkin Consulting, shares his insights on the extremes he’s seeing in terms of measuring marketing performance, why 100% art and 100% science don’t work, and how marketers can create more balance in measuring performance. For more great content like this, check out calibermind.com.

Drew Smith, Founder & CEO at Attributa joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Drew shares his top buzzword for operations consultants, how the Next Best Step differs from the Golden Path along with his insights on other triggering phrases in this space. For more great content like this, check out calibermind.com.

Joy Martinez, Senior Director of Marketing Operations at CS2, shares her passion for helping others identify their strengths, the tools she uses to do this and her insights into why it’s difficult for people to spot their own strengths and weaknesses. For more great content like this, check out calibermind.com.

Chris Roche, CEO at Catalyst Consulting, shares his insights on emerging trends in social media marketing, recommendations for companies just starting to build a social presence, and the biggest missteps B2B brands make on social media. For more great content like this, check out calibermind.com.

Alisha Conlin, Co-Founder of Persuasion Experience, shares her insights on why the B2B funnel isn’t dead, how she nails the basics, and best practices for creating an irresistible offer. For more great content like this, check out calibermind.com.

Jess Bahr, Head of Performance Marketing at Metadata, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Jess shares her insights on why CEOs don’t understand what all marketing entails, and doubles down on why marketing leaders REALLY need to get more data literate. For more great content like this, check out calibermind.com.

Justin Ouyang shares RevOps basics, the core responsibilities of RevOps, how Marketing Ops can sit alongside them, and when RevOps should involve marketing in the goal-setting process. For more great content like this visit https://www.calibermind.com/

Barry Moroney, CEO at Leadable shares insights on what Account Based Marketing (ABM) is and isn’t, a ballpark estimate of just how many people are doing ABM-style outbound, and the rise of the individual person-level ABM approach. For more great content like this visit https://www.calibermind.com/

Mark Raffan, Founder of Content Call Out agency shares insights on the core components of successful negotiations and teases out real-life scenarios for negotiations with the executive team. For more great content like this visit https://www.calibermind.com/

Ryan Salazar, Director of Analytics at VTS, shares his insights on why an overwhelming number of CEOs don’t trust CMOs, an analyst’s top responsibilities if they want their reports to be believed, and why shared attribution models between sales and marketing are key to marketing’s success. To engage with Ryan and other analytics experts, join these slack communities: https://locallyoptimistic.com/ https://brooklyndata.co/ https://www.getdbt.com/community/ For more great content like this visit https://www.calibermind.com/

Zee Jeremic, Master Consultant at Mass Engines, shares why there are struggles with marketing analytics, the big guns of marketing technology, and potential missteps companies commit when investing in martech. For more great content like this visit https://www.calibermind.com/