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Fractional CMO: The What, Why & When
Episode 70

Fractional CMO: The What, Why & When

The Revenue Marketing Report

December 15, 202220m 44s

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Show Notes

Leah Andrew, Co-Founder at Andrew Perry, shares her insights on how she found herself in the world of Fractional CMOs, what a Fractional CMO is, the responsibilities the title entails, and why a company would choose a fractional resource instead of upper marketing management.

 

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