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Marketing is the New Sales Team in B2B
Episode 78

Marketing is the New Sales Team in B2B

The Revenue Marketing Report

February 9, 202330m 4s

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Show Notes

Libby Covington, Partner at Craig Group, shares her insights on why B2B is slower to react to changes than B2C, the things Libby would reinforce in the brains of CEOs, and what adjustments marketing must make to be more involved in the buyer journey.

 

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