Episode 69
Measuring Marketing Performance: Finding the Balance Amidst the War Between Art & Science
December 7, 202225m 11s
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Show Notes
Tim Parkin, Advisor & Consultant, and President of Parkin Consulting, shares his insights on the extremes he’s seeing in terms of measuring marketing performance, why 100% art and 100% science don’t work, and how marketers can create more balance in measuring performance.
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