Season 2 · Episode 64
The Soapbox with Jess Bahr: Why don’t CEOs trust CMOs?
October 26, 202237m 50s
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Show Notes
Jess Bahr, Head of Performance Marketing at Metadata, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Jess shares her insights on why CEOs don’t understand what all marketing entails, and doubles down on why marketing leaders REALLY need to get more data literate.
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