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Trust is Everything in Analytics
Episode 60

Trust is Everything in Analytics

The Revenue Marketing Report

September 20, 202231m 18s

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Show Notes

Ryan Salazar, Director of Analytics at VTS, shares his insights on why an overwhelming number of CEOs don’t trust CMOs, an analyst’s top responsibilities if they want their reports to be believed, and why shared attribution models between sales and marketing are key to marketing’s success.

 

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