Episode 103
B2B Attribution Will Never Be Right (& That's OK)
January 25, 202416m 31s
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Show Notes
Zee Jeremic, CEO of MASS Engines, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Zee and Camela discuss their observations about why multi-touch attribution fails so often and why how it’s positioned and used is vital to its success.
Connect with Zee on LinkedIn: https://www.linkedin.com/in/jeremicz/
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