Episode 76
B2B Marketers: Do You Really Know Your Customer?
January 25, 202324m 14s
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Show Notes
Andi Graham, CEO of Big Sea, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Andi shares her insights on the things that feed into determining a persona profile, why persona is so important in developing messaging that works, and the dangers of relying only on data in understanding your customers.
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