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When to Involve Operations (Spoiler: Often & Early!)
Episode 71

When to Involve Operations (Spoiler: Often & Early!)

The Revenue Marketing Report

December 21, 202224m 33s

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Show Notes

David Donnelly, Director of Marketing at ORBCOMM, a pioneer in IoT technology, shares his thoughts on the main things a company as a whole should consider before they purchase martech, the key considerations operations must take before adding another tool, and how to navigate leaders getting emotionally sold  before involving operations.

 

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