Paul Higgins Podcast

I work with many cloud consultants daily, and two key problems come up in almost every conversation: They don't have enough clients, and they can't find good team members. Does that sound like you? In this episode, I will cover the second one and show you how to use staffing companies to continually recruit the best talent around the world.Links433 - Show NotesCloud Consultants CollectiveSendSparkJoin our newsletterConnect With PaulOn LinkedInOn FacebookOn Twitter: @PaulHiggins555On Instagram: @paulhigginsmentoringEmail: [email protected] Thank You for Tuning In!

Most business owners believe that sales is their problem when it's actually just a symptom of poor and unclear messaging. What is messaging, then? In this episode, Karthik Vijayakumar explains what messaging really is and how the right words can help you convert sales. All you need to do is tell people what you do for your audience and how you help them solve their biggest problems. And your website homepage (among other channels) should do that work for you even while you are sleeping. The job of a homepage is very simple: it should tell people who you are, what you do, and what you can do for your target audience, and offer a small little thing (lead magnet) to start a relationship. Yes, you can talk about features and services, but everything needs to come together, and that's what Karthik calls messaging. Links 432 - Show Notes Karthik’s LinkedIn profile Karthik’s Website Karthik’s Podcast Website Messaging Workbook Cloud Consultants Collective SendSpark Connect With Paul On LinkedIn On Facebook On Twitter: @PaulHiggins555 On Instagram: @paulhigginsmentoring Email: [email protected] Thank You for Tuning In!

In this episode, Nick shares how creating an audience helped build two businesses in parallel: The consulting side of things and the thought leadership. Both feed leads to each other, in addition to those coming from partnerships. But how do you leverage those partnerships to get more leads? From his experience, it's all about being strategic. You need to get involved with their communities, engage with their salespeople, and understand their business perspective.Links431 - Show NotesNick’s LinkedIn ProfileNick's WebsiteCome Up for AirCloud Consultants CollectiveSendSparkConnect With Paul  On LinkedInOn FacebookOn Twitter: @PaulHiggins555On Instagram: @paulhigginsmentoringEmail: [email protected] You for Tuning In!

While your role is to help clients to avoid mistakes, it can be much bigger. Clients often underestimate the potential of their business, but you are there to help them think bigger. How can you do that? In this episode, you will learn about the helicopter view and how that helps you think bigger for your clients. But most importantly, the value for you to doing that.Links430 - Show NotesCloud Consultants CollectiveSendSparkJoin our newsletter Connect With Paul On LinkedInOn FacebookOn Twitter: @PaulHiggins555On Instagram: @paulhigginsmentoringEmail: [email protected] Thank You for Tuning In!

It's a fact that the partner industry is changing and will consolidate in the next few years. The question here is, what are you doing to keep up to remain relevant? Doug Wendt is on the show to share his perspective on the evolving partnership ecosystems. Doug is the Co-Founder, senior partner, and Chief Growth Officer at Wendt Partners, an Elite HubSpot Partner and comprehensive technological solutions firm. He shares his journey to becoming an Elite HubSpot Partner, how to win in the new partner industry and how to build a culture that fuels growth. Links 429 - Show Notes Doug’s LinkedIn Profile Wendt Parners Website Cloud Consultants Collective SendSpark Connect With Paul On LinkedIn On Facebook On Twitter: @PaulHiggins555 On Instagram: @paulhigginsmentoring Email: [email protected] Thank You for Tuning In!

The channel reseller model is dying quickly, which makes us rethink everything we know about partnerships and ecosystems. In today’s episode, Des Russell, Chief Partnership Officer at Partner Elevate, explains why you should take ownership of moving your business forward and not rely on your vendor to get leads. You will learn how the vendor/partner ecosystem is changing and what are the three problems partners face in the current environment. Links 428 - Show Notes Desmond LinkedIn’s Profile Partner Elevate Website Cloud Consultants Collective SendSpark Connect With Paul On LinkedIn On Facebook On Twitter: @PaulHiggins555 On Instagram: @paulhigginsmentoring Email: [email protected] Thank You for Tuning In!

As a business owner for 11 years, out of revenue, profit and cash flow, I lost more sleep over the last one and sometimes I still do. I don't miss that feeling when you have taxes or payrolls to pay and no cash in the bank. Or you want to go and invest in an expert that you know will help you grow, but you just don't have the cash in the business to afford it. In this episode, I go through five traps most cloud consultants fall into it and how to avoid them to escape the cashflow crisis. Links 427 - Show Notes Cloud Consultants Collective SendSpark Join our newsletter Connect With Paul On LinkedIn On Facebook On Twitter: @PaulHiggins555 On Instagram: @paulhigginsmentoring Email: [email protected] Thank You for Tuning In!

Starting a marketing agency is challenging, but everything gets easier when implementing the right systems and procedures for you and your clients. In this episode, Clodagh S. Higgins shares her insights on how to build a happy and healthy agency. She is a business coach and consultant for digital marketing agencies and an ex-HubSpotter who helps owners in the areas of sales, marketing, services, and scaling. She explains how the Gino Wickman EOS model can work for your agency, the 6 pillars to a happy, healthy agency and how the They Ask, You Answer methodology will catapult your agency. Links 426 - Show Notes Clodagh’s LinkedIn Profile Growit Group Website Agency Life Podcast EOS Website They Ask, You Answer Method Book: The Happy Healthy Digital Agency Cloud Consultants Collective SendSpark Connect With Paul On LinkedIn On Facebook On Twitter: @PaulHiggins555 On Instagram: @paulhigginsmentoring Email: [email protected] Thank You for Tuning In!

Businesses of all sizes and industries have one problem in common: Marketing. And that’s why they bring in someone externally to help them build their marketing strategy. In this episode, Alisha Conlin-Hurd, co-founder at Persuasion Experience, helps businesses to increase conversions and scale their systems by uncovering what their target market really wants. You will learn the number one rule of marketing that many B2B businesses miss, how you can nail your strategic partners and how to make marketing easy for you. Links 425 - Show Notes Alisha LinkedIn Profile Persuasion Experience Alisha’s YouTube Channel Cloud Consultants Collective SendSpark Connect With Paul On LinkedIn On Facebook On Twitter: @PaulHiggins555 On Instagram: @paulhigginsmentoring Email: [email protected] Thank You for Tuning In!

There are typically four ways to generate revenue in your cloud consulting business: Referrals, SaaS vendors, outbound and strategic partners. In this episode, Paul goes deeper into how to self-generate outbound leads. You will learn some of the common challenges cloud consultants face when generating high-quality leads, three steps to solving them, and multiple opportunities to get some help. Links 424 - Show Notes Fast Track program Sales Machine Ideal Client Framework Sales Sherpa Snov.io Zero Bounce Book a 30-minute call Cloud Consultants Collective SendSpark Join our newsletter Connect With Paul On LinkedIn On Facebook On Twitter: @PaulHiggins555 On Instagram: @paulhigginsmentoring Email: [email protected] Thank You for Tuning In!

If you’re struggling with your systems and processes, you need to listen to this podcast episode. Kylie Harker, founder and director of Squirrel Business Solutions and a Zoho partner, works with businesses to implement robust systems and processes so they can make decisions based on numbers. In this interview, she shares how rebuilding her website has been a game changer for her business, her recruitment plans to keep up with that growth and why she will double her business in 12 months. Links 423 - Show Notes Kylie's LinkedIn Profile Squirrel Business Solutions Case Studies by Industry The One to Ten Business Club Cloud Consultants Collective SendSpark Connect With Paul On LinkedIn On Facebook On Twitter: @PaulHiggins555 On Instagram: @paulhigginsmentoring Email: [email protected] Thank You for Tuning In!

We all know that YouTube is the second largest search engine in the world. But most consultants remain hesitant to add this channel to their marketing strategy. Why? Yes, it might take some work but what you get in return makes it worth day.Gareth Pronovost is here to explain how you can use YouTube to build your email list and bank account. But he also shares tips on starting your own channel and using it to grow your business. Finally, he explains how the platform you sell could integrate with Airtable. Links 422 - Show Notes Gareth’s LinkedIn Profile GAP Consulting Website GAP Consulting YouTube Channel Cloud Consultants Collective SendSpark  Connect With Paul  On LinkedIn On Facebook On Twitter: @PaulHiggins555 On Instagram: @paulhigginsmentoring Email: [email protected]  Thank You for Tuning In!

Sales doesn't come naturally for some business owners, so they instead spend extra time on delivery. But balancing sales and delivery is essential to meet your growth ambitions. In this episode, you will learn how to allocate time to sales and how to reduce your time in delivery. Links 421 - Show Notes Cloud Consultants Collective SendSpark Ep. 415 – How to Spend 25% of Your Time on Sales Ep 2213 – The Marketing School Connect With Paul On LinkedIn On Facebook On Twitter: @PaulHiggins555 On Instagram: @paulhigginsmentoring Email: [email protected] Thank You for Tuning In!

Whether you’re starting a new business or changing the direction of an existing one, picking a niche is the best decision you can make as a small business owner. And Allison Strickland can confirm that. She is a Salesforce developer for a large life sciences company and owns two of her own businesses in the same niche: healthcare and higher education for healthcare. In this episode, Allison explains why the riches are in the niches and how she plays in communities to gain clients. She also shares her story on how to run a consultancy business on top of a full-time job and kids.Links420 - Show Notes Allison’s LinkedIn ProfileShea Hawk SolutionsATStudy BuddyCloud Consultants CollectiveSendSparkConnect With Paul On LinkedInOn FacebookOn Twitter: @PaulHiggins555On Instagram: @paulhigginsmentoringEmail: [email protected] Thank You for Tuning In!

Did you know that an entrepreneur will spend anywhere from 30 to 60% of their week bogged down doing administrative tasks and projects rather than working on sales? Valerie Trapunsky, a professional problem solver, is here to explain how an executive assistant can relieve business owners from doing it all by themselves.In this episode, we will all learn three options for clearing 30-60% of your work, what typically stops people from having an executive assistant and how to overcome those barriers and the difference between a thought partner and a VA. Links419 - Show NotesValerie’s LinkedIn ProfileChatterBossChatterBoss Schedule ConsultationCloud Consultants CollectiveSendSpark Connect With PaulOn LinkedInOn FacebookOn Twitter: @PaulHiggins555On Instagram: @paulhigginsmentoringEmail: [email protected] Thank You for Tuning In!

I've been working on this ebook for months, so I'm excited to bring this to you today. I've walked in your shoes, from starting a cloud consulting business from scratch to building a large team to having a successful exit. And all that first-hand experience is contained in that fantastic document. In this episode, you'll learn the three stages of this blueprint and the three elements under each. I also share where you can download the ebook to see how you're progressing against this blueprint. Links 418 - Show Notes Cloud Consultants Collective SendSpark The Scaling Blueprint for Ambitious Cloud Consultants Connect With Paul On LinkedIn On Facebook On Twitter: @PaulHiggins555 On Instagram: @paulhigginsmentoring Email: [email protected] Thank You for Tuning In!

Would you be willing to donate money to a charity to get people’s attention and increase your email reply rate? That’s why Andy Mowat created Gated, a platform to reduce email noise and increase real connections. In this episode, he explains how you can get a 46% reply rate on your sales emails, what other things are still working in outbound and, the best part, a brilliant way to add value to your busy buyers that do good in the world. Links 417 - Show Notes Andy’s LinkedIn profile Gated.com Gated Manifesto Gated Solution Cloud Consultants Collective SendSpark Connect With Paul On LinkedIn On Facebook On Twitter: @PaulHiggins555 On Instagram: @paulhigginsmentoring Email: [email protected] Thank You for Tuning In!

Many business owners don’t prepare their business for an exit because they don’t plan to sell. But when you do that early on, what you’re actually doing is making your business better today. And Raj Jha has seen that multiple times. He’s an investor and advisor helping businesses optimise their structure to get them in shape for a foreseeable exit in the future. In this episode, you will learn how to run your business without being an integral part of it, preparing it for a successful exit while getting a higher valuation. Links 416 - Show Notes Raj’s LinkedIn Profile Exit Scout Website Cloud Consultants Collective SendSpark Connect With Paul On LinkedIn On Facebook On Twitter: @PaulHiggins555 On Instagram: @paulhigginsmentoring Email: [email protected] Thank You for Tuning In!

If you don’t have a background in sales, you probably don’t feel comfortable selling and spend more time in delivery or other parts of your business. But the truth is that you should be doing the sales yourself as a business owner. In this episode, Paul takes you through four actions you can take to get more comfortable and start spending more time in sales. Links 415 - Show Notes Cloud Consultants Collective SendSpark LeadJet Ep. 302: 7 Actions To Get More Time To Sell Connect With Paul On LinkedIn On Facebook On Twitter: @PaulHiggins555 On Instagram: @paulhigginsmentoring Email: [email protected] Thank You for Tuning In!

Building a business from the ground up is not an easy thing to do. But It takes far less time to achieve it than you would think. All you need to do is surround yourself with experts to build your personal brand. And Bob Gentle is here to spell it out for all of us. Bob works with leaders at every stage of business to help them step out in front of their marketing. In this episode, we’ll learn the impact of personal branding on your sales and a personal branding roadmap for you to follow. He will also make a case of why marketers have burned you in the past and how to overcome it. Links 414 - Show Notes Bob’s LinkedIn Profile The Personal Branding Roadmap Amplify Website The Personal Brand Entrepreneur Show Cloud Consultants Collective SendSpark Connect With Paul On LinkedIn On Facebook On Twitter: @PaulHiggins555 On Instagram: @paulhigginsmentoring Email: [email protected] Thank You for Tuning In!

Whether you’re doing LinkedIn outreach or not, this episode has tremendous value. Tyron Giuliani is here to share his wisdom from his coaching experience helping B2B business owners transform their LinkedIn from a stale to a sales funnel to land clients. In this episode, you will learn the importance of emulating real-life conversations to get 100% connection and replies, as well as some pre-warming techniques. Finally, he explains why you should spend time on the front end of LinkedIn to reduce wasted time on the back end. Links 413 - Show Notes Tyron’s LinkedIn Profile LinkedIn Sales Funnels for Entrepreneurs Tyron’s ventures Cloud Consultants Collective SendSpark Connect With Paul On LinkedIn On Facebook On Twitter: @PaulHiggins555 On Instagram: @paulhigginsmentoring Email: [email protected] Thank You for Tuning In!

We send sales messages every day via email, LinkedIn, text messages, or social media. Customizing them takes time, but what if you keep them all in one place? That’s how you’re going to see patterns and improve your messages. In this episode, Paul is going to show you why you should capture your sales messages in one place, where to keep them and how to use them. Links 412 - Show Notes Cloud Consultants Collective SendSpark Connect With Paul On LinkedIn On Facebook On Twitter: @PaulHiggins555 On Instagram: @paulhigginsmentoring Email: [email protected] Thank You for Tuning In!

If you're waiting for your SaaS partner to bring more business, you should rethink your go-to marketing strategy. Doug Davidoff, a HubSpot Elite Partner, is here to explain why you shouldn't rely on your partner for getting leads and how inbound continuous to work to get you leads. He also shares his sales process and a unique approach to keeping conversations going. Links: 411 – Show Notes Doug’s LinkedIn Profile Doug’s Twitter Account Imaging Business Development Cloud Consultants Collective Sendspark Connect With Paul On LinkedIn On Facebook On Twitter: @PaulHiggins555 On Instagram: @paulhigginsmentoring Email: [email protected] Thank You for Tuning In!

You know your sales process is working when you’re getting the right leads for your product or service into the funnel. In this episode, Peter Coy, a Zoho Authorized Partner and certified consultant, will share the sales qualification process that keeps him busy. He will also go through how he uses paid advertising on LinkedIn and manages remote teams. Links: 410 – Show Notes Peter’s LinkedIn profile Prodigm Website Zoho Cliq Cloud Consultants Collective Sendspark Connect With Paul On LinkedIn On Facebook On Twitter: @PaulHiggins555 On Instagram: @paulhigginsmentoring Email: [email protected] Thank You for Tuning In!

When I worked at Coke, we never stopped presenting sales strategies, and that really turned me off from having them in my own business. I swore I'd never have one. But once I started scaling my business and taking it to the next level, I realised I needed one. In this solo show, I explain why business owners need a sales strategy, what should be in it, and how you get there. Links 409 - Show Notes Cloud Consultants Collective SendSpark Sales Strategy Framework Fast Track Program Connect With Paul On LinkedIn On Facebook On Twitter: @PaulHiggins555 On Instagram: @paulhigginsmentoring Email: [email protected] Thank You for Tuning In!

For small and midsize business (SMB) owners, choosing a vertical to focus on brings many challenges. But the benefits, in the long run, outweigh the uncertainty of niching down. The key here is to know how to pick the right vertical for you, and Harry Brelsford is here to guide us through it. He is the founder of SMB Nation, author of 21 books on technology and business topics, and has 20 years of SMB technology experience. During our conversation, he shares his 12 rules model and the business plans that actually work. Links 408 - Show Notes Harry’s LinkedIn Profile SMB Nation Book How to be an MSP Cloud Consultants Collective Sendspark Connect With Paul On LinkedIn On Facebook On Twitter: @PaulHiggins555 On Instagram: @paulhigginsmentoring Email: [email protected] Thank You for Tuning In!

Measuring the performance of your business is maybe the most challenging task for a business owner. There are so many things to factor in that it gets really confusing. Marcel Petitpas is here to explain what are the things you need to measure to improve your lifestyle. He’s the CEO & Co-Founder of Parakeeto, a company dedicated to helping agencies measure and improve their profitability. During the conversation, Marcel also shares why delivery margin is so important for that profitability and what is the best way to track the time of your team. Links 407 - Show Notes Marcel’s LinkedIn Profile Parakeeto Parakeeto Agency Profit Toolkit Cloud Consultants Collective Connect With Paul On LinkedIn On Facebook On Twitter: @PaulHiggins555 On Instagram: @paulhigginsmentoring Email: [email protected] Thank You for Tuning In!

Have you hired mentors and coaches and then never listened to their advice? I’ve been there. The funny thing is that the same it’s happening in my business. But why would you ignore advice from someone who can help you scale your business? And what is the worst it could happen if you wouldn’t? Links 406 - Show Notes Cloud Consultants Collective Sendspark The National Golf Club Fly Over Connect With Paul On LinkedIn On Facebook On Twitter: @PaulHiggins555 On Instagram: @paulhigginsmentoring Email: [email protected] Thank You for Tuning In!

More and more SaaS and cloud products are hitting the market. And when the average business owner generally uses at least eight pieces of software every single day, integrations become a priority. Today, Ryan Lunka, CEO of Blended Edge, shares the future of integrations. In this episode, you will learn what partner integration best practices are, the lessons Ryan learned selling SaaS products to big enterprises and what’s the best option between an in-house or a third-party integrations team. Links 405 - Show Notes Ryan’s LinkedIn Profile Blended Edge Blended Edge Blog Cloud Consultants Collective Sendspark Connect With Paul On LinkedIn On Facebook On Twitter: @PaulHiggins555 On Instagram: @paulhigginsmentoring Email: [email protected] Thank You for Tuning In!

HubSpot is one of the leading tech tools in the market for businesses of all sizes. In this episode, Islin Munisteri, co-founder of Theia Marketing and a HubSpot Platinum partner agency, talks to Paul about how the platform can help you scale your business. You will learn why HubSpot is a good choice and where the platform is heading, how to use data triggers to find leads for your agency, and, finally, how using AI will help you improve your sales calls. Links 404 - Show Notes Islin’s LinkedIn Theia Marketing RevOps Careers Podcast Cloud Consultants Collective Sendspark ZoomInfo Connect With Paul On LinkedIn On Facebook On Twitter: @PaulHiggins555 On Instagram: @paulhigginsmentoring Email: [email protected] Thank You for Tuning In!

Running your own business is one of the hardest jobs in the world. Making your own decisions is exciting but also somehow terrifying. So, If you don’t have a coach or mentor guiding you through this adventure, Paul pulls together eight questions you can ask yourself to self-evaluate your process. He also shares some examples from his own experience. Links 403 - Show Notes Cloud Consultants Collective Sendspark Connect With Paul On LinkedIn On Facebook On Twitter: @PaulHiggins555 On Instagram: @paulhigginsmentoring Email: [email protected] Thank You for Tuning In!

Partnering is a sales approach that’s been working for years for the big players in the tech industry. But cloud consultants and SaaS partners are also finding great benefits in it. On this episode of the Accelerate Sales Podcast, Vince Menzione, CEO of Ultimate Partnerships and a former GM at Microsoft, shares insights on scaling through partnerships. You will learn how tech ecosystems work, and the roles partnerships play in them. Vince also explains why Microsoft is gaining share and what to look for when selecting the right vendor to partner with. Links 402 - Show Notes Vince's LinkedIn Profile Ultimate Guide to Partnering® Podcast Ultimate Partnerships® Cloud Consultants Collective Sendspark Connect With Paul On LinkedIn On Facebook On Twitter: @PaulHiggins555 On Instagram: @paulhigginsmentoring Email: [email protected] Thank You for Tuning In!

We all heard about productivity a little too much. But what about efficiency? Yvi Heimann strongly believes that when you focus on efficiency instead of productivity, you will positively impact your business. She is a Business Efficiency Consultant helping digital entrepreneurs automate their business so they can dominate their industry. During this episode, she also explains how you should automate your sales funnel to make it work, why ClickUp is kicking butt, and how to get leads consistently from YouTube. Links 401 - Show Notes Ask Yvi Yvi YouTube Channel Cloud Consultants Collective Sendspark Connect With Paul On LinkedIn On Facebook On Twitter: @PaulHiggins555 On Instagram: @paulhigginsmentoring Email: [email protected] Thank You for Tuning In!

Welcome to episode 400 of the Accelerate Sales podcast. That’s right, episode 400! During this solo show, Paul takes you through a short journey across the key moments that led him to get to 400 episodes of his podcast.Links 400 - Show Notes Cloud Consultants CollectiveHyperiseLeadjetBook Like A BossTriggrSendsparkConnect With Paul  On LinkedInOn FacebookOn Twitter: @PaulHiggins555On Instagram: @paulhigginsmentoringEmail: [email protected] Thank You for Tuning In!

How automated is your sales process? Business owners often get overwhelmed with all the technology available to “make your life easier”. Kevin Snow, CEO of Time On Target, is here to help us make sense of all of it.He is a sales expert and a serious technology geek who knows how to help his clients take their automation game to the next level. In this episode, we will learn how automation really helps our sales process, and his closing approach called, not close, get closure. Links399 - Show Notes Cloud Consultants CollectiveTime on targetText Sell Smarter to +1 612 429 4298SendsparkConnect With Paul  On LinkedInOn FacebookOn Twitter: @PaulHiggins555On Instagram: @paulhigginsmentoringEmail: [email protected] You for Tuning In!

Are you one of those salespeople who hates data entry and hopes for a simpler CRM that actually help you do your job? We might have a solution in our hands. Sunny Paris, co-founder and CEO of noCRM, explains why salespeople should not use a CRM.He is a multi-entrepreneur and an expert in developing innovative SaaS start-ups. In this interview, he shares how noCRM helps the follow-up process, how the custom script generator improves your qualification calls and what are the best people to use noCRM. Links398 - Show NotesSunny’s LinkedInYou Don't Need A CRMFree sales script generatorCloud Consultants CollectiveSendspark Connect With Paul On LinkedInOn FacebookOn Twitter: @PaulHiggins555On Instagram: @paulhigginsmentoringEmail: [email protected] You for Tuning In!

Links397 - Show Notes Cloud Consultants CollectiveConnect With Paul On LinkedInOn FacebookOn Twitter: @PaulHiggins555On Instagram: @paulhigginsmentoringEmail: [email protected] You for Tuning In!

Cloud and SaaS companies have worked with partner models for a long time. What is the best one? Rod Moynihan, director of BAC Partners and an elite HubSpot partner, is here to share his experience with this and some of the biggest brands in the world.In this episode, you will learn why the HubSpot partner model is winning over other cloud partner models, if the sales roles even exist in the future and if partners need to be there for sales. And finally, why services will improve and how you can benefit from it. Links396 - Show Notes Rod’s LinkedIn ProfileBAC PartnersCloud Consultants Collective Connect With Paul  On LinkedInOn FacebookOn Twitter: @PaulHiggins555On Instagram: @paulhigginsmentoringEmail: [email protected] Thank You for Tuning In!

Data syncing is one of the functionalities that keeps a business running smoothly. If your marketing, sales and customer service are on the same page, everything else will work. In today’s episode, Aron Gosselin, Strategic Partnerships Manager at HubSpot, shares his experience helping hundreds of native SaaS integrations. You will learn the benefits of two-way sync of data and how HubSpot data sync works, illustrated by some use cases. Links 395 - Show Notes Aron’s LinkedInHubSpot EcosystemHubSpot CommunityCloud Consultants CollectiveSendspark Connect With Paul On LinkedInOn FacebookOn Twitter: @PaulHiggins555On Instagram: @paulhigginsmentoringEmail: [email protected] Thank You for Tuning In!

There are all kinds of professional groups across social media platforms. We're mostly there to find solutions/help/advice from people who are or were in our shoes at some point. But do you know how to build sales from those groups? Paul shares three stages of building sales from groups and how you could apply them to your business.Links394 - Show Notes Cloud Consultants CollectiveHyperiseConnect With Paul On LinkedInOn FacebookOn Twitter: @PaulHiggins555On Instagram: @paulhigginsmentoringEmail: [email protected] You for Tuning In!

Having the best team on board is the key to success, but hiring is not an easy task. George Brooks is here to save the day. He is the CEO of Crema, a digital product agency specializing in design, technology, and innovation culture for the world's most creative-thinking organizations. In this episode, you will learn how to recruit amazing talent in a tight marketplace, what roles you really need to recruit, and how content works for sales and attracting high-quality talent. Links393 - Show NotesCloud Consultants CollectiveGeorge’s LinkedInCrema Crema YouTube ChannelLeadjetConnect With Paul On LinkedInOn FacebookOn Twitter: @PaulHiggins555On Instagram: @paulhigginsmentoringEmail: [email protected] You for Tuning In!

If you still think Instagram is not the platform for B2B companies, think again. Corey Walker reveals tons of actional tips, so business owners start using reels to grow their business. She is the president of The Marketing Specialist, co-author of Instagram for Dummies, Instagram for Business for Dummies, and a how-to guide for using Instagram to market your business. In this episode, we will all learn the benefits of using Instagram and LinkedIn to accelerate our sales and how you can get in front of new people by using reels. Links 392 - Show NotesCloud Consultants CollectiveThe Marketing SpecialistCorey’s Instagram accountBook: Instagram for Business for DummiesBook: Instagram for Dummies Connect With Paul On LinkedInOn FacebookOn Twitter: @PaulHiggins555On Instagram: @paulhigginsmentoringEmail: [email protected] Thank You for Tuning In!

Are you one of the lucky ones who has never got a spammy pitch on LinkedIn? Very doubtful. We all get them, and we're all guilty of sending some of them. But in the pursuit of improving LinkedIn reply rates, Paul has tried different strategies. In this episode, he shares the best practices and the benchmarks you should be hitting, what is working for him at the moment, and how you could improve your rates. Links 391 - Show Notes Cloud Consultants CollectiveSendspark (code: acceleratesales)HyperiseLeadjetOutfunnelConnect With PaulOn LinkedInOn FacebookOn Twitter: @PaulHiggins555On Instagram: @paulhigginsmentoringEmail: [email protected] Thank You for Tuning In!

If you’re only doing LinkedIn outreach and want to open up to cold email, you need to listen to this interview. William Wang is here to explain why we should combine cold email and social selling to accelerate our sales. During this conversation with Paul, he shares insider tips on how you nail cold emails, such as not using your primary domain to send those emails. Willam is the founder of Growth Labz, and he specializes in helping B2B businesses get qualified leads to find their dream clients.Links390 - Show Notes Cloud Consultants CollectiveGrowth LabzConnect With Paul On LinkedInOn FacebookOn Twitter: @PaulHiggins555On Instagram: @paulhigginsmentoringEmail: [email protected] You for Tuning In!

Links389 - Show Notes Cloud Consultants CollectiveConnect With Paul On LinkedInOn FacebookOn Twitter: @PaulHiggins555On Instagram: @paulhigginsmentoringEmail: [email protected] You for Tuning In!

If you’re still in the early days of growing or scaling your business, defining your ideal client profile could be your biggest challenge. You want to serve a broader audience and focus on a specific target market at the same time. Paul’s advice is to get super niche, and you’ll start seeing some traction in a few months. In this episode, he explains how he gets super niche using The 5 ones from Taki Moore and gives some real examples. Links388 - Show NotesCloud Consultants CollectiveSendspark (code: acceleratesales)ICP FrameworkConnect With Paul On LinkedInOn FacebookOn Twitter: @PaulHiggins555On Instagram: @paulhigginsmentoringEmail: [email protected] Thank You for Tuning In!

Marketing Technology, better known as MarTech, is getting bigger and bigger as business owners look for the right tools to achieve their business and marketing goals. Dan McGaw, the godfather of MarTech, is here today to share his wisdom on picking the right apps from an ocean of 9,400 currently available. He also shares some MarTech that you've probably never heard of but should be using, the future of MarTech, and the role that marketplaces will play. Links387 - Show Notes Cloud Consultants CollectiveMcGaw.ioLeadjetConnect With Paul On LinkedInOn FacebookOn Twitter: @PaulHiggins555On Instagram: @paulhigginsmentoringEmail: [email protected] You for Tuning In!

The investment call is the result of a lot of work on your and your team's behalf. So if you got to this point, you better do it right to close more sales. During this solo show, you will learn what exactly is an investment call and what is the structure I came up with after all my years of sales experience. Links386 - Show Notes Cloud Consultants CollectiveSendspark (code: acceleratesales)Connect With Paul On LinkedInOn FacebookOn Twitter: @PaulHiggins555On Instagram: @paulhigginsmentoringEmail: [email protected] Thank You for Tuning In!

Links385 - Show Notes Cloud Consultants CollectiveConnect With Paul On LinkedInOn FacebookOn Twitter: @PaulHiggins555On Instagram: @paulhigginsmentoringEmail: [email protected] You for Tuning In!

Have you heard of 'The result itself is only a means to an end'? During this episode, Paul explains what is the 80/20 of closing sales that most business owners might be missing. He also gives examples and shares a resource where you can find out more about it.Links384 - Show Notes Cloud Consultants CollectiveSendspark (code: acceleratesales)Connect With Paul On LinkedInOn FacebookOn Twitter: @PaulHiggins555On Instagram: @paulhigginsmentoringEmail: [email protected] You for Tuning In!