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448 - Avoid this Common Sales Mistake by Cloud Consultants
Episode 448

448 - Avoid this Common Sales Mistake by Cloud Consultants

Paul Higgins Podcast · Paul Higgins

February 9, 20237m 51s

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Show Notes

In this solo podcast, I talk about one common sales mistake I see cloud consultants continually make all the time.

What do you think it is?

If you said you do not understand the client - you are right. 

Hang on a minute, Paul. Isn't that a little obvious? 

As I say in the podcast, common sense is not always that common. 

In the podcast, I cover specifically what I mean by not understanding the client. 

This includes:

  • Who are their ideal clients 
  • How do they make their money 
  • What are the three key strategies for the business for the year
  • Who are the key decision-makers, and what are their personal and business wins 
  • Who have they spoken to or used in the past in regard to the problem they are looking to solve 

What topics would you like me to cover in the next solo podcast? 

Email me your ideas to [email protected]

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