Episode 457

457 - Win/Win Negotiations is a Myth with Mark Raffan

March 20, 202342m 1s

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Show Notes

Episode Overview

I can't remember who said it, but someone once said everything is negotiable.

Therefore improving your negotiation skills is a plus.

And this is why I bought one of the world's leading experts on negotiation for you.

Mark dispels the myth that negotiation is about Win/Win.

Then covers the 3 essential habits to be a better negotiator.

Plan and prepare
Role plays
Debrief

I know this looks too simple, but Mark's knowledge behind each of these three is gold.

Mark also shares great tips on how to negotiate on video.

Mark’s background

Mark Raffan is a serial entrepreneur and lover of marketing and thought leadership.

Mark is an expert in negotiation, influence, and persuasion. He has coached executives and teams in some of the largest companies in the world, such as Zendesk, Nike, Citi Bank, The Sasha Group, Salesforce, The US Army, LinkedIn, and Humana.

Mark has been featured in Entrepreneur, Forbes, Thrive Global, Supply and Demand Chain Executive Magazine (as a 2019 pro-to-know), and has appeared on dozens of podcasts, including Make it Happen Mondays, The Brutal Truth About Sales, and The Insider’s Guide to Finance.

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