Modern Agent Marketing Girls — Social Media Marketing and Personal Branding for Real Estate Agents

You wake up at 4:45 AM, live in a house with brown cabinets instead of white subway tile, and feel like you have nothing "unique" to share on Instagram. Sound like a marketing nightmare? Actually, it's pure content gold, and we're about to prove it.In this coaching call episode, Chelsea and Kayla sit down with longtime Modern Agent member Nikki Southard to tackle her juiciest questions about maximizing the membership, finding authenticity when you feel "too normal," and building a personal brand that connects with real people.The girls discuss:♡ How to use your Modern Agent membership without getting overwhelmed by all the content♡ The perfect content cadence for getting started♡ Why authenticity even means in the context of social media♡ The 3-email delivery trick to boost deliverability♡ How to turn your "normal" life into connection-building content—Nikki’s Links:♡ Instagram: @nikki.southard♡ Subscribe to her newsletter, The Front Porch♡ Check out her freebies!—Follow us on Instagram:♡ Podcast: @modernagentmarketinggirls♡ Chelsea Petersen: @hichelseapetersen♡ Kayla Fox: @yourhomegirlkayla—Subscribe to this show to stay up-to-date and get the latest episodes!GET OUR FREEBIE THE REPEATABLE CONTENT FRAMEWORK FOR MODERN AGENTS!CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!—Mentioned in this episode:♡ Instagram: Krista Horton♡ Instagram: Mallory Ervin♡ Instagram: Samantha Sommelier♡ Podcast Episode: “Your Life is Not Aesthetic but You Want Your Brand to Be” with Tori Sprankle♡ Instagram: The Content CoveThis episode was edited by Adrienne Cruz.

You and another agent post the exact same content on the exact same day. Yours gets 12 likes and zero DMs. Theirs gets 200 likes and three new clients.Why???Because one of you has built trust, and one of you is still chasing virality as a strategy.In this episode, Chelsea and Kayla are diving deep into the one thing that makes or breaks your marketing success: TRUST. From why video is still non-negotiable to how to turn one client story into 20 pieces of scroll-stopping content, this episode is packed with practical strategies that'll help you build the kind of trust that turns followers into lifelong clients.The girls discuss:♡ Why some agents get amazing results while others get radio silence, even with similar content♡ The "trust recession" and how consumer behavior has shifted♡ How to show up as a thought leader in your content♡ Why testimonial graphics might be doing more harm than good♡ How your energy and confidence directly impact trust♡ How to avoid tone-deaf marketing that pushes people away—Follow us on Instagram:♡ Podcast: @modernagentmarketinggirls♡ Chelsea Petersen: @hichelseapetersen♡ Kayla Fox: @yourhomegirlkayla—Subscribe to this show to stay up-to-date and get the latest episodes!GET OUR FREEBIE THE REPEATABLE CONTENT FRAMEWORK FOR MODERN AGENTS!CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!—Mentioned in this episode:♡ Facebook group mentioned by Kayla with all the funny animal stories♡ The Secret Lives of Mormon Wives - the TV show that’s making Chelsea feel grateful for her friends♡ Podcast episode from The Amy Porterfield Show with Jenna Kutcher♡ Reel by Chelsea Peitz about how the Instagram algorithm has changed♡ Client story Thread by Jereshia Hawk♡ Carousel by Coming Up Roses about 9 of her clients♡ Carousel by Coming Up Roses promoting her podcast episode with Xanthe Appleyard♡ BTL Copy’s newsletterThis episode was edited by Adrienne Cruz.

Permission to bring your kids to work. Permission to use bright colors. Permission to never cold call again. Permission to build your business exactly how you want it.Chelsea Harold is here to give you all the permission slips you need.In this episode, we're sitting down with the agent everyone kept telling us we HAD to interview (seriously, like 35 of you said her name when we asked for your favorite agents to follow). Chelsea's been doing things her way for 10 years.From building an 11,000-member Facebook community to having her kids in listing videos, Chelsea proves there's no one-size-fits-all approach to real estate success. She's sharing how she built a team that lets her spend more time at home, why she pays her agents 50% (yes, really), and how being of service turned into a thriving business.The girls discuss:♡ The real strategy behind Chelsea's Colorado Girl Gang and why she never mentions real estate in her 11K-member group♡ Why Chelsea's colorful rebrand was worth every penny♡ The $2 donation hack that keeps trolls out of Facebook groups♡ The mindset shift from "realtor" to "entrepreneur" and why it changes everything♡ How Chelsea’s team structure works♡ Chelsea's favorite content hacks, from tagging cities to engaging with local business followers—Chelsea Harold’s Links:♡ Instagram: @chelsea.harold♡ Join her Facebook group Colorado Girl Gang and follow on Instagram♡ Learn more about Chelsea♡ Get her Denver and North Carolina Relocation Guides♡ Download her freebie Future Homeowner Guide♡ Follow @new2towndenver—Follow us on Instagram:♡ Podcast: @modernagentmarketinggirls♡ Chelsea Petersen: @hichelseapetersen♡ Kayla Fox: @yourhomegirlkayla—Subscribe to this show to stay up-to-date and get the latest episodes!GET OUR FREEBIE THE REPEATABLE CONTENT FRAMEWORK FOR MODERN AGENTS!CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!—Mentioned in this episode:♡ Instagram: Sivan Ayla♡ Instagram: Blueprint Brand Studio♡ Podcast: The Skinny Confidential Him & Her PodcastThis episode was edited by Adrienne Cruz.

We’ve all done it. Posted something we thought was genius and got total silence in response. No likes, DMs, new leads…. What gives? Well, if your marketing makes you the main character, your audience might not know what’s in it for them.This week’s episode is inspired by the Modern Agent Social Club’s latest book club pick, Building a StoryBrand 2.0 by Donald Miller, and it’s a must-listen if you want to write content that truly connects. Chelsea and Kayla are breaking down the difference between being the hero vs. the guide in your content, how to clarify your message, and why the words you use matter more than any trend.Plus, they’re sharing what this looks like in real life, with examples from agents and brands that are getting it right. You'll learn how to use words that resonate and make your audience feel like THEY’RE the main character. Because they are!The girls discuss:♡ Why making yourself the “hero” in your content doesn’t help your audience♡ The 3 types of problems your clients have, and which one your content should focus on♡ How to create repeatable, recognizable messaging (without sounding like a robot)♡ How to use social media to build trust before your clients ever slide into your DMs—Follow us on Instagram:♡ Podcast: @modernagentmarketinggirls♡ Chelsea Petersen: @hichelseapetersen♡ Kayla Fox: @yourhomegirlkayla—Subscribe to this show to stay up-to-date and get the latest episodes!GET OUR FREEBIE THE REPEATABLE CONTENT FRAMEWORK FOR MODERN AGENTS!CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!—Mentioned in this episode:♡ Book: Building a StoryBrand 2.0 by Donald Miller♡ Podcast Episode: “16. The Content Formula That Changes Everything”♡ Instagram: Raising Little Talkers♡ Instagram: Dietitian With Twins♡ Instagram: The Balance RoutineThis episode was edited by Adrienne Cruz.

Summer's here and your Instagram feed is about to get a major glow-up (the local kind)!In this episode, Chelsea and Kayla are diving deep into local content that actually converts, shareable posts that get your whole town talking, and why getting obsessed with your local consumer is the secret sauce to growing your business this summer.They're breaking down their "Summer I Turned Local" strategy that's helping their members grow their local following FAST, from the exact hooks that stop people mid-scroll to the simple documentation trick that turns your weekly coffee run into consistent content.The girls discuss:♡ Why being obsessed with your local consumer changes everything♡ How to “rebrand” your offers for summer♡ The content formula that gets locals sharing your posts with their friends♡ Why getting specific attracts the right people (and repels the wrong ones)♡ How to turn inside jokes with your community into content♡ Why should pick one local spot to visit constantly over the summer—Follow us on Instagram:♡ Podcast: @modernagentmarketinggirls♡ Chelsea Petersen: @hichelseapetersen♡ Kayla Fox: @yourhomegirlkayla—Subscribe to this show to stay up-to-date and get the latest episodes!GET OUR FREEBIE THE REPEATABLE CONTENT FRAMEWORK FOR MODERN AGENTS!CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!—Mentioned in this episode:♡ Podcast episode: Sara Brooks On Branding Strategies Every Brand Needs To Survive, Grow, & Stay Relevant (The Skinny Confidential)♡ Book: The Strawberry Patch Pancake House♡ Example of the type of shareable carousel post Kayla was talking aboutThis episode was edited by Adrienne Cruz.

Ever wonder what would happen if someone just said "screw it" to all the real estate marketing rules and did something completely different? Well, Kaitlin Hannig did exactly that, and gained 100,000 followers by squatting in bathroom corners, roasting potential buyers, and proving that authenticity beats aesthetics every single time.In this episode, Chelsea and Kayla sit down with Salt Lake City's most delightfully unhinged realtor who's become a viral sensation by doing everything the "experts" say not to do. What makes Kaitlin special isn't just her humor — it's her ability to turn her personality into a marketing superpower that actually converts.If you've ever wanted to ditch the cookie-cutter content and actually connect with your people, this episode is your permission slip to get weird, get real, and get results.The girls discuss:♡ Why having "nothing to lose" is actually your biggest advantage as a new agent♡ How to find your signature style without labeling yourself into a corner♡ The three video formats that built a six-figure following♡ Why "document, don't create" beats high-production content every time♡ How to turn your weirdest personality traits into your biggest marketing assets—Kaitlin’s Links:♡ Instagram: @realtorkaitlin♡ Subscribe to her newsletter, Single Lake City♡ Check out her website♡ Watch Kaitlin’s favorite TV show—Follow us on Instagram:♡ Podcast: @modernagentmarketinggirls♡ Chelsea Petersen: @hichelseapetersen♡ Kayla Fox: @yourhomegirlkayla—Subscribe to this show to stay up-to-date and get the latest episodes!GET OUR FREEBIE THE REPEATABLE CONTENT FRAMEWORK FOR MODERN AGENTS!CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!This episode was edited by Adrienne Cruz.

Between the baseball games, beach days, and “wait, what day is it?” moments — your marketing deserves a summer plan that doesn’t fall apart after week two.In this episode, Chelsea and Kayla are breaking down how to stay visible (and sane) during the busiest, blurriest season of the year. They’re diving into what consistency looks like and how to keep showing up, even when your routine is out the window and your camera roll is 90% popsicles and pool floats.You’ll learn how to strike a balance between savoring every moment and setting up systems that quietly work behind the scenes. Because when fall hits (and it will), you’ll be so glad you stayed in the game, without sacrificing any of that summer magic with your family and friends.The girls discuss:♡ What “consistency” means for agents in summer♡ How to build a bare-minimum checklist that keeps your brand alive♡ Why documenting beats designing♡ The power of themed content days♡ How to use local, seasonal content to stay top of mind and have fun—Follow us on Instagram:♡ Podcast: @modernagentmarketinggirls♡ Chelsea Petersen: @hichelseapetersen♡ Kayla Fox: @yourhomegirlkayla—Subscribe to this show to stay up-to-date and get the latest episodes!GET OUR FREEBIE THE REPEATABLE CONTENT FRAMEWORK FOR MODERN AGENTS!CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!—Mentioned in this episode:♡ Podcast: “Good Hang” by Amy Poehler♡ Podcast: “The Lazy Genius Podcast” by Kendra Adachi♡ Podcast: “Life’s a Tripp” by Ryan and Shannon Tripp♡ Book: Atomic Habits by James Clear♡ Chelsea’s “ask me anything” reel♡ Podcast Episode: “Why That Worked #18: Southwest—The Genius of ‘Bags Fly Free’ and What Happened When It Changed”♡ Book: Essentialism: The Disciplined Pursuit of Less by Greg McKeown♡ Book: Purple Cow by Seth GodinThis episode was edited by Adrienne Cruz.

We’re not saying hoop earrings and flower delivery subscriptions will change your business… but we’re also not NOT saying that.In this episode, Chelsea and Kayla are breaking down their personal “standards” as modern agents, the small but mighty habits that make a big impact. From making your bed and walking outside to showing up local and romanticizing your life like it’s a Nancy Meyers movie, this one’s a love letter to modern agents who want more from their work and their everyday.The girls discuss:♡ Why romanticizing your everyday life makes you a better agent♡ How to use movement, habits, and routines to boost energy and creativity♡ Why showing up local is non-negotiable (no excuses!)♡ The mindset shift that helps you define your own version of success—Follow us on Instagram:♡ Podcast: @modernagentmarketinggirls♡ Chelsea Petersen: @hichelseapetersen♡ Kayla Fox: @yourhomegirlkayla—Subscribe to this show to stay up-to-date and get the latest episodes!GET OUR FREEBIE THE REPEATABLE CONTENT FRAMEWORK FOR MODERN AGENTS!CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!—Mentioned in this episode:♡ Instagram: The Salesgirls♡ Podcast episode: “Every Walk is an Opportunity to Grow the Brain | Annabel Abbs, 52 Ways to Walk” by the 1,000 Hours Outside Podcast♡ Donald Miller’s podcast: Why That Worked♡ Podcast episode: Skinny Confidential♡ Book: Make Your Bed: Little Things That Can Change Your Life...And Maybe the World by Admiral William H. McRaven♡ Strength Training Guide by Rachael’s Good Eats♡ Instagram: Paige Desorbo♡ Substack: Effortless Style with Natalie Borton♡ Instagram: Mallory Ervin♡ Book: The Seven Levels of Communication by Michael J. MaherThis episode was edited by Adrienne Cruz.

Hot take: You don’t need a $1,000 photoshoot to get beautiful, on-brand photos.In this episode, Chelsea and Kayla take you behind the scenes of their latest B-roll shoot and break down exactly how to plan a branded photo shoot that feels like you, whether you’re working with a pro or just your iPhone.From picking the perfect location and curating fun, story-driven props (hello, pink straws and pizza boxes!) to avoiding outfits you’ll instantly regret, they’re sharing all the inspo you need to capture content that actually works.If you want photos that stop the scroll, spark engagement, and feel totally on-brand, this is your playbook.The girls discuss:♡ Why you don’t need a model home to get on-brand photos♡ The real reason some content just doesn’t feel “you-enough” and how to fix it♡ Creating your go-to brand prop basket for stories, reels, and everyday posts♡ How to plan poses for a personal brand photoshoot♡ What to wear, what to bring, and how to walk away with 20 hours of content in one day—Follow us on Instagram:♡ Podcast: @modernagentmarketinggirls♡ Chelsea Petersen: @hichelseapetersen♡ Kayla Fox: @yourhomegirlkayla—Subscribe to this show to stay up-to-date and get the latest episodes!GET OUR FREEBIE THE REPEATABLE CONTENT FRAMEWORK FOR MODERN AGENTS!CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!—Mentioned in this episode:♡ Grab our FREE Ultimate Modern Agent B-Roll List and our other freebies here!♡ Home Studio List - find homes for photo shoots♡ Tami O’Malley - interior design♡ Create your own newspaper!♡ Mallory Ervin - cowboy boot collection♡ Jessica Garvin - Chelsea is obsessed with her puppy’s dog bed♡ Shannon Gilland - movie listing reelsThis episode was edited by Adrienne Cruz.

To all the modern agent moms: Between the minivan snack crumbs, preschool pickup lines, messy mornings, and client calls with Bluey playing in the background, there’s a personal brand story waiting to be told — and it’s the one your dream clients are dying to connect with.In this special Mother’s Day episode, the girls are breaking down exactly how to sprinkle motherhood into your brand without it feeling confusing, unprofessional, or like you have to share ALL of your family’s ups and downs online.They’re sharing their own journeys into motherhood, the lessons they wish more agents knew about blending personal life into their brand, and simple, no-stress ways to weave your stories into your content.The girls discuss:♡ How to sprinkle motherhood into your marketing without making it all about motherhood♡ How motherhood can help you connect with dream clients♡ The big debate: Should you show your kids’ faces online?♡ Why oversharing every messy moment can hurt your brand♡ Easy story-driven content ideas for busy moms—Follow us on Instagram:♡ Podcast: @modernagentmarketinggirls♡ Chelsea Petersen: @hichelseapetersen♡ Kayla Fox: @yourhomegirlkayla—Subscribe to this show to stay up-to-date and get the latest episodes!GET OUR FREEBIE THE REPEATABLE CONTENT FRAMEWORK FOR MODERN AGENTS!CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!—Mentioned in this episode:♡ Natalie Ellis♡ Nesting with Grace♡ Pretty on Fridays♡ Mallory Ervin♡ The book Chelsea is dying to start reading: Say You’ll Remember Me by Abby Jimenez♡ Modern Agent Marketing Girls podcast episode on how to build an email list♡ Emma’s post on finding the best muffin spots♡ Kayla’s book recommendations: Create Anyway by Ashlee Gadd and Until the Streetlights Come On by Ginny YurichThis episode was edited by Adrienne Cruz.

If you've ever struggled with consistency or wondered how some agents create a reel in two minutes and it takes you forever, you're gonna want to tune in. In this episode, Chelsea sits down with Kelly Althof, a Modern Agent Social Club member, Florida-based realtor, and part-time high school cheer coach, for a fun and relatable convo on building your brand on social media.From real estate icks (hi, agents bragging about their 25 years of experience) to figuring out how to show up consistently without being glued to your phone, this episode is packed with mindset shifts and actionable strategies you’ll want to start using immediately.The girls discuss:♡ How to create a signature content series that makes showing up feel way easier♡ Why sharing your Starbucks order on social media matters more than you think♡ Using stories, a P.S., and local content to stay top of mind♡ What actually works with freebies, content strategy, and posting consistency♡ Letting go of the “perfect brand” and leaning into real life—Kelly’s Links:♡ Instagram: @kellyalthofhome♡ Podcast: The Action Women Podcast—Follow us on Instagram:♡ Podcast: @modernagentmarketinggirls♡ Chelsea Petersen: @hichelseapetersen♡ Kayla Fox: @yourhomegirlkayla—Subscribe to this show to stay up-to-date and get the latest episodes!GET OUR FREEBIE THE REPEATABLE CONTENT FRAMEWORK FOR MODERN AGENTS!CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!—Mentioned in this episode:♡ Book: Building a StoryBrand♡ Podcast episode: “Head of Instagram @Mosseri reveals secrets to grow in 2025 - 828” by Build Your Tribe♡ Instagram: Jenna Kutcher♡ Instagram: Dietitian with TwinsThis episode was edited by Adrienne Cruz.

Listings aren’t just about square footage and granite countertops anymore.In today’s episode, Chelsea and Kayla are sharing how to market your listings in a way that attracts buyers AND gets you your next client. From turning a showing into an experience (think: cozy candles, mood lighting, and a vibe buyers never forget)… to marketing homes that need a little Pinterest vision, they’re giving you a playbook you’ll want to use on repeat.Oh, and don’t worry if you don’t have any listings right now. This episode’s packed with ideas to get you in the door too. Whether you're showing off neighborhoods, nurturing past buyers, or sharing mini-stories from past transactions, the content ideas in this one are simply chef’s kiss. Grab your coffee and let’s get creative.The girls discuss:♡ Why every listing should help you grow your business♡ How to market a “meh” house with dream-home energy♡ Creative ways to get seller leads without a current listing♡ How to turn one listing into 20+ content ideas—Follow us on Instagram:♡ Podcast: @modernagentmarketinggirls♡ Chelsea Petersen: @hichelseapetersen♡ Kayla Fox: @yourhomegirlkayla—Subscribe to this show to stay up-to-date and get the latest episodes!GET OUR FREEBIE THE REPEATABLE CONTENT FRAMEWORK FOR MODERN AGENTS!CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!—Mentioned in this episode:♡ Bailey’s reel about the feminine urge to buy an A-frame house♡ Subscribe to Hannah Brencher’s newsletter where Chelsea read about doing a turndown service♡ Chelsea’s Flight Planner♡ Over the Moon Far Away’s reel about falling asleep in your grandma’s house♡ Donald Miller’s podcast episode on nostalgia♡ Kayla recommends this reel as a really good example♡ Chelsea recommends following this IG accountThis episode was edited by Adrienne Cruz.

What if every post you create brought you closer to your next client? In this episode, Chelsea and Kayla are sharing their go-to recipe for creating content that’s strategic and scroll-stopping. They’re walking you through the Modern Agent Content Cocktail, the exact formula for mixing real estate, personality, and local topics into content people actually want to see.You’ll learn how to stay top of mind without being salesy, what kinds of posts actually convert, and why a single behind-the-scenes moment might be more powerful than a full-blown market update.The girls discuss:♡ Why real estate content alone isn’t enough anymore♡ The 3 key ingredients your content needs to stand out♡ How to share your life and your listings without confusing your audience♡ Why "fluffy" content isn't fluffy at all♡ Real-life tips to stay top of mind♡ The one post you can create today that checks every marketing box—Follow us on Instagram:♡ Podcast: @modernagentmarketinggirls♡ Chelsea Petersen: @hichelseapetersen♡ Kayla Fox: @yourhomegirlkayla—Subscribe to this show to stay up-to-date and get the latest episodes!GET OUR FREEBIE THE REPEATABLE CONTENT FRAMEWORK FOR MODERN AGENTS!CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!—Mentioned in this episode:♡ “Instagram Story Starter Pack” Pinterest board♡ SIVAN AYLA’s Instagram♡ No Snob Somm’s InstagramThis episode was edited by Adrienne Cruz.

Feel like you’re seeing the same real estate content on repeat? You’re not imagining it, and this week, we’re calling it out! Grab your coffee (or wine!) and join Chelsea and Kayla as they talk all things content this week— from what they’re saving, what trends they’re over (we’re looking at you, lip sync reels), and what actually makes marketing work.Plus, they’re sharing their current reads, podcast obsessions, and why your personal brand might need a little Elle Woods energy. You’ll walk away feeling inspired to post with more personality, ditch the copy-paste trends, and lean into the things that make you unforgettable.The girls discuss:♡ The reason some trends die fast (and others stick)♡ How “just be yourself” became our favorite marketing strategy♡ What’s in their saved folders and how it’s inspiring better content♡ Real-life ways to market without being the icky salesy agent♡ Why your community should be doing the bragging for you♡ Why a simple post can make a bigger impact than a full-on market update—Follow us on Instagram:♡ Podcast: @modernagentmarketinggirls♡ Chelsea Petersen: @hichelseapetersen♡ Kayla Fox: @yourhomegirlkayla—Subscribe to this show to stay up-to-date and get the latest episodes!GET OUR FREEBIE THE REPEATABLE CONTENT FRAMEWORK FOR MODERN AGENTS!CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!—This episode was edited by Adrienne Cruz.

Social media isn’t what it was in 2022, but so many agents are still posting like it is. If you’ve been wondering why engagement is down, this episode will clear things up. Chelsea and Kayla are breaking down how Instagram has evolved, why old-school real estate marketing doesn’t work anymore, and what to do instead. Think: less boring market updates, more content that actually makes people want to work with you. They’ll share what’s working, what’s outdated, and how you can create posts that stop the scroll and bring in actual business.The girls discuss:♡ Why treating Instagram like a website is a mistake♡ How to use pop culture and storytelling to make real estate feel more relatable♡ The secret to making social media work without spending hours online♡ Why your posts should feel like a conversation, not a course♡ Why “just listed” posts are the real estate equivalent of a bad first date♡ How to turn casual followers into ride-or-die clients who wouldn’t dream of hiring anyone else—Follow us on Instagram:♡ Podcast: @modernagentmarketinggirls♡ Chelsea Petersen: @hichelseapetersen♡ Kayla Fox: @yourhomegirlkayla—Subscribe to this show to stay up-to-date and get the latest episodes!GET OUR FREEBIE THE REPEATABLE CONTENT FRAMEWORK FOR MODERN AGENTS!CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!—Mentioned in the episode:♡ Tonic Site Shop♡ Book: Email Storytelling Playbook♡ Tori Sprankel♡ Sara Adams♡ Abby Jimenez♡ Claire KinneyThis episode was edited by Adrienne Cruz.

In today's episode of the Modern Agent Marketing Girls podcast, Chelsea and Kayla talk about their first official Modern Agent Book Club. The girls discuss The 12 Week Year and how agents can use this goal planning strategy to 4x their business results. As the book says, "if you want to predict your career path and future income, look at the actions you take each business day. Your actions tell the story." And today's episode helps you define your vision and your story so you can take actions that change your life.The girls discuss...the importance of execution over planningthe entrepreneurial mindset in real estatethe significance of having a clear visionthe emotional cycle of change and how to leverage it to reach your goalsSubscribe to this show to stay up-to-date and get the latest episodes!GET OUR FREEBIE THE REPEATABLE CONTENT FRAMEWORK FOR MODERN AGENTS!CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!Follow us on social media: @modernagentmarketinggirlsFollow Chelsea Petersen: @hichelseapetersenFollow Kayla Fox: @yourhomegirlkaylaLEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!

It's time to channel your inner influencer and share day in the life style content as a real estate agent. No, this doesn't mean you need to share Amazon affiliate links, but it DOES mean you get an easy way to share a little real estate with a little personal brand in a seamless, fun to consume way! On today's episode, Chelsea and Kayla break down what day in the life content really is, why it's powerful, and how you can leverage it as a local real estate agent. And of course, they aim to make this really easy on you thanks to their newest Modern Agent B Roll Guide (grab it for free here!)Inside you'll learn...practical tips for creating engaging content, how to elevate your content with B-roll, voiceovers, and storytelling content that builds a relatable, trustworthy brandhow to decide what to share (and what not to share!)Elevate your day in the life style content with our free Modern Agent B Roll Guide hereKayla's DITL reel Chelsea's DITL reelSubscribe to this show to stay up-to-date and get the latest episodes!GET OUR FREEBIE THE REPEATABLE CONTENT FRAMEWORK FOR MODERN AGENTS!CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!Follow us on social media: @modernagentmarketinggirlsFollow Chelsea Petersen: @hichelseapetersenFollow Kayla Fox: @yourhomegirlkaylaLEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!

If your real estate business has been slower than usual, this episode is for you. Today Chelsea and Kayla break down exactly what to do in your marketing during a slow season to build momentum and get clients...without ever paying for a lead or calling your sphere asking for business. They emphasize the importance of an abundance mindset, taking consistent action, and of course, leveraging social media to build a magnetic, personal brand. This episode is full of ideas, so you'll want to listen to it with your Notes App open!The girls discuss:abundance vs scarcity mindsetyour community needs your voice (not the media's!)signature series contenthitting your goal in 12 weeks (with a sample plan!)leveraging local contentand things you can do to showcase your expertise (even if you have 0 clients!)Subscribe to this show to stay up-to-date and get the latest episodes!GET OUR FREEBIE THE REPEATABLE CONTENT FRAMEWORK FOR MODERN AGENTS!CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!Follow us on social media: @modernagentmarketinggirlsFollow Chelsea Petersen: @hichelseapetersenFollow Kayla Fox: @yourhomegirlkaylaLEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!

Today the Marketing Girls are giving away their exact marketing strategy for agents that leads to more conversations, and of course, more clients. And no, it's not a reel or carousel to share. Spoiler: it's email. Whether you've had an email list for years or have yet to send your very first email, this episode is for you. Chelsea and Kayla are telling you exactly what to put in your next email (literally, grab this free email template!) as well as an ongoing strategy for all your emails to come. Real estate go-to girls don't just rely on social media - they have a database full of future clients who can't wait to open their next email. So open your Notes App and get ready to build an engaged list of people who can't wait to work with you.Inside we discuss:stories to share in your emails (and how to connect them to real estate)email and social media stats that will make you an email believerwhat your favorite tv show has to do with your next emailthe power of a good p.s. and email personalizationand so. much. more.And in case you haven't yet, grab your free email template here.Subscribe to this show to stay up-to-date and get the latest episodes!GET OUR FREEBIE THE REPEATABLE CONTENT FRAMEWORK FOR MODERN AGENTS!CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!Follow us on social media: @modernagentmarketinggirlsFollow Chelsea Petersen: @hichelseapetersenFollow Kayla Fox: @yourhomegirlkaylaLEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!Shownote Links:Flodesk - take 50% off your first yearXanthe AppleyardJen from Tonic Site ShopLaura BelgrayHannah BrencherSales Girl SocialNesting with GracePretty on FridaysTori SprankelCopy Uncorked

Marketing Therapy Thursday Tuesday! Today Chelsea and Kayla are talking about their Instagram Stories Series, Marketing Therapy Thursday, where agents write in every Thursday to ask their pressing marketing questions. Your co-hosts address some of the most common questions they get about things like how many accounts agents should have, how to make their feed cohesive, how to get more local followers vs agent followers, etc. This episode is the first of many future Marketing Therapy episodes where Chelsea and Kayla talk about the things that are truly holding you back and how to step into your modern marketing era, confident and excited about your brand. Questions we cover:-Should I have one account or 2?-How do I get a cohesive grid?-How do I get over being cringe?-How do I get more local followers (and not just other agents)?So grab your notebook, relax on your couch, and get ready for your free therapy sesh with the Marketing Girls. xoxoSubscribe to this show to stay up-to-date and get the latest episodes!GET OUR FREEBIE THE REPEATABLE CONTENT FRAMEWORK FOR MODERN AGENTS!CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!Follow us on social media: @modernagentmarketinggirlsFollow Chelsea Petersen: @hichelseapetersenFollow Kayla Fox: @yourhomegirlkaylaLEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!

In this episode of Modern Agent Marketing Girls, Kayla is talking all about Instagram Stories. If you've ever wondered what to share on stories or if you've shared random parts of your day but it's all felt pointless because nobody interacts or even watches (other than your mom, of course), this episode is for you. Kayla breaks down the kind of content you should be sharing on your stories that will lead to your inbox being full of DM's from future clients who love connecting with you. It's a shorter episode (perfect for that morning drive to the office) but full of actionable tips that will make your stories an integral part of your marketing strategy.Subscribe to this show to stay up-to-date and get the latest episodes!GET OUR FREEBIE THE REPEATABLE CONTENT FRAMEWORK FOR MODERN AGENTS!CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!Follow us on social media: @modernagentmarketinggirlsFollow Chelsea Petersen: @hichelseapetersenFollow Kayla Fox: @yourhomegirlkaylaLEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!

On today's episode, Chelsea and Kayla get real about real estate content and what future clients actually care about. There is an art to showcasing your expertise on social without making your content feel like a webinar <yawn>, and Chelsea and Kayla break down what that is and how you can bring your content to life using these strategies, too. They emphasize the need for agents to rethink their marketing strategies, focusing on personal storytelling and local engagement to build relationships with their communities. The co-hosts introduce the 'Modern Agent Content Cocktail' as a framework for creating engaging content that blends your personal brand with your real estate expertise...making you the real estate go-to girl in your market!What you'll learn:unique marketing approaches that can set you apart in your communityexperience based content vs topical based content (and which one is working in 2025)sprinkling in real estate instead of making real estate the headliner on your pageblending real estate with your personal brand and lifestyle (and why clients will choose you over other agents because of it!)Subscribe to this show to stay up-to-date and get the latest episodes!GET OUR FREEBIE THE REPEATABLE CONTENT FRAMEWORK FOR MODERN AGENTS!CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!Follow us on social media: @modernagentmarketinggirlsFollow Chelsea Petersen: @hichelseapetersenFollow Kayla Fox: @yourhomegirlkaylaLEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!

On this episode of the Modern Agent Marketing Girls podcast, Chelsea is sitting down with brand and web designer Tori Sprankel. Chelsea and Tori talk about how there are so many on brand moments in your day (that you might just not notice yet) that could help you connect with your future clients. Tori shares how to create and capture these moments even if your home and your life feel anything but aesthetic (insert collective sigh of relief here). Walk away from today's episode feeling excited about making your brand a vibe that people want to be part of. One that will make you stand out in your market and become the real estate go-to girl for everyone you know.You’ll learn:what a personal brand really is (it's not as complicated as you'd think!)how something as simple as a Diet Coke or good book can connect you with future clientseasy ways to document your life in a way that feels on brandhow to create a brand (and a life) you're excited to show up forthat the best way to stand out in a crowded industry is by leveraging your personality and lifestyleGET OUR FREEBIE THE REPEATABLE CONTENT FRAMEWORK FOR MODERN AGENTS!Connect with Tori on Instagram @torisprankelVisit her website & website templates: torisprankel.com and https://eldestdaughterstudio.com/Mentioned on the show: Xanthe Appleyard - Vibes With Value WorkshopFollow us on social media: @modernagentmarketinggirls

In this episode of the Modern Agent Marketing Girls, we’re talking (& giggling about) one of our favorite topics ever: LOCAL CONTENT!The one thing we want more agents to do with local content is have way more fun with it! We talk about what to lean into to make the local content make more sense for you, what you *don't* have to do when it comes to sharing local and how you can blend local and real estate together (and generate real estate leads)!We talk about Stars Hollow (everyone's favorite fictional town) and what you can learn about local content from it (hint: you don't need an aesthetically pleasing coffee shop to post GOOD local content)!In this episode you’ll learn:Why local content is our favorite (and will be yours too)How to figure out which local spots to highlight (because you don't need to share everything)What to do if you live in a small town where you don't know what to post aboutWhat to do if you don't know which area to lean into (because you serve multiple or live in a bigger city)How to be more intentional (and strategic) with local contentEasy strategies for making your town feel as cozy as Stars Hollow (even if it's not)How to turn local businesses, events, and hotspots into relationship-building toolsSubscribe to the show to hang out with the Marketing Girls every Tuesday!GET OUR FREEBIE THE REPEATABLE CONTENT FRAMEWORK FOR MODERN AGENTS!PS: Leave us a 5 star review, take a screenshot and send it to [email protected] with your mailing address and we'll send you a free gift!CLICK HERE to join Modern Agent Social Club - The marketing destination for the modern real estate agent since 2018 ©Follow us on Instagram: @modernagentmarketinggirlsFollow Chelsea Petersen: Instagram: @hichelseapetersenFollow Kayla Fox:Instagram: @yourhomegirlkayla

In this episode of the Modern Agent Marketing Girls Podcast, we’re talking about how having a brand menu is vital to your business and how real estate agents can use it to create a personal, memorable brand that builds connections and trust. We explore how to identify the key elements of your brand menu, why it’s essential for building relationships in your community, and how to showcase it effectively on social media without overcomplicating the process. Whether you’re a seasoned agent or just starting, this episode is packed with actionable tips to help you connect with your ideal clients on a deeper level (& trust us, you’ll never want to go back!)What you’ll learn in this episode:What a brand menu is, and how it incorporates the personal, relatable aspects of your life into your professional brandHow having a brand menu helps agents stand out in a competitive marketWhy building connections beyond real estate topics leads to more trust, referrals, and client loyaltyHow to connect with your audience using relatable, everyday momentsTips for weaving your brand menu into social media posts, Instagram Stories, and captionsAddressing concerns about alienating potential clientsBonus tips for observing what makes other influencers or agents relatable and successful!Subscribe to this show to stay up-to-date and get the latest episodes!GET OUR FREEBIE THE REPEATABLE CONTENT FRAMEWORK FOR MODERN AGENTS!CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!Follow us on social media: @modernagentmarketinggirlsFollow Chelsea Petersen: @hichelseapetersenFollow Kayla Fox: @yourhomegirlkaylaLEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!

Pour yourself a fresh cup of coffee and listen in as we sit down to reveal our top marketing predictions for 2025! We are on a mission to keep social media simple (but extremely effective) for agents. Find out how you can take advantage of what's working in 2025 while leaning into what you're already doing everyday to create really good content that your followers actually want to see (and keep coming back for)! Let's make 2025 the year that you get as serious about your social media strategy as you are about your commitment to watching FRIENDS reruns every night. If you need some help getting started, we created a FREE resource for agents - 50 Trending Content Ideas for Real Estate Agents: 2025 Edition - GRAB IT HERESubscribe to this show to stay up-to-date and get the latest episodes!GET OUR FREEBIE THE REPEATABLE CONTENT FRAMEWORK FOR MODERN AGENTS!CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!Follow us on social media: @modernagentmarketinggirlsFollow Chelsea Petersen: @hichelseapetersenFollow Kayla Fox: @yourhomegirlkaylaLEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!

In this first episode of the Modern Agent Marketing Girls Podcast, Chelsea and Kayla dive into the foundation of their marketing philosophy and how they are redefining what it means to be a modern real estate agent. They share personal stories about how they got started in real estate, the struggles with outdated marketing tactics, and the freedom and success they've found through modern, organic relationship-based strategies. This episode is all about setting the tone for the podcast and providing actionable tips to help real estate agents feel more confident and excited about their business!What you'll learn in this episode:The difference between old-school and modern marketing and why traditional tactics like cold calling and door knocking can feel outdated and ineffective compared to social media-driven, relationship-based strategiesWhy creating authentic, engaging content that attracts clients and builds trust without feeling pushy is keyHow the value of being yourself and embracing your personality and sharing behind-the-scenes moments can help you stand out and attract the right clientsHow building trust and focusing on relationships can create a business full of repeat clients and referralsAnd an actionable "homework assignment" (We promise it's easy!) that you can do right now to move the needle in your businessThis episode will inspire you to ditch the fear of standing out, embrace modern marketing, and start building a business that aligns with your life and goals.Subscribe to this show to stay up-to-date and get the latest episodes!GET OUR FREEBIE THE REPEATABLE CONTENT FRAMEWORK FOR MODERN AGENTS!CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!Follow us on social media: @modernagentmarketinggirlsFollow Chelsea Petersen: @hichelseapetersenFollow Kayla Fox: @yourhomegirlkaylaLEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!

Hi friend - welcome to the premiere episode of the Modern Agent Marketing Girl Podcast!! In this episode, Chelsea and Kayla introduce themselves, share the story behind starting this podcast, and about the incredible Modern Agent Social Club! You’ll get to know them, our passion for modern, relationship-based marketing, and what you can expect from this podcast. Think of this as your fun, relaxed chat over a glass of wine where we dive into creating a real estate business you love! We promise that you will love it here.What you can expect from this podcast:How modern marketing can truly transform your business, and why social media and relationship-based strategies are more effective (and fun!) than outdated methods like cold calling and door-knocking!The vision behind Modern Agent Social Club and how we provide tools, resources, and strategies to help real estate agents stand out and build a community around their brandActionable marketing tips and insights into building trust, creating authentic content, and attracting clients you love without feeling salesyWhat to expect from the podcast and a sneak peek into the topics we’ll cover, including email marketing, local business strategies, and trend-proof ways to stand out in your marketJoin us as we help you reconnect with the joy in your real estate business and make marketing fun again!Subscribe to this show to stay up-to-date and get the latest episodes!GET OUR FREEBIE THE REPEATABLE CONTENT FRAMEWORK FOR MODERN AGENTS!CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!Follow us on social media: @modernagentmarketinggirlsFollow Chelsea Petersen: @hichelseapetersenFollow Kayla Fox: @yourhomegirlkaylaLEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!

Welcome to the Modern Agent Marketing Girls Podcast, hosted by Chelsea Petersen and Kayla Fox. This podcast is your go-to resource for marketing your real estate business in a way that feels authentic, aligns with your life, and attracts clients you love.Chelsea brings years of experience teaching agents how to market the modern way through her Modern Agent Social Club. Kayla, a real estate agent who transformed her business using Chelsea’s strategies, joins as co-host to share actionable insights and real-life success stories.Each week, we’ll dive into topics like personal branding, building community around your business, standing out in your market, and leveraging social media to grow. We’ll also feature expert guests and top-performing agents to inspire you with fresh ideas and proven methods.Whether you’re a new agent or a seasoned pro, this podcast will help you create a marketing plan that showcases your professionalism and personality while making the process enjoyable and effective.Hit subscribe and join us every Tuesday for honest conversations, practical tips, and a few laughs along the way. Let’s grow your business the modern way—together!XOXO,The Marketing GirlsSubscribe to this show to stay up-to-date and get the latest episodes!GET YOUR 2025 TRENDING CONTENT IDEAS FOR REAL ESTATE AGENTS FREEBIECLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!Follow us on social media: @modernagentmarketinggirlsFollow Chelsea Petersen: @hichelseapetersenFollow Kayla Fox: @yourhomegirlkaylaLEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!