49. The Modern Agent's Guide to Facebook Marketing
Modern Agent Marketing Girls — Social Media Marketing and Personal Branding for Real Estate Agents · Chelsea Petersen & Kayla Fox
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Show Notes
Posting your real estate graphics on Facebook is like bringing business cards to church, technically allowed, but also... why???
In this episode, Chelsea and Kayla are showing you exactly how to use Facebook to market your real estate business in a way that makes sense for the platform.
Your Facebook personal page isn't a lead generation machine. It's not designed for you to go viral or reach thousands of strangers. It's your digital neighborhood gathering, the place where your high school bestie, your former coworkers, and your kids' friends' parents all hang out together. These people already know you, already like you, and probably already know you sell real estate.
So you don't need to convince them!
The girls discuss:
♡ Why you should definitely link your Instagram stories to Facebook
♡ How to share listings in a way that feels organic and personal, not salesy
♡ Facebook groups done right: building community instead of fishing for leads
♡ The easiest weekly Facebook strategy that only takes a couple of minutes
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Follow us on Instagram:
♡ Podcast: @modernagentmarketinggirls
♡ Chelsea Petersen: @hichelseapetersen
♡ Kayla Fox: @yourhomegirlkayla
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This episode was edited by Adrienne Cruz.