17. Basic Listing Posts? We Don't Know Her
Modern Agent Marketing Girls — Social Media Marketing and Personal Branding for Real Estate Agents · Chelsea Petersen & Kayla Fox
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Show Notes
Listings aren’t just about square footage and granite countertops anymore.
In today’s episode, Chelsea and Kayla are sharing how to market your listings in a way that attracts buyers AND gets you your next client. From turning a showing into an experience (think: cozy candles, mood lighting, and a vibe buyers never forget)… to marketing homes that need a little Pinterest vision, they’re giving you a playbook you’ll want to use on repeat.
Oh, and don’t worry if you don’t have any listings right now. This episode’s packed with ideas to get you in the door too. Whether you're showing off neighborhoods, nurturing past buyers, or sharing mini-stories from past transactions, the content ideas in this one are simply chef’s kiss. Grab your coffee and let’s get creative.
The girls discuss:
♡ Why every listing should help you grow your business
♡ How to market a “meh” house with dream-home energy
♡ Creative ways to get seller leads without a current listing
♡ How to turn one listing into 20+ content ideas
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Follow us on Instagram:
♡ Podcast: @modernagentmarketinggirls
♡ Chelsea Petersen: @hichelseapetersen
♡ Kayla Fox: @yourhomegirlkayla
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Mentioned in this episode:
♡ Bailey’s reel about the feminine urge to buy an A-frame house
♡ Subscribe to Hannah Brencher’s newsletter where Chelsea read about doing a turndown service
♡ Chelsea’s Flight Planner
♡ Over the Moon Far Away’s reel about falling asleep in your grandma’s house
♡ Donald Miller’s podcast episode on nostalgia
♡ Kayla recommends this reel as a really good example
♡ Chelsea recommends following this IG account
This episode was edited by Adrienne Cruz.