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39. Everything We Did When the Market Shifted (and what you can do, too)
Episode 39

39. Everything We Did When the Market Shifted (and what you can do, too)

Modern Agent Marketing Girls — Social Media Marketing and Personal Branding for Real Estate Agents · Chelsea Petersen & Kayla Fox

September 23, 20251h 3m

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Show Notes

Remember when everyone said 2024 was going to be "the year to lay low" in real estate? Well, Chelsea and Kayla said “hold our pink drinks” and did the exact opposite.

In this episode, the girls are revealing everything they did when the real estate market hit a rough patch. From budget cuts to launching a podcast in record time, they're sharing the moves that transformed their business in less than a year.

This is your playbook for what to do when your own business feels stagnant.

The girls discuss:

♡ The $800/month expense they ditched and what they did with the money

♡ The power of pink and why stepping into who you are beats trying to look "professional"

♡ How to move fast without overthinking

♡ Why your face and voice need to be front and center in your marketing strategy

♡ Funnels that works in the background while you're living your life

♡ When to outsource vs. when to DIY

Follow us on Instagram:

♡ Podcast: @modernagentmarketinggirls

♡ Chelsea Petersen: @hichelseapetersen

♡ Kayla Fox: @yourhomegirlkayla

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Mentioned in this episode:

♡ Link: Flodesk

♡ Link: Tonic Site Shop

♡ IG Post: From 0 to 200k followers


This episode was edited by Adrienne Cruz.