20. The Personal Brand Refresh You've Been Looking For
Modern Agent Marketing Girls — Social Media Marketing and Personal Branding for Real Estate Agents · Chelsea Petersen & Kayla Fox
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Show Notes
Hot take: You don’t need a $1,000 photoshoot to get beautiful, on-brand photos.
In this episode, Chelsea and Kayla take you behind the scenes of their latest B-roll shoot and break down exactly how to plan a branded photo shoot that feels like you, whether you’re working with a pro or just your iPhone.
From picking the perfect location and curating fun, story-driven props (hello, pink straws and pizza boxes!) to avoiding outfits you’ll instantly regret, they’re sharing all the inspo you need to capture content that actually works.
If you want photos that stop the scroll, spark engagement, and feel totally on-brand, this is your playbook.
The girls discuss:
♡ Why you don’t need a model home to get on-brand photos
♡ The real reason some content just doesn’t feel “you-enough” and how to fix it
♡ Creating your go-to brand prop basket for stories, reels, and everyday posts
♡ How to plan poses for a personal brand photoshoot
♡ What to wear, what to bring, and how to walk away with 20 hours of content in one day
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Follow us on Instagram:
♡ Podcast: @modernagentmarketinggirls
♡ Chelsea Petersen: @hichelseapetersen
♡ Kayla Fox: @yourhomegirlkayla
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Mentioned in this episode:
♡ Grab our FREE Ultimate Modern Agent B-Roll List and our other freebies here!
♡ Home Studio List - find homes for photo shoots
♡ Tami O’Malley - interior design
♡ Create your own newspaper!
♡ Mallory Ervin - cowboy boot collection
♡ Jessica Garvin - Chelsea is obsessed with her puppy’s dog bed
♡ Shannon Gilland - movie listing reels
This episode was edited by Adrienne Cruz.