Modern Agent Marketing Girls — Social Media Marketing and Personal Branding for Real Estate Agents

We hear it all the time: "I want to look professional, but I also want to show my personality."And every single time, our answer is the same: you can absolutely do both!In this episode, we're getting into the brand details that make your content look elevated and feel like you at the same time. We're talking fonts, colors, on-brand props, music, stories, reels…all of it.Our whole point is that randomness is unprofessional. And when you start stacking these small, intentional choices on top of each other, something clicks. Your content starts to feel cohesive, and people start to recognize it. Instead of blending into generic real estate posts, you become the agent they remember.The girls discuss:♡ How to choose fonts, colors, and filters that make your content look cohesive and on-brand♡ The psychology of color and how to pick one that actually feels like you♡ Why on-brand props (even your Stanley) are doing more for your brand than you think♡ Tips for posts, stories, and reels that are intentional and memorable♡ How signature series and strategic content can turn casual scrollers into loyal followers—Follow us on Instagram:♡ Podcast: @modernagentmarketinggirls♡ Chelsea Petersen: @hichelseapetersen♡ Kayla Fox: @yourhomegirlkayla—Subscribe to this show to stay up-to-date and get the latest episodes!GET YOUR FREEBIE, PERSONAL BRAND BY FRIDAY!CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!—Mentioned in this episode:♡ Instagram: Brighten Made (Bri Summers)♡ Instagram: Jessica Garvin♡ Instagram: Savannah K Barry♡ Instagram: Balanced with Britt♡ Instagram: Shop Etta and East♡ Instagram: Cheese Gal (Cortney LaCorte)♡ Instagram: Bryann Buhl♡ Podcast: Build with Leila Hormozi, Ep. 302 — "Courage Comes First, Confidence Comes Later"♡ Article: Brighten Made — How to Choose Your Brand Color PaletteThis episode was edited by Adrienne Cruz.Mentioned in this episode:Personal Brand by Friday

Part 6 of the Wealthy Agent Upgrade series: We're wrapping up our mini series today with this powerful episode about letting go of the default and getting your environment right.Because you could have the most creative content ideas, the cutest Canva graphics, and a perfectly consistent posting schedule… and still hear get very little engagement every time you post. Why? Because content without a personal brand just doesn't land.This is the final episode of the Wealthy Agent Upgrades series, and we’re wrapping it up with the factor that ties everything together: getting yourself in the right room.It's really hard to get different results if your environment doesn't change. When everyone around you is saying "just pay for the leads" or "don't bother with social media," it's nearly impossible to build the belief that showing up online could actually transform your business.The right room changes that. It raises your standards and surrounds you with a community of agents whose wins and lessons help you skip ahead faster than you ever could on your own.The girls discuss:♡ Why your environment is either expanding you or making excuses for you♡ Why community helps you learn faster, borrow confidence, and stop quitting too soon♡ What it really means to raise your standards♡ How to know if Modern Agent Social Club is (or isn't) the right fit for you—Follow us on Instagram:♡ Podcast: @modernagentmarketinggirls♡ Chelsea Petersen: @hichelseapetersen♡ Kayla Fox: @yourhomegirlkayla—Subscribe to this show to stay up-to-date and get the latest episodes!GET YOUR FREEBIE, PERSONAL BRAND BY FRIDAY!CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!—Mentioned in this episode:♡ Book: The Naked Mind by Annie Grace♡ Podcast: Working Hard with Grace BeverleyThis episode was edited by Adrienne Cruz.Mentioned in this episode:Personal Brand by Friday

Sometimes we just need a small break from our normal routine just to breathe and sort out our thoughts and remember why we’re doing all of this work anyway, right?That's what Camp Modern Agent is for. Consider camp your getaway where you can clear your mental fog and get crystal clear on the thing that's gonna change everything for you...your personal brand.Camp kicks off Monday March 23. You can register for free today. Invite a friend and we will see you at Camp!www.modernagentsocialclub.com/campSubscribe to this show to stay up to date and get the latest episodes!CLICK HERE to join Modern Agent Social Club and turn your Instagram into your biggest referral source in just 18 minutes a day!Download our free guide, Personal Brand by Friday, here!Follow us on social media:@modernagentmarketinggirls@modernagentsocialclubFollow Chelsea Petersen: @hichelseapetersenFollow Kayla Fox: @yourhomegirlkaylaLEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!

PART 5 of the Wealthy Agent Upgrade Series 💸 Has your Instagram feed been feeling a little dull lately? Do you feel like every time you want to post on Stories, you’re forcing it? Like you genuinely can’t think of anything interesting to say?No, it’s not that you suck at marketing. The culprit is probably that your life has gotten same-y, and we need to shake things up! We’re talking about the part of personal branding that so often gets overlooked: intentionally living a life worth sharing.The most magnetic agents are the ones who bring pizzas on closing day, host supper clubs, try watercolor on a Saturday morning, and let all of it spill into their content in a way that's 100% uncopyable. They’re not necessarily the ones with the most perfectly polished and curated feeds.This episode will make you slam your laptop shut and go do something fun.The girls discuss:♡ Why "busy" is not a personality or a brand♡ How adding fun to your everyday life makes your content uncopyable♡ The novelty effect of time and why new experiences make life feel richer♡ Use micro-moments, rituals, and fun to become the agent people can't stop talking about♡ Why play is not a waste of time (we promise!)—Follow us on Instagram:♡ Podcast: @modernagentmarketinggirls♡ Chelsea Petersen: @hichelseapetersen♡ Kayla Fox: @yourhomegirlkayla—Subscribe to this show to stay up-to-date and get the latest episodes!GET YOUR FREEBIE, PERSONAL BRAND BY FRIDAY!CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!—Mentioned in this episode:♡ Book: Create Anyway: The Joy of Pursuing Creativity in the Margins of Motherhood by Ashlee Gadd♡ Instagram: @siececampbell♡ Instagram: @rosemary_beachrealty♡ Reel: The “crud” sandwich♡ Instagram: @jlgarvin♡ Past episode: 62. What Wealthy Real Estate Agents Do Every Single Day (the episode about the Modern Agent protocol)This episode was edited by Adrienne Cruz.Mentioned in this episode:Personal Brand by Friday

There's a version of you who wakes up knowing exactly where her next client is coming from. She's not refreshing Zillow leads or cold calling. She's not endlessly wondering if her content is working or not. She's just showing up consistently and confidently, in a way that makes people think of her the second real estate comes up in any conversation.That version of you isn't that far away. But you have to start acting like her before you feel like her. That's what this episode is all about! In part four of the Wealthy Agent Upgrades series, we’re discussing what it means to invest in yourself as an agent.This is the mindset adopted by agents who build lasting, referral-driven businesses — they aren't doing anything more magical than deciding to step into the identity of the next-level version of themselves.The girls discuss:♡ Why "that's expensive" is a dream killer♡ The difference between investing in something and just checking a box♡ How the broke mentality silently sabotages your client experience and your referrals♡ Why your personal brand is the ultimate wealthy agent investment♡ How to step into the identity of your next-level self before you feel ready—Follow us on Instagram:♡ Podcast: @modernagentmarketinggirls♡ Chelsea Petersen: @hichelseapetersen♡ Kayla Fox: @yourhomegirlkayla—Subscribe to this show to stay up-to-date and get the latest episodes!GET YOUR FREEBIE, PERSONAL BRAND BY FRIDAY!CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!This episode was edited by Adrienne Cruz.Mentioned in this episode:Personal Brand by Friday

What if the secret to more clients, more referrals, and a business you're actually obsessed with started with… getting dressed?This is Part 3 of the Wealthy Agent Upgrade series. Today’s topic: the Modern Agent Daily Protocol, five non-negotiables that, when done consistently, will transform your content and who you become as an agent. It covers all the bases: mindset, movement, momentum, and yes, putting on an actual outfit!The girls discuss:♡ The CEO walk and how movement unlocks sharper thinking, better conversations, and content ideas♡ Stack wealthy mindset moments into your daily routine without adding hours to your day♡ Sparking conversations is the fastest path to referrals♡ Documenting your real life beats creating content from scratch every time—Follow us on Instagram:♡ Podcast: @modernagentmarketinggirls♡ Chelsea Petersen: @hichelseapetersen♡ Kayla Fox: @yourhomegirlkayla—Subscribe to this show to stay up-to-date and get the latest episodes!GET YOUR FREEBIE, PERSONAL BRAND BY FRIDAY!CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!—Mentioned in this episode:♡ Kayla’s walking padThis episode was edited by Adrienne Cruz.Mentioned in this episode:Personal Brand by Friday

Part 2 of our Series, The Wealthy Agent Upgrade, is here!The market's too hard. I’m not interesting enough. I’m awkward on camera. I don't have the right equipment. Everyone I know already has an agent.We've heard alllllll these excuses, and in this episode, we’re tackling them together.So grab your favorite beverage and tune in for the reframes you need to start thinking and operating like the WEALTHY go-to agent you're meant to be...and yes, we go into what “wealthy” truly means and how you get to define it.The girls discuss:♡ The herd mentality in real estate and why "questioning the default" is your biggest competitive advantage♡ The modern agent reframes to replace your limiting beliefs♡ Parkinson's Law and how it applies to content creation♡ Chelsea’s new morning pages strategy♡ Why your normal, everyday life is exactly what makes you memorable (rather than a picture-perfect Instagram aesthetic or WORSE… AI content)—Follow us on Instagram:♡ Podcast: @modernagentmarketinggirls♡ Chelsea Petersen: @hichelseapetersen♡ Kayla Fox: @yourhomegirlkayla—Subscribe to this show to stay up-to-date and get the latest episodes!GET YOUR FREEBIE, PERSONAL BRAND BY FRIDAY!CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!—Mentioned in this episode:♡ Part 1 of this series: 60. The Wealthy Agent Upgrade Part 1: The Biggest Expense in Your Business♡ Book: Peak Performance by Brad Stulberg and Steve Magness♡ Past Episode: 4. Listen To This If You Think Your Life Is Too Boring To Be Instagram Content♡ IG Post: “The problem isn’t AI” by @amusedesignstudio♡ Book: The Naked Mind by Annie Grace♡ Book: The Artist’s Way by Julia Cameron♡ Book: Atomic Habits by James ClearThis episode was edited by Adrienne Cruz.Mentioned in this episode:Personal Brand by Friday

You're posting twice a day. You're at every networking event. You bought three different templates this month. You're following five different marketing gurus. And somehow...you're still not getting the results you want.In this first episode of The Wealthy Agent Upgrade series, Chelsea and Kayla are calling out the one thing draining your time, your energy, and your bank account faster than any business expense ever could: distraction.Do you feel like you're working your tail off but not getting anywhere? You’re probably distracted. Let’s talk about how to refocus and get you well on your way to becoming a wealthy real estate agent.The girls discuss:♡ How to stop self-sabotaging with "shoulds" and "maybes"♡ How to define what "wealth" actually means for your business♡ Why wealthy agents think in years, not weeks♡ Why posting twice a day still isn't getting you conversions♡ What to eliminate right now if you want different results in 12 months—Follow us on Instagram:♡ Podcast: @modernagentmarketinggirls♡ Chelsea Petersen: @hichelseapetersen♡ Kayla Fox: @yourhomegirlkayla—Subscribe to this show to stay up-to-date and get the latest episodes!GET YOUR FREEBIE, PERSONAL BRAND BY FRIDAY!CLICK HERE to join Modern Agent Social Club and turn your Instagram into your biggest referral source in just 18 minutes a day!LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to [email protected] along with your mailing address so we can send you a free gift!—Mentioned in this episode:♡ Brick (to reduce screen time)♡ Book: The Mountain Is You: Transforming Self-Sabotage Into Self-Mastery by Brianna Wiest♡ Book: *10x Is Easier Than 2x: How World-Class Entrepreneurs Achieve More by Doing Less* by Dan Sullivan & Dr. Benjamin HardyThis episode was edited by Adrienne Cruz.Mentioned in this episode:Personal Brand by Friday

Chocolate brown everything. A corner workspace that shows up in every post. Wine meetings with clients who already feel like friends. BryAnn Buhl didn't stumble into a cohesive brand, she built it on purpose, and it's been the difference between surviving and thriving in real estate.BryAnn is a luxury real estate expert across Central California and the Coast who's turned authentic storytelling and intentional social media into one of the most engaged real estate audiences in her market. She’s mastered the art of luxury branding without losing the relatable, approachable vibe that makes people want to work with her.BryAnn's sharing how she's evolved her brand over the years, why she'll never let someone else post for her, and what it really takes to attract your dream clients through social media.The girls discuss:♡ Why social media beats cold calling for building authentic client relationships♡ How to create a cohesive brand without overthinking it♡ The difference between luxury branding and being relatable (and why you need both)♡ BryAnn's content batching strategy with UGC-style shoots♡ How to share your personal life without oversharing—Where to find BryAnn:♡ Follow her on Instagram @bryannbuhlrealtor♡ Join her newsletter♡ Check out her Substack—Follow us on Instagram:♡ Podcast: @modernagentmarketinggirls♡ Chelsea Petersen: @hichelseapetersen♡ Kayla Fox: @yourhomegirlkayla—Subscribe to this show to stay up-to-date and get the latest episodes!CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!—Mentioned in this episode:♡ Instagram: @mollykiddstudioThis episode was edited by Adrienne Cruz.Mentioned in this episode:Personal Brand by Friday

Chelsea actually did a 30 (ok, 27) day Instagram Stories experiment and is sharing her findings in today’s episode! We’re talking about what worked and what didn’t and what this means for you as a real estate agent.Plus, the importance of showing up imperfectly but consistently and how that creates more connections, conversations, and trust than any perfectly curated post ever could.The girls discuss:♡ Why the gap between idea and execution is killing your authenticity♡ How to stop filtering yourself and start showing up as a real human♡ Why you need hobbies♡ What to actually put in your stories (and how to make it feel easy!)—Follow us on Instagram:♡ Podcast: @modernagentmarketinggirls♡ Chelsea Petersen: @hichelseapetersen♡ Kayla Fox: @yourhomegirlkayla—Subscribe to this show to stay up-to-date and get the latest episodes!CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!—Mentioned in this episode:♡ IG Post: Brock Johnson post about why people unfollow on Instagram♡ Article: “12 Social Hobbies to Try if You Want to Make New Friends” by The Everygirl♡ Instagram: @btlcopy♡ Instagram: @haleyreidtayThis episode was edited by Adrienne Cruz.Mentioned in this episode:Personal Brand by Friday

“I'm doing all the things, posting consistently, showing up in stories... so why am I still not getting clients?”We hear this all the time, so let’s talk about it with zero sugarcoating. The truth is, you're not actually doing all the things. You're doing some of the things, and there’s always room to improve your strategy.This episode is fiery...we’re talking about distraction and what it’s costing you, how to look at your results as data instead of a personal attack, and why life meets you at the level of your audacity. We’re in Camp Modern Agent Mode, so this episode is basically one giant mic drop.The girls discuss:♡ Why conversations matter more than views, likes, or followers♡ The difference between marketing on social media vs. seriously marketing on social media♡ How to use your stories to build real connections♡ Why taking things personally is keeping you stuck, and how to look at it as data instead♡ The one thing costing you more than anything else in your business—Follow us on Instagram:♡ Podcast: @modernagentmarketinggirls♡ Chelsea Petersen: @hichelseapetersen♡ Kayla Fox: @yourhomegirlkayla—Subscribe to this show to stay up-to-date and get the latest episodes!CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!—Mentioned in this episode:♡ Last week’s episode: 56. Do I Really Need a Personal Brand as a Real Estate Agent?♡ Book: Atomic Habits by James Clear♡ Book: Idea Makers: 15 Fearless Female Entrepreneurs by Lowey Bundy SicholThis episode was edited by Adrienne Cruz.Mentioned in this episode:Personal Brand by Friday

Look, we're not saying you absolutely NEED a personal brand to sell real estate. You could still door knock, cold call, and send postcards like it's 1970. But if you want clients who feel like friends, a business that works around your life, and people reaching out because they trust you before you ever hop on a call… well, that might be a different story.In today’s episode, we’re breaking down what a personal brand even is and why it matters more than ever in the AI era.The girls discuss:♡ Why you don't technically need a personal brand (but what it'll cost you not to have one)♡ What Disney's pixie dusting teaches us about building a brand people want to be part of♡ What makes content feel human vs. robotic♡ The magic Venn diagram of your content♡ How to pass the wine test—Follow us on Instagram:♡ Podcast: @modernagentmarketinggirls♡ Chelsea Petersen: @hichelseapetersen♡ Kayla Fox: @yourhomegirlkayla—Subscribe to this show to stay up-to-date and get the latest episodes!CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!—Mentioned in this episode:♡ IG post: Adam Mosseri post about AI and the future of InstagramThis episode was edited by Adrienne Cruz.Mentioned in this episode:Personal Brand by Friday

Your Magical Marketers era starts now. (Yes, we're trying out names for you, our beloved listeners. No, we haven't nailed it yet, but we ARE nailing the marketing advice we’re offering in this episode!)We're digging even deeper into our 2026 marketing predictions with specific, actionable steps you can take if you want to get ahead and kick off the new year with your best marketing yet. From lifestyle marketing that inspires homeownership to ditching dupe photos for real moments only you can capture, this one's all about taking messy action.Set your timer, pick ONE thing, and just go for it!The girls discuss:♡ Why consistency beats constant reinvention♡ Creating episodic and journey-style content that builds bingeability♡ Lifestyle marketing that paints the picture of homeownership without the staging♡ Ditching dupe photos for content only YOU can create♡ Using AI to enhance your work, not replace your voice—Follow us on Instagram:♡ Podcast: @modernagentmarketinggirls♡ Chelsea Petersen: @hichelseapetersen♡ Kayla Fox: @yourhomegirlkayla—Subscribe to this show to stay up-to-date and get the latest episodes!CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!—Mentioned in this episode:♡ Instagram accounts: @elliesuebarrows, @vixmeldrew, @jlgarvin, @sideofstef, @jordanleedooley, @lakiiisha_, @lilswalty, @katie__buck♡ Past episode: “16. The Content Formula That Changes Everything”♡ Podcast episode: “How to Build Your AI Dream Team (Without Losing the Human Touch)” from The Goal Digger PodcastThis episode was edited by Adrienne Cruz.Mentioned in this episode:Personal Brand by Friday

Some of these predictions might surprise you, others might validate what you've been feeling, but all of them will help you show up better in 2026.Chelsea and Kayla share their marketing predictions for real estate agents this year: why social media is now interest media, the rise of episodic content, why Dupe photos might not be cutting it anymore, and soooo many more, they might need a part 2! 👀The girls discuss:♡ Why your content needs an angle♡ The power of episodic and journey-style content♡ Why ChatGPT-coded captions are losing their magic♡ How to make your listing content more agent-centric♡ The evolution of photo dumps and graphics—Follow us on Instagram:♡ Podcast: @modernagentmarketinggirls♡ Chelsea Petersen: @hichelseapetersen♡ Kayla Fox: @yourhomegirlkayla—Subscribe to this show to stay up-to-date and get the latest episodes!CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!—Mentioned in this episode:♡ Instagram: @elliesuebarrows♡ Reel: Be cringe, post the b-roll…♡ Instagram: @adventuresintealestateThis episode was edited by Adrienne Cruz.Mentioned in this episode:Personal Brand by Friday

The girls did A LOT this year. And not in a "humble-brag" kind of way, more like "here's what they learned the hard way so you don't have to" kind of way.Chelsea and Kayla are covering everything that went into building Modern Agent Social Club this year — launching the podcast, completely rebuilding their website (twice), hiring new team members, running ads, and hosting Camp Modern Agent.But more importantly, they're breaking down what all of this means for YOU.The girls discuss:♡ Why consistency beats perfection every single time (and how the podcast proved it)♡ The danger of copying your competitors♡ How to know when it's time to outsource♡ What "data" actually means for real estate agents—Follow us on Instagram:♡ Podcast: @modernagentmarketinggirls♡ Chelsea Petersen: @hichelseapetersen♡ Kayla Fox: @yourhomegirlkayla—Subscribe to this show to stay up-to-date and get the latest episodes!GET OUR FREEBIE THE REPEATABLE CONTENT FRAMEWORK FOR MODERN AGENTS!CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!—Mentioned in this episode:♡ IG Post: How to actually study your competitors…♡ Past episode: 21. Raise your Standards and Grow—Our top-performing episodes:♡ 39. Everything We Did When the Market Shifted (and what you can do, too)♡ 16. The Content Formula That Changes Everything♡ 4. Listen To This If You Think Your Life Is Too Boring To Be Instagram Content♡ 17. Basic Listing Posts? We Don't Know Her♡ 24. Turn Instagram Into a Referral Magnet This Summer♡ 6. Your Life is Not Aesthetic but You Want Your Brand to Be♡ 15. Trends We’re Over, Content We’re Loving, and Why Your Vibe Attracts Your Clients♡ 26. She Built Her Dream Real Estate Business Without Sacrificing Her Life - Here’s Everything You Need To Know with Chelsea Harold♡ 18. Freebies that Work, Theming Your Days, and Content that Feels Like You♡ 22. Your Summer Real Estate Marketing Plan for Ultimate Consistency & GrowthThis episode was edited by Adrienne Cruz.Mentioned in this episode:Personal Brand by Friday

Chelsea and Kayla are doing their own version of the "favorite things" trend.They're covering the Canada Goose jacket Chelsea finally splurged on, the cozy duvet that transformed Kayla's sleep, the color analysis hack that's changing how they show up on camera, and a ton of books, shows, content hacks… All things that made 2025 an amazing year (despite being one of their busiest yet).And naturally, they're connecting it all back to marketing.If you've been feeling guilty about investing in yourself, listen to this episode!The girls discuss:♡ Their favorite books, shows, and tools of 2025♡ Content creation hacks that save time♡ Why investing in yourself IS investing in your business♡ The all-or-nothing mentality they finally kicked to the curb♡ How to use ChatGPT strategically—Follow us on Instagram:♡ Podcast: @modernagentmarketinggirls♡ Chelsea Petersen: @hichelseapetersen♡ Kayla Fox: @yourhomegirlkayla—Subscribe to this show to stay up-to-date and get the latest episodes!GET OUR FREEBIE THE REPEATABLE CONTENT FRAMEWORK FOR MODERN AGENTS!CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!—Mentioned in this episode:♡ Chelsea’s favorite books of the year: Broken Country by Clare Leslie Hall, Sandwich and Wreck by Catherine Newman, The Academy by Elin Hilderbrand♡ Kayla’s favorite books of the year: Wonder by R.J. Palacio, 10x Is Easier Than 2x by Dan Sullivan & Dr. Benjamin Hardy, To Hell with the Hustle by Jefferson Bethke♡ Chelsea’s favorite shows of the year: Southern Charm, Ripple♡ Kayla’s favorite shows of the year: Taylor Swift End of an EraThis episode was edited by Adrienne Cruz.Mentioned in this episode:Personal Brand by Friday

You know that feeling when you're scrolling through Instagram at 11 PM and suddenly you're convinced you need to bake homemade gingerbread, host a perfect holiday party, AND post five times a day?Chelsea and Kayla reflect on how overstimulated we all are right now, and why your marketing doesn't need to contribute to that. They're breaking down a stupid simple 5-4-3-2-1 plan that keeps you visible without making you feel like you're missing out on all the magic of the season with your family.This episode is your reminder to post the right things (instead of just more things) and enjoy your December!The girls discuss:♡ Why over-consumption is killing your content♡ Your 5-4-3-2-1 holiday marketing action plan♡ Why your b-roll needs more twinkle lights♡ Three reel frameworks to make "trying one new thing" fun—Follow us on Instagram:♡ Podcast: @modernagentmarketinggirls♡ Chelsea Petersen: @hichelseapetersen♡ Kayla Fox: @yourhomegirlkayla—Subscribe to this show to stay up-to-date and get the latest episodes!GET OUR FREEBIE THE REPEATABLE CONTENT FRAMEWORK FOR MODERN AGENTS!CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!—Mentioned in this episode:♡ Podcast Episode: “How to Hack Your Brain To Feel Less Addicted to Your Phone” (You'll Never Doomscroll Again After this Episode) from the Everygirl Podcast♡ IG Post: “Offline is the new luxury” by Pretty Little MarketerThis episode was edited by Adrienne Cruz.

On this special edition of Modern Agent Marketing Girls, Kayla sits down with Melissa Sanregret, the agent everyone loves to follow, to talk about building a business that attracts leads directly from Instagram. From viral pickle costume content to local guides that grew her following from 2,500 to over 5,000, Melissa's sharing exactly how she went from hiding her real estate career on social media to becoming the go-to local expert in Calgary.You'll hear about the mindset shifts, the content strategies, and the one permission slip every agent needs to hear: done is better than perfect!Topics:♡ How to stop overthinking your content and just start showing up♡ The local guide strategy that brought in 100+ email signups in one week♡ Why your "behind the scenes" content matters more than polished posts♡ How to create scroll-stopping content without hiring a professional♡ The power of building real community with other agents—Melissas’s Links:♡ Instagram: @melissasanregret♡ Check out her website♡ Tune in to her podcast, The ADHD Agent—Follow us on Instagram:♡ Podcast: @modernagentmarketinggirls♡ Chelsea Petersen: @hichelseapetersen♡ Kayla Fox: @yourhomegirlkayla—Subscribe to this show to stay up-to-date and get the latest episodes!GET OUR FREEBIE THE REPEATABLE CONTENT FRAMEWORK FOR MODERN AGENTS!CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!—Mentioned in this episode:♡ IG Post: The Life of a Real Estate GirlThis episode was edited by Adrienne Cruz.

Posting your real estate graphics on Facebook is like bringing business cards to church, technically allowed, but also... why???In this episode, Chelsea and Kayla are showing you exactly how to use Facebook to market your real estate business in a way that makes sense for the platform.Your Facebook personal page isn't a lead generation machine. It's not designed for you to go viral or reach thousands of strangers. It's your digital neighborhood gathering, the place where your high school bestie, your former coworkers, and your kids' friends' parents all hang out together. These people already know you, already like you, and probably already know you sell real estate.So you don't need to convince them!The girls discuss:♡ Why you should definitely link your Instagram stories to Facebook♡ How to share listings in a way that feels organic and personal, not salesy♡ Facebook groups done right: building community instead of fishing for leads♡ The easiest weekly Facebook strategy that only takes a couple of minutes—Follow us on Instagram:♡ Podcast: @modernagentmarketinggirls♡ Chelsea Petersen: @hichelseapetersen♡ Kayla Fox: @yourhomegirlkayla—Subscribe to this show to stay up-to-date and get the latest episodes!GET OUR FREEBIE THE REPEATABLE CONTENT FRAMEWORK FOR MODERN AGENTS!CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!This episode was edited by Adrienne Cruz.

Turkey, traditions, and tablescapes… but, of course, we’re making it about your Instagram strategy!In this episode, Chelsea and Kayla are getting cozy with their favorite Thanksgiving traditions and turning them into marketing insights, breaking down how the way you gather around the table IRL mirrors how you should be showing up online.The girls discuss:♡ Why your Instagram is like hosting Thanksgiving dinner♡ The signature dish strategy ♡ Tablescapes, tone, and creating a brand people want to gather around♡ How to show up for your local community (online and off)—Follow us on Instagram:♡ Podcast: @modernagentmarketinggirls♡ Chelsea Petersen: @hichelseapetersen♡ Kayla Fox: @yourhomegirlkayla—Subscribe to this show to stay up-to-date and get the latest episodes!GET OUR FREEBIE THE REPEATABLE CONTENT FRAMEWORK FOR MODERN AGENTS!CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!This episode was edited by Adrienne Cruz.

SURPRISE! Chelsea and Kayla put together a BONUS EPISODE for you because THIS WEEK ONLY there is a very special offer for our listeners. CLICK HERE to join Modern Agent Social Club this week with our limited time offer! Offer ends 11/30.—The girls discuss:♡ How Instagram has become interest media and how that informs your holiday content strategy♡ How to create series-style content that feels effortless and fun♡ The power of signature lead magnets that only you can make♡ Easy ways to romanticize your season♡ Local content ideas that get shared by everyone in your community—Follow us on Instagram:♡ Podcast: @modernagentmarketinggirls♡ Chelsea Petersen: @hichelseapetersen♡ Kayla Fox: @yourhomegirlkayla—Subscribe to this show to stay up-to-date and get the latest episodes!CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!Follow us on social media: @modernagentmarketinggirlsFollow Chelsea Petersen: @hichelseapetersenFollow Kayla Fox: @yourhomegirlkaylaLEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!

Remember when holiday marketing meant slapping some snowflakes on your listing graphics and calling it festive? Yeah, we're not doing that anymore.In this episode, Chelsea and Kayla are sharing ideas for how you can show up during the holidays without decking the halls of your Instagram grid. They're getting into the fun stuff, like how your yellow toaster moment can become content gold (is that just Kayla?), why supporting local businesses is your secret weapon this season, and how to create lead magnets that people actually want.The girls discuss:♡ How Instagram has become interest media and how that informs your holiday content strategy♡ How to create series-style content that feels effortless and fun♡ The power of signature lead magnets that only you can make♡ Easy ways to romanticize your season♡ Local content ideas that get shared by everyone in your community—Follow us on Instagram:♡ Podcast: @modernagentmarketinggirls♡ Chelsea Petersen: @hichelseapetersen♡ Kayla Fox: @yourhomegirlkayla—Subscribe to this show to stay up-to-date and get the latest episodes!CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!—Mentioned in this episode:♡ Instagram: Jessica Garvin♡ Reel: Notice the little moments…♡ Book: I Just Wish I Had a Bigger Kitchen: And Other Lies I Think Will Make Me Happy by Kate StricklerThis episode was edited by Adrienne Cruz.

You know your personal brand matters. You've heard it a million times! But when it's time to actually post something, you freeze up thinking, "Wait... what even is my brand?"In this episode, Chelsea and Kayla discuss the mindset shifts that have to happen before your content can flow naturally. You'll learn how to build a personal brand that's actually sustainable, why your on-brand beverage matters more than you think, and how to create content that invites people into a conversation instead of pushing them toward a transaction.The girls discuss:♡ Why leading with real estate alone is actually alienating your audience♡ How to use your brand menu to create multiple connection points with people♡ The difference between being pushy and actually being good at selling♡ Why modern agents build root systems, not just pretty branches—Follow us on Instagram:♡ Podcast: @modernagentmarketinggirls♡ Chelsea Petersen: @hichelseapetersen♡ Kayla Fox: @yourhomegirlkayla—Subscribe to this show to stay up-to-date and get the latest episodes!GET OUR FREEBIE THE REPEATABLE CONTENT FRAMEWORK FOR MODERN AGENTS!CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!—Mentioned in this episode:♡ Book: Be Good to Your Body: Getting Back to God's Design in a World of Wellness Trends, Quick Fixes, and Conflicting Health Advice by Jordan Lee Dooley♡ Join the waitlist for the next round of Camp Modern Agent!This episode was edited by Adrienne Cruz.

Between "How often should I post?" and "Why isn't anyone engaging with my content?" lie about a thousand other questions that keep agents stuck.In this episode, Chelsea and Kayla are tackling your most-asked marketing questions in rapid-fire style. You'll walk away with clarity on what actually matters in your marketing, permission to stop overthinking the small stuff, and a game plan for showing up confidently (even when you're not sure what to post next).The girls discuss:♡ Why consistency is about more than just posting frequency♡ What to do when you're posting but getting zero engagement♡ How to email your list without feeling annoying♡ The real purpose of your Instagram feed vs. your stories♡ What to share when you have literally no clients right now—Follow us on Instagram:♡ Podcast: @modernagentmarketinggirls♡ Chelsea Petersen: @hichelseapetersen♡ Kayla Fox: @yourhomegirlkayla—Subscribe to this show to stay up-to-date and get the latest episodes!GET OUR FREEBIE THE REPEATABLE CONTENT FRAMEWORK FOR MODERN AGENTS!CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!—Mentioned in this episode:♡ Instagram: Jessica Garvin♡ Instagram: Jenna Kutcher♡ Past episode: 4. Listen To This If You Think Your Life is Too Boring to be Instagram Content♡ Past episode: 8. Are your Instagram Stories Connecting You With Future Clients♡ Past episode: 32. What to Post When You Have No ClientsThis episode was edited by Adrienne Cruz.