5. Leveraging Local Content And The Truth About Stars Hollow
Modern Agent Marketing Girls — Social Media Marketing and Personal Branding for Real Estate Agents · Chelsea Petersen & Kayla Fox
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Show Notes
In this episode of the Modern Agent Marketing Girls, we’re talking (& giggling about) one of our favorite topics ever: LOCAL CONTENT!
The one thing we want more agents to do with local content is have way more fun with it! We talk about what to lean into to make the local content make more sense for you, what you *don't* have to do when it comes to sharing local and how you can blend local and real estate together (and generate real estate leads)!
We talk about Stars Hollow (everyone's favorite fictional town) and what you can learn about local content from it (hint: you don't need an aesthetically pleasing coffee shop to post GOOD local content)!
In this episode you’ll learn:
- Why local content is our favorite (and will be yours too)
- How to figure out which local spots to highlight (because you don't need to share everything)
- What to do if you live in a small town where you don't know what to post about
- What to do if you don't know which area to lean into (because you serve multiple or live in a bigger city)
- How to be more intentional (and strategic) with local content
- Easy strategies for making your town feel as cozy as Stars Hollow (even if it's not)
- How to turn local businesses, events, and hotspots into relationship-building tools
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