Mocktails with Marina

Nobody tells you that becoming a mom changes your capacity not just your schedule, but your actual bandwidth. And nobody tells you that building a business in the middle of that is still possible. In fact, it might be the thing that finally clarifies what you've been building toward all along. In episode 102 of Mocktails with Marina, host Marina gets honest about what early motherhood actually looks like when you're also an entrepreneur. The fog, the grief of losing your old capacity, the 20-minute windows that somehow have to be enough and why those constraints ended up being the most clarifying thing that ever happened to her business. This episode covers: — Why the "perfect time to launch" is a myth, and what to do instead — How building in the margins of new motherhood forced Marina to get ruthless about what actually moves the needle — The connection between her bar industry background and building business systems that work without you — Why your podcast is one of the most powerful sales tools you're not fully using — How to build a podcast ecosystem that sells your offers without sales calls, discovery calls, or being available around the clock — 4 practical strategies for sustainable entrepreneurship in a full season of life This one is for the mom entrepreneur who is trying to hold the baby and the business at the same time. It's for the multi-passionate woman who has been told to slow down, simplify, pick one thing and who refuses to. It's for the podcaster who has been pouring herself into her show and wondering why it isn't converting. You don't have to choose between the life you're building and the business you're building. This episode is proof. Marina also shares details on Profitable Podcasting Without Sales Calls: a program designed to help podcasters build an ecosystem that generates income without sales calls, valued at $3,000–$5,000 in strategy alone, available for $397. 🎙️ Listen now and leave a review if this one hit home. 🔗 Profitable Podcasting Without Sales Calls: themodernmocktail.thrivecart.com/profitable-podcasting/

After a few months away (and one very life-changing baby) Marina is back. Episode 101 of Mocktails with Marina is a deeply personal return to the mic, and the topic couldn't feel more fitting: what it actually means to be a multi-passionate entrepreneur, and how to embrace the evolution of who you're becoming without losing who you already are. If you've ever felt like you have too many interests to "pick a lane," been told you're scattered, or wondered how to hold a career, a creative pursuit, and a whole new identity at the same time, this episode was made for you. In this episode, Marina covers: What multi-passionate entrepreneurship really means (and why it's your superpower, not your problem) The concept of cross-pollination; how your different passions actually make each other stronger Matrescence: the identity transformation of becoming a mother, and what it taught Marina about evolving without erasing who you were What the bar and beverage industry taught her about iteration, craft, and building things with intention Identity grief; the quiet mourning that comes with growing into a new version of yourself 4 practical strategies for making a multi-passionate life actually work: seasonal thinking, protecting your transitions, asking for the right support, and giving yourself credit for the imperfect days This episode is honest, warm, and unfiltered, the kind of conversation you'd have with a friend who gets it.

Most people don't quit because they fail, but they fail because progress doesn't look the way they expected. In this milestone Episode 100 of Mocktails with Marina, Marina reflects on what it actually takes to stay in the game (in podcasting, business, and the non-alcoholic industry) when motivation fades and results aren't linear. This episode blends strategy, personal perspective, and industry call-outs to unpack: Why most founders burn out or disappear The biggest myths about consistency, visibility, and growth What Marina would do differently if she were starting over today Why systems matter more than talent or hustle How podcasting became her most effective evergreen client acquisition strategy Whether this is your first episode or you've been listening from the beginning, this conversation is designed to meet you where you are and challenge you to decide what staying power really looks like. 🎧 New listeners: Go explore the first 99 episodes for a deep library of free, real-world insight. 🔥 Longtime listeners: If you're ready to stop circling the same challenges, this may be your moment to take action and step into deeper support. Marina also shares why she'll be pausing new episodes for a few months in early 2026 and what's coming next after returning with fresh data, case studies, and real-world experience. www.marinamars.com for more information

In today's episode of Mocktails With Marina, we're closing out the Department in a Box™ Series with one of the most important and most overlooked pillars of a profitable non-alcoholic business: Menu & Product Management. Whether you run a kava bar, non-alcoholic bar, bottle shop, kombucha taproom, sober lounge, or functional beverage café, your menu is not just a list of drinks. It's a financial engine. A marketing strategy. And the #1 driver of your customer experience and business profitability. Inside this episode, you'll learn: 🔸 Why your menu needs its own "department" Most business owners rely on vibes, taste, and creativity but without a system, you lose money on COGS, vendor errors, ingredient waste, and inconsistent pricing. We break down the difference between a hobby menu and a high-performing menu strategy. 🔸 How to centralize products, ingredients & suppliers You'll hear how to build one Notion-based product catalog that tracks ingredients, vendors, seasonals, costs, margins, substitutions, and pricing decisions so you can update your menu in minutes instead of reinventing the wheel every quarter. 🔸 The secret to profitable seasonal menus No more guessing, running out of ingredients, or launching specials that secretly drain your margins. Learn the workflow real non-alc bars use to cost drinks, approve recipes, and roll out seasonal updates with confidence. 🔸 Pricing strategy you can trust We talk about margin tracking, cost formulas, COGS transparency, and how to make pricing decisions based on actual data not emotion or fear of customer backlash. 🔸 The exact workflow for menu updates From recipe approval to staff training to POS updates, you'll hear the full 360° process that makes menu changes smooth, consistent, and stress-free. This episode is perfect for anyone managing non-alcoholic menus, kava drink menus, botanical beverage offerings, sober bars, NA bottle shops, and wellness cafés who wants to keep their menu fresh, cost-effective, and fully optimized. 🔗 Want the templates, workflows, and full backend system? Grab the Menu & Product Management Box™ (part of the Department in a Box™ Series) to get the exact Notion dashboards, costing calculators, vendor trackers, and seasonal planning systems I build for my private clients: https://themodernmocktail.thrivecart.com/the-menu-mgmt-box/

In this episode of Mocktails with Marina, we dive into one of the most powerful and misunderstood growth engines in the non-alcoholic industry: Event Planning & Event Management. If you run a non-alc bar, kava bar, bottle shop, sober lounge, or third space, you already know that events drive everything: foot traffic, community-building, customer retention, brand visibility, and revenue spikes. But most business owners treat events like last-minute ideas instead of what they really are: a core department inside your business. In Part 5 of the Department in a Box™ Series, Marina breaks down: why events must function as an internal department, not a chaotic side project the three pillars of an effective event system: Planning, Management, and Debriefing the most common mistakes businesses make when hosting events (and why they keep happening) how to reduce stress, eliminate last-minute scrambling, and turn events into predictable revenue drivers the templates, SOPs, timelines, checklists, and systems behind high-performing event programs how the right structures can help you scale community events, vendor activations, tastings, pop-ups, sober meetups, live music, workshops, menu launches, and more If you want the plug-and-play tools Marina uses with top NA bars and kava bars across the country, grab The Event Planner Box™, which includes ready-to-use event workflows, run-of-show templates, vendor coordination guides, permit checklists, marketing rollout calendars, Notion event databases, and full department SOPs. 🎁 Get instant access to The Event Planner Box™: https://themodernmocktail.thrivecart.com/the-event-planner-box/ This episode is essential for any founder or operator who wants to host smoother events, drive consistent traffic, and build a real community around their business without burning out.

In today's episode, we're diving into the department most founders avoid until it becomes a problem: Employee Manuals + SOPs, the backbone of consistency, culture, and operational sanity inside any non-alcoholic bar, bottle shop, or third place. If you've ever felt like you're repeating yourself every day, constantly correcting the same issues, or carrying the entire business in your head, this episode will be a breath of relief. We break down why your manual isn't just a "rules document," but your team's source of clarity, empowerment, and protection. And we talk about how SOPs go far beyond checklists; they create accountability, reduce training time, and stabilize the customer experience no matter who's on shift. Inside this episode, you'll learn: Why "chill vibes" still require structure What a great employee manual actually includes How SOPs remove friction from your leadership The hidden staff retention benefits of clarity The difference between policies, expectations, and step-by-step procedures The real reason things fall apart when you're not there If you're ready to stop running your business on oral tradition and start building a team that's confident, consistent, and self-sufficient, this is the department that will change everything. Get instant access to The Employee Manual + SOPs Box™ here: (The same templates and frameworks we use with clients to build professional, plug-and-play manuals and procedures.) https://themodernmocktail.thrivecart.com/the-employee-manual-box/

In today's episode, we're breaking down one of the most important (and most misunderstood) departments in every non-alc bar, bottle shop, or third space: Interviewing, Hiring & Onboarding. Most owners treat hiring like an emergency. A scramble. A reaction. But the truth is if you don't build this department as a system, your business will always feel unstable. Inside this episode, we look at: • Why hiring is a department, not a task • How to interview for values, not just resumes • The standards that determine the quality of every hire • The onboarding mistakes that cost businesses thousands • What a real onboarding system looks like • How this department reduces turnover, protects culture, and stabilizes growth If you want the templates, the interview scripts, the hiring rubrics, and the complete onboarding system we use with clients, you can get The Hiring & Onboarding Box here: https://themodernmocktail.thrivecart.com/the-hiring-onboarding-box/ This is Part 3 of the Department in a Box Series.

In today's episode, we're diving into the second installment of the Department in a Box Series™ and this time, we're talking about the department that keeps your non-alc bar, bottle shop, or third space alive: your Marketing Department. This episode isn't a tutorial on content creation or how to run ads. It's a high-level breakdown of why marketing must function as a real department inside your business, not as random posts, rushed flyers, or last-minute "I guess I should say something today" content. We explore: Why marketing is your 24/7 reputation system How a consistent marketing engine positions you as a leader (not a noise-maker) Why education-driven marketing is essential in the non-alc world What most founders get wrong when they "do" marketing The difference between chaotic posting vs structured brand storytelling How a marketing department builds trust, demand, and community over time If you've ever felt like you're reinventing the wheel every time you sit down to market your business, this episode will give you clarity on what's missing and what becomes possible once you have an actual system. To get the full set of templates, frameworks, SOPs, and marketing structures mentioned in this episode, check out The Marketing Department in a Box™ here: https://themodernmocktail.thrivecart.com/the-marketing-dept-box/ Let's build your departments one by one, so you can finally work like the business you're trying to become.

In today's episode, we kick off a six-part series designed to walk you through the core departments every non-alc bar, bottle shop, or third space needs in order to function smoothly. This first installment focuses on the importance of Project Management & To-Do's. NOT the mechanics of setting up systems, but the deeper reason this department determines whether your business operates with clarity or chaos. You'll learn why project management is the foundation of a sustainable, scalable company… why most founders struggle without it… how forgotten tasks quietly erode momentum… and why you can't grow a business you're still running from memory. If you want the templates, Notion dashboards, and full plug-and-play system that goes with this episode, get instant access to The Project Management Box here: https://themodernmocktail.thrivecart.com/the-project-management-box/

If you left the 9-to-5 to feel free but find yourself more stressed than ever on Sunday nights, this episode is for you. In this week's Mocktails with Marina, we're unpacking the real reason entrepreneurs experience the "Sunday Scaries" (and why it has nothing to do with laziness or discipline). You'll learn how structure is the antidote to anxiety, and how to design a rhythm that actually supports your life instead of draining it. Marina shares her personal story of breaking the weekend work cycle and building systems that let her rest without guilt. She walks you through six practical strategies to reset your week: from the Friday Close Ritual to the Sunday Power Hour, all tailored for founders, creators, and business owners in the non-alcoholic, kava, and functional beverage space. You didn't quit your job to become your own worst boss. You left to feel peace, purpose, and possibility and it starts with how you end your week. 👉 Learn how to build a business that doesn't make you dread Mondays. Connect: www.marinamars.com/contact Effortless Operations: https://marinamars.notion.site/effortlessoperations

Everyone wants the secret to success but the truth is, there isn't one. In this episode of Mocktails with Marina, we're getting brutally honest about what it actually takes to reach long-term stability and profitability as a non-alcoholic business owner. From balancing your nervous system to facing rejection head-on, Marina breaks down the five principles that separate sustainable founders from burnout-prone dreamers. Forget the 30-day success hacks and "10K in a month" formulas; this is about the real work: emotional regulation, consistency, community, and courage. Whether you're running a kava bar, bottle shop, non-alc beverage brand, or consulting business, this conversation will help you reframe what progress truly looks like and remind you that the path to profit is never linear but always worth it. In this episode, you'll learn: Why "linear growth" is a myth (and what sustainable progress really looks like) The 5 habits of long-term stability in business How to recognize your "glass ceiling" moment and break through it The mindset shift that turns chaos into calm and burnout into balance Why most businesses fail within 3–5 years and how to design yours to last If you're building a functional solo or family business in the non-alcoholic industry (bar, bottle shop, beverage brand, or coaching company) and want personalized guidance, visit www.marinamars.com/contact to start the conversation. Because sustainability isn't about sprinting; it's about learning how to build a business that breathes with you.

In this episode of Mocktails with Marina, host Marina Castillo breaks down what it really takes to build and maintain a million-dollar-a-year non-alcoholic bar. Spoiler: it's not about your menu but it IS about your people, systems, and culture. Marina reveals the five most common reasons bars plateau before hitting seven figures, including leadership imbalance, burnout, lack of systems, and disconnection from community. She shares how successful founders balance human touch with technology, and why treating your team like gold will always outperform another rebrand or menu revamp. If you've ever wondered how to scale your sober space sustainably — whether you run a kava bar, functional beverage lounge, or zero-proof bottle shop — this episode will show you how to evolve from a local hangout to a lifestyle brand that breaks sales records and builds real loyalty. 💡 In this episode: The difference between $500k bars and $1M+ bars How leadership imbalance quietly sabotages your success Why "culture debt" costs more than turnover The role of tech in building scalable systems (without killing vibe) What it means to become a one-stop lifestyle hub Want personalized guidance for your bar or brand? 👉 Visit marinamars.com/contact to get tailored recommendations from Marina and her team. Listen if you're a: Non-alcoholic or kava bar owner Beverage founder or operator Community-driven entrepreneur Functional mixologist or sober space visionary

In this episode, Marina breaks down one of the fastest-growing non-alcoholic markets in the country: Arizona. With over twenty kava bars, bottle shops, and functional beverage spaces now thriving across the state, Arizona has quietly become a blueprint for how to build nightlife rooted in connection instead of intoxication. You'll learn what makes this ecosystem so successful, from its collaborative founders and lean operational strategies to the cultural and economic shifts fueling community-based nightlife. Marina also shares insights from behind the scenes of her work in Arizona's non-alc industry and reveals what founders can learn from the state's rise as a non-alc powerhouse. If you're hearing this live, don't miss Bula Boss LIVE this November: a two-day, multi-city Arizona experience for beverage founders and sober-curious leaders ready to see this movement up close. Details and tickets at www.marinamars.com/bulabosslive2025

As a non-alcoholic business owner, how much do you really need to be online to succeed? In this episode of Mocktails with Marina, I break down exactly how I built two podcasts that have generated over $100,000 in revenue ALONE without ever having more than 6,000 followers on social media. I'll walk you through my simple content strategy: a weekly audio-only podcast, one evergreen paid ad that's been running for nearly two years, and a consistent newsletter that ties it all together. You'll learn why consistency matters more than virality, how to decide what "showing up" looks like for you, and why different business seasons require different levels of online presence. Whether you love creating daily content or you'd rather build a system that runs while you're offline, this episode will give you permission to design your business around your lifestyle, not someone else's algorithm. What You'll Learn in This Episode: Why you don't need to be online 24/7 to grow your non-alc business How my podcast-first strategy attracts 100% of my clients The role evergreen ads play in creating a stable flow of leads How to adapt your online presence based on the season you're in Why lifestyle richness > hustle culture, especially for long-term sustainability Tune in to find your balance between visibility and freedom and discover just how little you actually need to be online to thrive in the non-alc space. Join the newsletter: www.marinamars.com/contact

Welcome back to Mocktails with Marina! In this episode, Marina breaks down how non-alcoholic business owners, kava bar operators, and sober entrepreneurs can strategically plan for the holiday season from October through January. If you've ever felt overwhelmed by seasonal chaos, scrambling to launch in two weeks, or struggling to capture momentum from big seasons like Dry January, this episode is your wake-up call. Marina shares: October: Why it's your set-up month and the danger of rushing launches without a 30-day lead time. November: How to lean into gratitude and loyalty instead of getting lost in Black Friday noise. December: The importance of curated clarity; less is more when your customers are overbooked. January: Why it's the ultimate launchpad for non-alc businesses and how to be ready before the ball drops. Seasons of growth & rest: How reflection and note-taking are the hidden keys to sustainable success. This is a problem-aware episode designed to help you see where you might be getting stuck. And if you want the holistic solutions from operations systems to sales strategies to event planning, that's exactly what Marina and her team are here to help with. Whether you're running a kava bar, launching a non-alc brand, or growing a sober community space, this episode will help you navigate the holiday season with confidence, clarity, and calm. Listen in and learn how to stop scrambling, start planning, and finally feel in control of your busiest season. Email: [email protected] Learn more: www.marinamars.com/themodernmocktail

🍂 Clear Your Mind. Reclaim Your Energy. Reset Your Business. This week's episode is an invitation into the 7-Day Fall Reset Challenge: a powerful seasonal reset designed for founders and operators in the non-alcoholic beverage space. Whether you're dreaming of opening a kava bar, building a bottle shop, or launching a functional beverage brand, it's easy to get buried under regulations, trends, and endless to-do lists. This reset is your chance to stop spinning and start leading. Inside the challenge, you'll: Clear out mental clutter and distractions. Reclaim your energy and focus. Audit your connections and protect your vision. Build your strategy on rock instead of sand. Step into the season with clarity and momentum. The Accountability Booster When you submit your daily reflections, you'll be on your way to unlocking $500 worth of FREE one-on-one consultation sessions with Marina of The Modern Mocktail. Complete all 7 days. Submit your reflections. Become a Modern Mocktail client. We'll send you a compiled copy of your answers plus a tailored program recommendation based on your goals and you'll receive your $500 bonus once you're onboarded. Sign up here: https://www.marinamars.com/challenge-page/7-day-seasonal-reset

The non-alcoholic beverage industry is booming; kava bars, sober curious lounges, functional beverage brands, and alcohol-free bottle shops are popping up everywhere. But with rapid growth comes hidden threats: wolves in sheep's clothing. In this episode of Mocktails with Marina, host Marina Castillo exposes 11 wolves in the non-alc industry that every founder, operator, and sober entrepreneur needs to recognize. From bar owners who exploit staff with "family" language, to distributors demanding exclusivity, to brands lying about functional ingredients or selling expired products, Marina calls out the wolf tactics that weaken our movement. You'll hear: Why late paychecks + owner draws are a major red flag How sloppy serving practices ruin entire regional markets The dangers of expired kava, kratom, and functional blends How "functional" brands use wellness language while sneaking in endocrine disruptors The truth about exclusivity deals, non-compete clauses, and industry lobbyists Why predatory mentors demanding equity aren't guides — they're wolves in disguise This episode is both a warning and a rallying cry. Because the non-alcoholic space is fragile and worth protecting. 👉 This is just the beginning of the Wolves series. Follow Marina on Instagram @mocktailswithmarina to catch the full set of reels and future updates. If you're building in the non-alcoholic, sober curious, or functional beverage world, this episode is a must-listen.

In this behind-the-scenes episode of Mocktails with Marina, host Marina Castillo gets real about what it looks like to navigate pregnancy as a full-time entrepreneur with no day job, no safety net, and no "Plan B." Marina shares her journey of leaving her last job without savings, getting slammed with a $9k vet bill, and spending the next year building a sustainable business with her husband. She dives into the practical strategies that allowed them to prepare for pregnancy with confidence—like eliminating non-essential expenses, mastering tax strategy as a lifestyle, and building business systems that make maternity and paternity leave seamless for clients. This episode is part personal story, part roadmap for anyone wondering how to balance business ownership and parenthood without relying on traditional jobs. Marina opens up about why entrepreneurship actually feels safer than a 9–5 when daycare costs and family values are factored in, and how they're setting their kids up for generational wealth with both a business and a 401k before they even turn 18. If you're an entrepreneur, sober creative, or non-alcoholic industry founder who's thinking about starting a family or simply looking for inspiration on how to build a life that aligns with your values this conversation will give you both perspective and practical takeaways.

In this episode of Mocktails with Marina, Marina Castillo shares an exciting invitation to Bula Boss Live 2025, a two-day, in-person business bootcamp and Arizona tour designed for non-alcoholic beverage founders, kava bar owners, bottle shop entrepreneurs, and sober community builders. Taking place November 3–4, 2025, Bula Boss Live blends hands-on strategy sessions with real-world field research inside some of Arizona's most innovative non-alc lounges. Marina walks you through why this experience isn't just another event — it's a transformation. You'll discover how to identify the wow factor of successful non-alcoholic businesses, refine your unique brand delivery, increase nightly tab sizes with upsell strategies, design more profitable menus, and spot market gaps waiting for your vision. Whether you join in person or follow along with a digital access pass, Bula Boss Live will give you the clarity, connections, and confidence to scale your non-alc business in 2025. With options ranging from community access to a full VIP Founder Experience, this is your chance to stop second-guessing and start leading. If you've been searching for your people in the non-alcoholic, kava, or sober entrepreneurship movement, this episode shows you why Arizona in November is where you need to be. ✨ Grab your ticket at www.marinamars.com/bulabosslive2025

In today's episode of Mocktails with Marina, we sit down with Vanessa Royle, founder of Tilden, a brand that's changing the non-alcoholic cocktail game with one key philosophy: flavor comes first. Vanessa shares her deeply personal journey of going alcohol-free during the early days of the pandemic and how that shift revealed a massive gap in the beverage space—especially for people who are pregnant, on medications like SSRIs, or simply craving something complex without the crash. From launching Tilden as a class project during business school to crafting each bottle with culinary-grade ingredients like Lapsang Souchong, Sichuan pepper, and American oak, Vanessa breaks down what it takes to make a truly adult non-alc drink. We talk about: Why non-alcoholic doesn't mean non-decadent Navigating the space as a sober consumer in a cocktail world The behind-the-scenes process of flavor development, including sourcing, testing, and iteration Tilden's mission to offer inclusivity without compromise The rising consumer demand for adult NA drinks that don't rely on adaptogens How Tilden is designing with bars, restaurants, and pregnant folks in mind If you're tired of sugary mocktails, overwhelmed by buzzword-heavy bottles, or simply looking for a drink that delivers the entire cocktail experience minus the alcohol, this one's for you. Tune in now and meet the team behind one of the most thoughtfully crafted, pregnancy-friendly, and flavor-forward NA brands on the market. Get 20% off your first Tilden order at www.drinktilden.com Follow Vanessa on Instagram: @drinktilden Questions? Send us an email: [email protected]

In this episode of Mocktails with Marina, we sit down with David Lund, the founder of Drømme, a premium non-alcoholic beverage brand that's reshaping how we relax, connect, and celebrate without alcohol. If you've been curious about functional alcohol alternatives, botanical spirits, or how to create a wellness-focused drink that actually tastes good, this episode is for you. We explore the origin of Drømme; from the Scandinavian-inspired name to the founder's personal motivation for launching a non-alc beverage company. David shares what makes Drømme different from other zero-proof drinks on the market, including its unique use of functional ingredients, dreamy branding, and the science behind the feel-good effects. Whether you're a sober-curious consumer, wellness enthusiast, kava bar owner, bottle shop buyer, or non-alc entrepreneur looking for inspiration, this episode is a must-listen. David breaks down what it means to build a beverage that's not just a substitute for alcohol but a category of its own. Topics Covered: Why David Lund started Drømme The meaning behind the brand name Functional botanicals used in non-alcoholic spirits How Drømme stands out in the non-alc and adaptogen drink market Tips for launching a beverage brand with intention The future of mindful drinking and alcohol-free nightlife Resources Mentioned: Visit: drinkdromme.com Follow: @drinkdromme Questions? Send them to [email protected]

In this episode of Mocktails with Marina, I sit down with herbalist, educator, and author Rachelle Robinett to explore the world of modern herbalism and how plants can transform your health, mindset, and daily routines without the overwhelm. Whether you're a wellness beginner, sober-curious, or diving deeper into functional ingredients, this episode is a must-listen. We talk about how herbs for anxiety, digestion, sleep, and focus can be seamlessly integrated into your lifestyle, how to cut through the noise of the wellness industry, and why intentional routines, like making tea, can be just as nourishing as the herbs themselves. Rachelle shares practical, science-backed tips from her new book, NATURALLY: The Herbalist's Guide to Health and Transformation, and offers insights on simplifying your wellness journey through the power of adaptogens, nootropics, nervines, and more. We also dig into the emotional side of plant medicine, the value of starting small, and why reconnecting with nature is key to sustainable self-care in today's fast-paced world. Whether you're building a non-alcoholic lifestyle, experimenting with functional botanicals, or just curious about the healing power of herbs, this episode delivers clarity, calm, and serious plant wisdom. Grab Rachelle's new book: Naturally on Amazon Follow Rachelle on IG: @rachellerobinett Questions? Email [email protected]

In this power-packed episode of Mocktails with Marina, we're dropping the full audio recording of last week's Drink Money Masterclass: a tactical, no-fluff training designed for beverage brand founders, kavatenders, sales reps, and affiliate marketers in the non-alcoholic and functional beverage industry. Whether you're selling RTDs, tinctures, kava, or adaptogenic blends, this masterclass covers the foundational sales psychology, pitch strategy, and customer communication skills you must master to move product, build trust, and generate revenue without relying on alcohol as a crutch. Learn how to position your functional or non-alc beverage as an experience, not just a drink. Discover what really converts in tasting rooms, behind the bar, or via affiliate marketing, and walk away with actionable steps you can implement today to increase visibility and sales. This isn't a general sales pep talk, it's a niche-specific sales blueprint for a new wave of beverage entrepreneurs rewriting the rules. 🎧 Hit play to learn how to sell beverages that heal, not numb. Watch the full video here: https://www.marinamars.com/product-page/serve-sell-scale-masterclass Send me questions: [email protected]

In this episode of Mocktails with Marina, we sit down with Abbie Romanul, founder of Raising the Bar, the zero-proof cocktail kit subscription that's become a staple for mindful drinkers, sober-curious folks, and wellness-forward hosts across the U.S. Abbie shares her deeply personal journey—from quietly deciding to stop drinking after one too many mornings filled with shame and exhaustion, to realizing how few options existed for those who still craved the ritual, flavor, and experience of a great cocktail without the alcohol. That moment sparked the idea for Raising the Bar, a brand now known for curating monthly boxes packed with premium non-alcoholic spirits, mixers, bar tools, and mixologist-crafted recipes. We talk about the realities of building a non-alcoholic business as a mom of three (including while pregnant during a pandemic!), how she balances creativity with logistics, and what it really takes to scale a purpose-driven CPG brand in the functional beverage industry. Abbie also reflects on the unexpected emotional challenges of sobriety, the deeper meaning of celebration, and how Raising the Bar customers—from liver cancer patients to cocktail enthusiasts—are using her kits to feel included, intentional, and connected. Whether you're looking for zero-proof drink ideas, exploring non-alcoholic business models, or just want a peek behind the scenes of building a thoughtful, scalable brand—this episode will hit home. Explore Raising the Bar: www.weareraisingthebar.com Follow @weareraisingthebar on Instagram Start your own non-alc business: www.marinamars.com/themodernmocktail

In this powerful episode of Mocktails with Marina, host Marina Castillo sits down with Sarah Kiriliuk, the founder of Some Good Clean Fun and sober lifestyle advocate behind the popular Instagram account @somegoodcleanfun. With her PR and media background and deeply personal journey through perimenopause, motherhood, and midlife transformation, Sarah shares how she went from wine-filled nights to becoming a trusted voice in the non-alcoholic beverage movement. Together, Marina and Sarah explore the roots of mommy wine culture, the layered experience of midlife women navigating sobriety, and the health and hormonal shifts that make alcohol feel increasingly misaligned. They talk about the psychology of alcohol marketing, the rise of non-alcoholic alternatives, and the way community (and lack thereof) shapes sober curiosity, especially for Gen Xers and Xennials. Sarah also opens up about how Some Good Clean Fun evolved from DIY shrubs in her kitchen to a growing platform on Substack helping women discover the art of mindful drinking, one mocktail at a time. She shares vulnerable stories about parenting, breaking habits, and what "clean fun" really means when you've stripped away the numbing agents and finally come home to yourself. If you're a sober-curious woman, non-alc brand founder, or simply someone wondering what's next after ditching booze, this episode offers emotional honesty, industry insight, and an invitation to rewrite the story of what celebration and presence can look like in your 40s and beyond. 👉 Want to connect with Sarah or check out her latest writing? Find her on Substack at somegoodcleanfun.substack.com Follow her on Instagram: @somegoodcleanfun Visit her website: somegoodcleanfun.com 🎧 Tune in now to hear the full conversation and discover why Some Good Clean Fun is more than a brand, it's a movement.

In this episode of Mocktails with Marina, host Marina Castillo sits down with Lila Volkas (non-alcoholic beverage educator, holistic nutritionist) to explore the powerful intersection of mindful drinking, functional mixology, and plant-based wellness education. Together, they dive deep into Lila's journey from health challenges to herbal healing, her love for DIY elixirs and alcohol-free mixology, and how she now leads corporate team-building workshops that transform even the most skeptical whiskey drinkers into curious NA converts. Whether you're a sober-curious consumer, a non-alcoholic bar or bottle shop owner, or a functional beverage entrepreneur, this episode is a must-listen. You'll learn how to create inclusive wellness experiences, use everyday kitchen ingredients like apple cider vinegar and citrus peels to elevate your drinks, and shift the narrative around celebration and community without alcohol. We also discuss the rise of adaptogens, kava, herbalism in modern mixology, and how to empower your audience (or customers) with ingredient education and intentional storytelling. Lila shares her tips on making NA fun, inclusive, and healing, from her early days as a spin instructor and kombucha workshop leader to now leading high-impact beverage education courses all over the country. 🔗 Want to learn more or start creating your own beverage movement? Visit LilaVolkas.com or check the episode description for links. 🎓 For mixologists, facilitators, and brands: Grab our Ultimate Non-Alc Menu Kit to learn how to communicate your NA menus → https://www.marinamars.com/product-page/the-ultimate-non-alc-menu-kit

In this powerful episode of Mocktails with Marina, we explore why visibility in business isn't just about being seen, it's about being regulated. Whether you're building a non-alcoholic brand, launching your first product, or leading a team in the kava and sober-curious space, the ability to show up authentically and consistently is a nervous system skill, not just a strategy. Marina dives deep into: Why true leadership starts with emotional neutrality How to train your nervous system to hold greater levels of success, visibility, and team responsibility What it really means to be seen in alignment without oversharing Why being misunderstood is a gift (and how to turn it into a new SOP) How entrepreneurs in the non-alc, wellness, and CPG industries can scale sustainably by becoming the type of leader people trust, not just follow This is a must-listen for founders ready to grow their business while staying rooted in integrity, especially in the rapidly evolving functional beverage and non-alcoholic lifestyle sectors. 👀 Ready to get visible and operationally sound? Download the Effortless Operations Starter Guide: your Notion-powered roadmap to systematize growth, scale your impact, and regulate your rise: www.marinamars.com/product-page/effortless-operations-starter-guide

Is your backend blocking your breakthrough? In this episode of Mocktails with Marina, we dive into the chaotic, often-overlooked world of operations and uncover why so many non-alcoholic business owners, kava bar founders, and sober entrepreneurs feel stuck, even when everything looks good on the surface. If you're juggling endless to-do lists, answering the same team questions over and over, or feeling like growth means more chaos instead of more ease… this one's for you. We break down: The 4 Founder Archetypes that drive your ops behavior The real cost of messy systems (burnout, bottlenecks, profit drag) The 3 Pillars of Effortless Operations (Visibility, Systems, Culture) How to shift from reactive to regenerative workflows Practical ways to get your backend organized without hiring a huge team This episode introduces my new Effortless Operations Starter Guide, a done-for-you Notion toolkit for non-alc bar owners, bottle shops, and functional beverage brands ready to clean up the chaos and scale with clarity. Whether you're launching your first product or managing a team, this is your roadmap to smoother systems, happier teams, and sustainable growth. 👉 The guide is here: https://www.marinamars.com/product-page/effortless-operations-starter-guide

Struggling to price your drinks? Wondering why your non-alc menu isn't selling? In this episode of Mocktails with Marina, we're walking you through the exact system used by top-performing sober bars and beverage entrepreneurs to create intentional, profitable, and scalable drink menus. Marina shares horror stories from behind the scenes of bad menus, then introduces the Ultimate Non-Alc Menu Creation Guide: a plug-and-play system for bars, bottle shops, kava lounges, and wellness founders. Learn how to: • Price your drinks using real beverage math • Track ingredient costs with ease • Build drink menus that are balanced and reorderable • Train your team to sell with confidence • Design with herbs, elements, and storytelling Whether you're launching your first drink lineup or refreshing your seasonal offerings, this guide is your new best friend. Grab the full kit for just $77. Download the guide here: https://www.marinamars.com/product-page/non-alc-menu-kit

Ready to finally take your non-alcoholic business idea seriously? In this episode, Marina shares the story behind the creation of the Non-Alc Business Jumpstart Kit—a powerful, done-for-you toolkit designed for aspiring founders of non-alcoholic bars, bottle shops, and beverage brands. If you've been stuck in research mode, overwhelmed by where to begin, or unsure how to price, plan, and launch your concept—this is the resource built for this exact moment. Whether you're creating a sober space, developing a functional beverage line, or stepping into the wellness drink industry, this episode offers clarity, inspiration, and an invitation to act. You'll learn: — Why most non-alc entrepreneurs stall out before they even begin — What makes this space different from traditional beverage startups — How the Jumpstart Kit helps you skip 100+ hours of guessing — Why $77 might be the smartest investment you'll make this year This is the blueprint you wish you had when you started. For non-alcoholic beverage startups, kava bar owners, sober entrepreneurs, functional mocktail creators, and future-ready wellness brands—this is your call to action. Download the Non-Alc Business Jumpstart Kit now: https://www.marinamars.com/product-page/non-alc-business-jumpstart-kit

If you care about the future of kava, you need to hear this. In this powerful episode, I pull back the curtain on our advocacy work with both the Global and Arizona Kava Coalitions; covering everything from health department misunderstandings to national misinformation about kava's safety. We talk real policy, industry protection, and how owning a kava business is the most effective tool for creating long-term change. You'll learn: • How kava bar owners are uniting to prevent what happened to hemp from happening to kava • Why being a business owner gives you more power in public policy than just being passionate • What the Kava Coalition is doing globally to protect growers, products, and cultural roots • And why this is a hill we're willing to die on Grab your free copy of the Top Tips for Kava Bars guide: https://www.marinamars.com/product-page/toptipsforkavabars It's a must-have for anyone running, or dreaming of running, a kava bar. Ready to turn your passion into real impact? Check out Bula Boss, the ultimate program for non-alc founders ready to lead this industry with clarity and strategy: https://www.marinamars.com/bulaboss Let's raise the bar together!

The non-alcoholic space is booming—but make no mistake, the game is still rigged. In this episode, Marina exposes the power structures keeping non-alc brands stuck on the sidelines and what it really takes to win. We unpack how the alcohol industry controls distribution, funding, and even social norms—while quietly investing in non-alc products to keep control. You'll learn the psychology behind why drink culture is so hard to break—and how non-alc brands can use that exact psychology to build something magnetic. Whether you're building a bottle shop, launching a beverage, or just tired of being underestimated, this episode will give you the fire (and strategy) to play bigger. This is your permission slip to disrupt. Ready to make waves? Bula Boss is officially open. 🎯 Join the movement: www.marinamars.com/bulaboss

They told you that launching a non-alc business takes millions in funding, insider connections, and a nonstop hustle mindset. They lied. In this episode, I'm debunking the 3 most toxic myths keeping passionate founders stuck—and showing you exactly what it really takes to build a successful non-alc brand from the ground up. You'll learn: Why you don't need venture capital to get started (and what to build instead) How "not being an expert" can be your superpower Why burnout culture is the trap, not the blueprint Real-world stories of scrappy, sustainable non-alc brands that blew up by doing things differently Whether you're dreaming of a bottle shop, a bar, a beverage line—or still figuring it out—this episode is the mindset shift you didn't know you needed. 🎯 Ready to change the rules and finally move forward? Learn more about the Bula Boss program: www.marinamars.com/bulaboss

Nobody cares what's in the bottle. They care how it makes them feel. In this solo episode, Marina breaks down one of the most common mistakes in the non-alc industry: over-educating instead of emotionally connecting. If you've been pushing ingredients, benefits, and back labels instead of identity, aspiration, and community… this episode is your wake-up call. You'll learn: Why taste and function are not the main reason people buy How to shift your brand from informative to irresistible What it actually takes to build a non-alc brand that people want to rep If you're in the bottle business, running a bar, or launching something new, this is the episode you can't afford to miss. 🎯 Want to learn how to build a movement, not just a menu? Join Bula Boss—where we teach you how to sell culture, identity, and community. www.marinamars.com/bulaboss

In this heartfelt episode, I sit down with Michelle LeBlanc, co-founder of Mantra Kava and Botanical Bar in DeLand, Florida, to talk about what it really takes to build a soulful, alcohol-free gathering space from the ground up. Michelle shares how her diverse background became an asset—not a detour—in launching a business rooted in the energy of the root chakra. We dive into the mission behind Mantra, the power of creating a true third space, and the importance of asking for help when you're stuck. From branding to balance, community to clarity, Michelle's story is a powerful reminder that every step of the journey matters. Whether you're a kava lover, a sober entrepreneur, or just someone dreaming of building something meaningful—you're going to want to tune in. Topics we cover: Creating a grounding space inspired by the root chakra Navigating business with your partner The Florida kava and alcohol-free scene Lessons from launching a sober-friendly business Asking for help and paying it forward 📍 Learn more about Michelle and Mantra Kava: www.mantrakava.com 📸 Follow them on IG: @mantrakavabar 📬 Have questions or want to collaborate? Reach out at [email protected]

In this powerful and relatable episode, we're joined by Kendall Bierman, licensed therapist and founder of Kendall B Therapy, who opens up about her journey from self-medicating in college to building a career helping others break free from the same patterns. Kendall shares how drinking once felt like a normal part of life; especially in environments where alcohol use is glamorized and going sober feels isolating. But through deep inner work and tough (yet transformative) choices, she not only got sober but discovered her calling: helping young adults navigate anxiety, substance use, and the complicated emotions that come with change. Whether you're sober curious, struggling with moderation, or just wondering what a full and fun life looks like without alcohol, this episode is for you. Kendall reminds us that while it might feel like you're giving something up, the reality is: you're gaining so much more. 🎧 Tune in for an honest, hopeful conversation about sobriety, stigma, and how therapy can support your most empowered life. BONUS: We chat a lot about what it means to be a sober entrepreneur and our #1 tip for success (spoiler alert: yes, we're talking about boundaries). 🔗 Learn more about Kendall's work: www.kendallbtherapy.com 📲 Follow her on IG: @kendallbtherapy If you're in NJ or NY, you can book a therapy session with Kendall, too! Have more questions? Send me an email: [email protected]

In this episode, Marina sits down with Maggie Klaassens: alcohol-free coach, mom of three, and the founder of The Sober Summit and The Sober Hive. What started as a personal 100-day challenge to ditch alcohol turned into a purpose-filled mission to help gray area drinkers take back their lives and build a future they're excited to wake up to. Maggie shares how she created a powerful three-day virtual summit that's now changing lives across the globe, what "gray area drinking" really means, and why sober community and connection are the key to long-term transformation. She also gives us a behind-the-scenes peek at her upcoming 4th Sober Summit (April 23–25): a free event packed with expert speakers, tools for your sober toolbox, and motivation to design a vibrant alcohol-free life. If you're curious about the alcohol-free lifestyle, dreaming up your own summit or event, or just need a reminder that you're not alone on this journey, this episode is for you. Resources Mentioned: RSVP for The Sober Summit (April 23–25 2025): https://soberlifecollective.spiffy.co/a/7m3cxEn1BG/4167 Follow Maggie on IG: @thesobersummit Join The Sober Hive community: [link coming soon!] Get the packet: https://soberlifecollective.myflodesk.com/list Connect with Marina: Follow on IG: @mocktailswithmarina Learn more: www.marinamars.com/themodernmocktail Need help with strategy, operations, or launching your non-alc biz? Let's chat.

In this episode of Mocktails with Marina, we're diving deep into the booming world of non-alcoholic product creation. If you've ever dreamed of launching your own functional beverage, sober-friendly tincture, or wellness powder, this is the episode you can't afford to miss. Marina breaks down exactly why now is the perfect time to enter the non-alcoholic beverage industry, how to position your idea in a rapidly growing functional beverage market, and what most new CPG startups get wrong when launching. You'll learn: Why consumer demand is skyrocketing for sober-curious, alcohol-free alternatives The gaps in the market that still need to be filled How to bring your product to life—from formulation and compliance to manufacturing and sales A behind-the-scenes look at the 5-phase process taught inside Marina's new program: Bev Brand Builder Whether you're a wellness entrepreneur, a former bartender with a vision, or just someone who wants to make a real impact with a functional product that helps people feel good—this is your sign to take action. Bev Brand Builder is officially open for enrollment. Join now at: https://www.marinamars.com/challenge-page/bevbrandbuilder Have questions about the program or want to see if it's the right fit? Email Marina directly at [email protected].

In this episode of Mocktails with Marina, host Marina sits down with Rebecca Styn, founder of Blind Tiger, a non-alcoholic cocktail company rooted in inclusivity, hospitality, and premium zero-proof experiences. Discover how Rebecca turned the challenges of the 2020 pandemic into a groundbreaking pivot that transformed her speakeasy-style bar, Room 33, into the birthplace of Blind Tiger—now one of the most celebrated non-alcoholic beverage brands on the market. We dive into: The story behind the name Blind Tiger and its ties to Prohibition-era speakeasies The challenges and wins of launching a non-alcoholic brand during COVID Rebecca's passion for mindful drinking, sobriety culture, and alcohol-free mixology The importance of creating inclusive bar experiences How her background in hospitality, leadership, and entrepreneurship shaped her mission Whether you're sober-curious, fully alcohol-free, or a bar/restaurant owner looking to elevate your zero-proof offerings, this conversation is filled with insights, inspiration, and real-talk from a true industry innovator. Learn more at blindtigerspiritfree.com Follow Rebecca on IG: @blindtigercocktails Stay connected with Marina at @mocktailswithmarina

In this powerful episode of Mocktails with Marina, host Marina sits down with Becky Moreno, founder of Unity SoBar and Unity Recovery Solutions, to explore the deeper meaning behind the growing non-alcoholic movement. Becky shares her raw and inspiring recovery journey—from navigating life as an alcoholic to becoming a bold leader in the sober entrepreneur space. Listeners will hear how Becky transformed her lived experience into a mission-driven business, creating alcohol-free environments that prioritize wellness, community, and connection. This episode dives into the heart of why sober spaces matter, how to make room for the sober curious and the newly sober, and what it truly means to build a business rooted in healing. Whether you're exploring an alcohol-free lifestyle, working in the non-alc industry, or looking for fresh inspiration on turning your story into purpose, this episode delivers real talk, hope, and practical insights. Don't miss Becky's take on redefining nightlife, entrepreneurship in recovery, and why sober spaces are essential for the future of wellness culture. Connect with Unity SoBar and Unity Recovery Solutions http://www.saltyfrog.com/ Connect on instagram: @mrsbeckymoreno @unitysobar Looking for help with your operation? Send me an email: [email protected]

In this episode of Mocktails with Marina, we explore a powerful and often overlooked business skill: setting boundaries as a business owner while maintaining professionalism, leadership, and client trust. If you're an entrepreneur in the non-alcoholic beverage industry, a CPG founder, or a wellness-based business leader, chances are you've experienced clients, collaborators, or leads pushing past agreed-upon limits—whether that's asking for free advice, assuming access to services you don't offer, or expecting deeper involvement than what was originally scoped. Marina shares real-world examples from her recent consulting experiences and reveals how she navigates these common challenges with grace, strategy, and clear communication. Learn how to reframe uncomfortable situations, protect your energy, and create firm but friendly boundaries that support long-term business growth. She dives into topics like: How to handle misaligned requests without damaging relationships Why boundaries are a form of brand clarity and leadership positioning Ways to redirect overreaching inquiries into paid offers or partnerships How to stay aligned with your core mission and avoid "mission drift" Scripts and practical tools to protect your time and energy as a founder This episode is essential for anyone building a non-alc brand, launching a product-based business, or running a service-based business in the wellness, beverage, or lifestyle industries. Need help designing better systems, communicating boundaries, or creating offers that align with your mission? Reach out to Marina at www.marinamars.com/contact for business strategy and consulting tailored to the non-alcoholic, wellness, and emerging CPG industries.

Are you stepping into a mentorship role, teaching others, or seeking guidance for your own business journey? In this episode of Mocktails with Marina, we explore what it really means to be a mentor, teacher, or guide—especially in the non-alcoholic beverage industry, entrepreneurial space, and personal development world. Many people believe that simply knowing something qualifies them to teach it, but the reality is much different. The best mentors never stop being students themselves. A great teacher remembers what it's like to struggle with new concepts and knows how to break down complex ideas so that anyone—from a five-year-old to a seasoned entrepreneur—can understand them. Good mentors set clear boundaries, uphold integrity, and never take advantage of those seeking their wisdom. However, mentorship is an exchange, and students must reciprocate that value in money, labor, or another meaningful way. Once you've learned what you came for, the right thing to do is to say thank you and move on. Guides and mentors are not meant to have all the answers. Their role is to share what they've experienced and offer insight into what has worked for others in similar situations. But no matter how much information you gather, success ultimately depends on your ability to take action. Even bad mentors, teachers, and guides can offer valuable lessons, though these experiences may come with frustration and disappointment. Growth often comes from difficult situations, and while the messenger may be flawed, the lesson itself can still be useful. If you are serious about growth, whether in business or personal development, you do not have to do it alone. The most successful entrepreneurs lean into their communities, partnerships, and mentors instead of trying to build everything in isolation. Businesses that last beyond five years are the ones that embrace collaboration and surround themselves with people who truly understand their vision. A few aligned individuals can be far more powerful than a hundred disconnected team members. If you are looking for guidance, I am currently accepting one more retainer client for this season. My one-on-one mentorship is designed to provide strategic support for non-alcoholic and kava business owners who want to optimize and scale. For those who prefer a group setting, there is still room in the Discovery Phase Launchpad, a program designed for new entrepreneurs seeking clarity on their niche, target market, and business model. www.marinamars.com/discoveryphaselaunchpad Additionally, Bula Boss remains open for kava and non-alcoholic business owners looking for a structured path to a sustainable and profitable business. www.marinamars.com/bulaboss If any of this resonates with you, send me an email at [email protected]. I'd love to hear about your goals and see how we can work together to bring them to life. If you found this episode valuable, share it with a friend, leave a review, and let's continue building a future where mentorship and collaboration lead to success.

In this high-impact, no-fluff episode, I'm breaking down how to shift timelines and step into the reality you actually want - fast. Your current life is a loop of past thoughts and actions, but you don't have to stay stuck in it. The secret? Identity shifting. Here's what we cover in just 2 minutes: ✅ Decide who you are right now. Not someday. Today. ✅ Act outside your current reality. Do something your future self would do. ✅ Override the doubt. Your brain will resist change, but keep moving. If you're ready to break out of the old patterns and start living the life that's waiting for you, this episode is your wake-up call. 🚀 Take action now, and tell me what shifts for you! 🔗 Listen now & tag me with your breakthroughs! #MindsetShift #IdentityHacking #SuccessHabits #QuantumLeaps #LevelUpYourLife

In this episode of Mocktails with Marina, I share how our first year in business was more than just a career shift—it was a healing process. If you have ever felt burned out, stuck in the 9-5 grind, or unsure how to build a business that truly supports you, this episode is filled with real-world lessons, faith-driven perseverance, and insights from the growing non-alcoholic beverage industry. Burnout is more than exhaustion; it is often a sign that something fundamental needs to change. For us, that realization came when we walked away from traditional employment. Our last jobs were not the problem, but they were the final wake-up call that made us redefine our careers. Starting our business was not just about making money—it was about figuring out what kind of work actually energized us, setting boundaries, and identifying where we had allowed others to dictate our careers. Through trial and error, we learned how to structure a business that aligned with our values and long-term vision. This episode explores how the non-alcoholic industry is transforming nightlife and hospitality, why alcohol-free third spaces are on the rise, and how entrepreneurs in this space can create sustainable businesses. We also discuss the realities of business ownership versus traditional employment, including the true cost of working for someone else and why, in emerging markets like non-alcoholic bars and bottle shops, entrepreneurship often offers greater stability than relying on a paycheck. We built this business from the ground up without bank loans, without savings, and without a safety net. What we did have was faith, a clear vision, and the discipline to listen to our clients' needs and build long-term relationships that provided stability. Every challenge reinforced the importance of creating value-driven businesses that support both financial growth and personal well-being. We also had to restructure our entire lives—cutting expenses, redefining our daily routines, and leaning into faith as we navigated uncertainty. For anyone interested in launching or growing a business in the non-alcoholic industry, this episode covers key strategies for building a sustainable operation. Whether you are an entrepreneur looking to break into the alcohol-free movement, a hospitality professional considering the shift toward sober nightlife, or a business owner who wants to set better boundaries and charge what you are worth, this conversation provides valuable insights. Visit www.marinamars.com/discoveryphaselaunchpad to learn more. The non-alcoholic space is growing rapidly, and there has never been a better time to redefine what success looks like in this industry. This episode is about more than escaping burnout—it is about creating a business that allows you to thrive. Listen in as we share the lessons, challenges, and strategies that helped us transition from burnout to building a business that fuels us.

In this episode of Mocktails with Marina, I sit down with Weston Porter, Head of Sales at Leilo, a leading brand in the functional beverage and non-alcoholic drink space. Weston shares his journey from being Leilo's fourth employee to spearheading the sales team, revealing valuable insights into the rapid growth of the non-alcoholic industry since 2021. https://leilo.com/ We explore how Leilo's kava-based drinks are redefining relaxation for the health-conscious consumer, the common misconceptions about kava, and how education plays a key role in consumer adoption. Weston dives into regional sales trends, effective expansion strategies, and how Leilo differentiates itself from other functional beverages. Plus, we get a sneak peek at upcoming product innovations and his vision for the next five years of the brand. Whether you're curious about non-alcoholic alternatives, looking to understand consumer trends in functional drinks, or interested in kava's growing popularity, this episode is packed with insights you won't want to miss. Tune in to discover how Leilo is changing the way we think about relaxation and the future of the non-alc industry! Check out this blog I wrote for Leilo: https://www.leilowholesale.com/blogs/kava-industry/how-kava-bars-shaped-the-non-alc-movement

Are you building a non-alcoholic third space like a kava bar, sober lounge, or functional beverage café? To succeed in this fast-growing industry, you need more than great drinks—you need a strong brand, smart marketing, and an effective sales strategy. In this episode, we cover: -How to brand your business so it stands out in the competitive functional beverage market -The best marketing strategies to attract loyal customers without relying on expensive ads -Sales techniques that feel natural, not pushy, so you can confidently grow your revenue -How to avoid jackassery in the industry—because good people serve good kava, and bad kava isn't a thing. It's bad people damaging the product during manufacturing and serving. With the non-alc industry booming and more consumers looking for kava, kratom, adaptogens, and nootropics, this episode is packed with insights to help you build, market, and scale your business the right way. Services & Pricing Guide: https://www.marinamars.com/product-page/services-pricing-guide

Did you know that most business owners waste 10+ hours per week just trying to manage their operations? That's over 40 hours a month—an entire week of lost time! But what if you could get a year's worth of progress in just ONE week? In this episode, I take you behind the scenes of our first-ever 1:1 Tech & Operations Bootcamp, where I worked with a client to completely overhaul their business in just five days. And the results? INSANE. What You'll Learn: ✔️ The biggest operational mistakes that keep business owners stuck ✔️ How we streamlined an entire business in just one week—step by step ✔️ The impact of immersive, focused business building ✔️ Who this bootcamp is perfect for (and how it can change YOUR business) If you're struggling with disorganization, scattered systems, and tech overwhelm, this episode is for you. Our client literally told us, "I would've quit my business if it wasn't for you." That's how powerful this transformation was. Listen now to find out how this immersive bootcamp can set your business up for long-term success. Want to join the next bootcamp? Learn more & secure your spot here: https://marinamars.notion.site/techopsbootcamp Email [email protected] if you have questions!