Mocktails with Marina

In this episode of Mocktails with Marina, we tackle one of the biggest struggles for business owners—hiring and keeping great employees. If you've ever felt stuck in a cycle of hiring, training, losing employees, and starting all over again, this episode is for you. We'll discuss why hiring feels so hard, the hidden costs of getting it wrong, and how you can finally build a team that not only sticks around but actually helps your business grow. This isn't about luck—it's about having the right systems in place. What You'll Learn: • Why so many businesses struggle with hiring and retention. • The financial and emotional costs of bad hires. • The three key shifts you need to make to hire and keep the right people. • How a strong onboarding process changes everything. • The exact steps to creating a team that supports your vision. Why You Need to Listen: Hiring isn't just about filling a role—it's about creating a foundation for your business to thrive. If you're tired of dealing with high turnover, unmotivated employees, or feeling like no one truly cares about your business, this episode will give you the roadmap to change that. Next Steps: Ready to take control of your hiring process? Check out The New (NA) Hire Accelerator—a six-month program designed to give you a step-by-step system for finding, training, and keeping the right team members. Learn more and sign up at https://marinamars.notion.site/the-new-na-hire-accelerator. Tune in now and start building the team your business deserves!

In this episode of Mocktails with Marina, we dive into the concept of and "Elegant Excellence" as the foundation for creating an effortless operation in your business. If you've ever felt stuck in the chaos of daily tasks, this episode will help you rethink how you work, so your business can run smoothly—even without you. We explore why true change starts with you and how small, intentional shifts in your mindset and habits can lead to massive transformation. You'll learn: Why reevaluating your goals and beliefs is essential for growth. How courage and clarity help you eliminate what no longer serves you. The science of habits (cue, routine, reward) and how to build ones that support an effortless operation. The power of anchoring phrases and finding your "three words" to guide how you show up every day. If you're ready to stop putting out fires and start building a business that truly works for you, check out my Effortless Operations program. Learn how to streamline your workflows, create systems that stick, and optimize your business for sustainable growth. Learn more and join the program at www.marinamars.com/effortlessoperations. Let's build a business that feels as good as it looks. ✨

In this episode of Mocktails with Marina, we dive into the untold history of kava bars and their pivotal role in shaping the non-alcoholic social movement in the United States. Long before the current boom in non-alcoholic bars, kava bars were creating unique, community-driven spaces focused on wellness, relaxation, and connection—without the need for alcohol. I share my personal journey with kava, from discovering it during my own sobriety journey to working my way up in the kava bar industry. We'll explore the origins of kava bars, starting with Nakamal at Home in 2002, and discuss how they laid the groundwork for today's non-alcoholic spaces. This episode is more than a history lesson—it's a call to action. To move forward, we need to understand the roots of the industry and think bigger about where it's headed. If you're an entrepreneur, business owner, or simply someone passionate about the non-alcoholic movement, this episode will challenge your perspective and spark intentional thought about the future of this growing industry. To learn more about creating a successful kava or non-alcoholic business, check out the Bula Boss program at www.marinamars.com/bulaboss. If you have questions or want to share your thoughts, I'd love to hear from you. Send me an email at [email protected]. Listen now to discover how kava bars shaped the non-alcoholic movement and why understanding their legacy is essential for building the future. Episode cover photo context: my dear friend and fellow kavatender, Maya and I taking a clock-in photo; something our POS system required of us to confirm we weren't clocking in for each other. Our team began to grow fond of these photos and I still have an album of dozens of these photos! Shout out to the #dreamteam, y'all eternally rock and legend of you echoes in every one of our programs

In this insightful episode of Mocktails with Marina, Marina sits down with Matthew Lowe, Executive Director of the Kava Coalition, to explore the evolving landscape of kava culture and its potential as a global alternative to alcohol. Together, they discuss the findings of a groundbreaking nationwide survey revealing that there are over 21 million kava users in the United States, with 28% being new users in the past year. The conversation dives into the challenges and opportunities in educating consumers and creating industry standards to ensure safety and quality. Matthew shares the Coalition's efforts to address regulatory hurdles, clean up the industry with new product standards, and dispel misconceptions about kava's safety. They discuss the importance of proper labeling, the cultural evolution of kava, and the growing popularity of ready-to-drink (RTD) kava products. The episode also highlights global perspectives, including the progress made in countries like Australia and the ongoing work to reintroduce kava to regions where it's currently restricted. We also talk about the importance of education, science-backed data, and collaboration within the kava and non-alcoholic industries to support its growth and mainstream acceptance. Whether you're a kava enthusiast, bar owner, or just curious about this ancient beverage, this episode provides a fascinating look at kava's journey and the exciting possibilities ahead. Don't miss this one if you're passionate about shaping the future of mindful social drinking! Links Mentioned in Episode: https://www.kavacoalition.org/ https://www.instagram.com/kavacoalition https://www.marinamars.com/bulaboss

In this episode of Mocktails with Marina, we sit down with Michael Hamway, co-owner of Kava Love Lounge, to dive deep into the kava and kratom industry. Michael shares his journey from a career in finance to accidentally discovering kava bars and eventually becoming a passionate advocate and business owner in the space. We discuss the unique community and culture surrounding kava bars, including the respect and connection fostered in these third-place environments. Michael highlights the challenges and responsibilities of being a kava bar owner in an unregulated industry, from sourcing clean products to educating both customers and staff. He shares his methods for ensuring product quality, navigating customer interactions, and maintaining the integrity of the kava community. Michael also addresses the parallels between the kava industry and the vape industry, offering valuable insights into the importance of self-regulation to prevent negative government scrutiny. As the industry grows, he emphasizes the need for collaboration among kava bar owners to protect and promote the community-driven values that make these spaces special. Looking to the future, Michael shares his plans for franchising Kava Love Lounge and launching a foundation to support local communities in times of crisis. He also offers a call to action for those passionate about kava to step into the industry with knowledge, commitment, and respect for the community. If you're curious about the kava industry, interested in starting your own kava lounge, or simply want to learn more about the culture behind this growing non-alcoholic space, this episode is packed with insights, advice, and inspiration. How to open your own kava bar: https://www.marinamars.com/product-page/how-to-open-a-kava-bar-in-2025 Kava Luv Lounge: https://www.kavaluv.com/ Tea Time Episode: https://youtu.be/CAahS4avnBM Meraki Episode: https://youtu.be/RpNVUYlb9yA

In this final episode of Mocktails with Marina for 2024, Marina reflects on a groundbreaking year for the non-alcoholic industry and her community. The episode highlights key milestones, such as the non-alc beverage market reaching $1.3 trillion, the rise of functional beverages, and the success of savory, culinary-inspired cocktails. Marina shares stats from her own work this year, including 50 podcast episodes and 26 inspiring guests! Listeners will hear about the exciting projects Marina and her team tackled in 2024, from creating nearly 400 pages of industry guides and workbooks to partnering with the Kava Coalition on a multi-million participant survey. Looking ahead to 2025, Marina unveils new offerings, including AI integrations, leadership training, the Kavatender 101 training program, and the Bev Brand Builder course for entrepreneurs ready to launch their own non-alcoholic beverage brands. She also discusses market growth projections, emerging flavor trends, and strategies to navigate challenges like tariffs and evolving regulations. Marina ends the episode with a call to action for aspiring and expanding non-alc entrepreneurs, encouraging listeners to email her at [email protected] to find the perfect program for their 2025 goals. www.marinamars.com/themodernmocktail Join Marina as she celebrates the wins of 2024 and sets an inspiring tone for the year ahead. Cheers to making 2025 the year of breakthroughs and abundance!

In this episode, host Marina Castillo dives into the mission and vision of The Modern Mocktail. By helping non-alcoholic business owners, The Modern Mocktail aims to create a ripple effect of positive change. These entrepreneurs build inclusive third spaces where people can connect, relax, and celebrate without the pressure of alcohol. Marina shares how supporting these businesses can impact thousands of lives. She discusses the challenges of toxic management and the importance of strong leadership. By helping new and established business owners optimize operations, The Modern Mocktail fosters thriving, scalable, and enjoyable businesses. Starting with just a $1,700 investment, the company has grown significantly thanks to their clients' hard work and dedication. Transparency is at the heart of their operations. Marina explains their selective approach to partnerships, turning down collaborations that don't meet their high standards. This podcast is entirely self-funded and reflects their commitment to honesty and integrity. The episode closes with gratitude for the support of clients and listeners, emphasizing the bigger picture: building a movement for a more inclusive, alcohol-free culture. Marina also teases next week's 2024 Year in Review episode, which will cover lessons learned and what to expect in 2025. Best way to start 2025: https://www.marinamars.com/challenge-page/effortlessopslivesprint Tune in for an inspiring and transparent look at the work driving The Modern Mocktail forward!

In this episode of Mocktails with Marina, Marina explores how fixing your energy can lead to more sales and consistent cash flow. If your business feels stuck or clients seem out of reach, it may be time to reflect on your commitment levels. Are you fully investing your energy in the courses, strategies, and daily tasks you've signed up for? Halfway commitment leads to halfway results, and money is drawn to confidence, not fear. Marina explains why showing up confidently and fully committed creates a magnetic energy that attracts the right clients. She offers five practical tips for shifting your energy, including checking your commitment levels, shifting from scarcity to abundance thinking, continuous learning, taking consistent action, and protecting your energy. For more information on Marina's programs and services, visit www.marinamars.com. You can also follow her on Instagram at @mocktailswithmarina. If you know someone who could benefit from this episode, share it and help them fix their energy too. Listen to the full episode and start committing fully to see the magic happen in your business.

In this episode, we dive into the hidden reasons why most CEOs stumble and fail — and it's not due to a lack of intelligence or effort. We explore the emotional blind spots that catch leaders off guard: overconfidence, isolation, and burnout. These pitfalls quietly creep in, undermining even the most successful leaders. Through powerful analogies and real insights, we'll discuss the weight of leadership, the fears that come with it, and how vulnerability at the top can lead to disaster if left unchecked. But it doesn't have to end that way. We'll also explore how gaining clarity, anticipating challenges, and finding the right support can help you avoid these pitfalls. If you've ever felt like you're one step away from everything falling apart, this episode offers a path to steadiness and confidence. Join us and learn how to make sure you don't become a cautionary tale. Plus, hear about an upcoming workshop designed to help you uncover and avoid these common CEO blind spots. Because you didn't come this far to trip at the finish line. Join the Masterclass here: https://www.marinamars.com/event-details/exposing-the-truth-why-most-ceos-fail-masterclass Ask me questions here: [email protected]

In this episode, Marina dives into the importance of slowing down and reflecting as the year comes to a close. She shares why December is the perfect time to pause, celebrate wins, and learn from challenges, setting the stage for a stronger start in the new year. Marina reminds listeners that while January is for jump-starting, December is for wrapping up and honoring the journey. Through personal insights and actionable advice, she encourages entrepreneurs to embrace the rhythm of the season and find meaning in reflection. For those ready to take their reflections to the next level, Marina invites you to join her CEO Self-Audit: The Year-End CEO Review masterclass on December 30th. This live workshop will guide participants through evaluating their year, unpacking lessons, and mapping out a plan for success in 2025. 🔗 Reserve your spot now: marinamars.com/event-details/ceo-self-audit-the-year-end-ceo-review Take this opportunity to end the year with clarity and intention. Tune in now! 🎧

In this episode of Mocktails with Marina, we're diving into a topic every entrepreneur faces at some point: overwhelm. Feeling like there's too much to do and not enough time can stop even the most ambitious business owners in their tracks—but it doesn't have to. Marina breaks down the four most common reasons entrepreneurs feel overwhelmed and provides actionable mindset shifts to turn those challenges into opportunities. Learn how to: Prioritize effectively when it feels like everything is urgent. Let go of perfectionism and embrace progress over perfection. Focus on high-impact tasks that move your business forward. Build your dream team and delegate with confidence. Plus, Marina shares how her Discovery Phase Launchpad and Bula Boss Executive Support program can help you navigate overwhelm and build a thriving business—whether you're just starting out or scaling to new heights. Discovery Phase Launchpad: www.marinamars.com/discoveryphaselaunchpad Bula Boss: www.marinamars.com/bulaboss If you're ready to transform overwhelm into opportunity, tune in now! For personalized support or to hire Marina directly, email her at [email protected].

In this episode, Marina dives into the essential yet often overlooked concept of optimization for non-alcoholic businesses. She paints a vivid picture of what happens when businesses operate in constant crisis mode—burnout, cash flow struggles, and systems that bottleneck growth. Marina invites listeners to consider how their businesses would survive without their constant involvement. Would it keep running smoothly, or would it fall apart? Through an inspiring and thought-provoking conversation, she explains why optimization isn't just about operations—it's about freedom, scalability, and creating a foundation for lasting impact. This episode focuses on building awareness of the pitfalls that hold businesses back and the limitless possibilities that come with streamlined systems. It's a powerful call to action for any business owner dreaming of growth, stability, and the ability to step back and truly lead. Key Takeaways: • Why running your business on passion alone is unsustainable. • The risks of staying in survival mode and what it costs your growth. • What optimization really means (hint: it's more than just organization). • How scalable systems can transform your business and give you back your time. This episode is a must-listen for non-alc business owners who want to build smarter, not harder. Tune in to get inspired and start thinking about what's next for your business. Full list of workshops: https://www.marinamars.com/category/workshops-with-marina Connect with Marina: https://tally.so/r/mKoyEg

In this episode of Mocktails with Marina, we're diving into the 8 critical phases of building a successful non-alc business. From discovery to mastery, I'll walk you through each stage and break down the challenges, opportunities, key areas of focus, and common pitfalls to avoid along the way. Whether you're working on your first non-alc venture or scaling your 15th revenue stream, this episode is packed with insights to help you navigate each step thoughtfully and effectively. Think of your business as an octopus—each "arm" may be in a different phase, and that's okay! I'll explain how to give each part of your business the attention it deserves, whether you're a bar or bottle shop owner, CPG creator, influencer, consultant, or educator in the non-alc industry. By understanding each phase, you'll be better prepared to build a business that's both sustainable and impactful. Ready to dive in? And if you're looking for personalized guidance, The Modern Mocktail offers group programs and 1:1 support for every phase of your business journey. Reach out at [email protected] to learn more. Tune in, and let's build something great together!

In this episode of Mocktails with Marina, we dive into a nuanced discussion on kratom and its role in the kava bar culture. I address why kratom is often misunderstood in smoke shops, where a lack of education and serving recommendations can lead to misuse. I also examine how some irresponsible kava bars misrepresent kratom by failing to educate customers. Drawing from my personal experiences, I explore the balance between advocating for kratom's benefits while promoting safe and informed usage. Tune in for an honest, thought-provoking conversation on this controversial plant! Mentioned in episode: https://www.leilowholesale.com/blogs/kava-industry/how-kava-bars-shaped-the-non-alc-movement Questions, comments, stories? Send me an email: [email protected]

In this episode, we're joined by Megan Klein, the CEO and founder of Little Saints, to explore her unconventional journey in the non-alcoholic CPG industry. Megan shares the story of how Little Saints came to be, highlighting the unique process behind their delicious and functional formulations. We dive into the beliefs that guide Megan as she navigates the challenges of running a fast-growing company—like the non-negotiables that keep her grounded and the renegade mindset fueling Little Saints' impressive growth (600% year over year!). With numbers like $70k in 2021 to $5.5M and counting in 2024, Megan opens up about what it takes to scale successfully in this emerging space. From her day-to-day life as CEO to her vision for the future of the non-alc industry, Megan offers insights and inspiration for aspiring entrepreneurs. Plus, she shares the advice she'd give her younger self and reveals what opportunities she's excited to explore next. https://littlesaints.com/ Get ready to learn, be inspired, and discover what makes Little Saints' journey so extraordinary. Tune in now!

In this episode of Mocktails with Marina, we dive into the exciting and transformative Discovery Phase of building your business. Whether you're just starting out in the non-alc industry or reimagining your current venture, this phase is all about exploration, connection, and taking that all-important first step. We discuss the power of community, authentic list building, and creating a solid foundation for your vision, while sharing actionable strategies to help you turn ideas into reality. But let's be honest—stepping into the unknown can be daunting. That's why we also tackle common business fears and how to overcome them. From worrying about perfection to the fear of putting yourself out there, this episode is packed with motivation, real talk, and practical advice to help you move forward with confidence. Ready to turn your dream into a tangible plan? Join us and take the first step toward building something incredible, one sober, intentional action at a time. Key Takeaways: What the Discovery Phase is and why it matters Building a community and engaging your audience authentically Effective list building as a powerful tool for connection Strategies for overcoming fears and taking action in your business journey More info on the Discovery Phase Launchpad: www.marinamars.com/discoveryphaselaunchpad Tune in, get inspired, and let's take this journey together! Questions, comments, concerns, curiosities? Send an email to [email protected]

From Burnout to Purpose: Building a Soulful, Sustainable Business In this episode, Marina reflects on her journey from running fast-paced, high-energy businesses to building a meaningful, purpose-driven venture in the non-alcoholic space. She shares how her first two businesses, though successful on paper, left her feeling empty and burnt out. After finding sobriety, faith, and her husband, she discovered a new mission: helping others create non-alcoholic spaces that foster connection and healing. Drawing from nearly a decade of experience working with successful clients and businesses, Marina now has nine months of consulting under her belt in this emerging space. She explores the key lessons learned along the way—highlighting the importance of creating authentic experiences, setting boundaries, and making thoughtful decisions that align with long-term growth rather than chasing quick wins. Join Marina as she dives into how these insights, combined with her faith and commitment to slow, sustainable growth, have led to more success and fulfillment than ever before—proving that building a soulful business is the real victory.

In this episode of Mocktails with Marina, we sit down with Kayla Lewis, founder of NAPS Chicago (Non-Alc Party Scene), to dive into the world of non-alcoholic social events and the growing demand for more engaging, alcohol-free spaces. Kayla shares her journey, from recognizing the need for better social options for non-drinkers to organizing creative themed events like her upcoming Taylor Swift party in collaboration with Generation NA. We also discuss the challenges of navigating societal pressures around drinking, the slow acceptance of non-alcoholic options in bars and restaurants, and how Kayla is working to create an inclusive community that provides fun, connection, and support. Marina and Kayla explore the role of Gen Z in driving the NA movement, the importance of market research, and the realities of running a business in this evolving industry. Learn more about NAPS: https://www.napschicago.com/ Follow NAPS Chicago on IG: https://www.instagram.com/napschicago/ Tune in for a conversation packed with inspiration, community-building strategies, and a peek into the future of the non-alcoholic social scene! Did the Discovery Phase Launchpad sound appealing? DPL is tailored for non-alc entrepreneurs to kickstart a new venture or revenue stream, providing essential support for business planning, funding, lifestyle integration, and operational setup for your first 90 days, proven to increase the likelihood of success. Learn more here: https://www.marinamars.com/discoveryphaselaunchpad

In this enlightening episode, we dive into the creative and inspiring journey of Derick Santiago, the mastermind behind @MocktailWiz. Derick shares his personal story of transformation from using alcohol as a coping mechanism after the loss of his mother in 2020, to becoming a pioneer in the mocktail industry. Listen as he recounts the inception of his first mocktail, a spicy pineapple margarita, and how a single Instagram reel in July 2022 catapulted him into the spotlight, eventually leading to a book deal with Simon & Schuster. The Mocktail Club: https://www.amazon.com/Mocktail-Club-Classic-Recipes-Favorites/dp/1507221630 Derick discusses the nuances of sobriety, the art of mocktail creation, and his mission to redefine social drinking with 'The Mocktail Club'. He sheds light on the challenges and misconceptions surrounding non-alcoholic beverages, from the pricing debates to the terminology used in the industry. Moreover, Derick provides insights into his collaborations with small businesses, his approach to content creation, and his ongoing efforts to educate and promote an alcohol-free lifestyle. Connect with Derick on IG: https://www.instagram.com/mocktailwiz Join us for a conversation filled with creativity, resilience, and the quest for inclusivity in the world of beverages, as Derick Santiago aims to make every social gathering enjoyable with sophisticated, alcohol-free options. Learn more about non-alc business: www.marinamars.com/themodernmocktail Derick Santiago is a mixologist based in Southern California. He is the author of the recipe book "The Mocktail Club" and the newly-released "Make it a Mocktail" recipe deck. He is also the creator of @MocktailWiz, an Instagram page and website dedicated to craft mocktail recipes and mindful mixology techniques. He has worked as a mocktail recipe designer, photographer, and video creator with leading brands in the non-alcoholic beverage industry. Find out more at MocktailWiz.com

In this special behind-the-scenes episode, your host Marina takes you on a personal journey through the creation of Bula Boss, a groundbreaking program designed to empower non-alc business owners to thrive, not just survive. Marina explores the concept of burnout, sharing real-life experiences and strategies to avoid the entrepreneurial trap of overworking. She introduces the philosophy behind Bula Boss, explaining how it's not just about business growth but about fostering a community, promoting well-being, and empowering visionaries in the non-alcoholic space. This episode isn't just about pitching a program; it's a narrative of how Bula Boss was born from the need for a new approach to executive support, cutting costs by 95% while enhancing business outcomes. Marina discusses the cultural inspiration behind the term "Bula Boss," drawing from the spirit of kava culture to define what it means to be a leader in the non-alc industry. Whether you're a seasoned entrepreneur or just dipping your toes into the non-alcoholic business world, this episode provides a unique blend of inspiration, strategy, and community spirit. Tune in to discover how Bula Boss could be the key to unlocking your business's full potential, all while maintaining your health, relationships, and sanity. More info on Bula Boss: www.marinamars.com/bulaboss More info on the Discovery Phase Launchpad: www.marinamars.com/discoveryphaselaunchpad Stay tuned for more episodes where we'll explore kava culture, business strategies, and more with special guests from the Kava Coalition. Mocktails with Marina - where your business journey meets a healthier, more connected lifestyle.

In this engaging installment of "Mocktails with Marina," Marina sits down with Brandon and Steve Rivero, the dynamic father-son duo behind Tea Time Drinks. This episode takes a deep dive into the world of kratom-infused beverages, exploring the inception and ethos of their family-run enterprise. Brandon and Steve share the heartwarming story of how Tea Time Drinks was born from a personal quest for wellness and a shared family passion for non-alc options. They discuss the unique challenges and joys of working together as family, offering a candid look at how they navigate business decisions while preserving their close-knit relationship. The conversation shifts to the intricacies of CPG (Consumer Packaged Goods) formulation, where the Riveros reveal their commitment to quality and innovation. They explain why they've chosen the path of bootstrapping over seeking external funding, highlighting the freedom and control it gives them over their brand's direction and integrity. After all, when you create something so personal, why put the fate of that hard work in someone else's hands? This discussion on keeping a guiding light in your business is ESSENTIAL. Throughout the episode, Brandon and Steve emphasize the importance of authenticity and maintaining family values in business. They provide insights into how they manage to keep their personal and professional lives intertwined yet balanced, offering valuable lessons for anyone looking to start or sustain a family business. "Slow and steady wins the race," Steve Rivero reminds us throughout the episode, and it's a lesson really worth taking to heart. Join Marina for this refreshing episode of "Mocktails with Marina," where the essence of entrepreneurship, family legacy, and innovative health beverages blend seamlessly. It's an inspiring tale of how personal values can steer a business venture to success while staying true to one's roots. For more about Tea Time Drinks and to explore their kratom-infused offerings, visit www.teatimedrinks.com and continue the conversation at www.marinamars.com/themodernmocktail for additional insights and community interaction.

In this insightful episode of "Mocktails with Marina," host Marina welcomes Kristi Tanner, the visionary founder behind Sober Social Shop, a platform dedicated to fostering a vibrant community for those embracing a sober lifestyle. Kristi shares her personal journey and the motivations that led her to create Sober Social Shop, emphasizing the importance of building a business around strong personal values and boundaries. The conversation delves deep into the challenges and rewards of being a sober entrepreneur. Kristi discusses how maintaining sobriety influences her business decisions and interactions, offering listeners a rare glimpse into the delicate balance of managing personal life with professional commitments, especially when authenticity is key. A significant portion of the episode is dedicated to exploring the concept of service in entrepreneurship. Kristi sheds light on what truly motivates her to serve her community, touching on the profound impact that helping others in their sobriety journey can have. This part of the discussion resonates with anyone looking to make a meaningful difference in the world through their work. Listeners will also gain valuable insights into setting healthy boundaries within business operations. Kristi shares practical tips on how to establish and maintain these boundaries, ensuring personal well-being without compromising the growth and integrity of the business and also mentions that realistically, you're also just figuring it out for yourself along the way. Moreover, the episode tackles the essence of authenticity in entrepreneurship. Kristi opens up about the challenges and strategies of showing up authentically in both personal and professional spheres, especially when balancing the demands of family life and the responsibilities of running a business. Throughout the episode, Kristi's passion for her mission shines through, making it a must-listen for aspiring entrepreneurs, those interested in sobriety, and anyone looking to blend personal ethos with professional endeavors. "Mocktails with Marina" once again delivers a heartfelt and informative dialogue, leaving listeners inspired and equipped with new perspectives on sobriety and business. Visit Sober Social Shop at www.sobersocialshop.com and www.marinamars.com/themodernmocktail for more resources and community support.

In this episode, we sit down with Sam Bail, the founder of Third Place Bar NYC. Sam's background in event planning and her passion for creating inclusive spaces have made her a trailblazer in the non-alcoholic event scene. Join us as we delve into her journey, the inspiration behind Third Place Bar, and her insights on the growing demand for non-alcoholic options in the vibrant New York City nightlife. Sam's journey in the event planning industry began with a passion for creating memorable experiences for people. After years of working in the field, she noticed a gap in the market for non-alcoholic events that catered to a wide range of individuals. This led her to create Third Place Bar, a cozy space in New York City that offers a variety of non-alcoholic beverages and a welcoming atmosphere. Sam shares the challenges she faced in opening a non-alcoholic bar and the inspiration behind the unique drink creations at Third Place Bar. Throughout this episode, Sam discusses the future of non-alcoholic events in New York City. She shares her insights on the growing demand for non-alcoholic options and the opportunities for businesses in this space. Marina and Sam wrap up the episode by discussing the importance of inclusivity and the role of non-alcoholic events in creating a more diverse and welcoming nightlife scene in New York City. This episode of "Mocktails with Marina" provides listeners with an insightful look into the world of non-alcoholic events and the visionary behind Third Place Bar. Sam's Website: https://www.thirdplacebar.nyc/ Sam's Substack: https://thirdplacebarnyc.substack.com/ Have any questions or comments? Send us an email! [email protected]

I once heard of a company that spent $100,000+ over the course of 2 years switching between 4 different POS systems. Some of that cost was the technology itself, some of it was in the trainings and retraining's, and some of it was due to the significant amount of staff turnover that occurred as a direct result (per their exit interviews). The owner *knew best* and everyone else was simply "inexperienced" or "unable to understand the problem at large." And that business owner really, reeeeeeally believed that. But the data doesn't lie, it doesn't care about feelings, and it needs to be respected. If the data says the risk outweighs the reward, it may be time to go back to the drawing board before taking any additional action. If you're always acting out of fear, confusion, anxiety, or a mindset of "lacking", you will almost never be satisfied with your results. Why? Because those results were created under STRESS, which will simply breed more stress. When you're stressed, your brain isn't thinking nearly as clearly. Think of yourself as swollen. If you twist your ankle and it puffs up, you need to elevate & let it rest. Your brain (and your business) deserves the same amount of TLC. It may not always be fault that you get puffed up or pushed around, but it is your responsibility how you choose to come back from it. Tune in now and save over $100,000 by avoiding simple yet profound mistakes in your non-alc business. Send me an email if any of this episode resonates with you and you'd like to learn more about avoiding potential pitfalls of the non-alc industry: [email protected]

In this episode of Mocktails with Marina, we take a guided tour through Marina's personal Museum of Failure. As we progress through the tour, Marina shares her insights and lessons from each and every one. Whether you aren't using your degree, feel like you wasted time, are mourning the loss of old opportunities, or you're learning more about boundaries - this episode is for ALL the fellow failures out there who are looking to turn that pain into a blessing. As the episode progresses, you learn that all of your weaknesses have the potential to become your greatest strengths. It's all a matter of timing and doing the best with what you've got. Learn more about the Discovery Phase Launchpad: https://www.marinamars.com/challenge-page/discoveryphaselaunchpad Are you in the discovery phase of your business? Even if you aren't listening to this episode as it is released - still send an email and tell us where you're at (we may be able to help): [email protected]

In this episode of "Mocktails with Marina," we delve into the crucial differences between new/aspiring business owners and their established counterparts. Over the past seven months, I've spoken with numerous entrepreneurs and learned valuable lessons that I want to share with you. We explore why collaboration and coaching are game-changers and how established business owners leverage these tools for success. You'll discover the costly mistakes aspiring entrepreneurs make by trying to solve everything themselves and the mindset blocks that hold them back. We'll discuss why some established business owners, who have been in business for less time than some new ones, manage to thrive. The hard truth is that many romanticize the idea of leaving their 9-5s but fail to show up and do the necessary work. It's not about intelligence; it's about mindset. If you're in the non-alc or kava spaces and want to turn your dream into reality or break through a glass ceiling in your current business, this episode is for you. I share insights on the importance of showing up, investing in solutions, and overcoming mindset blocks. Plus, I'm offering FREE resources tailored to your specific needs. Whether you're a lounge/bar owner, bottle shop operator, CPG owner, ecommerce store owner, or an aspiring entrepreneur, tune in to find out how you can take the next step towards your entrepreneurial success. Email: [email protected] You're a total BADASS for being on this path at all, and I'm rooting for you. Let's dive in and unlock your potential! (Mentioned in the episode! Notion: https://affiliate.notion.so/pzcjygs1jozu )

In this week's episode of Mocktails with Marina, we discuss the meaning and story behind the "Functional Mixology Method" and how it came to be. This is a behind the scenes glimpse behind every decision we've made in our business over the past six months, and why we're moving forward with two more new and exciting projects. Check out Marina's article featured in The Dry Atlas: https://www.dryatlas.com/articles/what-makes-a-great-non-alc-menu/ Check out the Functional Mixology Method: www.marinamars.com/functionalmixology If you have any questions, comments, curiosities, or otherwise - send an email to [email protected]

In this episode, we dive into the captivating journey of The Chill Room Tempe, where co-owner and operator Vincent unveils the family story of transforming a humble smoke shop into a vibrant kava and kratom bar in Florida, and later expanding to a flourishing bar in Arizona. Discover the intriguing family dynamics, decisions, and unwavering trust that fueled their entrepreneurial adventure. We explore the heartbeat of The Chill Room Tempe—their dynamic open mic events—where connections are made, talents are nurtured, and a sense of community thrives. Vincent shares the secrets behind creating an atmosphere that brings people together and keeps them coming back. https://thechillroom.com/tempe/ https://www.thechillroomtempe.com/ https://www.instagram.com/thechillroomtempeaz Get insights into how customer demographics have evolved, uncover the favorite drinks of different age groups, and hear firsthand about the challenges and triumphs of running a non-alcoholic business. Vincent addresses the controversies surrounding kratom, regulatory hurdles, and the resilience required to succeed in this unique industry. Stay tuned as we discuss exciting upcoming events at The Chill Room Tempe, the progress of their consulting work, and the critical role of a welcoming bar atmosphere in attracting a diverse clientele. Join us for an inspiring and informative episode that delves into the art of building a successful kava bar, fostering community, and navigating the ever-evolving landscape of the non-alcoholic beverage world. Learn more about Marina's services here: www.marinamars.com/themodernmocktail

In this engaging episode, Marina, Michael, and Trixie dive into the intricate structure and dynamic growth of the Astrobleme umbrella companies, including Astrobliss and Astrobrew. They explore the roles of these entities, with Astrobliss focusing on hemp products and Astrobrew offering a unique coffee shop experience featuring alternative products. https://www.instagram.com/astrobrewco/ The conversation delves into the origin and evolution of Astrobleme, founded in 2020 by Michael and Trixie, highlighting their journey from wholesaling CBD products to developing their own brand, Astrobliss, in response to consumer demand. https://www.instagram.com/astroblemeco Michael shares insights on the differences between Delta-8 and Delta-9 products, emphasizing the need for clear product labeling and quality regulation. The discussion extends to the development of the Astrobrew store, its diverse menu, and the unique customer base it serves, which includes both sober individuals and those seeking alternative beverages. It doesn't stop there - the discussion continues onward with challenges of sourcing reliable Kratom suppliers, the importance of regulation in the Kratom industry, and the potential consequences of inadequate oversight. They also highlight the 'less is more' approach to consuming alternative beverages and the importance of microdosing for better consumer experiences. The episode wraps up with Marina discussing her 'Functional Mixology Method' course and plans for creating a product database for kava bar owners. www.marinamars.com/functionalmixology Tune in for a fascinating exploration of alternative beverages, market positioning, and industry regulation.

In this episode of "Mocktails with Marina," we chat with Ashley Giannone, the force behind Alchemist Kava Bar. Ashley shares her introduction to the Kava community in 2017 and the journey of opening her bar, focusing on the unique Kava flavor and the importance of customer education. We discuss the creative process behind her menu, where each drink name, like Marigold and Philosopher's Stone, tells a story inspired by alchemy. Ashley emphasizes using organic ingredients and rigorous lab testing to ensure quality. We also touch on the challenges of sourcing reliable ingredients and the importance of building strong supplier relationships. Ashley highlights the need for collaboration within the Kava bar community, promoting positivity and mutual respect. https://alchemistkava.com/ The episode also explores events at Alchemist Kava Bar, such as bingo and trivia nights, aimed at fostering community engagement. Ashley shares exciting expansion plans and ideas for better industry collaboration, including a comprehensive database for Kava bar products. https://www.instagram.com/alchemistkava/ Tune in for an inspiring discussion on building community, ensuring quality, and the unique experience of running a Kava bar. Learn more about Marina's services here: www.marinamars.com/themodernmocktail

In this episode of "Mocktails with Marina," we dive into the magic of storytelling in marketing and how a compelling narrative can make people want to buy your product, regardless of what's in the cup. We explore the journey of Mixoloshe, which transformed into Smashd, and the inspiring story of Nicole the intern, who proved her worth to her boss through her dedication and hard work. Her story kept me engaged with the brand far beyond the initial interest in their non-alcoholic offerings. Next, I share a heartwarming story about shelter dogs in the kava bar setting, recounting the origins of my and Tyler's two beloved shelter dogs, Honey and Wiley. This tale highlights the impact of giving back to the community and the joy of adopting rescue pets. The shelter our dogs came from in Mesa, AZ: https://www.maricopa.gov/5268/Animal-Care-and-Control These narratives underscore the importance of sharing your heart with your community and finding causes to support outside of your business, yet through your business. Tune in to discover how you can weave powerful stories into your marketing and make a meaningful difference in your community. Don't miss this episode—it's packed with insights and inspiration that you won't want to miss! Learn more about Marina's services here: www.marinamars.com/themodernmocktail

Welcome back to Mocktails with Marina! In this special solo episode, Marina takes a deep dive into the invaluable feedback from our esteemed guests over the past five months. We've covered an impressive 23 episodes with industry leaders like Ian of All the Bitter's, Tessa of Lumenade, Max of Odyssey Elixirs, Keith & Jodi Villa of Ceria Brewing Company, Tracy of Meraki and Trace Zen Yoga, Adrian of Kokoro Health, Ellie of Dry in the Desert, and many more. Join us as we reflect on key insights and listener feedback, revealing the main pain points: the need for more educational tools, proper serving sizes for popular botanicals, and effective menu design. Marina shares her expert solutions, including the launch of her Menu Design Workshops and the new Printable Botanical FAQ Sheets—a must-have for any modern-day mocktail bar. https://www.marinamars.com/product-page/printable-botanical-faq-sheets Get ready to revolutionize your menu with our upcoming Functional Mixology Method program, designed to help hospitality businesses create profitable and engaging non-alcoholic beverage menus. This episode is packed with practical tips and exclusive previews of Marina's transformative educational offerings. Visit www.marinamars.com/themodernmocktail to learn more about our exciting new tools and programs. Tune in to discover how you can elevate your mocktail game and provide an exceptional experience for your customers.

Join Marina Castillo as she chats with Tracy Roberts, a dynamic entrepreneur who successfully manages multiple businesses, including Trace Zen Yoga studio and Meraki Kava and Tea Bar. Tracy shares her inspiring journey, discussing the startup phases, the importance of community, and essential mindset tips for new entrepreneurs. In This Episode: Founding Stories: Discover the decision-making processes behind Tracy's yoga studio and kava bar, and why she chose to create distinct identities for each venture. Building Community: Learn about the vital role of community in the kava industry, the challenges kava bar owners face, and how Tracy uses community feedback to make informed business decisions. Heart-Centered Branding: Explore the balance between profit-focused strategies and heartfelt, grassroots business development. Continuous Learning: Tracy highlights the importance of constant learning and innovation, while Marina reflects on overcoming imposter syndrome and acquiring new skills to enhance business marketing. https://www.merakiaz.com/ This episode is packed with insights on entrepreneurial mindset, community building, and the importance of continuous growth and adaptation in business. Tune in for a deep dive into Tracy's multi-faceted approach to entrepreneurship. Learn more about Marina's services here: www.marinamars.com/themodernmocktail

Dive into a refreshing episode of "Mocktails with Marina" as Marina chats with Adrian of Kokoro Health, exploring the vibrant world of holistic practices and the elusive concept of flow. Adrian opens up about his unexpected journey from aspiring engineer to wellness guru, inspired by a life-changing mentorship that rerouted his career path towards helping others achieve their best selves. This episode isn't just talk; it's filled with transformative stories, like Adrian's work with a young man struggling to find his place in the world—a tale that beautifully illustrates the profound impact of empathy and connection in healing and guidance. As the conversation weaves through the challenges of post-COVID life, Adrian shares his passion for reconnecting with community and nature, revealing his personal strategy for building a resilient spirit through monthly nature retreats. Highlighting the episode is the introduction of the Kokoro Warrior course available on the Functional Flow app, a program Adrian passionately details as a tool for anyone eager to kickstart a journey of self-improvement and discover their inner strength. https://www.marinamars.com/challenge-page/kokorowarrior Pour yourself a glass of water—Adrian's favorite mocktail—and settle in for an episode that's as nourishing for the spirit as it is for the mind, packed with insights on personal growth, overcoming adversity, and finding your flow in the everyday hustle. Don't miss this invigorating blend of stories and wisdom on "Mocktails with Marina," where every sip is a step toward a better you. Learn more about Marina's services here: www.marinamars.com/themodernmocktail

In this episode, we explore the craft of creating multi-award winning alcohol-free cocktail bitters, the evolution of functional mixology, and the wider impact these innovations are having on the beverage industry. Today's conversation touches on the origins of All The Bitter, where a passion for botanical flavors and health-conscious alternatives to traditional cocktail bitters has led to the creation of a completely alcohol-free product line. The founders share their insights into the challenges of product development, from achieving intense flavors without alcohol to navigating the complexities of distribution in a market dominated by alcoholic offerings. https://allthebitter.com/ Marina and Ian also discuss the growing importance of herbalism in mixology, highlighting how ingredients like dandelion and milk thistle not only enhance flavor but also offer functional benefits, supporting liver health and promoting wellness. The discussion doesn't shy away from the obstacles faced by those transitioning careers into this emerging industry, reflecting on the personal and professional shifts required to forge a new path in non-alcoholic beverages. This episode is a must-listen for anyone interested in the cutting edge of mixology, providing a deep dive into the challenges and triumphs of creating non-alcoholic bitters and the broader implications for health and industry standards. Tune in to discover how All The Bitter is shaping the future of drinks, one botanical at a time. Reach out to Marina: [email protected] Reach out to Ian: [email protected] Learn more about Marina's services here: www.marinamars.com/themodernmocktail

In this enlightening episode of the Mocktail with Marina podcast, we dive into the fascinating world of herbalism and its pivotal role in the North American beverage industry, featuring insights from Marina Castillo and Charlotte Mizrahi of Ley Line Labs. This discussion explores the rich history and evolving practices of herbal medicine, alongside the dynamic intersection of food as medicine. Marina shares her critical views on the pharmaceutical industry's profit motives and the refreshing potential of plant-based alternatives like cannabis for pain relief. The conversation also covers the intricacies of product development in the botanical industry, highlighting the challenges of ensuring ingredient quality and the vital role of consumer education. Charlotte brings a personal touch with stories of her family's multi-generational involvement in herbalism, which enriches Ley Line Labs' commitment to authentic product development. Together, they discuss the necessity of aligning business ventures with educational and ethical purposes, the power of storytelling in marketing, and the strategies for building consumer trust through authenticity. https://leylinelabs.com/ https://www.linkedin.com/in/charlotte-mizrahi-3a1963191/ The episode is packed with strategic insights for small business owners in the consumer packaged goods space, emphasizing the importance of maintaining a clear brand strategy and the courage to make decisions aligned with one's core values. Join us as we uncover the thoughtful approaches of Ley Line Labs to navigating industry challenges and their innovative contributions to the herbal beverage space. Learn more about Marina's services here: www.marinamars.com/themodernmocktail

Join Marina and special guest Evie Castillo in this invigorating episode of "Mocktails with Marina," where we dive into the heart of sober living and innovative event management. We kick off the conversation with an exploration of botanicals and athleticism. Discover the calming and energizing alternatives to alcohol with a focus on kava and kratom. Learn about the practical benefits these botanicals offer, from enhancing physical endurance to promoting muscle recovery, and how athletes are embracing these natural supplements. Evie shares her firsthand experiences with crafting functional mocktails that combine flavor, wellness, and style. We delve into the nitty-gritty of event planning in sober spaces, tackling everything from the challenges of new venues to the excitement of creating community-centered, alcohol-free events. We also cover effective promotion strategies for non-alcoholic bars and events, ensuring every gathering is a hit. Whether you're curious about herbal supplements, looking to host your next big event, or just in search of a delicious mocktail recipe, this episode has something for everyone. Tune in to transform the way you think about relaxation and energy in your everyday life. Want to learn more about running a kava bar? Check out www.marinamars.com/bulaboss today!

In this episode of our podcast, we dive deep into the refreshing world of botanical beverages, focusing on the launch of Lumenade—a brand that marries all-natural ingredients with essential electrolytes. Hosted by Marina Castillo and Tessa Morris, the discussion starts with a peek into Tessa's hectic life balancing real estate duties with her passion for crafting a unique drink option aimed at millennial women. Tessa introduces us to Lumenade, describing its signature flavors: a classic lemonade and an inventive strawberry mint lemonade. She shares how personal experiences with dehydration, especially on the golf course, inspired the inclusion of electrolytes in the drinks to boost hydration. The conversation naturally flows into the challenges and importance of educating consumers about Kratom and Kava, elements central to their product but often misunderstood in the market. https://drinklumenade.com/ The hosts emphasize the significance of quality and regulatory challenges, stressing the importance of GMP certification in ensuring product safety and consistency. They also discuss plans to film educational sessions to further enlighten consumers and dispel prevalent myths surrounding these ingredients. The episode wraps up with reflections on the importance of quality ingredients and sustainable practices in the beverage industry. Marina and Tessa's enthusiasm is palpable as they outline their next steps, including content creation aimed at both enlightening and engaging their audience. It's an insightful session that blends entrepreneurial spirit with a commitment to consumer education and product integrity—a must-listen for anyone intrigued by the nexus of beverage innovation and business acumen. Learn more about Marina's services here: www.marinamars.com/themodernmocktail

In this enriching episode of "Mocktails with Marina," Marina sits down with Eddie Higginson, a Kavatender with extensive experience in community building within the kava bar scene. Eddie recounts his personal journey into the kava industry, shedding light on the calming effects of kava and its potential to enhance community interactions. He reflects on the transformative role of kava bars in offering diverse beverage choices and fostering a welcoming environment. The duo discusses the essentials of customer service and the strategies they employ to ensure patrons have a memorable experience, highlighting the importance of education and teamwork. Marina and Eddie also tackle the hurdles they've encountered, including transitioning to management roles and the challenges of maintaining authenticity in an increasingly commercial space. They stress the importance of safe consumption practices for kava and kratom, addressing common misconceptions and the need for community education to foster a well-informed clientele. The episode concludes with Marina encouraging listeners to engage in community events at their local kava bars and Eddie sharing upcoming projects aimed at educating the public on the benefits and safe use of botanicals. Marina wraps up with a reminder for listeners to stay connected and involved, encouraging feedback and suggestions for future topics. "As always, let me know if you need anything," Marina signs off, leaving listeners inspired and informed about the vibrant world of kava bars and the community-centric approach that defines them. Want to learn more about running a kava bar? Check out www.marinamars.com/bulaboss today!

In this engaging episode of "Mocktails with Marina," we sit down with the passionate Ellie St. Aubin, the visionary owner and operator behind the lifestyle brand Dry in the Desert. Known for its focus on promoting a sober lifestyle and providing a plethora of non-alcoholic options, Dry in the Desert aims to revolutionize socializing in Phoenix and beyond. Marina kicks off the conversation by expressing her excitement about collaborating with Ellie and compliments her for the impactful work she's doing in the non-alcoholic space. The duo delves into what the NA industry needs MORE of, and what we can do to help. Ellie introduces Dry in the Desert as not just a brand but a movement, starting as an events company and evolving into an online bottle shop that caters to the Phoenix area. The discussion unfolds around the brand's journey, its role in fostering sober socializing, and the challenges and opportunities within the non-alcoholic industry. Marina and Ellie share their personal and professional experiences, emphasizing the lack of non-alcoholic options in Phoenix restaurants and bars and how Dry in the Desert is filling that gap. https://www.dryinthedesert.com/ Have any more thoughts? Tell me about it! Head over to marinamars.com to get in contact today.

Welcome to a special episode of "Mocktails with Marina," where we blend the themes of sobriety, community, and the unique allure of kava bars into a refreshing conversation. Today, our host Marina delves into the intriguing world of kava bars with the help of Ariana Foshag, who brings a wealth of experience from her journey from traditional bartending to embracing the kava culture. Ariana opens up about her search for a work environment that supports her sobriety journey, leading her to discover the welcoming arms of the kava bar community. She shares how this alternative social setting provided her with a sense of belonging and friendship, markedly different from her previous experiences in alcohol-centric venues. Marina and Ariana then explore the vital role of kavatenders, discussing the unique challenges they face, including navigating conversations around sobriety and handling situations involving drug use and intoxication. The importance of setting boundaries to ensure a safe and welcoming environment is emphasized, alongside the measures taken to deal with inappropriate behavior and maintain the community's integrity. The conversation shifts to the complexities of kava and kratom, highlighting the differences, potential misuse, and the critical importance of educating customers on these products. Ariana reflects on the importance of sourcing high-quality, reputable kava to ensure a safe and enjoyable experience, touching on the regulatory landscape that surrounds kava and kratom. As the episode wraps up, listeners gain a deeper appreciation for the kava bar culture through Ariana's insights. The discussion not only shines a light on the challenges and rewards of managing a kava bar but also underscores the sense of community and support it provides for individuals on their sobriety journeys. *NOTE FROM MARINA: In the episode, I accidentally said "Noble kava vs Tulsi kava instead of Tudei kava - apologies for the misspeak, it's been a very long week at the Castillo household. Downloading the above linked guide will give you the best deep dive info! Want to download the FREE kava and speciosa brewing guide? Click here: https://www.marinamars.com/product-page/free-kava-speciosa-brew-guide Want to learn more about running a kava bar? Check out www.marinamars.com/bulaboss today!

In this episode of "Mocktails with Marina," the host, Marina, delves into the critical topic of responsible serving sizes for popular botanicals, emphasizing the importance of serving kava and speciosa safely and responsibly. Marina shares her extensive experience and passion for creating safe, sober spaces and highlights the dangers of inappropriate dosages. She offers detailed serving size guidelines for both kava and speciosa, discussing the importance of brewing techniques, quality of the botanicals, and the impact of varying serving sizes on individuals. Additionally, Marina touches on other botanicals and the holistic herbalist perspective on serving sizes, cautioning against over-reliance on extracts and underscoring the value of understanding individual needs and the synergistic effects of herbs. She concludes by announcing a free brewing guide available on her website and invites listeners to a live Q&A session, emphasizing her commitment to education and community support in the alcohol-free beverage industry. Register for the FREE live Q&A here: https://www.marinamars.com/product-page/3-26-free-live-q-a-session-w-marina Find the free kava and speciosa brewing guide here: https://www.marinamars.com/themodernmocktail

Episode 13: Sober Las Vegas: How Easy It Is To Fail in Sin City If You Give into the Vices," the podcast explores the unique challenges and opportunities of maintaining sobriety in a city famous for indulgence. The episode begins with an introduction to the theme, emphasizing the importance of navigating Las Vegas' party atmosphere without succumbing to alcohol. It then delves into the city's general perception as a hub of nightlife and the pervasive presence of alcohol in its social and entertainment scenes. The challenges of staying sober in such an environment are highlighted, with a focus on the social pressures to drink. However, the narrative shifts to a more positive note as it introduces the lesser-known sober scene in Las Vegas, showcasing venues and activities that cater to a sober lifestyle, from mocktail lounges to wellness events. Practical advice is offered for those looking to enjoy Las Vegas without alcohol, including planning ahead, surrounding oneself with supportive friends, and indulging in the city's variety of mocktails. The episode concludes by reflecting on the benefits of sobriety in a city that tests one's resolve, encouraging listeners to look beyond Las Vegas's stereotypes and appreciate the growth and self-discovery that comes from facing such challenges head-on. Learn more about Marina's services here: www.marinamars.com/themodernmocktail

In this enlightening episode of Mocktails with Marina, host Marina Castillo delves deep into the concept of "Dry Tripping," exploring the increasing trend of alcohol-free vacations and the burgeoning opportunity for entrepreneurs in the realm of sober lounges and kava bars. Marina begins by encouraging listeners to join the mailing list at marinamars.com for the latest in industry news, recipes, and more, setting the stage for a comprehensive discussion on the rise of sober curiosity among travelers. www.marinamars.com Highlighting a recent survey from Hotels.com, Marina underscores the growing demand for alcohol-free vacation experiences, especially among younger generations. This shift is pushing the hospitality industry to adapt, offering sober-curious travelers a range of alcohol-free options, including mocktail-making classes and detox-focused amenities. Marina points out the stark contrast in drinking habits across generations, with a notably lower percentage of millennials and Gen Z reporting regular alcohol consumption compared to baby boomers. Turning to the main focus of the episode, Marina passionately talks about the ripe opportunity for opening alcohol-free lounges and kava bars. She argues that the demand for such spaces far outweighs the current supply, presenting a golden opportunity for entrepreneurs. Marina stresses the importance of leadership, community focus, and genuine care for customers as key factors for success in this niche. The discussion further delves into the nuances of creating a successful alcohol-free establishment, from crafting a responsible and appealing menu to fostering a positive company culture and focusing on wellness. Marina highlights the necessity of understanding the holistic effects of botanicals and creating balanced mocktails that support sobriety rather than mimic traditional alcoholic beverages. Marina concludes the episode by offering her support and resources to listeners interested in entering the industry, emphasizing the transformative potential of sober lounges and kava bars for communities. She invites listeners to reach out with any questions and directs them to her website for a free guide on zero-proof mixology. www.marinamars.com/themodernmocktail This episode of Mocktails with Marina not only sheds light on the promising prospects of dry tripping and sober spaces but also serves as a call to action for entrepreneurs to contribute to a healthier, more inclusive future in hospitality and leisure.

In an incredibly informative episode of "Mocktails with Marina," host Marina explores the innovative world of non-alcoholic brewing with Jody and Keith Villa, the pioneering founders of Ceria Brewing Company. Keith Villa, celebrated for creating the renowned Blue Moon beer and possessing a wealth of experience and a Ph.D. in brewing from the University of Brussels, alongside his partner Jody, a skilled civil engineer, embark on a post-retirement venture into the non-alcoholic beer market. Their journey from experimenting with cannabis-infused beers in Colorado's burgeoning market to pivoting towards exclusively crafting alcohol-free beers is driven by a growing consumer demand for high-quality, enjoyable non-alcoholic options. Throughout the episode, the Villas delve into the nuances of the zero-proof market, distinguishing between non-alcoholic (NA) and alcohol-free (AF) beers and emphasizing the significance of offering genuinely alcohol-free (0.00% ABV) beverages to cater to those sensitive to alcohol. Keith Villa unveils their patented brewing process that circumvents the need for expensive equipment, showcasing their commitment to innovation, accessibility, and the art of brewing. The couple's inclusive approach to their company culture is evident as they discuss their mission to bridge the gap between traditional beer enthusiasts and those seeking non-alcoholic alternatives, fostering a community where the social and flavorful experience of beer can be enjoyed without the downsides of alcohol consumption. Looking forward, Jody and Keith hint at exciting new developments, including a range of beer styles and flavors that promise to innovate and expand the non-alcoholic beer segment further. Their products' widespread availability, from Total Wine & More stores nationwide to direct online orders, underscores their commitment to accessibility. The Villas' active participation in community events and trade shows highlights their dedication to engaging with consumers and educating the public on the benefits and enjoyment of alcohol-free beer. https://ceriabrewing.com/ This episode of "Mocktails with Marina" not only sheds light on the inspiring journey and achievements of Syria Brewing Company but also reflects on the broader implications of the growing non-alcoholic beer industry. Jody and Keith Villa's transition from seasoned professionals to non-alcoholic beer innovators encapsulates a narrative of health-consciousness, passion for brewing, and the universal appeal of beer, inviting listeners to reconsider their drinking habits and explore the burgeoning world of alcohol-free beer. Learn more about Marina's services here: www.marinamars.com/themodernmocktail

In this episode of "Mocktails with Marina," host Marina welcomes Heidi and Charles from the podcast "Kava and Kettlebells" for a crossover episode to discuss all things related to kava. Heidi and Charles share their journey of starting their podcast, driven by their passion for kava and a desire to provide unbiased reviews and information about kava and other botanicals. They emphasize the importance of kava in their lives, particularly highlighting its role in promoting relaxation and social connectivity without the use of alcohol. A significant part of the discussion focuses on the cultural and agricultural aspects of kava, including an eye-opening episode from "Kava and Kettlebells" featuring a Fijian kava farmer. This episode shed light on the challenges and exploitation faced by kava farmers, the labor-intensive process of cultivating kava, and the need for respect and understanding of the plant's cultural significance. Episode 40: https://podtail.com/en/podcast/kava-kettlebells/40-exploitations-and-insights-of-fijian-kava-farme/ Heidi and Charles also touch upon the challenges and misconceptions surrounding kava, especially concerning its safety and effects. They debunk myths about liver toxicity, citing recent studies that confirm kava's safety when consumed responsibly. Throughout the episode, they share personal anecdotes demonstrating the positive impact of kava on their lives, including how it has helped them navigate life changes, cope with stress, and foster meaningful conversations and connections in kava bars. They advocate for more education and awareness about kava, emphasizing its benefits as an alternative to alcohol and its potential to enhance social interactions and mental well-being. The episode concludes with Heidi and Charles expressing excitement for future endeavors and the continued growth of their podcast, "Kava and Kettlebells," as they plan to move to their "somewhat forever home" and possibly take a brief break from podcasting during the transition. They encourage listeners to follow their journey and explore the world of kava through their podcast and social media platforms. Learn more: https://kavaandkettlebells.net/ Learn more about Marina's services here: www.marinamars.com/themodernmocktail

In the latest episode of "Mocktails with Marina," we dive deep into the heartwarming and inspirational story behind Parch Non-Alcoholic Agave Spirits with our guest, Catherine, the Director of E-commerce and Customer Ops at Parch. The episode unfolds the journey of Parch, initiated by co-founder Rudy Aldana's life-changing health scare due to a sudden cancer diagnosis. This moment of adversity led him to reassess his life choices, particularly his relationship with alcohol, while still working at Diageo. Alongside co-founder Isla Burn, Rudy embarked on a mission to create non-alcoholic beverages that don't compromise on taste or quality, inspired by the native flavors and ingredients of the Sonoran Desert. The development process was anything but simple; it was a labor of love and dedication to bring something truly unique and intentional to the crowded beverage market, focusing on functional ingredients that enhance well-being. Catherine shares insights into the remote-first, asynchronous company culture at Parch, emphasizing the importance of communication, trust, and support among team members spread across different time zones. She highlights how fostering a positive and inclusive work environment has been key to their operations, celebrating both personal and professional achievements. For aspiring entrepreneurs interested in the non-alcoholic beverage space, Catherine advises on the importance of understanding your audience, ensuring the product genuinely tastes good, and bringing something new and valuable to the market. This episode is a testament to how personal challenges can inspire meaningful business ventures, emphasizing the significance of intentionality in product creation and company culture. It offers valuable insights for consumers and budding entrepreneurs alike, demonstrating that quality and purpose can indeed go hand in hand in the beverage industry. https://drinkparch.com/ MOCKTAILSWMARINA20 Join us on "Mocktails with Marina" to hear the full story of resilience, innovation, and commitment that defines Parch Drinks and Beverages. Learn more about Marina's services here: www.marinamars.com/themodernmocktail

Join Marina on the latest episode of "Mocktails with Marina" as we dive into the effervescent world of Odyssey Elixir with the company's director, Max Surprenant. In this illuminating conversation, we uncover the roots of Odyssey's journey, beginning as a pioneering cannabis company from 2017 to 2020, to its evolution into a trailblazer in the RTD functional mushroom beverage space. Discover how founder Scott Frohman's passion for nootropics like Lions Mane and Cordyceps led to the creation of Odyssey, filling a gap in the market with innovative coffees, teas, sparklings, and energy drinks. https://odysseyelixir.com/ Max shares the fascinating story of Odyssey's unexpected alliance with Kava Bars, detailing how a single order sparked a nationwide outreach, eventually making Odyssey a staple in 75% of Kava Bars across the country. Learn about Odyssey's expansive presence, now available in approximately 7000 stores nationwide, catering to a diverse audience from health food enthusiasts to gym goers, emphasizing the brand's commitment to enhancing cognitive function and energy with smarter formulations. This episode not only explores Odyssey's remarkable growth, becoming one of the fastest-growing functional beverages in the industry, but also delves into the recent launch of seven new flavors, introducing Odyssey 222 and Odyssey Revive lines, showcasing the brand's ambition and relentless innovation in the battle for shelf space. Max emphasizes the importance of fun and teamwork in navigating the dynamic beverage industry, sharing insights into the company's philosophy and the collective spirit that drives Odyssey forward. Tune in for a dose of inspiration, innovation, and insight into what makes Odyssey Elixir a leading force in the functional beverage world. Learn more about Marina's services here: www.marinamars.com/themodernmocktail

Join Marina as she dives into the vibrant world of non-alcoholic beverages for various special occasions. Marina opens the episode with an exciting announcement about the upcoming Odyssey interview and reveals a sneak peek into future episodes featuring interviews with diverse companies. She also encourages listeners to join her mailing list at marinamars.com for the latest updates on mocktail recipes, courses, workshops, and more. In the first segment, Marina explores the booming NA or zero-proof market, highlighting popular brands like Stella, Guinness, White Claw, and Budweiser, and raises important considerations for choosing non-alcoholic substitutes. She then shares innovative mocktail ideas tailored for birthdays, holidays, weddings, and anniversaries, incorporating ingredients like ginger beer, adaptogenic mushrooms, and aphrodisiac tinctures to enhance the occasion. The second segment focuses on creating a festive atmosphere without alcohol. Marina shares personal anecdotes from her wedding, illustrating how setting intentions and choosing the right mocktails can lead to a memorable and safe event. She offers guidance on building a special NA menu and provides consultation services for those looking to craft the perfect drink selection for their events. Marina wraps up the episode by inviting listeners to share their thoughts on mocktails for special occasions and teases the next episode's interview with Odyssey. She also highlights a free 5-day challenge available on the Functional Flow App and marinamars.com/challenges, aimed at helping listeners turn their visions into reality. This episode is a treasure trove of inspiration for anyone looking to celebrate life's special moments with innovative and thoughtful mocktail choices. Learn more about Marina's services here: www.marinamars.com/themodernmocktail

In this captivating episode of "Mocktails with Marina," host Marina shares her unique journey through the nightlife scene as both a performer and an event producer, and how these experiences have shaped her approach to supporting business owners in creating collaborative and inclusive spaces. From her early days as a dance instructor to producing shows with Cirque Du Soleil members, Marina's story is one of passion, resilience, and transformation. As she navigates the challenges and triumphs of her career, Marina delves into the significance of the zero-proof movement in nightlife, advocating for non-alcoholic options and a culture that celebrates sobriety. With personal anecdotes and insights into the industry, this episode is not only a reflection on Marina's journey but also a call to action for more sober-friendly entertainment venues. Join Marina as she discusses her mission to revolutionize the nightlife experience and invites listeners to engage with her platform for more resources on zero-proof mixology and sustainable business practices. Learn more about Marina's services here: www.marinamars.com/themodernmocktail