the biggest lie about starting a non-alc business, and why it's keeping you stuck
Mocktails with Marina · Marina Castillo
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Show Notes
They told you that launching a non-alc business takes millions in funding, insider connections, and a nonstop hustle mindset.
They lied.
In this episode, I'm debunking the 3 most toxic myths keeping passionate founders stuck—and showing you exactly what it really takes to build a successful non-alc brand from the ground up.
You'll learn:
- Why you don't need venture capital to get started (and what to build instead)
- How "not being an expert" can be your superpower
- Why burnout culture is the trap, not the blueprint
- Real-world stories of scrappy, sustainable non-alc brands that blew up by doing things differently
Whether you're dreaming of a bottle shop, a bar, a beverage line—or still figuring it out—this episode is the mindset shift you didn't know you needed.
🎯 Ready to change the rules and finally move forward?
Learn more about the Bula Boss program: www.marinamars.com/bulaboss