Dept in a Box Series: Marketing
Mocktails with Marina · Marina Castillo
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Show Notes
In today's episode, we're diving into the second installment of the Department in a Box Series™ and this time, we're talking about the department that keeps your non-alc bar, bottle shop, or third space alive: your Marketing Department.
This episode isn't a tutorial on content creation or how to run ads.
It's a high-level breakdown of why marketing must function as a real department inside your business, not as random posts, rushed flyers, or last-minute "I guess I should say something today" content.
We explore:
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Why marketing is your 24/7 reputation system
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How a consistent marketing engine positions you as a leader (not a noise-maker)
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Why education-driven marketing is essential in the non-alc world
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What most founders get wrong when they "do" marketing
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The difference between chaotic posting vs structured brand storytelling
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How a marketing department builds trust, demand, and community over time
If you've ever felt like you're reinventing the wheel every time you sit down to market your business, this episode will give you clarity on what's missing and what becomes possible once you have an actual system.
To get the full set of templates, frameworks, SOPs, and marketing structures mentioned in this episode, check out The Marketing Department in a Box™ here:
https://themodernmocktail.thrivecart.com/the-marketing-dept-box/
Let's build your departments one by one, so you can finally work like the business you're trying to become.