sell the vibe, not the drink: the new rules of running a non-alc business
Mocktails with Marina · Marina Castillo
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Show Notes
Nobody cares what's in the bottle. They care how it makes them feel. In this solo episode, Marina breaks down one of the most common mistakes in the non-alc industry: over-educating instead of emotionally connecting. If you've been pushing ingredients, benefits, and back labels instead of identity, aspiration, and community… this episode is your wake-up call.
You'll learn:
- Why taste and function are not the main reason people buy
- How to shift your brand from informative to irresistible
- What it actually takes to build a non-alc brand that people want to rep
If you're in the bottle business, running a bar, or launching something new, this is the episode you can't afford to miss.
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