Mi3 Audio Edition

Long reluctant to fund industry metrics, advertisers are finally putting their hands in their pockets in a bid to cut out “10 per cent plus” of wasted media spend globally. They are bankrolling a single source pilot for cross-media measurement and Australia has pledged to “fast follow” the UK-US lead on what has been dubbed Project Origin.  The upshot will be “seismic” according to Unilever’s VP, Global Media, Sarah Mansfield and will cause “a lot of angst in some quarters,” acknowledges the AANA’s John Broome. Change is coming and media owners, agencies and measurement providers need to get across it, fast. WFA Director of Global Media Services Matt Green and ISBA’s Project Origin Director, Richard Holtan, join Paul McIntyre on the mics.See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

Digital marketers have forever resisted the idea that premium digital content exists, due mainly to a two-decade obsession with online direct response tactics. But a groundbreaking research study shows some “premium" sites and content are 2.5x more impactful on memory for brand messages than “run of internet”. GroupM’s Claire Butterworth and Dentsu’s Patrick Darcy say ThinkPremiumDigital's data is self-serving but robust, believable and long needed.See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

If people don’t come back to the office, culture suffers – and Australian businesses already appear to have a major culture problem, according to Professor Karl Treacher, with nine in ten workers saying they are happier at home. Workers have had a taste of flexibility and freedom – and while some are desperate to get back to the buzz of office structures, not everybody is buying-in. There’s no going back, so leaders must find a way forward, says OMD’s Amy Buchanan, The Hallway’s Jules Hall, AFL Media’s Sarah Wyse and Pedestrian Group’s Matt Rowley. All while trying to create more sustainable working patterns as the ever-present threat of burnout looms. See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

City of Sydney's street furniture network will be 70% digital and boast sustainable materials and “green roof” design features to rival Amsterdam and London as global “connected city” leaders. See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

Ad fraud is “the ultimate white collar crime” and is woefully underestimated and reported, according to NY-based digital marketer Augustine Fou. He thinks it could be more lucrative for criminals than even the international drugs racket: There is no product to move, hardly any risk of getting caught, and little punishment for the few that do. Yet marketers don’t seem to care. As advertiser peak bodies like the ANA prepare to dive back in to supply chain transparency, Fou suggests they will again get nowhere because they are asking the wrong questions. Likewise he says by focusing primarily on invalid traffic, verification firms are looking in the wrong places, cuckolding marketers as a result. Fou advises marketers to emulate the likes of P&G, Uber and Airbnb: Pause digital spending and measure not “vanity metrics”, but business impacts – if any.See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

By 2025 former Denstu ANZ CEO Simon Ryan figures two communications holding companies will be gone from the Australian market, a huge shift to “brand commerce” will be well underway - where every brand engagement with a consumer carries an opportunity to buy - and RyanCap will be aligned with either a private equity play, a public listing or another strategic equity partner. “We’ve got to be sensible and focus on what clients need and want,” he says. “Some local and international companies won’t survive the next two years.” See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

The mega industry trend for consolidation, scale and efficiency in the $15bn Australian ad market is counter to consumers driving to niche and narrow content. Starcom CEO Nick Keenan dukes it out with three young indie media groups - backed by high-profile investors making headway in a tough market.   See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

Volvo is out of petrol and oil engines and about to launch vegan leather; The Guardian is banking on progressive-leaning audiences for ad growth from purpose-led brands and former Danone China and US CEO Lorna Davis predicts 50% of Big Four audit firm revenues will be from Environment and Social Governance (ESG) compliance. Here’s the fast update on brands and purpose.      See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

“Ditch the pitch” protagonist Mat Baxter has warned agency reviews are getting worse globally, citing P&G’s extended media payment terms as a case in point. Many companies, though, “abuse the pitch process” he says. Baxter’s comments come as Australia’s peak advertiser and media agency industry bodies roll-out of a “world first” initiative to create industry-endorsed agency tender and pitching guidelines - dubbed “Project Baxter”. Arnott’s CMO Jenni Dill, Westpac’s Head of Group Brand, Advertising and Media Jenny Melhuish, non executive director and MFA board member Megan Brownlow and Mediabrands' CEO Mark Coad talk frankly about the fix - essentially, it’s on marketers to clean it up.See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

Here comes digital audio’s revenue J-curve. Just as BVOD for TV networks created new possibilities for advertisers in targeting and tracking compared to broadcast, local and national advertisers are awakening to the top, mid and lower marketing funnel options that a booming digital audio advertising market  is spawning - now upwards of 5 million users. Dozens of advertisers are piling in each week with campaigns using new audio advertising options from “shake-your-phone” response ads, location-based messages and even automated audio ads carrying tailored messages based on user locations. The rich data available via digital audio consumption is also being used to inform and deliver brand campaigns.      See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

Ask Amber Collins or Mim Haysom to name the best new product or service that’s won them over as a customer or consumer - not a marketer - and it’s podcasts. Ask Mim Haysom about loyalty programs and she admits she’s “a marketer’s worst nightmare”. Meanwhile Amber Collins' favourite  brands include Cotton On, Kmart and Chemist Warehouse, thanks to teenagers. What do marketers choose and buy as consumers and why? It’s all here in our CMO Couch series - Part One. See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

Jo Horgan, co-founder of the 100-store and online beauty juggernaut Mecca Brands opened her flagship store - and the biggest beauty retail space in the Southern Hemisphere - last November in the iconic Sydney CBD Gowings building when Covid was in full swing and CBDs were shopping wastelands. But custom is booming at pre-Covid levels and bricks and mortar is powering. Here’s how the beauty boss wants technology to reinvent the online-offline beauty game. But it’s still all about Mecca’s humans.See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

The Iconic’s CMO Alexander Meyer says the digital commerce pureplay realised two years ago its heavy reliance on two platforms - Google and Facebook - was high-risk and needed a fix. Tourism Australia’s head of digital strategy and transformation, Paul Bailey says huge learnings for Australian marketers can already be found in China for a post-cookie world and ADMA’s regulatory and advocacy lead, Sarla Fernando says the great cookie kill has delivered a lightning strike for ADMA members to understand even bigger complexity and change beyond cookies is coming from sweeping regulatory change to privacy, data and personalisation. Buckle up - this one is important. See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

A huge econometrics study of 60 Australian brands with $23bn in sales and $400m in media spend across GroupM’s portfolio has surprised even the heavy-hitting Marketing and Econometrics Professor at Monash University, Peter Danaher. TV advertising is renowned for driving long-term demand but Professor Danaher says an econometrics study commissioned by ThinkTV across 10 sectors – including auto, retail and banking – has challenged conventional assumptions on which media channels drive the best short-term results. TV, he says, is a runaway leader in driving incremental short-term sales volume and is “fundamental to sales demand derived from Search.” This podcast is for the sceptics. Professor Danaher clinically breaks it down. Listen-up.  See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

An international beta trial which benchmarks consumer attention across different media channels and screen types from Australia’s Professor Karen Nelson-Field has seen dozens of media agency networks, media owners and advertisers around the world sign up. Perhaps the biggest sign though that change is coming fast is from the UK where Facebook has all but said it now acknowledges the need for longer attention spans and advertising exposure to build brand. Here’s the update to stay with global developments.See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

SCA CEO Grant Blackley says Silicon Valley tech players are raving about the company’s just launched LiSTNR platform as “world-beating” - it bundles broadcast radio brands and content with livestreaming, podcasts and new music formats in a personalised, logged-in user experience. Blackley, SCA’s Chief Content Officer Dave Cameron, and Digital Audio GM, Grant Tothill predict LiSTNR will propel audience discovery of more audio genres and formats to new highs as the market doubles by 2024.  See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

The default position for many companies in an economic downturn is to play the discounting and fire sale card - or to deploy more performance based marketing and messaging tactics. But as this panel of social scientists, marketers and ad agency bosses discuss, there’s a lucrative segment of the population that are high-discretionary spenders called NEOs who don’t behave or buy like traditional consumers and have already triggered the start of a two-speed economic recovery. Jaggad’s Chief Customer Officer and former JB Hi-Fi CMO Scott Browning is joined by the Centre for Social Economics' Ross Honeywill, Jonathan Coles at Premium and 303MullenLowe CEO Nick Cleaver.    See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

The stoush between Big Tech and Big Media over content payments has relegated another ACCC inquiry into media agencies and adtech to an industry wasteland. But by August, the ACCC will make final its recommendations to the Federal  Government and could upturn much of the data and advertising supply chain. Five leading Australian and international industry execs break down why the ACCC’s “big six” proposals matter and what it means for advertisers, tech, media and agencies.  See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

In this two-part series, a stellar panel of international and Australian industry leaders break down the ACCC’s Digital Advertising Services Inquiry. Although sidelined by the clash between Big Tech and Big Media over the media bargaining code, the ACCC’s “other” inquiry is loaded with potentially industry-bending implications for marketing, brands, media, tech and agencies on data, privacy and how the industry targets customers and prospects. Everything you need to know is in these two episodes.      See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

There's talk another wave of in-housing looms as brands seek post-Covid savings and face a “marketing content crisis". Proponents argue efficiencies will bankroll smarter digital IP inside brands - and better creative, funding agencies to do what they do best and leaving the grunt to in-house teams. Others are unconvinced that in-housing will save the "content crisis". See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

The Australian Box Office was off 67% last year; live events and concerts smashed revenues for Ticketek parent TEG by 97% early in Covid. But now both company bosses are pinning their hopes on some huge content initiatives in the second half - consumer desire to get out is the least of their worries, they say. Hoyts is even looking to diversify beyond movies as film studios flirt with shortening or pulling exclusive theatre distribution windows.  See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

Menulog is 13 years old and after a competitive onslaught is now outgrowing UberEats and Deliveroo. For a digital pureplay business, CMO Simon Cheng is doing old-world crazy stuff like investing heavily in mass market media, using scorned ‘reach and frequency’ techniques and is a huge advocate for winning the 'mental availability’ battle as food ordering aggregators face commoditisation - and then there’s the future of 'Dark Kitchens'. See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

If you have anything to do with first party data, personalisation, audience and customer segmentation or targeting, your number is up. The Federal Government in October released an issues paper on overhauling the current Privacy Act. In this podcast we teamed up with the IAB to hear from three privacy specialists on their Privacy Heaven and Hell scenarios for next year and a Q&A session with the panelists and Mi3’s Executive Editor, Paul McIntyre.   See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

Know how to crunch the numbers on Negative Binomial Distribution? How about Excess Share of Voice (ESOV), a P&L or cashflow? A new study of Australian marketers and agencies shows most are not so confident on any of the important maths to stay with the finance team, the CEO and boards. Brand Traction’s Jon Bradshaw and VMLY&R’s Chief Strategy Officer Ali Tilling break down a new industry study on how marketers and agencies rate themselves and where the gaps are. Their message? Start learning to count.  See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

Australia is about to embark on a world first cross media measurement experiment that owes at least some of its DNA to fake ads created by Disney and run across its TV network and on social media. The Premium Content Alliance hopes it will help marketers truly understand how every channel impacts another – and prove that quality always delivers more powerful results. See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

The global communications holding companies have missed a prime opportunity to fast-track their digital transformation and tech credentials - instead, the French IT and consulting giant Capgemini is heading their way like Accenture Interactive and Deloitte Digital have already. RXP owns data, design and brand agency The Works, which it paid $33m for in 2018 to augment its capabilities in CX, digital transformation and the Salesforce, Microsoft and ServiceNow platforms. Capgemini CEO Olaf Pietschner and RXP CEO Ross Fielding talk what’s next after the merger. See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

We know screen fatigue is real through Covid but a neuroscientist, a social researcher and OMA CEO Charmaine Moldrich say they’re having more impact than we think on people, community, industry and “purposeful” ads. Dr Fiona Kerr and Dynata regional director Marcus Pritchard join Moldrich on the case for more physical workplace interaction and why consumers might be headed for more conservatism.  See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

Budget Direct is the fastest growing insurer in Australia - is it product, customer experience or marketing and comms that’s driving the growth? CMO Jonathan Kerr unpacks the answer and lobs a jibe at “transformation programs” - Budget Direct has never done one. Kerr is joined by the Head of Innovation at the rebranded Aware Super, Anita Ayres, NRMA’s Digital and Data lead Harris Hutkin and Lavender CX’s Damian Sharpley who get real on the customer roadmap.See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

Marketers and agencies are missing huge opportunities by only superficially measuring attention. But that’s about to change. A new platform and metric, attentionTRACE, is about to go live. AttentionTRACE measures attention across channels, but Story54’s Jane Waterhouse argues even before the trial data is out, one medium in particular lands messages more deeply, at least in women’s minds, than any other. Amplified Intelligence CEO, Professor Karen Nelson-Field, and UK Neuro Science CEO, Shazia Ginai explain the science. Pay attention -  you’ll need to know this stuff.See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

Jens Monsees is one year into running WPP’s AUNZ operation and the market is now rife with talk of broad internal leadership unrest with how he’s transforming the business. In this conversation, Monsees addresses talk of a fallout after the abrupt departure of COO John Steadman, a board-instigated review of his performance across staff and clients and he fires back at S4 Capital’s jibes around the troubled future of holding companies.See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

Hot off the heels of overseeing a brand refresh for the Commonwealth Bank, CMO Monique Macleod talks the art and science of marketing, customer personalisation and how her team is structuring and adapting to AI and new tech stacks - and what it now means for media and team capabilities. "Your tech is never sorted,” she says.See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

Penfolds Chief Winemaker Peter Gago and global marketing boss Kristy Keyte talk through their ambitious strategy to reinvent Penfolds into an Australian global luxury icon, like Gucci, Aston Martin or Louis Vuitton. Joined by WundermunThompson CEO, Lee Leggett, this conversation is fascinating, including how Penfolds sold-out of the $200,000 release of its Ampoule edition and how they’re managing strategy, product and portfolio management, consumer behaviour, shifting direct-to-consumer and e-commerce models, long-term branding and executional complexity.See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

In this Market Voice podcast, ViacomCBS chief content and sales officers Beverley McGarvey and Rod Prosser lay out the streaming, content and commercial plans for the Australian group - including the launch of the new Paramount+ service and when the biggest ad-supported digital TV service in the US, Pluto TV, will arrive Down Under. Prosser also suggests advertisers frustrated by the “mess” over cricket rights may have found a silver lining.See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

Andrea Bernard, the head of marketing and sales at Simply Energy, ultimately part of the $60bn French energy giant, Energie, started using Behavioural Economics thinking 18 months ago - now it’s central to her strategy on everything. And Andrea isn’t alone. Behavioural Economics specialist and co-founder of Hard Hat, Dan Monheit, says there’s been a surge of interest from brands this year. Here’s why. See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

Australian Joshua Lowcock is Chief Digital and Innovation Officer at UM in the US and UM’s global Brand Safety Officer. Based in New York, he’s spearheaded development of a Media Responsibility Audit of social media platforms alongside initiatives to try to make businesses see the billions they spend on advertising within the same frame as corporate social responsibility – and says it’s gaining traction “faster than even I imagined”. Now regulators need to quickly deal with data monopolies without getting distracted by sideshows. If they don't, Lowcock fears we may all soon be working for the tech platforms - because nobody else can compete.See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

Even the discount-averse Apple uses Bernard Wilson’s company to move product. The one-time investment banker - who was part of a consortium which made a failed hostile bid for Qantas - lead Woolworths’ first attempt at a loyalty program, which also didn’t work. The second version did. After stints at Myer and Quantium, the new CEO of cash-back trailblazer, Cashrewards, says as brands and companies chase the Covid-fuelled e-commerce surge, loyalty programs need a rebrand and retailers and marketers need a rethink on loyalty. Cashrewards customer base is up 40% this year and he’s about to go hard on building the brand, more customers and an IPO.See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

Bigger budgets are pouring into content marketing this year but IAG’s Director of Content & Customer Engagement, Zara Curtis, says there’s “a lot of bad content” being produced by brands. IAG is producing less but better quality. Curtis says she’s a “content killer” as IAG works out the art of what not to produce. Meanwhile, Coles’ Senior Content Manager Jill Tenner is doing much more in the past six months because of customer demand for inspiration. The key takeout, says Storyation’s Head of Content, Lauren Quaitance, is brands have been scrambling over the past five months to overhaul or develop new content marketing plans.See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

Commonwealth Bank Chief Analytics Officer Andrew McMullan studied machine learning, taught mathematics and is now leading the bank’s AI-fuelled customer strategy. The ‘math man’ and CMO Monique Macleod have been working hand in glove on what is next for Australia’s biggest bank.See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

Howcroft says media is the most ruthless industry, consulting the most influential but advertising the smartest. Nine Radio’s new boss Tom Malone, meanwhile, spills the beans on how Russel Howcroft left PwC to join 3AW’s breakfast slot and the complete overhaul he’s implemented at Nine Radio to skew younger and address advertiser bias against older, lucrative audiences in radio. Malone also tells a very different story around Alan Jones and his exit from radio. See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

Peter Tonagh knows a bit about the media sector and is part of an investment group piling into new media ventures. Big Media is consolidating while he argues future media is specialising and fragmenting. There is tension everywhere. See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

French-owned Havas Media last week acquired Australian independent agency HYLAND with plans to plug into its vast parent company Vivendi, controlled by the French billionaire industrialist, Vincent Bollore. Vivendi owns music labels, Hollywood studios, TV networks and gaming and ticketing companies and is moving Havas to a very different position versus its bigger global marketing services rivals like WPP, Omnicom, IPG, Dentsu and Publicis. More culture, not just tech is the idea. Havas Media’s Australian team talk the HYLAND acquisition, Vivendi and a pick-up in media spending now underway for the December quarter.See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

Nestle’s Head of Media, Data and Content, Antonia Farqhuar is joined by UM’s Nicole Prior, Seven’s Kurt Burnette, Hearts & Science’s Issy Dunn and Amobee’s Liam Walsh in a robust discussion on a red hot industry theme...who emerges on top in a converged and connected TV world - digital video professionals or their broadcast TV peers? The playbook has started.See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

WPP’s founder Sir Martin Sorrell was ousted in 2018 and is now at the top of the $2.1bn challenger to Accenture, the big consulting firms and the global marketing services holding giants and agency networks. S4 is banking big time on tech firms like Adobe, Salesforce and Google for its growth and blending those capabilities with fast, borderless content production and digital media and business transformation. S4 APAC CEO Michel de Rijk talks frankly about more acquisitions in Australia and why the consulting and communications company models will continue to struggle.       See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

Australia's first female CMO is teaching meditation at the firm through COVID and pushed through a major Salesforce rollout internally in the past two months to "connect the data pipes" - Rochelle Tognetti joins Matt McGrath, the new Australian global CMO, on the radical shifts in B2B marketing, the end of physical events, virtual pitching, deploying AI marketing chat bots and what next for the global Deloitte brand. See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

Behavioural science is the trojan horse marketers need to get psychology back into business and the boardroom. Rory Sutherland, vice chairman of Ogilvy UK and a founder of its behavioural science practice, suggests B2B marketers (and B2C marketers for that matter) must explode the myth that businesses and their people only make logical decisions, or they'll keep making the same mistakes until their tenure ends.See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

Nestle's head of eStrategy, Marketing and Brand, Martin Brown, says 50% of advertiser digital budgets going to working media is "not good enough" - 70% should be the baseline. With the competition regulator digging into the digital ad supply chain and PwC finding half of digital ad dollars are eaten up before they get to publishers, marketers must get a grip on where they are spending their money. Nestlé‘s Brown - also chair of the AANA - OMD‘s Aimee Buchanan, IAB chair and Pedestrian Group‘s Matt Rowley and Guardian Australia boss Dan Stinton debate transparency, remuneration, brand safety and suggest cutting out programmatic middlemen could be key.See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

They’ve arguably been the hardest hit media companies through COVID-19 but the bosses of some of the world’s leading OOH companies - with iconic sites like NY’s Times Square, London’s Piccadilly Circus and Sydney’s Glebe Island Silos in their portfolios - come out swinging on this Mi3 podcast. Existential threats from COVID-19 and changes to public mobility and WFH are overcooked, they claim. And they’ve learnt the lessons from publishing - programmatic trading is set to surge but not through intermediaries and open exchanges like Google's. They’re not so united, however, on industry-wide trading platforms to tackle Big Tech. Sound familiar? This one’s a cracker.See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

A more privacy-aggressive Apple is again pressuring its big tech peers like Google and Facebook to play cleaner on gaining “informed consent” from users to be tracked. A September iOS mobile operating system update from Apple will bluntly force more disclosure on how users and their behaviour data is matched and traded across the open web, apps and minute-by-minute geo-location journeys and patterns - anything from work commutes and exercise routines to retail precincts. Industry insiders say Google will have to follow Apple to maintain regulatory optics, like it’s been forced to by Apple’s Safari browser in the pending 2022 Google Chrome “cookie apocalypse”. Complex consent and transparency headaches for brands and marketers are weeks away.   See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

Within days of DDB Australia and New Zealand chairman and CEO Marty O’Halloran landing the global CEO role last week, he made a radical move to appoint a black, data-led CEO, Justin Thomas-Copeland, to the North American advertising institution. In this conversation, O’Halloran admits it’s a signal for the DDB world that he will shake things up. John Wren, the boss of DDB’s giant NY-listed parent company Omnicom, says if O’Halloran can replicate the performance of the Australian and New Zealand group internationally, they’re going to “have a great time together”. Here’s what the low-profile O'Halloran says he’s going to do.    See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

It won’t be music to some ears but Danny Bass has been conducting executive leadership offsites for media and agency top brass in recent weeks and he’s convinced those that can get their people back in the office, or at least physically interacting as groups beyond Zoom, will have “first mover advantage”. It’s about the industry’s culture breeding creativity, ideas and magic. See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.