Digital audio replicating BVOD’s early J-curve surge - audiences and revenues double
Mi3 Audio Edition · Mi3 & iHeart Podcasts Australia
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Show Notes
Here comes digital audio’s revenue J-curve. Just as BVOD for TV networks created new possibilities for advertisers in targeting and tracking compared to broadcast, local and national advertisers are awakening to the top, mid and lower marketing funnel options that a booming digital audio advertising market is spawning - now upwards of 5 million users. Dozens of advertisers are piling in each week with campaigns using new audio advertising options from “shake-your-phone” response ads, location-based messages and even automated audio ads carrying tailored messages based on user locations. The rich data available via digital audio consumption is also being used to inform and deliver brand campaigns.
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