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Mi3 Audio Edition

Mi3 Audio Edition

<p>A weekly wrap of the “must-know” developments in Marketing, Media, Agency and Technology for leaders and emerging leaders in the industry. Veteran industry journalist and Mi3 Executive Editor Paul McIntyre talks each week...

Mi3 & iHeart Podcasts Australia · iHeart Podcasts Australia

440 episodesEN-US

Show overview

Mi3 Audio Edition has been publishing since 2019, and across the 7 years since has built a catalogue of 440 episodes, alongside 1 trailer or bonus episode. That works out to roughly 300 hours of audio in total. Releases follow a weekly cadence.

Episodes typically run thirty-five to sixty minutes — most land between 33 min and 48 min — though episode length varies meaningfully from one episode to the next. None of the episodes are flagged explicit by the publisher. It is catalogued as a EN-US-language News show.

The show is actively publishing — the most recent episode landed 5 days ago, with 30 episodes already out so far this year. Published by iHeart Podcasts Australia.

Episodes
440
Running
2019–2026 · 7y
Median length
41 min
Cadence
Weekly

From the publisher

A weekly wrap of the “must-know” developments in Marketing, Media, Agency and Technology for leaders and emerging leaders in the industry. Veteran industry journalist and Mi3 Executive Editor Paul McIntyre talks each week with guest marketers who are in the know on what matters at the nexus of marketing, agencies, media and technology. Powered mostly by Human Intelligence (HI).

Latest Episodes

View all 440 episodes

Avoiding the efficiency trap: How marketing shifts from precision to prediction

Oct 6, 20261h 0m

Unpacking Nine’s ‘sofa to street’ proposition: How unmatched local scale and a cohesive cross-channel play will unlock commercial growth for Australian advertisers.

Sep 24, 202647 min

“Marketing for marketing’s sake is just irresponsible and wrong”: Former CMOs, advisors and board leaders, Stuart Tucker and Nicki Kenyon, on what it really takes to win hearts and minds in the c-suite

Sep 21, 202656 min

‘Because it matters’: How American Express is redefining what it means to back small business

Sep 17, 202647 min

Attention that translates into brand building plus sales punch: Digital out-of-home’s superpower

Aug 20, 202649 min

Agentic AI will reward strong brands built on trust, evidence and customer connection. Mediocre brands will perish

Aug 6, 202651 min

The CMO Awards podcast episode 16: Brand rejuvenation: CMO winners from Bank of Queensland and Uber unpack their playbooks for marketing effectiveness

Aug 3, 202648 min

CMO Awards Podcast Episode 15: Going for growth: AAMI, Wesfarmers Health on the case for behaviour change

Jul 27, 202647 min

Cultural affinity and long-term memory coding that drives future demand: How pairing high-attention Winter Olympic Games content and digital out-of-home delivered gold for brands

Jul 23, 202636 min

AI mental availability rules: serve bots and humans in single hit; collapse corporate affairs, comms, marketing, CX silos; kill slop – Chemist Warehouse nails it

Jul 2, 202638 min

Beyond the Tornado: Agentic AI's first year unpacked with lessons learned, governance wins, workflow traps, agent drift and why the organisations moving fastest are the ones that moved most carefully

Jun 22, 202654 min

Retail Media Builds Bridges: Canada’s leading department store Holt Renfrew on how marketing and merch alignment powers growth in demand, CX and profit

Jun 18, 202638 min

Coles ‘Down Down’ blockbuster not dead yet says brainchild Ted Horton after ACCC wins lawsuit over ‘deceptive’ price spikes - but agency economics breaking, attention metrics ‘pseudo science’, ad awards still warp industry

Jun 10, 20261h 12m

CMO Awards Podcast Episode 14: The cheeky challengers: CMO winners from amaysim, Australian Pork, Mountain Culture Beer Co on breaking the marketing and creative mould

Jun 3, 20261h 4m

CMO Awards Podcast Episode 13: Combatting the belief marketing is a discretionary spend

May 25, 20261h 1m

‘Age of the erratic’: How KFC’s Vanessa Rowed and Lyka’s Cam Luby are using MMM to navigate extreme volatility, bury dud products and replace them with better, faster

May 7, 20261h 1m

The CMO Awards Podcast Episode 12: Compounding benefits – playing the long game in brand and campaign strategy

May 5, 20261h 0m

The CMO Awards Podcast Episode 11: Selling the unreliable: How to build belief in bold marketing

Apr 28, 20261h 2m

‘Why hammer at an LLM spending tokens’: Pega’s Jonathan Tanner warns on AI hype; banks pivot to rules, context and real-time decisioning as CX, fraud prevention, and lifetime value collide

Apr 23, 202645 min

Family back as the new black: World chaos, kids’ killer schedules and personal screen rabbit holes trigger cross-generation co-viewing surge to fastest-growing audience segment for 2026

Apr 16, 202623 min
2026 Mi3