JB Hi-Fi’s ex-CMO on why he replicated a 'NEO’ consumer strategy at Jaggad as the missing link for segmentation and growth
Mi3 Audio Edition · Mi3 & iHeart Podcasts Australia
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Show Notes
The default position for many companies in an economic downturn is to play the discounting and fire sale card - or to deploy more performance based marketing and messaging tactics. But as this panel of social scientists, marketers and ad agency bosses discuss, there’s a lucrative segment of the population that are high-discretionary spenders called NEOs who don’t behave or buy like traditional consumers and have already triggered the start of a two-speed economic recovery. Jaggad’s Chief Customer Officer and former JB Hi-Fi CMO Scott Browning is joined by the Centre for Social Economics' Ross Honeywill, Jonathan Coles at Premium and 303MullenLowe CEO Nick Cleaver.
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