'It’s going to get really complicated': Marketers at The Iconic, Tourism Australia, ADMA reveal their strategies for Google’s great cookie cull
Mi3 Audio Edition · Mi3 & iHeart Podcasts Australia
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Show Notes
The Iconic’s CMO Alexander Meyer says the digital commerce pureplay realised two years ago its heavy reliance on two platforms - Google and Facebook - was high-risk and needed a fix. Tourism Australia’s head of digital strategy and transformation, Paul Bailey says huge learnings for Australian marketers can already be found in China for a post-cookie world and ADMA’s regulatory and advocacy lead, Sarla Fernando says the great cookie kill has delivered a lightning strike for ADMA members to understand even bigger complexity and change beyond cookies is coming from sweeping regulatory change to privacy, data and personalisation. Buckle up - this one is important.
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