Season 1 · Episode 101
How fake ads on social media and TV could help shape the future of cross channel media strategies and measurement
Mi3 Audio Edition · Mi3 & iHeart Podcasts Australia
November 26, 202030m 50s
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Show Notes
Australia is about to embark on a world first cross media measurement experiment that owes at least some of its DNA to fake ads created by Disney and run across its TV network and on social media. The Premium Content Alliance hopes it will help marketers truly understand how every channel impacts another – and prove that quality always delivers more powerful results.
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