Deloitte overhauls marketing: Ex-WPP CEO, Network 10 brand boss Matt McGrath on his global CMO role; Rochelle Tognetti on being first female CMO for Australia
Mi3 Audio Edition · Mi3 & iHeart Podcasts Australia
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Show Notes
Australia's first female CMO is teaching meditation at the firm through COVID and pushed through a major Salesforce rollout internally in the past two months to "connect the data pipes" - Rochelle Tognetti joins Matt McGrath, the new Australian global CMO, on the radical shifts in B2B marketing, the end of physical events, virtual pitching, deploying AI marketing chat bots and what next for the global Deloitte brand.
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