Season 1 · Episode 106
Oz ‘ripe for more in-housing’: Why Betfair marketing boss is a fan as WPP, DDB see mixed results
Mi3 Audio Edition · Mi3 & iHeart Podcasts Australia
February 8, 202151m 46s
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Show Notes
There's talk another wave of in-housing looms as brands seek post-Covid savings and face a “marketing content crisis". Proponents argue efficiencies will bankroll smarter digital IP inside brands - and better creative, funding agencies to do what they do best and leaving the grunt to in-house teams. Others are unconvinced that in-housing will save the "content crisis".
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