Commoditisation and ‘dark kitchens': Why Menulog CMO Simon Cheng says building brands in social channels is too hard and worries industry is stuck on ‘creative mediocrity’
Mi3 Audio Edition · Mi3 & iHeart Podcasts Australia
Audio is streamed directly from the publisher (mgln.ai) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
Menulog is 13 years old and after a competitive onslaught is now outgrowing UberEats and Deliveroo. For a digital pureplay business, CMO Simon Cheng is doing old-world crazy stuff like investing heavily in mass market media, using scorned ‘reach and frequency’ techniques and is a huge advocate for winning the 'mental availability’ battle as food ordering aggregators face commoditisation - and then there’s the future of 'Dark Kitchens'.
See omnystudio.com/listener for privacy information.
See omnystudio.com/listener for privacy information.