Imperfect Action

Angela Henderson is an international award-winning business coach, podcaster, and CEO of Angela Henderson Consulting. Her passion is helping women in business make more money through strategy and mastering their minds, so they have a business & life they love to show up to every day. In today's episode, we reflect on the challenges that Angela faced in 2022 and her plans and emerging trends for 2023.- What happened when Angela accidentally went viral in 2022—and how she faced the backlash that came from that- Living by the motto, "whatever you are not changing, you are choosing" and the impact this has had on her life and her business- The importance of holistic wealth over revenue wealth and how to begin prioritising this in 2023- How automating your business can offer freedom from your business- The surprising results that happened when she re-evaluated her business model- Her biggest takeaways from 2022 and how she's implementing these lessons going into 2023- How she runs her business effectively as someone with ADHDConnect with Angela at Angelathenderson.com.au or https://www.instagram.com/angelahendersonconsulting/.SHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...

With ever-growing advancements in technology, keeping up with the latest developments can be tricky and a little scary. In today's episode, I'm sharing a little about the latest advances in AI and sharing my predictions for how I think this will impact the online business world.In today's episode you'll uncover:- What GPT-3 is and how it could impact your online business.- The benefits (and downsides) of using this technology in your content creation.- How AI will shift the way you need to approach your content creation if you have any hope of standing out.- The most important factor in getting good outputs from AI.- What I'm testing at the moment and what I'm excited for in the future.Mentioned in this episode:https://soullesspodcastadvice.com/SHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...

Today I am coaching Nicki Sciberras, CEO of Miss Marketing, an agency that provides sales and leads support using Facebook ads, Google ads, and SEO. Nicki is facing a very common struggle of keeping one foot in the freelance world whilst developing and growing a suite of offers. In this episode we drill down on her business goals and identify a strategy to attract high-value clients whilst allowing her the freedom to work less and focus on other projects in her business.In this episode we chat about:- How deep diving into your current business direction and re-evaluating your goals can offer a new perspective- How creating boundaries and packaging up your offers can provide greater value to your clients and more structure in your business- The fine art of investing in time assets whilst still servicing time debts- Why wearing too many hats can be counterintuitive to your business goals and growth- The importance of making decisions based on the business you want in the future and not the business you have right now.Connect with Nicki at https://www.thedigitalexchange.co/SHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...

Today I'm answering a question from a listener hoping to identify when is the best time to hire and/or outsource elements of her business. This is a common concern of small business owners that often presents a catch-22, generating enough income to hire versus hiring to free up your time to grow.In this episode I chat about:- Why biting the bullet early can be such a valuable decision for your business- The benefit of exploring the varied options available for online assistance- Understanding what's holding you back and evaluating the opportunity cost of doing it yourself- The process of identifying the capacity at which to hire- Focussing on your 'Zone of Genius'...just because you can doesn't mean you should (do it yourself)SHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...

In today's high-tech world software tools for business are in abundance. One of the most common questions I am asked is what tools I use to run my online business. Today I am sharing with you a snippet of the tech setup we operate by and my thoughts on the essentials for any online business.In today's episode I'm sharing:- Why file, task and project management systems are an absolute must for efficiency and team development- The power of 'brain dumping' technology and the unexpected benefit of synthesising your thoughts to generate new concepts.- How client delivery apps can automate your communication and streamline your processes- What marketing and content tools you really need (and which ones are just shiny objects!)- The importance of solid time management tools to help organise your daySHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...

Today I'm coaching Jess Greene who is a business consultant as well as a bikini bodybuilder. Jess' vision is to work with clients to prioritise health and well-being whilst achieving their business goals. With two such different audiences, she is struggling to resonate with both and maintain an engaged audience in the lead-up to her launch.In this episode we chat about:- The power of letting go and intentionally focusing on engaging with your ideal audience- How leveraging through your current audience can promote growth- Why highlighting your unique story can give you kudos against your competitors and resonate with your ideal customer- Implementing strategies to convert warm leads and the benefit of creating a nurturing funnelSHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...

Today I'm answering a question from a listener wanting to increase the price of her offer in a market saturated with more affordable options. She is worried about the perception of this price increase given the outcome promises are similar to her competitors even though her offer promotes a different learning method. In this episode, I am sharing my strategy to overcome this objection.- How highlighting the benefits of your approach versus the uniqueness of your offer is far more important- Why focusing on social proof that praises your method can establish confidence in your offer- The benefit of communicating value through increasing your price and reaching serious buyersHave a question you’d like me to answer on the show? Write in with your question at https://stephtaylor.co/askstephSHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...

Content creation can be a challenging (and sometimes daunting) task for many business owners. Today I am sharing with you my tips for streamlining content creation which allows me to repurpose content across multiple platforms.In today's episode we chat about:- The value in identifying your preferred hero content medium- Why mapping out a skeleton monthly schedule is a terrific starting point- The strategy behind fleshing out content, with a focus on your yearly goals- How repurposing content across multiple mediums can save you so much timeSHOW LINKS:- Join my Community: https://stephtayor.co/community- Sign up to Launch Magic, join the waitlist: https://stephtaylor.co/magic- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...

Today I am coaching Maddi Parsons, an accredited practicing dietician specialising in disordered eating and eating disorders. In the lead-up to the launch of her course, Maddi is struggling with creating the messaging that best communicates the value in her offers. Today we chat about some strategies to help her audience prioritise investing in her offers.In his episode we cover:- The importance of a nurturing process and how to make every piece of content move the person a step closer to conversion- Nailing your CTA's (calls to action) for maximum uptake- Why showing value in your offers through empathy and solution-based communication can be so powerful- How to structure your sales page to connect the dots and demonstrate why your audience should prioritise this nowSHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...

Today I am answering a question from a listener who is wanting to scale her offer to six figures, however, her current 1:1 model is not sustainable at that level. She is hoping to move it towards a group program, but she's wondering how she can still get her clients the kind of results they've seen in the 1:1 format.In this episode I share- Why replicating 1:1 success in a group format can be tricky- How to ensure you're providing enough support in a group format- How a group format can create advantages that aren't available in the 1:1 format- Identifying perceived group format disadvantages and creating workarounds to overcome themHave a question you’d like me to answer on the show? Write in with your question at https://stephtaylor.co/askstephSHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtaylor.co

Every year, I like to gaze into my crystal ball and give some predictions for what I think the year ahead will hold in the online business space. As we ring in the New year, this episode I'm sharing with you my predictions for what may lie ahead in 2023. Plus we take a quick look back at how my predictions for 2022 played out—spoiler: I was pretty good!In this episode, some of the predictions I'm talking about:- What I think will happen with Instagram in 2023 and how you can protect yourself against this- What's going to happen with web3 and what this means for you as a business owner- Why the value of smaller communities will outweigh larger audience platforms- How establishing foundations will be key to sales and growthEpisodes referred to in this episode:- https://listen.stephtaylor.co/525 - A lowdown on web3 and why it's about to totally flip how we market our businesses- https://listen.stephtaylor.co/552 - Are communities the new social media? Here's what you need to know about this current trendSHOW LINKS:- Get my Offer Less, Sell More workshop: https://stephtaylor.co/offer-less-sell-more- Join my community: https://stephtaylor.co/community- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtaylor.co

With all the recession talk going on around us, the business environment might feel a little uncertain. Today, I'm talking about ways you can overcome the 'doom and gloom' and reconnect with your audience to promote cashflow in your business.In this episode we chat about:- Finding your jumping-off point to create a new offer 'right now' - The power of reiterating how you can serve your audience- The magic in relaunching!- Reconnect and reengage - the results can be surprising!SHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtaylor.co

Slow periods can be super productive as it's the perfect time to work on your business and set yourself up for for long term results!In this episode, I share with you how I set myself up for future growth in these down times...- Invest intentional time and energy into audience growth- How to get clear on your 'ideal customer'- How to amplify your reach - Focus on your unique angle - strengths, experience, knowledge and your audience needs- Research, research, research - it's super valuable on so many levels- Get clarity on your perfect digital product idea- Start creating your income-producing assets...short term income vs long term growth!Today's take-away - use quiet periods to set yourself up today for your future success!SHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtaylor.co

My journey has taken me from a client-based service income to a digital product-based business and today I'm walking you through the simple steps that you go through to design your digital product-based business. In this episode we cover:- Identifying your's (and your audience's) big dream...- Nailing the clear transformation of your digital product journey...- Identify the best way to solve the problem- Niching in your business...the progression of your products SHOW LINKS- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet’s be Instagram friends: https://instagram.com/stephtaylor.co

Imagine for a moment that I was starting out from scratch...no followers, no subscribers, no content and no products. Today I'm covering what I would do to start up a business from scratch...In this episode, we explore the following steps:- Pick a broad topic or area of interest- Find and hang out in related communities- Identify opportunities in this community by engaging and understanding their challenges (aka identify the problem you can solve)- Conduct audience research- Choose 1 main content platform (that suits your strength) and start sharing your content- Begin building your email list - lead magnet and consistent communication are key!- Explore other opportunities for content sharing- Keep sharing, growing and being present - Map out the offer and start launching!!SHOW LINKS- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtaylor.co

After a massive start to this year, I felt exhausted, it was time to take stock and reassess my priorities for Quarter 2. With an unsteady economy coupled with my competing priorities, I realised that now was a great time to focus on streamlining my business to set us up for future growth. So today, I want to share with you the 7 things I have done to work to this goal...In today's episode I cover:- The benefit of redefining my pathways...where my audience get to know me, like me, trust me and over time are ready to buy from me- Resist the urge to over-create...keep it simple and consistent!- Restricting live launching through streamlining the process- Flexibility in client work (that satisfies my launch cravings)- Building out my team with my first permanent employee- Content collation - I wrote a book!! - Lifting the pressure on Instagram...SHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtaylor.co

Content creation is a critical component in the digital product world, but it doesn't have to be a time drain on your business. Regardless of your preferred platform, today I share with you my tips on creating content with ease...In this episode we cover:- Audience participation - not only gives you tonnes of ideas, it ensures your content is meeting your audience where they are at!- Work with your strengths in content creation - if you don't enjoy it, don't do it!!- Show up consistently on one platform well!- One piece of content multiple ways- What would this look like if it were easy - avoid over-complication syndrome!SHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtaylor.co

Today I’m answering a question from a listener who is curious about work-life balance and whether it’s possible to run a business that’s profitable without working 60+ hours a week.In this episode, I’m sharing a snapshot of my journey, including:- Getting clarity on the factors that affect your work hours, beyond business demand- Why assessing the next phase of my business is critical to laying the foundations for what's to come- The very real value of not trading time for money...plotting your own path- Why freeing up space to focus on your 'Queen Bee' role is super important- What the ever-changing landscape of work hours looks like in a growing business- The key difference between working ON the business versus IN the businessHave a question you’d like me to answer on the show? Write in with your question at https://stephtaylor.co/askstephSHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...

Today I am coaching Dinorah Bermúdez who is the author of “My Year Without Men,” relationship coach, and guest speaker. Dinorah is seeking input on the best way to create and share content that cuts through an already saturated market. Today we chat about strategies to pinpoint and connect with your ideal audience. In this episode, we chat about:- How standing out the in crowd...zagging when others are zigging...can be so powerful.- Why intentionally crafting out your ideal audience can be a game changer to your business- Getting clarity on your messaging and using relatable terminology to highlight your expertise- The benefits of identifying mindset shifts as an audience nurturing technique- Strategically planning for audience growth...its more than posting on social mediaSHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtaylor.co

Today I am answering a question from a listener who wants to re-engage with their audience following a period of silence. They are seeking to understand how to best share content that will not only re-engage these people but also grow their audience. In this episode, I'm sharing: - How successfully sharing content builds audience engagement and promotes new growth- The importance of showing up consistently as an instrumental means of re-engagement- Evaluating our commitment to social media and seeing this as a nurturing platform- Strategies for attracting a new audience - Knowing when your audience will be ready to buy...the why, what and how behind nurturing for successHave a question you’d like me to answer on the show? Write in with your question at https://stephtaylor.co/askstephEpisodes referred to in this episode:- https://listen.stephtaylor.co/580 - What to do when your existing audience is for a completely different niche to your new one- https://listen.stephtaylor.co/562 - How I can grow my audience for my online course launch- https://listen.stephtaylor.co/582 - How do you create long-form content that converts into sales?SHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtaylor.co

As we approach the holiday season, now is a great time to look back on the year that was. In today's episode, I share with you my reflections on what worked, what didn't work, and 3 lightbulb moments that came out of my mistakes.In this episode I chat about:- The powerful impact of taking action to reflect upon and tweak what is no longer working - Getting intentional about repurposing content for maximum potential- Creating structure that allows for freedom to focus on the 'wants' and not the 'needs' of the business- We can't always do all the things...recognising and responding to the overload- Just because it's out there, doesn't mean it will sell - the reality of not having sales processes in place- Mapping out the next step - how can I continue to service my existing audience?SHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtaylor.co

Today I am coaching Helena McDonald who is a dietitian working with women suffering from gestational diabetes. Her unique challenge is that her audience have an immediate problem and a very limited transformation timeframe. Today we are exploring how best to structure Helena's business model and offers to not only work around this challenge but thrive despite it. In this episode we chat about:- How reassessing your audience's needs can provide clarity to pivot your existing offers- Not every transformation can be solved with a course - exploring alternative platforms- How drilling down on the problems you solve can identify potential expansion opportunities- The positive benefit of a tiered step nurturing process and the surprising value and flexibility it can give to your offer suite- Why evergreen does not mean set and forget!SHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtaylor.co

Today I am answering a listener's question around long-form content creation. A very common query, in this episode, I am sharing with you the 5 key considerations when creating content that's longer than a standard reel or an Instagram caption...- Why content alone will rarely convert to sales but will bring your audience closer to being ready to buy from you- The power of a strategic sales processes - turning browsers into buyers and followers into clients- Nurturing your audience to be ready to buy by bridging the gap between where they are versus where they need to be - How to build trust by promoting your expertise through long-form content- Why a Call to Action (CTA) is crucial in content creation...mapping out the next step in your audience's journeyHave a question you’d like me to answer on the show? Write in with your question at https://stephtaylor.co/askstephSHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtaylor.co

Justin Moore is a passionate sponsorship coach and the founder of Creator Wizard, a school and community that teaches you how to find and negotiate your dream brand deals so that you stop leaving thousands on the table. In today's episode, Justin and I revisit his launching journey and share his pro tips on pitching for partnerships to grow your enrolments.In this episode we chat about:- Testing the waters—starting out and the valuable lessons Justin learned from his first launch which wasn't as successful as he'd hoped.- Why bouncing back and identifying the variables for your next launch can have such positive benefits- Understanding the impact of your course beyond the number of participants. Low sign-ups doesn't always mean failure!- Embracing your aspirational growth and the surprising benefits of increasing your price point- When inaction can be a curse - start somewhere and believe that the best path will identify itself- Justin's powerful R.O.P.E pitching methodYou can find Justin at https://www.instagram.com/creatorwizard/ and sign up to his newsletter at https://creatorwizard.com/join or check out his courses at https://creatorwizard.com SHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtaylor.co

Today I am coaching Ashley Roberts who is a practicing Attorney who also runs a completely unrelated business. Ashley is struggling to work through the best way to grow an audience for her new business away from her current social platform, which is all law-related. We address this in our chat along with tips on creating high-value content rather than noise!In this episode, we chat about- How understanding the mechanics of social platforms and managing your strategic presence can be a game changer in your business - How engaging in collaborations and networking opportunities can boost your growth- The benefit of amplifying your long-form content and capitalising on the endless ways this can be repurposed- Not all growth happens online - how to secure in-person partnerships that offer new audience interaction - Staying the course and analysing your strategy successYou can connect with Ashley @the_bliss_queen_ and learn about her '33 Days to Feminine Radiance' challenge or over on Youtube at The Bliss QueenSHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtaylor.co

Today I'm answering a question from a listener who is struggling with a lack of inspiration in her business. She is feeling weighed down by the long to-do list and the ever-present ebbs and flows of running a business. Today I share my own experiences and the tips and strategies that I have used to break out of this slump.- How reconnecting to your 'Why' can provide a great source of renewed motivation - When re-evaluating your mental load to an 'essential' to-do list can help you seek clarity through the overwhelm- How identifying your business 'season' can be so powerful in plotting the way forward right now- Why focusing on self-care to replenish your empty cup is instrumental to getting back on track!- The positive benefit of finding your 'white space' and giving yourself permission to disconnectHave a question you’d like me to answer on the show? Write in with your question at https://stephtaylor.co/askstephSHOW LINKS:- Check my Offer Less, Sell More Workshop: https://stephtaylor.co/offers- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtaylor.co

In the online business space where everyone is quick to talk about how they're scaling up their businesses, there aren't nearly enough people talking about what happens when you need to scale back your business. Today, I'm welcoming back Tarzan Kay, one of my favourite ever guests, to have a very raw conversation about her decision to scale back her successful business.In today's episode we chat about:- Tarzan's experience running an online business whilst juggling some massive life changes and curveballs. - How she came to the realisation that she didn't have the capacity to lead her students or her team right now, and the process behind coming to terms with that. - How she navigated the process of scaling back her business and letting go of her team. And so much more. I can hand on heart say this was my favourite interview I've done on this podcast to date. You can find Tarzan at tarzankay.com and keep up to date by joining her email list at tarzankay.com/joinSHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtaylor.co

Today I am coaching Jemima Flendt who is a quilt pattern designer, author and teacher currently developing an online course for quilters and preparing for her first launch. Jemima is seeking guidance on the best messaging to use to promote to a new audience and achieve her aim of hitting the beginner quilting market. Today we chat about strategies to create clear, concise messaging that converts.In this episode we chat about:- The gold that comes from audience research...exploiting the old adage 'they don't know what they don't know'!- Why launching is all about buying the promise and how your messaging statements are imperative to communicating the outcome- How identifying and breaking down the key features and benefits of your offer can have a positive, nurturing benefit on your audience- Why keeping your messaging language clear and concise, over-complicated and fancy, is a must.SHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtaylor.co

Today I am answering a question from a new online business owner who is wondering if her offers are meeting the needs of her audience and whether she should be rethinking her strategy. In today's episode, I offer some suggestions on how to approach this dilemma- How drilling down on 'the why' behind our feelings of insecurity can be so enlightening in delivering greater clarity on offer outcomes - Why small group format courses can hold so much benefit to developing and refining your offers- The proof is in the purchase...the only way to know if your offer will sell is to give it a go!- How your 1:1 clients can provide valuable direction in course creation through outcome-oriented coaching strategies - Remember - the best offers solve a problem or deliver a transformation!Have a question you’d like me to answer on the show? Write in with your question at https://stephtaylor.co/askstephSHOW LINKS:- Sign up for my live workshop - Offer Less, Sell More: https://stephtaylor.co/offers- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtaylor.co

Live launching is definitely an important part of my online business - and can be a great addition to most online businesses - however not all offers require a live launch. Today I am sharing with you 3 alternative sales solutions and how they are best applied.In today's episode we chat about:- How to identify which digital products are best suited to live launching and the all-important 60-90 day pre-launch nurturing process.- The benefit of 'always open' offers and the value they can add to your audience as instantly accessible problem solvers.- How 'limited time launching' of a high ticket offer to a small, highly engaged audience can provide a positive cash injection to your business.- The value of 'next step offers' allowing existing or returning clients an opportunity to continue their journey with you.SHOW LINKS:- Sign up for my live workshop - Offer Less, Sell More: https://stephtaylor.co/offers- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtaylor.co

Today I am coaching Kirsty Allen who is a candle business coach who helps new and experienced candle makers transform and grow their business. Whilst coaching others, Kirsty is still mindful of growth within her own business and is seeking clarity around setting goals, moving towards her vision, and where to best spend her energy, time and money.In this episode we explore:- The value of drilling down on your marketing strategy and really capitalising on free marketing strategies to nurture your audience- How creating business structure and habits in the early days can help maintain focus, motivation, and consistency in the long term.- The importance of identifying the big picture vision to create smaller action items and long-term goals whilst promoting sustainability in your business - Why being comfortable with all that you 'are' doing is so important to overcoming the feeling of 'needing to do more' SHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtaylor.co

Today I'm answering a question from one of my long-standing students who is torn between scaling her current offers or creating new offers to service her existing community. In this episode I answer this question by detailing some of the pros and cons around this important decision as well as offering a couple of alternatives...- How scaling one product can minimise the risk and allow more time for focussing on the next thing.- The challenges that present themselves whilst scaling up.- Why creating a new offer and increasing the lifetime value of your existing customer is easier than trying to reach new people all the time.- The strategy behind expanding your offers backwards, creating the simple win whilst nurturing your audience to your next offerHave a question you’d like me to answer on the show? Write in with your question at https://stephtaylor.co/askstephSHOW LINKS:- Sign up for my live workshop - Offer Less, Sell More: https://stephtaylor.co/offers- Get a copy of my book, 99 Launch Lessons: https://stephtaylor.co/book- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtaylor.co

Learning from our mistakes should be a business owner’s mantra and today I am sharing with you the big mistakes I made at a crucial time in my business. Plus the 3 key learnings you can take from it.In today's episode I’m sharing:- Why fast growth has a tendency to highlight the missing pieces in your business's foundations.- How failing to have a series of offers for continued customer engagement is a missed revenue opportunity!- Why a lower volume, higher price point offer is not always the 'get rich quick' scheme and the benefits of delivering a high energy product to a lower volume audience at a higher yield.SHOW LINKS:- Sign up for my live workshop - Offer Less, Sell More: https://stephtaylor.co/offers- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtaylor.co

Today I am coaching Lou Ellis who is a kitchen coach seeking to help busy women spark a passion for cooking! Lou is currently working towards her next launch and having difficulty identifying the sweet spot between creating and offering free content and delivering too much for free. Today we chat about the strategies to get comfortable with your content offerings.In this episode we chat about:- How to structure your free content to address the problem that your audience is facing whilst moving them closer to the solution.- Why creating 'trend bucking' content can be instrumental in attracting your ideal customer! - Key strategies behind what your free content should be communicating, ensuring it is at all times supporting your key message.- Identifying how simple content tweaks can shift your audience's perspective and create more clarity on your product benefits. SHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtaylor.co

Today, I'm answering a question from a listener who has multiple offers within her business but is stuck on what to launch next and she is questioning if the next product should be positioned at a higher price point. In this episode, I am sharing my advice on solving this issue.- How to evaluate your business at a higher level to really understand what gaps exist and breaking down the reality of low ticket offers vs high ticket items.- What is the problem that you solve? Getting specific on the transformation your audience is seeking will be valuable in creating the next offer that your audience needs.- Why launching it before you create it is such a terrific strategy and the learning outcomes this will provide, bringing you closer to nailing your next ideal offer.Have a question you’d like me to answer on the show? Write in with your question at https://stephtaylor.co/askstephSHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtaylor.co

Kate Erickson is the heartbeat at Entrepreneurs On Fire, the host of Kate's Take, giving a behind-the-scenes look at running a 7-figure business, and co-host of Nicole & Kate Can Relate, a podcast about the power of conversations. Kate's goal is to help entrepreneurs achieve financial and lifestyle freedom. In today's episode, Kate and I chat about a variety of topics from goal setting and staying focused on your goals, to finding freedom in your business.In today's episode we chat about:- How Kate found her way from corporate America to a fulfilling life as a successful entrepreneur and the challenge of entering the world of the unknown.- What it takes to run a multi-million dollar business whilst simultaneously staying true to your core values, scaling within your means and satisfying the needs of your audience- Why drilling down on the offers in your business can be so powerful in staying focused and intentional in your day-to-day tasks.- How breaking down your goals into small bite-sized chunks and regulating your timeframes can lead to highly productive results.- The realisation that when we become intentional about setting up systems and consistency within our business it is possible to experience freedom from your business. You can find Kate at [email protected] or https://www.instagram.com/katelerickson/ and you can learn more about Entrepreneurs On Fire at Entrepreneurs On Fire https://www.eofire.com. Plus, tune into her podcast Nicole & Kate Can Relate at https://www.canrelatepodcast.com/.SHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtaylor.co

Today I am coaching Sandra Hallnor who is a family photographer struggling to work out the best way to market her new product in readiness for her launch. How can she reach her ideal customer and what kind of content should she create that will be enticing but not overwhelming? How can she maintain consistency in content creation?In this episode we chat about:- How to break down the mountain of content ideas into simple bite-sized pieces that engage your audience where they are at and entice them to want more - Strategies for audience growth through multiple cross-promotion channels where the customer can be redirected to long-form content and further nurtured - Overcoming self-doubt mindset and removing the emotional attachment to your content- When overthinking can lead to under-delivering....remember, any content is better than no content and all content can be edited, repurposed or even deleted as your vision becomes clearer.SHOW LINKS:- Join my community: https://stephtaylor.co/community- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtaylor.co

The revenue rollercoaster is an all too common challenge faced by most business owners at one time or another. Today I share with you 4 tips on how to overcome this problem beyond simply getting in front of more people!In today's episode we chat about:- Why focusing on reaching new audiences is not as productive as re-engaging with your existing customers. - How offering a suite of solutions that solve your audience's recurring problems can lead to revenue consistency.- Knowing when to seek out your new audience with your current, high-converting offers - The overwhelming revenue benefits of ongoing and consistent promotion through content that adds value and solves a problem!SHOW LINKS:- Join my community: https://stephtaylor.co/community- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtaylor.co

Overwhelmed to the point of inaction, today's listener is struggling to decide which of their many ideas she should be focusing on to develop their first launch. A common problem faced by business owners at all stages, today I'm sharing tips to overcome this issue:- How to choose your ONE path to success by finding the best person to follow and invest in, whose content aligns with your business's current position and vision- The 3 key factors to building and creating a sustainable business and avoiding the misstep of putting the cart before the horse.- How to release the clutter to focus on one single offer and really commit to the process of creating and selling this offer through to completion.Have a question you'd like me to answer on the show? Write in with your question at https://stephtaylor.co/askstephSHOW LINKS:- Join my Community: https://stephtaylor.co/community- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtaylor.co

Today I'm coaching Marissa Green who is developing a brand new business from scratch and is struggling with a common fear that presents for not only new business owners but those that have been running for quite some time. How can she overcome the fear of being a "brand" on social media to grow an audience and reach the people who need to hear her message? In this episode we chat about:- How social media can fit into the greater scheme of your business without you having to show up daily and share your entire life- Exploring alternative avenues for content distribution that engages your audience and helps with audience growth.- Strategies for choosing where to show up for your existing followers that aligns with your values, whilst nurturing these people into paying customers.- Leveraging a variety of marketing platforms to release multiple content streams that inspire further engagement...there is more than one way to grow an audience!SHOW LINKS:- Join my Community: https://stephtaylor.co/community- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtaylor.co

Unfortunately, the best marketing in the world doesn’t guarantee sales. In today's episode, I’m chatting about the 5 common mistakes that are leaving money at the door and how to overcome them.In today's episode we talk about- Identifying the 'happy medium' of offers that appeals to your audience... Ask yourself, what does my ideal customer need and how do they want to consume it...? - How to strategically design a suite of offers where you can take your clients through the entire journey of developing, growing and repeatedly evaluating their business.- Refining the problems that you solve by getting clear on creating a portfolio of offers that are related, relevant and bound by a common link. SHOW LINKS:- Join my community: https://stephtaylor.co/community- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtaylor.co

Today I'm answering a question from a listener struggling to grow her business beyond sales, allowing her to get off the hamster wheel of working IN the business instead of ON the business. In this episode, I'm sharing a few ways she can solve this problem. - How to find clarity on your vision so you can let it guide you in designing your business the way you want it. - Identify what 'lights you up' and move in an intentional way to formulate a business that not only meets your audience needs but brings you joy!- Three ways to scale your business without working more hours. Have a question you'd like me to answer on the show? Write in with your question at https://stephtaylor.co/askstephSHOW LINKS:- Join the Community: https://stephtaylor.co/community- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtaylor.co

Today I'm coaching Tiana Karamihas, a Cavoodle coach who is struggling to grow her audience ahead of her first online course launch. She's the first person in her industry that's doing what she's doing, so she's struggling with Instagram and with growing her email list. How can she grow her audience ahead of her launch? And how can she get media attention as the first person in her industry?In this episode, we chatted about: - The different types of media coverage and how to come up with compelling angles to pitch. - Who to pitch for media coverage and where to find their email addresses. - How to grow your audience using Facebook Groups without being spammy or breaking rules about self-promotion. SHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtaylor.co

Being told “I can’t afford it” can make you really question your pricing and the value inside your products. But this doesn't mean that you need to lower your price or offer discounts. Today I'm dissecting what this REALLY means and how crafting your content is crucial to dealing with this feedback in your business.In this episode we talk about:- How showing your customer the value of your offer can help to shuffle their priorities- The four ingredients you need before someone will buy- How to tweak your offer without changing the core product to identify what appeals to your audience- Strategies to understanding and knowing when you are promoting to the right people - How important positioning your messaging can be to reaching your ideal customer- The benefit of tailoring your marketing to show your buyer why it is essential they buy nowSHOW LINKS:- Join our community: https://stephtaylor.co/community- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtaylor.co

Running a business can be super BUSY! It can often be difficult to work out how to best balance your time across all the tasks that need your attention. In today's episode I am sharing with you the strategies I use to free up time and prioritise tasks.In this episode we cover:- Defining your 'Queen Bee' role and why this is a must-do for anyone who runs a business- Task tracking - the reality check on what we really need to be doing- How automation, templates and processes can help to free up your time- Why just because you can do it, doesn't mean you should!- How to leverage structure to create more freedom in your business. SHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtaylor.co

Today I'm coaching Jen Butler who is an early parenting coach struggling to come up with content ideas after having been operating her business for some time. How can she create content that best suits her audience whilst standing out? And how can she ensure her content adds value whilst helping sell her membership when next she launches?In this episode we chatted about:- Creating content that resonates whilst addressing the education gap to overcome outdated myths in the parenting space- Various strategies that identify powerful long-form content ideas as well as bite-sized content prices that can be repurposed across multiple platforms- Nurturing your audience growth by drilling down on what your ideal customer needs to know to a) see value and b) be ready to buy- How to evolve with your audience, providing add-ons that meet their ongoing needsSHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtaylor.co

Today I am answering a listener question around overcoming the objection of perceived value and support offered within this listener's online program. Here are my tips on how to address this common problem:- Identifying the audience categories who will value your offer, so you can avoid selling it to people who won't ever see the value.- How to show your potential buyers why they should value your product. - How to strategically create a bonus that overcomes a key objection—so the perceived value of your offer goes up in their eyes. Have a question you'd like me to answer on the show? Write in with your question at https://stephtaylor.co/askstephSHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi- Let's be Instagram friends: https://instagram.com/stephtaylor.co

Welcome to the very first episode of Imperfect Action. When I was coming up with a name for the show, I thought about what my superpower in business has been—that I take action before I'm ready, before I have it all figured out, and I learn from my mistakes. Today, I'm sharing what Imperfect Action looks like to me: - How we tend to make up stories about why we can't do something yet.- The myth about feeling ready to do something—and how to actually become ready. - Why we can't confuse action with productivity. Have a question you'd like me to answer on the show? Write in with your question at https://stephtaylor.co/askstephSHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi- Let's be Instagram friends: https://instagram.com/stephtaylor.co

After 4.5 years and 556 episodes, today I bring you the final episode of Socialette. When next you hear from me you will be listening to the first episode of Imperfect Action. This was not a decision taken lightly, however with the evolution of my business, it was necessary. And today I'm taking you through the various steps in this process.In today's episode we chat about:- To rebrand or not to rebrand...- Overcoming the fears of rebranding- The conundrum of renaming a popular podcast- Finding my why - identifying the messaging- Analysing and remodeling the format- Visual assets - the art and the science of nailing it!- The final rollout...SHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtaylor.co

Live launching often evokes stress, fear, and overwhelm in many business owners. Today I am going to share with you how developing a live launching model has created so much freedom in my business. In this episode we chat about:- The benefits of letting go to create space for business growth- The evolution of niching and live launching in my business- Designing your business to work for you not the other way around...- The power of launch models = repeatable stress-free launching!SHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtaylor.co