Imperfect Action

So, you want to launch something. Only, you don’t know what to launch yet? Or maybe you have an inkling of an idea for a course, membership or digital product, but you just don’t know how to flesh it out a bit more. There’s this misconception that you have to be super creative to come up with an idea for a digital product and that’s simply not true. There are a few places you can look to for inspiration. This episode, I’m sharing a few ways to uncover the perfect idea for your next digital product. Grab my 5 Simple Tweaks to Boost Your Launch Profits at http://stephtaylor.co/tweaks Already launched and want to make sure your next launch is more profitable than your last? Take the Launch Cure quiz at http://stephtaylor.co/cure

If I ever stop learning new things, it's probably time to start a new business! Fortunately, 2021 gave me no shortage of new lessons about running a business and I'm sharing 5 of them in this episode. Grab my 5 Simple Tweaks to Boost Your Launch Profits at http://stephtaylor.co/tweaks Already launched and want to make sure your next launch is more profitable than your last? Take the Launch Cure quiz at http://stephtaylor.co/cure Are we Instagram friends yet? Connect with me over at http://instagram.com/stephtaylor.co

2021 was a big year and I learned a LOT. This episode, I'm sharing 3 things that I've learned about launching in 2021. Grab my 5 Simple Tweaks to Boost Your Launch Profits at http://stephtaylor.co/tweaks Already launched and want to make sure your next launch is more profitable than your last? Take the Launch Cure quiz at http://stephtaylor.co/cure Are we Instagram friends yet? Connect with me over at http://instagram.com/stephtaylor.co

Are you prone to overcomplicating everything in your business and your launches? We all do it sometimes. This episode, I'm sharing a few ways that overcomplicating shows up and some tips for working through it. Grab my 5 Simple Tweaks to Boost Your Launch Profits at http://stephtaylor.co/tweaks Already launched and want to make sure your next launch is more profitable than your last? Take the Launch Cure quiz at http://stephtaylor.co/cure Are we Instagram friends yet? Connect with me over at http://instagram.com/stephtaylor.co

You are a product of your habits. This episode, I'm sharing 5 little habits that have made a big difference to my business. Grab my 5 Simple Tweaks to Boost Your Launch Profits at http://stephtaylor.co/tweaks Already launched and want to make sure your next launch is more profitable than your last? Take the Launch Cure quiz at http://stephtaylor.co/cure Are we Instagram friends yet? Connect with me over at http://instagram.com/stephtaylor.co

What you do between your launches is almost as important as what you do while you're launching. This episode, I'm sharing 5 things that I'm doing right now to prepare for my next launch in 2022. Grab my 5 Simple Tweaks to Boost Your Launch Profits at http://stephtaylor.co/tweaks Already launched and want to make sure your next launch is more profitable than your last? Take the Launch Cure quiz at http://stephtaylor.co/cure Are we Instagram friends yet? Connect with me over at http://instagram.com/stephtaylor.co

This launch, I fell a little short of my launch goal. And that's okay, because I have a system in place for reviewing and improving my launches. This episode, I'm sharing what I do when I don't reach my launch goal. Grab my 5 Simple Tweaks to Boost Your Launch Profits at http://stephtaylor.co/tweaks Already launched and want to make sure your next launch is more profitable than your last? Take the Launch Cure quiz at http://stephtaylor.co/cure Are we Instagram friends yet? Connect with me over at http://instagram.com/stephtaylor.co

After I close doors, I always go back and review my launch. I look at the numbers, I look at what worked and I look at what didn't work. This episode, I'm sharing 4 really interesting things that I learned from this most recent launch. Grab my 5 Simple Tweaks to Boost Your Launch Profits at http://stephtaylor.co/tweaks Already launched and want to make sure your next launch is more profitable than your last? Take the Launch Cure quiz at http://stephtaylor.co/cure Are we Instagram friends yet? Connect with me over at http://instagram.com/stephtaylor.co

Every launch, I like to change things up a little. I like to tweak and test new things to see if I can improve a little each time. This episode, I'm sharing 3 things that I changed in my most recent Launch Magic launch. Grab my 5 Simple Tweaks to Boost Your Launch Profits at http://stephtaylor.co/tweaks Already launched and want to make sure your next launch is more profitable than your last? Take the Launch Cure quiz at http://stephtaylor.co/cure Are we Instagram friends yet? Connect with me over at http://instagram.com/stephtaylor.co

Launching can be exhausting—especially if you are an introvert. This episode, I'm sharing how I'm getting my energy back after closing doors on my most recent launch. If you've launched recently or you're planning on launching a digital product soon, this episode is for you. Want to make a bigger profit next time you launch? Get my 5 simple tweaks to boost your launch profits at http://stephtaylor.co/tweaks Are we Instagram friends? Pop over and say hi at http://instagram.com/stephtaylor.co

Rather than tell you about how wonderful Launch Magic is, I thought I'd let you hear all about the course from the students who experienced it. Thank you to the following Launch Magic students for sharing their experiences for this episode: Rachel Mounsey https://www.instagram.com/rachelmounsey/ Rachel Hawkins https://www.instagram.com/rachelhawkinsco/ Bec Buchanan (Straight Up Bookkeeping) https://www.instagram.com/straightup_bookkeeping/ Donna Pinter + Kris Lubinski (Design And Prosper) https://www.instagram.com/designandprosper__/ Find out more + join Launch Magic at https://stephtaylor.co/launch-magic Grab my 5 Simple Tweaks to Boost Your Launch Profits at http://stephtaylor.co/tweaks Already launched and want to make sure your next launch is more profitable than your last? Take the Launch Cure quiz at http://stephtaylor.co/cure

Today, I’m chatting with one of my fabulous Launch Magic students, Dasha Barsukova. We’re diving deep into launch lessons, mindset, self-love, self-sabotage and celebrating ALL of our launches--even the ones that don’t go to plan. Dasha Barsukova (she/her) has created a life of her dreams, she leaps out of bed every morning in pure bliss. She is in a relationship of her dreams and has creating a business that not only supports her abundant life style, but also brings her joy and deep fulfilment on the soul level. She has manifested and magnetised dream and soul clients into her life that are an inspiration to work with. Find more from Dasha here: Website - https://www.dashabarsukova.com/ FB - https://www.facebook.com/dasha1993 Insta- https://www.instagram.com/iamdashabarsukova/ Youtube - https://www.youtube.com/channel/UCzD3zhSJ0J9FCsoi\_IaWFrg —- Doors to Launch Magic open tomorrow! Find out more + enroll at stephtaylor.co/magic

There's an art and a science to launching—it's not just about teaching a webinar or sending the right amount of emails to your list. This episode, I'm sharing exactly why you need a launch strategy. Grab my 5 Simple Tweaks to Boost Your Launch Profits at http://stephtaylor.co/tweaks Already launched and want to make sure your next launch is more profitable than your last? Take the Launch Cure quiz at http://stephtaylor.co/cure Are we Instagram friends yet? Connect with me over at http://instagram.com/stephtaylor.co

Launching a product before you've created it can feel terrifying. But, it's also a huge part of how I've grown my business. This episode, I'm sharing why it's something you should consider too. Register for my free masterclass: Recipe for a Profitable Launch at http://stephtaylor.co/masterclass Doors to Launch Magic open on 17 November. Get on the waitlist at http://stephtaylor.co/waitlist Grab my 5 Simple Tweaks to Boost Your Launch Profits at http://stephtaylor.co/tweaks Already launched and want to make sure your next launch is more profitable than your last? Take the Launch Cure quiz at http://stephtaylor.co/cure Are we Instagram friends yet? Connect with me over at http://instagram.com/stephtaylor.co

It's tempting to outsource your entire launch and have nothing to do with it. This episode, I'm sharing why that might not be the best decision for your business. Grab my 5 Simple Tweaks to Boost Your Launch Profits at http://stephtaylor.co/tweaks Already launched and want to make sure your next launch is more profitable than your last? Take the Launch Cure quiz at http://stephtaylor.co/cure Are we Instagram friends yet? Connect with me over at http://instagram.com/stephtaylor.co

"My launch only got 5 students" —this is something I hear quite a lot. Here's the thing: Your tiny launch might actually be WAY more successful than you think. This episode, I'm sharing why. Doors to Launch Magic open on 17 November. Get on the waitlist at http://stephtaylor.co/waitlist Grab my 5 Simple Tweaks to Boost Your Launch Profits at http://stephtaylor.co/tweaks Already launched and want to make sure your next launch is more profitable than your last? Take the Launch Cure quiz at http://stephtaylor.co/cure Are we Instagram friends yet? Connect with me over at http://instagram.com/stephtaylor.co

If you're only launching each product once, you're creating more work for yourself AND you're leaving money on the table. Grab my 5 Simple Tweaks to Boost Your Launch Profits at http://stephtaylor.co/tweaks Already launched and want to make sure your next launch is more profitable than your last? Take the Launch Cure quiz at http://stephtaylor.co/cure Are we Instagram friends yet? Connect with me over at http://instagram.com/stephtaylor.co

I've seen a lot of $27 copy + paste launch plans on Instagram lately, which is awesome because it's encouraging more people to launch... But, there's also a little problem with these plans. This episode, I'm sharing what you need to be aware of if you're considering investing in one of these. Grab my 5 Simple Tweaks to Boost Your Launch Profits at http://stephtaylor.co/tweaks Already launched and want to make sure your next launch is more profitable than your last? Take the Launch Cure quiz at http://stephtaylor.co/cure Are we Instagram friends yet? Connect with me over at http://instagram.com/stephtaylor.co

If you're not sure whether you're ready to launch yet, here are 6 signs that maybe you are more ready than you think. Grab my 5 Simple Tweaks to Boost Your Launch Profits at http://stephtaylor.co/tweaks Already launched and want to make sure your next launch is more profitable than your last? Take the Launch Cure quiz at http://stephtaylor.co/cure Are we Instagram friends yet? Connect with me over at http://instagram.com/stephtaylor.co

If you're not quite ready to launch, today's episode is a little pep talk for you. Grab my 5 Simple Tweaks to Boost Your Launch Profits at http://stephtaylor.co/tweaks Already launched and want to make sure your next launch is more profitable than your last? Take the Launch Cure quiz at http://stephtaylor.co/cure Are we Instagram friends yet? Connect with me over at http://instagram.com/stephtaylor.co

Not feeling confident enough to put yourself out there and launch? This episode, I'm sharing some tips on how to overcome this. Grab my 5 Simple Tweaks to Boost Your Launch Profits at http://stephtaylor.co/tweaks Already launched and want to make sure your next launch is more profitable than your last? Take the Launch Cure quiz at http://stephtaylor.co/cure Are we Instagram friends yet? Connect with me over at http://instagram.com/stephtaylor.co

So often, I see people wanting to skip live launching and go straight to evergreen—that is, having doors open all the time. This episode, I'm sharing why that's a massive mistake. Grab my 5 Simple Tweaks to Boost Your Launch Profits at http://stephtaylor.co/tweaks Already launched and want to make sure your next launch is more profitable than your last? Take the Launch Cure quiz at http://stephtaylor.co/cure Are we Instagram friends yet? Connect with me over at http://instagram.com/stephtaylor.co

Live launching is a great way to remove the "what if nobody buys" fear that can pop up when you're launching. This episode, I'm explaining how you can use live launching to make sure you don't end up in a situation where nobody is buying. Grab my 5 Simple Tweaks to Boost Your Launch Profits at http://stephtaylor.co/tweaks Already launched and want to make sure your next launch is more profitable than your last? Take the Launch Cure quiz at http://stephtaylor.co/cure Are we Instagram friends yet? Connect with me over at http://instagram.com/stephtaylor.co

What do is a live launch? - A launch with fixed dates, cart open, cart close, ideally a launch event like a webinar or a challenge, rather than just putting your product up for people to buy whenever they like. This episode, I'm sharing why you can't afford to skip the live launch. Grab my 5 Simple Tweaks to Boost Your Launch Profits at http://stephtaylor.co/tweaks Already launched and want to make sure your next launch is more profitable than your last? Take the Launch Cure quiz at http://stephtaylor.co/cure Are we Instagram friends yet? Connect with me over at http://instagram.com/stephtaylor.co

Grab my 5 Simple Tweaks to Boost Your Launch Profits at http://stephtaylor.co/tweaks Already launched and want to make sure your next launch is more profitable than your last? Take the Launch Cure quiz at http://stephtaylor.co/cure Are we Instagram friends yet? Connect with me over at http://instagram.com/stephtaylor.co

Grab my 5 Simple Tweaks to Boost Your Launch Profits at http://stephtaylor.co/tweaks Already launched and want to make sure your next launch is more profitable than your last? Take the Launch Cure quiz at http://stephtaylor.co/cure Are we Instagram friends yet? Connect with me over at http://instagram.com/stephtaylor.co

Grab my 5 Simple Tweaks to Boost Your Launch Profits at http://stephtaylor.co/tweaks Already launched and want to make sure your next launch is more profitable than your last? Take the Launch Cure quiz at http://stephtaylor.co/cure Are we Instagram friends yet? Connect with me over at http://instagram.com/stephtaylor.co

There's a reason why you're overcomplicating your launches—you just probably haven't realised it yet. This episode, I'm breaking down why you're overcomplicating your launch. Grab my 5 Simple Tweaks to Boost Your Launch Profits at http://stephtaylor.co/tweaks Already launched and want to make sure your next launch is more profitable than your last? Take the Launch Cure quiz at http://stephtaylor.co/cure

PART 2. Overcomplicating your launch is one of the biggest things getting in the way of you launching. This episode, I'm looking at 8 ways you're making your launch harder than it needs to be. Wanna create your first digital product without the guesswork? Unlock the Digital Product Creator’s Vault at http://stephtaylor.co/vault Are we Instagram friends yet? Connect with me over at http://instagram.com/stephtaylor.co

PART 1. Overcomplicating your launch is one of the biggest things getting in the way of you launching. This episode, I'm looking at 8 ways you're making your launch harder than it needs to be. Wanna create your first digital product without the guesswork? Unlock the Digital Product Creator’s Vault at http://stephtaylor.co/vault Are we Instagram friends yet? Connect with me over at http://instagram.com/stephtaylor.co

Last episode, we looked at how you're self-sabotaging your launches. This episode, I'm sharing why you do it. Heads up—it's completely normal and we all do it! Are we Instagram friends yet? Connect with me over at http://instagram.com/stephtaylor.co

You're probably your own worst enemy in your launch—did you know that? This episode, I'm sharing 7 ways you're self-sabotaging your launches. Wanna create your first digital product without the guesswork? Are we Instagram friends yet? Connect with me over at http://instagram.com/stephtaylor.co

When I created my first digital course, way back in 2017, I made a ton of mistakes. This episode, I'm sharing exactly what I did wrong—so you can avoid it! Register for Amy Porterfield's free masterclass - stephtaylor.co/amymasterclass Wanna create your first digital product without the guesswork? Unlock the Digital Product Creator’s Vault at http://stephtaylor.co/vault Are we Instagram friends yet? Connect with me over at http://instagram.com/stephtaylor.co

Amy Porterfield is the digital course creation queen. Eight successful digital courses, 48,000 students, and $43 million dollars in revenue later, she knows a thing or two about turning your knowledge into a digital course. In today's episode, we're chatting all about: How the pandemic has impacted the digital course creation space. Whether Amy believes that there are too many digital courses out there these days. The best kind of digital course to get started with if you've never created one before. How to beat the overwhelm of digital course creation, and how to create your course when you're tight on time (side hustlers, I'm looking at you!) Register for Amy's free masterclass - https://stephtaylor.co/amymasterclass

Fear is going to pop up a lot when you're creating your digital course—it's inevitable and I've dealt with almost every flavour of fear. This episode, I'm sharing the three most common ones: Fear of failure, fear of judgement and fear of not delivering enough value. Get a sneak peek into Digital Course Academy module 1 at http://stephtaylor.co/sneakpeek Are we Instagram friends yet? Connect with me over at http://instagram.com/stephtaylor.co

Not sure if you're ready to create a digital course? Don't think you know enough yet? Waiting for your audience to grow a bit more or waiting until you've planned a bit more? This episode is for you. Get a sneak peek into Digital Course Academy module 1 at http://stephtaylor.co/sneakpeek Are we Instagram friends yet? Connect with me over at http://instagram.com/stephtaylor.co

This episode, I'm busting 3 massive myths about creating a digital course: 1) That digital courses are too saturated, 2) That you have to be an expert to create a digital course, and 3) That your first digital course needs to be a big comprehensive one. Get a sneak peek into Digital Course Academy module 1 at http://stephtaylor.co/sneakpeek Are we Instagram friends yet? Connect with me over at http://instagram.com/stephtaylor.co

Worried you don't know enough to create a digital course? Here are a few signs that yes, you are enough of an expert to create a digital course. Take Amy Porterfield's quiz: Your personal path to profitable digital course creation - https://stephtaylor.co/amyquiz

One big myth I’ve noticed floating around is that the more content you put in your digital product, the more you can charge for it. This is absolutely not true. This episode, I’m breaking down the myth and explaining what determines how much you can charge for your digital product. Wanna launch your first digital product without the guesswork? Unlock the Digital Product Creator’s Vault at http://stephtaylor.co/vault Are we Instagram friends yet? http://instagram.com/stephtaylor.co

Creating an online course? Or starting to think about creating one, but no idea what to teach in your online course? This episode, I’m sharing 5 things you can teach inside your digital course (even if you’re not an expert yet!) Take the FREE quiz: What’s your personal path to digital course success? http://stephtaylor.co/292 Are we Instagram friends yet? http://instagram.com/stephtaylor.co

Growing your audience isn't just about posting more, doing more Stories or creating a viral Reel. This episode, I'm sharing why organic audience growth isn't about showing up on social media more. Worried your audience isn’t big enough to get the results you want in your next launch—Or that they might not be the right people for your product? Introducing... Boost Your Brand’s Superfans: A 2-part live workshop to fill your audience with people who want your product and will pay money for it, without spending a cent on Facebook Ads. Find out more + Register at https://stephtaylor.co/workshop Are we Instagram friends yet? Connect with me over at http://instagram.com/stephtaylor.co

Audience growth in 2021 is a totally different game to what it used to be. This episode, I'm sharing a few things you need to know about growing your audience in 2021. Worried your audience isn’t big enough to get the results you want in your next launch—Or that they might not be the right people for your product? Introducing... Boost Your Brand’s Superfans: A 2-part live workshop to fill your audience with people who want your product and will pay money for it, without spending a cent on Facebook Ads. Find out more + Register at https://stephtaylor.co/workshop Are we Instagram friends yet? Connect with me over at http://instagram.com/stephtaylor.co

You don't have to niche down by serving only one audience with your business. There are other ways to niche your business and, this episode, I'm sharing what you might not know about niching down. Wanna create your first digital product without the guesswork? Unlock the Digital Product Creator’s Vault at http://stephtaylor.co/vault Are we Instagram friends yet? Connect with me over at http://instagram.com/stephtaylor.co

I'm answering your listener questions about launching a digital product and launching a podcast! Wanna create your first digital product without the guesswork? Unlock the Digital Product Creator’s Vault at http://stephtaylor.co/vault Are we Instagram friends yet? Connect with me over at http://instagram.com/stephtaylor.co

Back in 2017, I accidentally created a product that brought in over $10,000 for my business. So, why did I choose to retire it? Wanna create your first digital product without the guesswork? Unlock the Digital Product Creator’s Vault at http://stephtaylor.co/vault Are we Instagram friends yet? Connect with me over at http://instagram.com/stephtaylor.co

There are plenty of reasons why someone might not buy your product, and sometimes it has to do with your product, but other times it’s actually nothing to do with your product - your product is fine. You’re just not getting it in front of enough of the RIGHT people. Wanna create your first digital product without the guesswork? Unlock the Digital Product Creator’s Vault at http://stephtaylor.co/vault Are we Instagram friends yet? Connect with me over at http://instagram.com/stephtaylor.co

One of the big reasons your launch might not have gone so well is that you launched to the wrong audience. This episode, I'm sharing 7 signs that you're launching to the wrong audience. Wanna create your first digital product without the guesswork? Unlock the Digital Product Creator’s Vault at http://stephtaylor.co/vault Are we Instagram friends yet? Connect with me over at http://instagram.com/stephtaylor.co

Over 408 episodes, there have been a few times when I've run out of content ideas and thought there was absolutely no way I could keep creating more. This episode, I'm sharing some ways to keep finding content ideas when you've exhausted them all. Wanna create your first digital product without the guesswork? Unlock the Digital Product Creator’s Vault at http://stephtaylor.co/vault Are we Instagram friends yet? Connect with me over at http://instagram.com/stephtaylor.co

Emma Troy is an Australia Showit designer, obsessed with creating high-converting websites. She's the genius behind my own branding and website, a client of mine and a Launch Magic alumni who has had some epic results in her business from launching her own Showit website templates. This episode, Emma and I are chatting about: - How her business and life has changed as a result of launching her website templates - The process she went through from idea through to launching her website templates (as well as some of the challenges she faced along the way) - How she launched her templates with a 5 day challenge and accidentally booked $40,000 of custom design work - The biggest mistakes she sees people making with their sales page designs - The most important things to consider when designing your sales page You can find Emma's beautiful website templates at [emmatroy.com.au/steph](emmatroy.com.au/steph) (use the code VIPSTEPH for $100 off) You can connect with Emma on Instagram @emmatroydesign and find her website at emmatroy.com.au Wanna create your first digital product without the guesswork? Unlock the Digital Product Creator’s Vault at http://stephtaylor.co/vault Are we Instagram friends yet? Connect with me over at http://instagram.com/stephtaylor.co

Believe it or not, you don't need to pay for Facebook Ads to grow your business. Over the next 4 episodes I'm sharing 12 ways to grow your audience without Facebook Ads. Wanna create your first digital product without the guesswork? Unlock the Digital Product Creator’s Vault at http://stephtaylor.co/vault Are we Instagram friends yet? Connect with me over at http://instagram.com/stephtaylor.co