Imperfect Action

There's a common misconception that business owners should give away their best content for free. Today I'm going to tell you why I disagree with this approach and how you can deliver value for free without giving everything away.In this episode we chat about:- Free content (or 'how to' content) doesn't mean problem-solving- Why free content often contributes to the guilt and overwhelm of your audience- The reality is, there's limited value in free...- How free content in a business can equate to an expensive hobby- Great free content is a stepping stone to solving the 'why' - Free content triggers to paid services (the gap between knowing and doing)SHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtaylor.co

Our world is overflowing with free content - WAY more than we could ever consume! And with ever-evolving platforms offering audiences specific content based on the algorithm, it has never been more important to Zag when others are Zigging. Today I want to share with you my tips to making content stand out in a noisy crowd.In this episode we chat about:- Choosing your platform that suits you!- The importance of being intentional with a focus on your business goals - 3 essential pre-requisites for posting content - The truth about 'safe' content...- The value of meeting your audience where they are at.- Go deeper! Content for entertainment vs educationSHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtaylor.co

Recently the online space chatter has been buzzing with people moving away from social media and into closed communities. Algorithm changes and a lack of control on the direction of their content has forced influences to explore alternatives. Today I want to further discuss this important shift and the pros and cons to online business owners.In today's episode we chat about:- The challenges of modern-day social media - Communities - a deeper engagement vs broad and shallow - The return of limitless control over your content - Controlling the re-engagement of your followers- All roads lead to your community - the active promotion strategy for community growth- The importance of new value in your community- Reality check - Communities are not the 'magic pill' to audience growth- Is a community what I need? The 3 key questions to ask yourselfSHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtaylor.co

Having launched several times now, I still come away from each launch with a few valuable and unexpected learnings. These lessons offer me great insight and guidance for my future planning. In today's episode I'm sharing these with you.In this episode we cover:- The surprising outcome of more profit with less sign-ups- The benefit of a carefully nurtured email list and the 90 days prior to launching- The positive effect of modifying your offer to cater to the needs of the current economy - Tread your own path - do what feels good for you!- The necessity of monitoring the tech through your launch in order to troubleshoot as required- Further enticing your audience by offering a sneak peek of your product- The assumptions that can be made by analysing the figuresSHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtaylor.co

Remaining consistent can be really difficult in your business. There is often a great divide between knowing what you need to do and actually doing what needs to be done! Today I am sharing my tips on the best ways to stay consistent in your content and marketing.In this episode we chat about:- BJ Fogg's behavioural model - B=MAT (behaviour = motivation, ability and trigger)- The surprising factors that determine our level of ability, beyond the simple can or can't do- The overwhelming benefit of identifying the disconnect between motivation and outcome- The power of igniting your trigger, through finding your ability and motivationSHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtaylor.co

Having been in business for 6 years I have definitely made mistakes. It's only been when an outsider looking in has highlighted these to me that I have realised the impact these mistakes have had on the growth of my business. Today I am going to share these with you.In today's episode we cover:- The overwhelm of 'putting the cart before the horse'- The barrier of waiting for inspiration to strike- The difficulty of not staying the course vs natural evolution - Quitting before allowing for measurable results - The trap of working IN the business vs working ON the businessSHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtaylor.co

Recently I went to Boston to present a live podcast episode at the Hubspot Inbound conference. Today I'm excited to share this episode with you which is all about leveraging web3 in your marketing right now.In today's episode, I cover the following:- The recent shifts in online marketing and decentralized social media- As marketers, why should we be caring about Web3?- The technology that gives YOU property rights on the internet- The power of partnering with existing NFT communities- The benefits of using NFT assets in your marketing- Leveraging POAP (Proof of Attendance Protocol)- The strategy behind rewarding your community actions through virtual rewards- The benefits of building a tokenised communitySHOW LINKS:- Want to access the resources from this episode? Visit https://stephtaylor.co/inbound- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- Want to join Launch Magic? Sign up here: https://stephtaylor.co/magic- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtaylor.co

Doors to Launch Magic are currently open until 20 September. In the recent webinars leading to cart open and through my inbox I am getting a host of questions about Launch Magic, so today I'm addressing some of the common queries that are coming in...In today's episode I answer the following:1. How big does my audience need to be before I can launch? (03:06)2. What if I want to launch before / after mid-December? (05:35)3. I haven't decided what my product will be yet, is Launch Magic still a good fit? (08:52)4. How much time should we invest in Launch Magic each week? (11:16)5. I'm just starting out in my business, is it too soon to launch something? (13:12)6. Can I start launching my product before I've created it? (15:00)7. How do I launch without social media? (17:25)SHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- Want to join Launch Magic? Sign up here: https://stephtaylor.co/magic- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtaylor.co

Eliska is an e-commerce store owner who started coaching other e-commerce business owners, and soon found herself fully booked. Knowing she wanted to create a digital product offer, Eliska deep-dived into Launch Magic - creating and executing her first successful launch in just 90 days! Today Eliska chats with me about her journey to success through Launch Magic, with a tiny audience and not much time on her plate. In this episode we talk about:- How Eliska was able to identify a very specific problem for a very specific niche- The journey to launching - 'launching before you create it!' - Debunking the myth that launching is just for traditional online courses, memberships or group programs- The challenge of staying true to her ultimate offer...avoiding the tangents!- The value of warming up your audience and addressing hesitations through content- The overwhelming relief of content batching!You can connect with Eliska at https://trefitprofit.cz/ or on Instagram @trefitprofitSHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- Want to join our next round of Launch Magic? Sign up here: https://stephtaylor.co/magic- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtaylor.co

Jen Butler is an Early Parenting Consultant specialising in baby and toddler feeding and sleep. She helps parents confidently understand and meet their babies feeding, sleep, health and development needs at every age and stage. Having launched previously, Jen joined me as a student on the recent round of Launch Magic to elevate her launches to the next level! Today Jen shares with us her pre- and post-Launch Magic journey!In this episode, we chatted about:- Jen's progression with digital products (from ebooks to memberships) and how responding to the evolving needs in her market has opened up growth opportunities.- Common mindset struggles that pop up in a launch and how she overcame them.- What happened when she mixed it up and offering a webinar in her latest launch- How analysing launch stats can deliver so much goodness and identify audience growth potential- Education as a pre-launch promotion strategy!- The valuable takeaways from Launch Magic that have extended Jen's launching capacityYou can find Jen at www.jenbutler.com.au or on Instagram @jenbutlerearlyparenting. Plus catch her podcast at The Happy Baby Show.SHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- Want to join Launch Magic? Sign up to the waitlist: https://stephtaylor.co/launch-magic- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtaylor.co

As someone who specialises in launching, I have certainly felt the shift in the digital product world. What used to work just a couple of years ago no longer gets the same traction. But that doesn't mean launches no longer work. In today's episode, I'm looking at what no longer is working in online launches.In this episode I'm chatting about:- Market saturation in the digital product world and how to break through this- Why launching is about so much more than building hype and buzz!- Educating your audience and where this fits in with your launch.- Why I don't rely on social media in my launches anymoreSHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- Want to join Launch Magic? Sign up to the waitlist: https://stephtaylor.co/launch-magic- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtaylor.co

It's human nature, we love to overcomplicate things - especially launching! In today's episode, I'm chatting about the ways in which you are making launching harder than it needs to be and how to avoid this common mistake.In this episode we chat about:- Finding YOUR person - the benefit of following just 1 mentor and their process...- Launching to learn vs goal achievement = tweaking toward perfection- Embracing external accountability to overcome procrastination- One person, one framework - the guidance to get it done!- Taking the easy road doesn't get all the things achieved!SHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- Want to join Launch magic? Sign up to the waitlist: https://stephtaylor.co/launch-magic- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtaylor.co

Over the past 12 months, I've noticed a negative sentiment to social media in the online biz space. In today's episode I share with you my launching social media journey and dispel the myth that social media is crucial to your launch success.In this episode we chat about:- The changing face of social media and content consumption- The growing value of social media alternatives- Understanding the return on your energy to capitalise on relationship development- Avoiding the leaky bathtub...!- Evaluating sales approaches - top of funnel vs nurtured audience- Controlling your content distributionSHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- Want to join Launch Magic? Sign up to the waitlist: https://stephtaylor.co/launch-magic- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtaylor.co

Launching can seem so overwhelming, it raises soooo many questions - where do I start, is there a checklist, what if no one buys...? Recently I asked my community how I can best support them in launching and relaunching. A number of replies were along the lines of "tell me exactly what to do step by step". To help answer this question, in today's episode we delve into the three most important pillars to launching! In this episode we chat about:- The powerful strategy behind launching that's so much more than planning and doing!- No cookie cutter approach - strategising to YOUR 'specifics'- The iterative process - launching to test, listening to tweak, refining to relaunch- The system of planning and mapping using the tool that works best for you.- Reducing the overwhelm by brain dumping at a granular level- Defining the action - bridging the gap between knowing what to do and how to do it!- The very real struggle of prioritising and overcoming the mindset muckSHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- Want to join Launch Magic? Sign up to the waitlist: https://stephtaylor.co/launch-magic- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtaylor.co

When I tell people a launch needs to be 90 days, they're usually shocked — surely you can't talk about your product for 90 days without really annoying your subscribers and followers? In today's episode, I share with you the power of the 90 days before opening doors on a launch.In this episode we chat about:- The hugely important step of deeper level validation- Audience growth - it's more than just ads on social media- Follower engagement - the magnet that pulls!- Mindset strategy and education- Doing the 'things'...asset development SHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want to join Launch Magic? Sign up for the waitlist here: https://stephtaylor.co/magicWant me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtaylor.co

One of my most successful products started as a launch failure!! But it's what I did next that took this failure and turned it into a million-dollar product! Today I share with you my simple four-step strategy for turning a failed launch into a success.In today's episode I talk about:- Is a failed launch really a failure?- The surprising blocks to pivoting in our launches- The power behind launching before creating- Non-buyer research really is the bomb!- The answers are in the numbers...- Identifying the weak spots- Tweak, tweak, tweak- Get back on the horse...!!SHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want to join Launch Magic? Sign up to the waitlist here: https://stephtaylor.co/magic- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtaylor.co

Danielle Wiebe is a community builder, podcaster, business strategist and the founder of Business Babes Collective, a global community for female entrepreneurs. With over 10 years of diverse multi industry experience, Danielle found a gap in the market for teaching women to create strategic and profitable collaborations, as well as building a strong foundation and systems to be able to scale their businesses. Today we chat about building collaborations and partnerships and seeing them through to maximum mutual value!In today's episode, we chatted about: - How she built a global community from scratch by leveraging partnerships and collaborations. - The steps in identifying potential partnerships and reaching out to them.- What to offer in a collaboration or partnership when you're just starting out and you don't know what you can offer. - How to build structure and systems around pitching collaborations and partnerships.- How to ensure your collaborations deliver maximum value to both parties.You can find Danielle at https://businessbabescollective.com or on instagram at @Danilivinglife or @Businessbabesco. Plus catch her podcast at Business Babes Collective SHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want to join Launch Magic? Sign up to the waitlist here: https://stephtaylor.co/magic- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtaylor.co

With so many digital products out there in the world today, we can place a lot of pressure on ourselves to have the "right" idea and we think that if we just have the right, unique idea then it'll sell. Today I'm addressing a commonly asked question 'Is my idea good enough' and what makes a good idea?In this episode I explore the following:- The components of winning digital product ideas- Unique product idea vs unique approach- What's your special flavour?- The benefits of niching - The power of nailing the messaging concepts- What is 'Good Enough' and how to satisfy your doubtSHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want to join Launch Magic? Sign up to the waitlist here: https://stephtaylor.co/magic- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtaylor.co

The reality is that the only real way to make money in your business is to sell. However, for many of us, selling feels really uncomfortable. Today I share with you some mindset shifts that have helped me develop confidence and get comfortable with selling.In today's episode we chat about:- Why free content is not enough- Money isn't a dirty word!- Replacing cheesy sales talk with solutions- The hidden power of educating your buyer- Benefits of pre-empting hesitations- The comfort of reality- Banishing imposter syndromeSHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want to join Launch Magic, sign up to the waitlist here: https://stephtaylor.co/magic- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtaylor.co

Chanti Zak is a quiz funnel strategist, growth consultant, and coach with a passion for psychology, interactive marketing, and getting brag-worthy results for her students and clients. Chanti is the creator of The Empathy Marketing Ecosystem and today we deep dive into quiz funnels and explore how they can help you build your email list and nurture your subscribers.In this episode, we chatted about:- Why quizzes can be such a powerful way to build your email list and nurture your subscribers. - The different types of quizzes and how to identify which one is most suitable for your business.- The strategy behind choosing your quiz topic. - What tech to use in setting up your quiz—it's easier than you think it will be! You can find Chanti at http://chantizak.com where you can access her free quiz chantizak.com/quiz and register for her upcoming webinar 'The Quiz Funnel Freedom Formula' chantizak.com/webinarSHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want to join Launch Magic? Sign up to the waitlist here: https://stephtaylor.co/magic- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtaylor.co

We're often taught that marketing is about selling the features and benefits, but launching a digital product takes a lot more than this. In today's episode, we dive into the strategy behind launching your product on a deeper level.In this episode we cover the following:- Looking beyond the 'features and benefits' mindset- The importance of educating your audience- The solution your container holds- Addressing the benefit:risk ratio- Squashing the transformation doubters...SHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want to join Launch Magic, sign up to my waitlist here: https://stephtaylor.co/magic- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtaylor.co

There's an all too common mistake that digital product creators tend to make. In my teachings, I have I witnessed the heartbreak that's caused when creators neglect this very important step. Today we identify the mistake and outline the reasons why it occurs and what you should be doing instead...In this episode we explore the following:- The heartbreaking case study I see over and over again- Effort and energy displacement- The simple truth about demand generation...- Challenging behaviour changes - Intentionally 'beating your own drum'!- Solutions to the digital product creation misstepHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want to join Launch Magic, sign up to the waitlist here: https://stephtaylor.co/launch-magic- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtaylor.co

Annie Gichuru is the founder of Uplifting Studios, a platform dedicated to supporting online business owners to build racially equitable businesses so they can be intentionally inclusive. A leading Diversity, Equity and Inclusion (DEI) coach & consultant for online entrepreneurs, today Annie shares with us some powerful tips on promoting inclusivity in your business.In today's episode we chat about the following:- Annie's journey to a career in DEI coaching- The importance of building an inclusive business- Facing and overcoming our fears and discomfort - The power of analysing your business through auditing your personal perspective- The confronting reality of 'un-learning'- Benefits of plugging into a source that 'gravitates' and finding a container of 'Like-hearted' business owners- The importance of serving people of a global majority - Expanding and attracting through stepping out of your comfort zone- Understanding the language of inclusivity and common unintended mistakesYou can find Annie on Instagram @upliftingstudiostv or at www.upliftingstudios.com.au where you can access her free guides on Inclusive Language and 10 steps to Becoming a Genuine Ally and Advocate.SHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtaylor.co

Simultaneously running a business whilst travelling has been my dream since I quit my corporate job six years ago. However, to fully appreciate the benefits of exploring the world whilst your business ticks over requires some significant planning. Today I'm sharing with you some tips on how I manage the work/life balance whilst travelling. In this episode I cover the following:- How to set expectations and boundaries around your work intentions- How to set yourself up to feel less stressed while you're travelling- How I make the most of my downtime and travel time- A quick tip to make sure you've got reliable internet- The most important thing to remember while you're travelling... SHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtaylor.co

I'm often asked questions about Digital product creation and launching from my community, so in today's episode I delve into a series of questions around these topics that came out of my recent audience surveyIn this episode, I answer the following questions:1. What are the most profitable and most popular digital products? (@ 02:44)2. How do you figure out what to start with? What’s the best way to start?(@ 04:40)3. How to know your idea is a good one? (@ 07:22)4. How to build an audience and warm them up effectively before you pitch your offer? (@ 08:12)5. How good does the product need to be to launch? How will I know if the product needs improvement or if the marketing needs improvement? (@ 10:55)6. Should it be video and if so what setup? In recording videos for a course, what camera and lighting is needed? (@ 12:53)7. Should I launch a micro offer before I have a full suite of offers? (@ 15:59)8. How much money is needed to launch? (@ 17:24)9. Why do I wait til the last minute to organize my launch even though I know I need a runway that’s longer than 4 weeks? (@ 19:35)10. How do you decide between whether to create a course that's completely hands-off, vs a coaching element where you provide support and weekly calls etc? (@ 21:46)11. How often to speak about it? (@ 25:04)12. How often do you create new products, and stop selling old ones? (@ 26:52)13. How can I stand out in a crowded marketplace? (@ 29:25)14. Are there any free but legit platforms instead of Kajabi? (I'm thinking of Trello!) (@ 32:01)15. What do you do for social proof in the beginning if you've never sold the course before? (@ 33:04)16. How do you know if people will actually pay for your program or if there's already a ton of the same stuff out there and you won't be able to get traction? (@ 34:59)17. How do you decide whether to just target your own country (I'm in Aust as well) or go international? (@ 36:06)18. Can you pre-sell the course and build it as you go, once people have actually bought it? (@ 37:49)19. Does it need to be a live product? (ie. attend meetings with me) Can it be a passive product? (ie. purchase tutorials etc online with little involvement from me) (@ 39:29)20. How long does it take to launch? (@ 40:20)21. Where to host my digital product? (@ 41:21)22. How to write a sales page? (@ 42:05)23. How to host a webinar? (@ 43:23)24. What's the fastest way to build an audience and launch, can you launch without an audience? (@ 45:27)25. How much of it can I outsource? (@ 46:48)SHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want to join my waitlist for Launch Magic: https://stephtaylor.co/launch-magic- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtaylor.co

Kate Toon is an award-winning digital marketing entrepreneur, successful online business coach, a Google beast tamer (aka SEO whizz!) and a straight talking copywriting coach. A return guest to the show, today Kate is sharing with us her structure and strategy around creating high converting sales pages.In this episode Kate and I talk about:- Juggling two memberships on different topics- Why sales copy sucks! And how to get comfortable with it...- The 'blank page' overwhelm - where to start!- Kate's 4-part structure to 'succinct' sales page writing- Selling the transformation - beliefs, desires, fears...- Overcoming objections- Navigating pricingYou can find Kate at https://www.katetoon.com/ or on instagram @katetoon and find details of her current course at https://www.clevercopywritingschool.com/the-sales-page-course-sales-page/ and grab her sales page checklist https://www.clevercopywritingschool.com/product/sales-page-checklist/SHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtaylor.co

Running a business can be challenging at the best of times, but when things are slower than expected it can be difficult to remain positive. Today I share with you my 5 tips on how to keep focused and positive during this time.In this episode we chat about:- Connecting back to why you're doing it- Remembering who you're doing it for - Finding a community- Finding a mentor or a 'container'- Using this time to design your business intentionallySHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB-5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtaylor.co

Podcasting - where to start, what equipment to use, what topics to talk about...these are just some of the most commonly asked questions about podcasting from my recent audience survey that I'm deep diving into today...In this episode, I answer the following;1. Where do I begin? How do you even start? (@ 01:49)2. What if I launch a podcast no one listens? (@ 05:55)3. How do I market it? How do people find you? (@ 07:20)4. How long before you start seeing results (ROI)? (@ 08:51)5. What the heck should I talk about? (@ 11:34)6. What is the best tech? (@ 14:04)7. What is the best podcast hosting/platform? (@ 15:39)8. How does the ROI compare between podcasts, IG, and email marketing? I'm really struggling with figuring out where to spend my time.. (@ 17:47)9. How do you choose topics? (@ 19:58)10. What metrics do you consider to warrant your podcast a "success"? (@ 21:46)SHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtaylor.co

With all the recession talk going on around us, the business environment might feel a little uncertain. Today, I'm talking about ways you can overcome the 'doom and gloom' and reconnect with your audience to promote cashflow in your business.In this episode we chat about:- Finding your jumping-off point to create a new offer 'right now' - The power of reiterating how you can serve your audience- The magic in relaunching!- Reconnect and reengage - the results can be surprising!SHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Doors to Launch Magic open in September, join the waitlist: https://stephtaylor.co/launch-magic- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtaylor.co

You might have heard of NFTs, the blockchain and cryptocurrencies, but chances are you've dismissed them as being something that the "crypto bros" on Tiktok are promoting to make a quick buck. Here's the thing: The internet (and social media) as we know it is about to change drastically as we move to web3. This episode, I'm sharing the basics of web3 and how it applies to you as a business owner and marketer. In this episode, I talk about: - What the heck web3 actually is and why you should care. - The future of social media platforms where we're not at the whim of algorithms. - The key web3 concepts that you need to know about, explained as simply as possible. - How real people are using this technology right now, and some ways you'll be able to use it in the future. - Where to start dipping your toe into the world so that you're ahead of the curve. Sign up for my new weekly newsletter, Web3 for Marketers at www.web3formarketers.com Further reading: - Web3 starter pack: https://docs.google.com/document/d/1SWJw_NTyUvgdB_asRzsnVyKjciW8dZbeqQeUeWsEiQc/edit - How to not be scammed in NFTs: https://medium.com/@maimai816/how-not-to-be-scammed-in-nfts-e8c8bb5dffc5 - NFTs 101 — Why NFTs are a generational innovation: https://medium.com/coinmonks/nfts-101-why-nfts-are-a-generational-innovation-4626ae803e3b

Live launching vs Evergreen Funnel....which is right for your business? Today I'm going to delve into this controversial topic and start by saying...you can have both!!In this episode I chat about:- Why most of the time I'll say that you MUST Live Launch before moving to Evergreen- The pros and cons of live launching, even if you don't love the idea- The pros and cons of the evergreen model (that is, keeping doors open all the time- How to decide which model will work best for youSHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtaylor.co

Recently I sent out a survey to my audience with so many replies Last episode (Ep#522) I answered the first 10 most commonly asked questions around audience growth and today I tackle the next batch of questions...In this episode I cover the following questions:- 11. What makes a good piece of content? (@ 02:20)- 12. What is "good" growth for a podcast? (@ 04:14)- 13. Do I have to have a social media following? If so, what’s the best platform? (@ 05:36)- 14. My audience LOVES my IG stories but barely engage with any posts (even if the information is the same). So how to get them to engage with my posts so I can grow my audience? (@ 07:09)- 15. What's the easiest way to come up with content? (@ 08:40)- 16. How do I keep my audience engaged once I have them? (@ 10:26) - 17. How can I better understand what my audience needs? (@ 11:51)- 18. What packs the most punch when you are time poor? (@ 13:07)- 19. Is Tik Tok really have a better way to grow your audience? (@ 14:51)SHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Learn more about Boost Your Brands Superfans: https://stephtaylor.co/boost-your-brands-superfans- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtaylor.co

Audience growth is one of the ongoing challenges most online business owners struggle with. Today I'm answering 10 of the most commonly asked questions from my recent audience survey in a 2-part podcast series about audience growth.In today's episode I answer the following questions:- 1. What is the best platform to grow my audience on? (@ 01:57)- 2. What is a realistic routine and strategy I can stick to consistently? (@ 03:40)- 3. Is there a way to get people to subscribe to my email list without using lead magnets? (@ 06:35)- 4. Do lead magnets still work? (@ 08:12)- 5. Should I just go back to old-school marketing, letterbox drop pamphlets etc (@ 09:21)- 6. What is the best platform to use to gain great leads? (@ 11.25)- 7. Do I have to boost posts? (@ 13:47)- 8. Can I reuse content on different channels? (@ 14:47)- 9. How do I use my social audience to sell? (@ 16:40)- 10. How do I reach more people organically? (@ 18:25)Tune in later this week for part 2 of this podcast series on Audience Growth.SHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtaylor.co

After a massive start to this year, I felt exhausted, it was time to take stock and reassess my priorities for Quarter 2. With an unsteady economy coupled with my competing priorities, I realised that now was a great time to focus on streamlining my business to set us up for future growth. So today, I want to share with you the 7 things I have done to work to this goal...In today's episode I cover:- The benefit of redefining my pathways...where my audience get to know me, like me, trust me and over time are ready to buy from me- Resist the urge to over-create...keep it simple and consistent!- Restricting live launching through streamlining the process- Flexibility in client work (that satisfies my launch cravings)- Building out my team with my first permanent employee- Content collation - I wrote a book!! - Lifting the pressure on Instagram...SHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtaylor.co

In today's episode I am being interviewed by my friend Jono Petrohilos for his podcast, 'The Course Creator Community'. In this chat Jono and I deep dive into launching and I share with you my steps and learnings made whilst launching. In this episode, I cover the following:- My crazy journey to a career in launch strategy- How to benefit from an unsuccessful launch- The very necessary 6 weeks prior to cart open...get your audience ready to buy- Free content vs valuable content...meeting your audience where they are at- My 3 pillars to profitable launching - strategy, planing and action- The critical do's and dont's on launching- Why live launching is instrumental before making it evergreenSHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Want to join my waitlist for the next round of Launch Magic in September: https://stephtaylor.co/launch-magic- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtaylor.co

Growing your audience between launches is important however, the size of your audience should not be a defining factor of your first launch. There is nothing wrong with launching to a small audience...In this episode I cover the following:- The importance of nurturing and engaging with your audience consistently- The need for your audience to fully understand the problem that you solve and why it's important to solve it right now- How well does your existing audience understand the solution to their problem?- Addressing hesitations beyond the excitementSHOW LINKS:Get my Daily Biz Booster emails: https://stephtaylor.co/DBB5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaksWant me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vipGet The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-igGet a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtaylor.co

In this episode, I'm answering a range of questions that came out of the recent audience survey around building a profitable online business.- 1. Your daily and weekly routine, distribution of activities, work life balance? (1:53)- 2. How to keep your audience engaged between launches? (03:56)- 3. How do i reach more people? (05:25)- 4. How many hours per week (on an ongoing basis) does it take to run an online course? Am I setting myself up to be more busy? (07:08)- 5. What do you wish you knew when you very first started? (08:54)- 6. How to choose format for courses - group with certain start time, "evergreen", etc? (10:03)- 7. Where should I spend my time and money to get the biggest return? How do I do this without spending 80 hours a week on it? (12:03)- 8. How do you determine how much time to spend on what activities, how do you know what is a "profit moving activity" when there aren't any profits yet? (14:00)- 9. Attracting the right audience when they're ready to buy? (16:25)- 10. Do you hire people to help you with things? How do you do it all? (18:10)- 11. How long did it take you to get into a flow of marketing yourself and growing your audience to your products? (19:48)- 12. How much should I give away for free? (21:27)- 13. How to take a 1:1 or small group offer and make it scalable? (22:56)- 14. What are some pros and cons, and tips for paid advertising? (24:58)- 15. What do you use to schedule all your socials? (28:30)- 16. What do you use as your project management system? When is a good time to start using this? (29:04)- 17. How do you get admin support? When do you decide when you need VA help? (29:44)- 18. How did you go from just you to having others help you and are they working full time or part time for you? (30:56)- 19. How can I feel more confident about marketing and software operation? (31:36)- 20. How do you remain consistent? (33:12)- 21. Are you glad you did it? (33:51)- 22. Is it possible to build a profitable business selling relatively inexpensive products and courses? (34:26)- 23. Is it possible to grow when offering a bespoke service (like branding) not a strictly online business or course? (35:47)- 24. When is the best time to start paid traffic? (36:32)- 25. How to undertake market research to ensure the product we're building will be something people buy? (37:09)- 26. What is the key to scaling a tiny offer? (38:03)- 27. If you think you’re the first one doing something in your industry (which I think I might be) what are the pros and cons of this and how do you navigate it? (39:42)- 28. What systems do you have in place to help make your business run more easily and without as much daily input from you? (41:36)- 29. How did you shift from agency type model to your online business without taking a huge financial hit? (43:44)- 30. Is there a way to launch multiple mini courses without the huge launch strategy? (44:38)SHOW LINKS:- Learn more about Boost Your Brands Superfans: https://stephtaylor.co/boost-your-brands-superfans- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- Join the waitlist for the September round of Launch Magic: https://stephtaylor.co/lmwaitlist- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-igLet's be Instagram friends: https://instagram.com/stephtaylor.co

Coming to you from a tiny town in Italy! Today, my good friend Bec Miller (@health_with_bec) and I are chatting about how we built businesses that give us the freedom to travel. We also answer all of the questions you asked on Instagram, including:- Why and how we started our businesses - How we take action when we feel unmotivated - The biggest lessons we've learnt - The most vital step to take when you're launching a product - How we move forward when we feel like giving up - How we created boundaries to be able to travel and switch off - Our best tips to getting started - How to move from 1:1 to 1 to many - And more...Links mentioned:- Follow Bec for more daily weight loss and gut health inspo and motivation: @health_with_bec- For free recipes and resources and to learn all about Bec's eBooks and programs: www.healthwithbec.com - Steph's website: www.stephtaylor.coSteph's podcast: listen.socialette.co/podcast- The Podcast Launch Plan - stephtaylor.co/plp-ig- The customer research podcast episode - https://listen.socialette.co/502

Content creation is a critical component in the digital product world, but it doesn't have to be a time drain on your business. Regardless of your preferred platform, today I share with you my tips on creating content with ease...In this episode we cover:- Audience participation - not only gives you tonnes of ideas, it ensures your content is meeting your audience where they are at!- Work with your strengths in content creation - if you don't enjoy it, don't do it!!- Show up consistently on one platform well!- One piece of content multiple ways- What would this look like if it were easy - avoid over-complication syndrome!SHOW LINKS:Get my Daily Biz Booster emails: https://stephtaylor.co/DBB5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaksWant me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vipGet The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-igGet a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtaylor.co

Celinne Da Costa is a story alchemist and self actualisation coach. Celinne specializes in helping clients let go of their limiting beliefs, reconnect to the truth of who they are at their core and translate that into a story and a brand that aligns with the people they desire to connect with (AKA their soulmate clients). In todays episode we chat about:- How quitting her job and couch surfing around the world led to the business she runs today. - Uncovering and embodying your brand story, and the ripple effect this can have on your business. - What is the future version of me and what am I doing to get here? Analysing your brain chatter and risk-taking...- The 4 part process of making the change: Unlocking limiting beliefs, embodying your story, the design process, amplifying your message.- The incredible power behind magnetising the right clients and opportunities- Changing perspective of your story... it's not what the story is, it's how and who you share it withYou can find Celinne at https://www.celinnedacosta.com/ and find how to work with her at https://celinnedacosta.com/work-with-me/ or on instagram @celinnedacostaSHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- Join the waitlist for the September round of Launch Magic: https://stephtaylor.co/lmwaitlist- Get the Digital Product Kickstart Kit: https://stephtaylor.co/kitLet's be Instagram friends: https://instagram.com/stephtaylor.co

Imagine for a moment that I was starting out from scratch...no followers, no subscribers, no content and no products. Today I'm covering what I would do to start up a business from scratch...In this episode, we explore the following steps:- Pick a broad topic or area of interest- Find and hang out in related communities- Identify opportunities in this community by engaging and understanding their challenges (aka identify the problem you can solve)- Conduct audience research- Choose 1 main content platform (that suits your strength) and start sharing your content- Begin building your email list - lead magnet and consistent communication are key!- Explore other opportunities for content sharing- Keep sharing, growing and being present - Map out the offer and start launching!!SHOW LINKS- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- Join the waitlist for the September round of Launch Magic: https://stephtaylor.co/lmwaitlist- Get the Digital Product Kickstart Kit: https://stephtaylor.co/kitLet's be Instagram friends: https://instagram.com/stephtaylor.co

Realising that my podcast was producing my best returns, I intentionally dedicated my time and energy on growth in this area, and the results have been AMAZING! And today I share with you my winning formula.In today's episode, we talk about:- Community driven content and the benefits of surveying your audience- Pitching podcasts using your unique angle- All roads lead to the podcast!- Repurposing your podcasts through multiple platforms - EDMs, Instagram...- Creating podcast playlists- The benefits of transcribing your podcast- Other things that have helped grow my showSHOW LINKS- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- Join the waitlist for the September round of Launch Magic: https://stephtaylor.co/lmwaitlist- Get the Digital Product Kickstart Kit: https://stephtaylor.co/kitLet's be Instagram friends: https://instagram.com/stephtaylor.co

Creating consistent income in your business is a tricky art to master, but it can really help for avoiding the "feast or famine" that often comes with running a business. Today we explore 7 ways to do this, without launching a membership...In this episode I talk about:- Establishing and growing your email list, and make offers regularly- The importance of lead magnets and subsequent nurture sequences- Payment plans...they can often make your products more accessible- Affiliate programs- Reconsider how you work with existing clients - Offer variety in the way people can work with you- Sell more often!!SHOW LINKS:Get my Daily Biz Booster emails: https://stephtaylor.co/DBB5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaksWant me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vipGet The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-igGet a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtaylor.co

Launch content is one of the questions I get asked constantly! 'What content should you share in a launch so you're not giving it away for free?' or 'what should be the difference between free and paid content?' Today we navigate the content minefield to bust the myths and identify the best types of content to post...In this episode I talk about:- Why launching starts 60-90 days BEFORE cart open (and what to post during this time)- The key content principles you can't ignore- Educating your audience—A-C, don't ignore point B!- Followers vs Subscribers...the value of Lead Magnets- Showcase what's possible...how to turn testimonials into relatable contentSHOW LINKS- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- Join the waitlist for the September round of Launch Magic: https://stephtaylor.co/lmwaitlist- Get the Digital Product Kickstart Kit: https://stephtaylor.co/kitLet's be Instagram friends: https://instagram.com/stephtaylor.co

If you're questioning how to deliver value in your digital products, you're not alone—it can be tricky to know how much is "enough" value to include. Today we are going to explore five different ways to ensure you are achieving this goal!In this episode we cover:- Identifying and understanding the starting point of your audience...- All roads lead to the dream outcome... - Nailing the relationship to the outcome...what challenges stand in the way- Pinpoint the learning needs to get from A to B- Remove the unnecessary steps....fluff is not value!Key takeaway - if you can get them from point A to point B quicker, easier, or more enjoyably than all the products, then yours is going to be the most valuable one! SHOW LINKS- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- Join the waitlist for the September round of Launch Magic: https://stephtaylor.co/lmwaitlist- Get the Digital Product Kickstart Kit: https://stephtaylor.co/kitLet's be Instagram friends: https://instagram.com/stephtaylor.co

Shelley Judge joins me on the podcast today to explore her learnings from creating and launching her program at the same time! Shelley is a children's nutritionist who has used her experience in child psychology and nutrition to create Mealtime Magic, changing the thoughts and behaviours around food for children whilst educating and guiding families through the journey.In today's episode we chat about:- The benefit of creating a digital product as an alternative to one-on-one client work- The reality of creating and launching concurrently- Overcoming the fears and mindset muck and dealing with perfectionism and procrastination- Biggest launch take-aways- The benefit of non-buyer surveys- The objection of costs and investment- Preparing the audience to buy through content sharing...You can find Shelley at www.goodlittleeaters.com or you can DM her on Instagram @goodlittleeaters to chat about anything mealtimes and kids nutrition related.SHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- Join the waitlist for the September round of Launch Magic: https://stephtaylor.co/lmwaitlist- Get the Digital Product Kickstart Kit: https://stephtaylor.co/kitLet's be Instagram friends: https://instagram.com/stephtaylor.co

My journey has taken me from a client-based service income to a digital product-based business and today I'm walking you through the simple steps that you go through to design your digital product-based business. In this episode we cover:- Identifying your's (and your audience's) big dream...- Nailing the clear transformation of your digital product journey...- Identify the best way to solve the problem- Niching in your business...the progression of your products SHOW LINKS- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- Join the waitlist for the September round of Launch Magic: https://stephtaylor.co/lmwaitlist- Get the Digital Product Kickstart Kit: https://stephtaylor.co/kitLet's be Instagram friends: https://instagram.com/stephtaylor.co

Today is day 5 of the series - '5 days to clarity on your digital product idea'. So far this week we've looked at the problem that your product is going to solve, who your product is going to solve that problem for, how are you going to solve that problem, and what format you are going to create that digital product in. In this episode, we're looking at the final step, how will you physically create it and launch it!- The BIG misconception - creating vs launching...- It is absolutely possible to launch before you create and why this is an option worth considering- My creation process, and the 3 ways to move forward- Validation and product refinement - real-time market researchSHOW LINKS- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- Join the waitlist for the September round of Launch Magic: https://stephtaylor.co/lmwaitlist- Get the Digital Product Kickstart Kit: https://stephtaylor.co/kitLet's be Instagram friends: https://instagram.com/stephtaylor.co

This is Day 4 of the 5 days to clarity in your digital product idea. In this week's training I'm walking you through each step in the formula to creating a digital product that people want, need, and will pay money for.- Today we are looking at 'what' format for your digital product and 'how' to create it- We explore the various formats to suit your customer's needs best- Some tips on how to create the most common formats- Kajabi, the easy tech solution...- No cookie cutter here - the importance of creating and designing your digital product to your specific requirementsSHOW LINKS- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- Join the waitlist for the September round of Launch Magic: https://stephtaylor.co/lmwaitlist- Get the Digital Product Kickstart Kit: https://stephtaylor.co/kit

This is Day 3 of my 5-part training series designed to bring you complete clarity on your digital product idea—whether you have no idea what to create next, or you have too many ideas and can’t decide which to start with.- In this episode, we cover how you best solve the problem- What's your unique signature - providing your customers with quicker, easier or more enjoyable results - Identifying the lowest hanging fruit right now!- Creating your problem-solving statementSHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtaylor.co