Episode 554
Is it possible to give away too much for free? This is how I decide what to charge for and what to share for free
There's a common misconception that business owners should give away their best content for free. Today I'm going to tell you why I disagree with this approach and how you can deliver value for free without giving everything away. In this episode we...
October 2, 202213m 41s
Audio is streamed directly from the publisher (dts.podtrac.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
There's a common misconception that business owners should give away their best content for free. Today I'm going to tell you why I disagree with this approach and how you can deliver value for free without giving everything away.
In this episode we chat about:
- Free content (or 'how to' content) doesn't mean problem-solving
- Why free content often contributes to the guilt and overwhelm of your audience
- The reality is, there's limited value in free...
- How free content in a business can equate to an expensive hobby
- Great free content is a stepping stone to solving the 'why'
- Free content triggers to paid services (the gap between knowing and doing)
SHOW LINKS:
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi
Let's be Instagram friends: https://instagram.com/stephtaylor.co
In this episode we chat about:
- Free content (or 'how to' content) doesn't mean problem-solving
- Why free content often contributes to the guilt and overwhelm of your audience
- The reality is, there's limited value in free...
- How free content in a business can equate to an expensive hobby
- Great free content is a stepping stone to solving the 'why'
- Free content triggers to paid services (the gap between knowing and doing)
SHOW LINKS:
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi
Let's be Instagram friends: https://instagram.com/stephtaylor.co